Wednesday, May 27, 2020
Rush Limbaugh Addresses Cancer Battle on Radio Show; Third Wave ‘Kicking My Ass.’ Since being diagnosed with advanced lung cancer back in January, Premiere Networks talk radio legend Rush Limbaugh has not spoken regularly
about his battle with the disease as he says he “vowed not to be a cancer patient on the radio.” But he opened his Tuesday show explaining that he felt his listeners were overdue for an update. “There have been many cycles, but this is the third wave, and this current wave, I have to tell you, is kicking my ass. For the last seven days, I have been virtually worthless, virtually useless. I haven’t left the house. I haven’t done much of anything except just try to rest and relax. All of this was told to me; it was gonna be a factor.” If you missed it you can read a transcript at Limbaugh’s website here.
Holiday Weekend Re-Opening, Statistics & Projections, George Floyd Death/Amy Cooper Incident, Trump Twitter Controversy, Presidential Race, and Financial Markets Activity Among Top News/Talk Stories Yesterday (5/26). Americans react to the re-opening of economies in states across the country; the number of confirmed COVID-19 cases, the death toll and the projections for future cases; the death of African-American George Floyd at the hands of Minneapolis police and the protests that followed, tied with the case of white New Yorker Amy Cooper who called the police on a black man for asking that she leash her dog; President Trump’s tweet alleging that MSNBC host Joe Scarborough killed a woman who died in the then-congressman’s office; the November presidential elections; and the world’s financial markets begin the week on a bullish note were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Westwood One: Drop AM/FM Advertising at Your Own Risk. In this week’s Westwood One blog, the company reveals the results of a case study of a new brand that, after two years of a radio campaign that helped it compete with two established brands, dropped radio and doubled down on TV. You can probably see where this is going as WWO calls this a “cautionary tale.” Westwood One says the
Nielsen analysis indicated that TV skews much too old for the consumer category. The brand’s category users are mostly made up of adults 18-49 (73%). When the brand left AM/FM radio for television, campaign impressions skewed much older. Only 36% of the TV impressions were 18-49. The vast majority of TV deliveries (64%) occurred over the age of 50. WWO adds that the demographic imbalance of the TV plan also extended to key targets for the brand. Compared to heavy TV viewers, heavy AM/FM radio listeners are far more likely to be members of the brand’s frequent shopper club, have access to their distribution platform, and are much more likely to be heavy category users. Additionally, dropping AM/FM radio in 2019 caused erosion in awareness, weekly usage, brand consideration, and AM/FM radio ad recall. After strong growth from 2017 to 2018, association to brand attributes stagnated from 2018 to 2019. Finally, dropping AM/FM radio also caused major damage among heavy AM/FM radio listeners. Brand equity suffered greatly down the entire purchase funnel with double-digit losses. See more from the blog here.
Shadoe Stevens Delivers Innovative Podcast Series, ‘MentalRadio.’ Legendary LA-based radio personality and multimedia icon Shadoe Stevens has launched a 10-episode series of 30-minute podcasts collectively titled, “MentalRadio.”
TALKERS founder Michael Harrison describes the podcast series as “one of the coolest audio media extravaganzas to come down the pike since the golden age of radio theater. It’s a rich listening experience.” Stevens, tells TALKERS, “‘MentalRadio’ is subversive optimism disguised as comedy – each episode is a scripted, 30 minutes of highly produced, 
immersive audio theater. It’s SNL-style sketches, original music and jingles, and features parodies of everything from conspiracy theories to breaking news and pop culture.” Stevens adds, “‘MentalRadio’ uses humor, entertainment, and real solutions to try to shift a listener’s mental state away from doubt and gloom and toward optimism and hope, to feel better whether they want to or not.” Stevens has an extraordinary media background that goes back for decades. He was an innovative programmer who played a major role in the establishment of iconic LA rock stations KMET and KROQ, hosted “American Top 40” following Casey Kasem, served as announcer and personality on a number of network television game shows and talk shows in addition to appearing as an actor in several major TV series and motion pictures. To learn more about “MentalRadio,” please click here.
TALKERS News Notes. A piece published in the Pittsburgh alt-weekly CityPaper takes a critical look at the programming on Entercom’s news/talk KDKA-AM. Citing
some former and current staffers – all anonymously – writer Ryan Deto explores what he concludes has been a concerted effort to become more aggressively hard right on the part of its talk hosts, specifically late morning host Marty Griffin and afternoon drive personality Wendy Bell…..Nexstar Media Group is producing a COVID-19 special that will air on Thursday from 7:00 pm to 8:00 pm from WGN-TV, Chicago and be simulcast on eight other Nexstar TV stations across Illinois as well as on WGN-AM. The program is called “Illinois Town Hall: Responding to COVID-19” and is being hosted by WGN-TV news anchors Tahman Bradley and Julie Unruh along with political analyst Paul Lisnek. Nexstar president Tim Busch says, “Illinois residents interested in hearing about the impact of the pandemic and who want to express their concerns and ask questions regarding the re-opening of the state’s economy can rely on Nexstar’s dedication to local content to provide them the latest news and a connection to their government and community leaders.”…..ABC News’ Dan Harris interviewed His Holiness the Dalai Lama for the “Ten Percent Happier” podcast. In it, the Dalai Lama says that while self-isolating for COVID-19, he watches “1 hour or 2 hours” of television, he “sometimes is reading” and he’ll do a daily online meditation for “4 or 5 hours.” The interview will also be broadcast on “Nightline” tomorrow night (5/28), will appear on streaming news channel ABC News Live later this week as well as on “GMA Weekend.”…..AdLarge Media announces it is extending its ad sales agreement for Ashley Flowers’ true crime 
podcast “Crime Junkie.” The podcast is getting more than 31 million downloads a month. Adlarge is also lending its support to further grow Flowers’ audiochuck Network with four new shows, all executive produced by Flowers…..The San Jose Spotlight reports that longtime San Jose broadcaster Bob Kieve died on Sunday (5/24) at the age of 98. Kieve owned and operated KLIV-AM since 1967 and served as president of Empire Broadcasting, which also owns country KRTY-FM. Kieve took KLIV-AM dark in 2019 after being unable to sell the station.
NEED A GUEST? We’ve Got Some Good Ones for You at “Expert Guests.” Talk media hosts, producers, and bookers are advised to check out the newly expanded “Expert Guests” section of TALKERS. It is updated on a weekly basis with outstanding experts and personalities available by telephone, Skype, or Zoom for booking on radio, TV and online talk shows. This week you’ll find a wide array of guests that include an investigative reporter with inside information about China and COVID-19; an expert on everything you need to know about attending graduate school; a fascinating futurist; an expert on honestly and openly coming to terms with discussing and dealing with death – and more. To visit “Expert Guests,” please click here.
Music Radio News and Career Moves. New York radio pro Richard Neer posts this piece about the coming 50th anniversary of WLIR-FM, Long Island’s transition to a progressive rock format on June 30, 1970. Neer – author
of the 2001 book, FM: The Rise and Fall of Rock Radio (Villard) – says he’ll post more pieces on the station as the June 30 date draws closer. The station, long a cultural mecca for teens growing up on Long Island during the station’s rock heyday, is now owned by Univision and plays a Spanish hits format under the new calls WQBU-FM…..In Denver, Max Media re-brands CHR KFCO as “HOT 107.1.” The station made the 
change prior to the start of the holiday weekend and went commercial free for the three days. Vice president of programming and operations Rick Thomas says, “Our desire is to accurately reflect the musical passion of the marketplace. To that end, we have simply expanded our approach allowing listeners to enjoy a wider variety of rhythmic hit music, re-branding as ‘HOT 107.1,’ Denver’s New Hit Music.’”…..Hall Communications moves midday personality Courtney Kelley to morning drive alongside Brian Mulhern on country WCTK, Providence “Cat Country 98.1.” She takes over for Madelyn Grimaldi who exited the radio biz. Station PD Bob Walker says, “Courtney has been with us since 2013. As long as I have known her, she has wanted to host a morning show. We are beyond excited to have her living out that dream every morning on ‘Cat Country.’”…..Hubbard Radio’s country KNUC-FM, Seattle “98.9 The Bull” awarded 10 listeners the opportunity to take part in a Friday evening Zoom Pizza Party with country star Brad Paisley and “98.9 The Bull” morning host Fitz. Paisley hung out on the Zoom party for more than 45 minutes answering questions, having a quick awkward sing-a-long of his new release, “There’s No I In Beer,” and sharing the amazing scenery of his ranch, including a close encounter with a hawk! The station made arrangements to have pizza delivered to all 10 winners, prior to the 4:30 pm Zoom Party.
April 2020 PPM Analysis: News/Talk
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — A wide-ranging overview of news/talk concludes our four-part series of April 2020 ratings recaps.
Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during what proved to be a very volatile April 2020 ratings period (March 26 – April 22).
The coronavirus impact: Nearly four of every five news/talk stations improve or hold steady March 2020 – April 2020 (78%, 6+), compared to 65% for news stations, and only 22% for sports talk.
As far as April 2019 – April 2020 stats are concerned, 82% of news outlets and 73% of news/talkers notch gains; 82% of sports talk stations, however, suffer year-to-year erosion.
Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.
Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.
Tuesday, May 26, 2020
Memo: Copy Copy Like This. While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. For this week’s column, consultant Holland Cooke has collected examples instructive to commercial copy we craft for local retailers, and station imaging. Read it here.
Re-Opening Across America, Memorial Day Holiday, Michigan Protests, COVID-19 Tests/Vaccine Research, Presidential Race, Brazil Travel Ban, and ‘The Match’ Among Top News/Talk Stories Over the Weekend. States across the country begin cautiously re-opening their economies; the Memorial Day holiday takes place without the usual parades and observances; Michigan Governor Gretchen Whitmer’s battle against lockdown protesters; the number of COVID-19 tests being done in the U.S. and the global work being done to create a vaccine; the November presidential election; President Trump puts a ban on flights from Brazil as the coronavirus sweeps through the South American nation; and “The Match” featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady playing golf were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: What’s All the Fuss About? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that great sellers have always been built to work remotely. He draws a sports analogy. “High-performing athletes are regularly well-coached and prepared. Then, on their own, away from the head coach – remotely – often with private coaches, they practice. When they return for the next session they are better… the takeaway here is the individual commitment to practicing ‘remotely.’” Read his column here.
PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April PPM survey, today focusing on news/talk formatted stations. It appears that radio listeners shifted from wanting straight news about the pandemic in March – when all-news outlets saw their weekly, 6+ AQH shares shoot up – to wanting to hear analysis and discussion about the COVID-19 pandemic in April. Seventy-eight percent of news/talk stations saw their AQH shares go up during the April survey, led by big gainers such as iHeartMedia’s WISN-AM, Milwaukee (+3.5, 9.3 share), Bonneville’s KSL-AM/FM, Salt Lake City (+2.8, 8.8 share), and Cumulus Media’s WPRO-AM, Providence (+2.3, 6.1 share). It’s important to note that radio cume was down across the board in April and that dramatic increases in time spent listening are driving these AQH spikes. With that said, some impressive year-over year AQH increases happened in April. Cox Media Group’s WSB-AM/WSBB-FM, Atlanta was up 7.3 shares over April 2019 (13.9 share, #1), iHeartMedia’s KFBK, Sacramento shot up 5.6 shares (11.6 share, #1), and Emmis Communications’ WIBC-FM, Indianapolis was up 5.1 shares (10.3 share, #1). Also, in April there were 11 news/talk outlets that ranked #1 in their respective markets. See Mike Kinosian’s entire report here.
Erick Erickson Interviews Mike Pence in Sanitized Space at Waffle House HQ. Pictured above is Georgia talk radio host Erick Erickson (left) conducting an in-person interview with Vice President Mike Pence (right) on Friday (5/22) at Waffle House corporate headquarters in Norcross, Georgia. The interview aired on Erickson’s WSB-AM/WSBB-FM, Atlanta afternoon drive show on Friday and on his statewide syndicated late morning show today (5/26). Erickson says of preparing for the interview, “I didn’t have to wear a mask. The Secret Service took my temperature, made me set up all my equipment, then made me leave the room so they could sanitize everything themselves. I was not allowed back to my equipment until the interview. It was a new twist on these sorts of interviews.” The two discussed the progress being made in re-opening Georgia, the what-ifs of a potential flare-up of coronavirus cases, and what might be expected for college football this year.
KOIL, Omaha Launches New ‘Local 1290’ Program. Omaha news/talk KOIL “News Talk 1290” says it is debuting a new, daily two-hour program “focusing on the local community as our friends, neighbors and businesses begin to face the new
normal.” The live program is being hosted by Neil Nelkin and will focus on everything “local” in Omaha, Nebraska and Council Bluffs, Iowa as businesses start to re-open and figure out how to go forward. Other NRG Media on-air talent will join the program as co-hosts, including Nikki and Laura from KQKQ-FM “Sweet 98.5,” Mike’l Severe and Damon Benning from KOZN-AM “1620 The Zone,” and Matt Tompkins from KOOO-FM “101.9 The Keg.” Neil Nelkin comments, “Finally a positive show about our listeners, our community and businesses within the Omaha and Council Bluffs area. We want to highlight the local business and hear their stories about how they are doing and re-opening. It’s a community feel good, as we are all in this together.”
TALKERS News Notes. The global pandemic can’t keep Stephanie Miller’s “Sexy Liberal Tour” down. Miller’s SM Radio Productions says, “Until it’s safe to travel
and gather in large groups again, the hysterically funny ‘Sexy Liberal Tour’ is now set to come into fans’ homes with ‘Stephanie Miller’s Sexy Liberal Virtual Tour.’” It will debut virtually on Saturday, June 6 at 9:00 pm ET / 6:00 pm PT and will feature Stephanie Miller, John Fugelsang, Hal Sparks, Frances Callier, and Angela V. Shelton…..Nationally syndicated talk host Buck Sexton interviewed President Trump in the Oval Office for a conversation that aired on his Premiere
Networks-syndicated show. Among the topics discussed were the president’s thoughts on the intelligence community, the judiciary, the “deep state,” “Russiagate,” Michael Flynn, and more. The president also told Sexton the country will “never do this again” and will deal with the coronavirus issue by employing the country’s “best resources” to put out any fires as they emerge…..The Times-Union of San Diego reports 
that Mexican signal XEPRS-AM, Tijuana could be back on the air as “The Mightier 1090” around July 4, to coincide with the return of Major League Baseball. As has been reported, Flagstaff, Arizona-based marketing executive Bill Hagen is leasing the former sports talk outlet and plans to build a lifestyle and sports talk station around afternoon personality – and former longtime “Mighty 1090” personality – Scott Kaplan. The sports talk format on XEPRS ended 13 months ago when Broadcasting Company of the Americas lost its lease on the signal…..GCN-syndicated host Kate Delaney
is honored with a 2020 Communicator Award for Excellence from the Academy of Interactive and Visual Arts. Her DelaneyMediaGroup won in the Commercial Campaign category for “Her Story.” Delaney tells TALKERS magazine the feature airs on 70 stations and Amazon’s Echo…..Last Friday (5/22), WTKS-FM, Orlando’s “The News Junkie” radio show – hosted by Shawn Wasson, Sabrina Ambra, and Chris “C-lane” Lane – held “the World’s First Live Radio Broadcast With Social Distancing.” Pictured below is the trio at their broadcast booth. They say that fans arrived at staggered times to prevent a large crowd outside and those feeling sick were urged not to attend. Each table was limited to only a few guests and hand sanitizer and optional masks were available for all guests. Wasson says, “The show featured plenty of drinks, plenty of fun and games. What we didn’t do is have people shaking hands and hanging all over each other. We showed that with enough planning and preparation you can juggle being safe and having a blast.”
Music Radio News and Career Moves. Last week’s WKQX, Chicago radiothon supporting the Chicago Independent Venue League netted $34,000 for the association and its live music venues. The morning show trio of Brian, Ali, and Justin were on air for 34 hours and interviewed artists including Billy Joe Armstrong from Green Day, Grouplove, Silversun Pickups, Cage The Elephant, Local H, KFlay, All Time Low, Powfu, Chip Z’Nuff, and Jerry from JBTV. The event was sponsored by Goose Island Beer Company, supporting Chicago music venues since 1988…..iHeartMedia flips classic hits WJDX, Jackson, Mississippi to hip hop as “The New Real 105.1.” The station’s lineup includes “The Breakfast Club,” with DJ Envy, Angela Yee, and Charlamagne Tha God in morning drive. iHeartMedia Jackson market president Mike Comfort says, “We are excited to launch ‘The New Real 105.1’ in Jackson and bring another choice for hip hop and R&B to the market. Based on our research, we know not only is this going to connect with our market’s audience, but this format is also going to produce a strong listener base for our advertisers – things just got real!”…..iHeartMedia Philadelphia re-brands alternative WRFF as “ALT 104.5.” Station PD and midday personality Amber Miller says, “Who doesn’t love the big reveal at the end of a makeover show. Well, ta-da! Philly’s Alternative Rock station is now sounding bigger and better than ever, combining the music and personalities our listeners love with this fresh, energetic new aesthetic. The station offers listeners the same music and entertainment they crave, just with a fresh new coat of paint.”
Pending Business: What’s All the Fuss About?
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — My phone rang a lot last week.
Calls from great sellers I had the privilege of managing at different radio and TV stations. “What’s the big deal? We were working remotely 20 years ago!”
So, what opened my eyes to allowing every seller to working remotely back then?
Look beyond the media business.
Memo: Copy Copy Like This
By Holland Cooke
Consultant
BLOCK ISLAND, RI — While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. These examples are instructive to commercial copy we craft for local retailers, and station imaging:
“Thank you for making us part of your together.”
DQ ad, promoting drive-through service
“If you’re over mac & cheese and PB&J’s…”
Pizza Hut delivery TV commercial
Friday, May 22, 2020
NOW POSTED: New Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. The new episode titled “Medicine and Politics!” looks back at this past week of May 18-22, 2020 and features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dr. Daliah Wachs, physician / talk show host, Genesis Communications Network; Brett Winterble, talk show host, WBT, Charlotte; Richard Neer, talk show host, CBS Sports Radio; Larry Elder, talk show host, Salem Radio Network; and Dr. Renee Kohanski, psychiatrist / commentator, MDedge Psychcast. This acclaimed news/talk radio show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WRKO, Boston; KSCO, Santa Cruz, CA; KDFD (“Freedom 93.7”), Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN, the Virginia Talk Radio Network, Pioneer Valley Radio in Springfield, MA, Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Cumulus Media Adopts Short-Term Shareholder Rights Plan. The company follows both Entercom (announced on April 21) and iHeartMedia (announced on May 7) in adopting a shareholder rights plan – also known in the financial world as the “poison pill” – to prevent a takeover of the company without the consent of the board of directors. Cumulus Media states, “In adopting the Rights Plan, the Board has taken note of the unprecedented impact of the COVID-19 pandemic on equity market valuations which has led to substantial volatility in the trading of the Company’s stock and a dislocation in Cumulus’ stock price, which the Board believes does not reflect the Company’s inherent value or business performance. The Rights Plan is intended to promote the fair and equal treatment of all
shareholders by preventing a creeping change of control without an appropriate premium and on terms that would not deliver sufficient value for all shareholders. In connection with the adoption of the Rights Plan, the Board declared a dividend distribution of one right (a ‘Right’) on each outstanding share of Class A common stock, share of Class B common stock, Series 1 warrant and Series 2 warrant. The record date for the dividend distribution is June 1, 2020. Initially, these Rights will not be exercisable and will be attached to the Company’s common shares and warrants, as applicable. The Rights Plan is intended to protect shareholder interests by reducing the likelihood that any entity, person or group is able to gain control of Cumulus through open market accumulation without paying all shareholders an appropriate control premium or providing the Board sufficient opportunity to make informed judgments and take actions that are in the best interests of all shareholders. The Rights issued pursuant to the Rights Plan would be exercisable only if a person or group acquires 10% (20% in the case of a passive institutional investor) or more of the Company’s outstanding Class A common shares (subject to certain exceptions), including through ownership of the convertible Class B common shares and/or warrants. In that situation, each holder of a Right (other than the acquiring person, whose Rights will become void and will not be exercisable) will be entitled to receive upon exercise of such Right that number of Class A common shares, Class B common shares, Series 1 warrants or Series 2 warrants, as applicable, having a market value of two times the exercise price of $25 per Right. In addition, the Rights Plan contains a similar provision if Cumulus is acquired in a merger or other business combination after an unapproved party acquires 10% (20% in the case of a passive institutional investor) or more of the Company’s outstanding Class A common shares, including through ownership of the convertible Class B common shares and/or warrants. The Board, at its option, may exchange each Right (other than Rights owned by the acquiring person that have become void) at an exchange ratio of one Class A common share, Class B common share, Series 1 warrant or Series 2 warrant, as applicable, per outstanding Right, subject to adjustment.” The Rights expire on April 30, 2021.
TALKERS News Notes. The Buffalo News reports that John Murphy is leaving his role as co-host of the “One Bills Live” program that airs on Entercom’s sports talk
WGR “550 Sports Radio” daily from 12:00 noon to 3:00 pm. Murphy has been co-hosting the program with Steve Tasker. The Buffalo Bills website lists Bills insider Chris Brown and journalist Maddy Glab as Tasker’s co-hosts. Murphy also serves as radio play-by-play voice for the Buffalo Bills and will continue in that role…..UrbanMilwaukee.com columnist Bruce Murphy has a feature 
piece on Wisconsin progressive radio host and station owner Michael Crute that you can read here. Crute – co-host of the long-running progressive talk radio show “Devil’s Advocate” along with Dominic Salvia – owns progressive talk simulcast WRRD-AM, Waukesha/W269DL, Milwaukee as “Talk 101.7” and operates WTTN-AM, Columbus/W224EG, Madison as “Talk 92.7.” The piece addresses Crute’s decision to drop the “Resistance Radio” brand in Milwaukee of which potential advertisers were leery, as well as his surprise that Wisconsin Democrats have been hostile to his efforts…..ABC Audio’s daily, one-hour radio program “COVID-19: What You Need to Know” is re-launching as “Bringing America Back: What You Need to Know.” ABC says the Aaron Katersky-hosted program “updates the country’s fight against the effects of the COVID-19 pandemic – both medical and economic. We answer your questions about the latest outbreak numbers and treatment developments and look at the cities and towns that are reopening, and what our new normal looks like. ABC’s chief medical correspondent Dr. Jennifer Ashton and other experts respond directly to questions submitted by ABC News listeners and viewers, and our team of correspondents and medical contributors keep you up to date on the latest news related to coronavirus.”
COVID-19 Statistics & Projections Top News/Talk Story for Week of May 18-22. The number of confirmed COVID-19 cases in the U.S., the death toll, and projections about future cases combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the state of the health care system and the controversy over the use of hydroxychloroquine to combat COVID-19. Coming in at #3 was a tie between the state of the U.S. economy and the state of education in the country, followed by the presidential race and politics at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
iHeartRadio and Mental Health Coalition Partner for ‘How Are You Really?’ Campaign. During National Mental Health Awareness Month, iHeartRadio is partnering with Kenneth Cole and The Mental Health Coalition to end the stigma surrounding mental health and to change the way people talk about, and care for,
mental illness. The initiative addresses the most universally and commonly asked, but rarely answered question, ‘How Are You, Really?’ The campaign challenges people to answer this as honestly as they can and inspire many others to do the same to help destigmatize all mental health conditions. As part of the collaboration, iHeartRadio is airing PSAs voiced by on-air personalities Elvis Duran, Ryan Seacrest, Bobby Bones and Steve Harvey, encouraging listeners to answer how they’re really doing and challenge those in their lives to do the same. In addition, iHeartRadio is hosting and airing a 30-minute public affairs show discussing the effects of COVID-19 on mental health. Interviewees include social activist and iconic fashion designer Kenneth Cole; Dr. Harold S. Koplewicz, president of Child Mind Institute; and Dr. Ken Duckworth, chief medical officer of National Alliance on Mental Illness.
MIW Radio Group Adds Four to Executive Committee. The Mentoring & Inspiring Women in Radio Group adds four new members to the MIW Group executive committee: Angie Balderas, SVP & general manager Entravision; Valerie Blackburn, principal VKB Media Consulting; Tricia Gallenbeck, VP & general manager Reno Media Group; and Beth Neuhoff, CEO and president Neuhoff
Media. MIW Group national spokeswoman Denyse Mesnik says, “Seasoned radio pros, these accomplished ladies bring expertise in a variety of areas, years of experience in leadership and well-earned reputations as some of the best in the business. They are perfect additions to the MIW executive committee and, not surprisingly, they’ve already hit the ground running on behalf of the MIWs! We also extend heartfelt thanks to two good friends and long-term MIW colleagues transitioning off of the executive committee, Heidi Raphael, chief communications officer, Beasley Media Group (MIW Spokeswoman from 2008-2014) and Jennifer Williams, VP digital marketing, Beasley Media Group. They leave with our immense gratitude for many years of dedication and service to the MIWs.”
TALKERS Magazine Presents the 2020 100 Most Important Sports Talk Radio Hosts in America. The editors of TALKERS magazine, with input from industry leaders, have compiled and published the eighth annual Heavy Hundred of Sports Talk – The 100 Most Important Sports Talk Radio Hosts in America. This list, like its long-established “sister list” – the long-running annual “Heavy Hundred” that ranks talk radio hosts working in the news/talk and general talk genres – the editors of
TALKERS magazine have ranked sports talk hosts, duos, or ensembles from 1 to 100 based upon a set of criteria that includes a combination of hard and soft factors. TALKERS executive editor Kevin Casey says it’s important to note that this year’s Heavy Hundred comes with an important qualifying statement. “The publication of this year’s list was delayed by the coronavirus pandemic and it is crucial to note that it represents a snapshot of the industry as it was shortly after January 1, 2020 and is based on performances and assessments made prior to that point. Although we were prepared to publish the list in March, we delayed publication in order to focus on the pandemic’s effect on the radio industry. As a result of COVID-19, some of the talent on this list have been victims of unexpected staff reductions and furloughs and are not currently on the air. It is our belief that they deserve to be recognized for their accomplishments, nonetheless. TALKERS salutes the fine broadcasters who made the eighth annual list!” See it here.
PPM Analysis: Classic Hits/Oldies. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April 2020 PPM survey, today focusing on the classic hits and oldies formats. See how those stations performed in April compared to March 2020 and in comparison to April of 2019, plus more, here.
Music Radio News and Career Moves. The City of Chicago is partnering with iHeartMedia Chicago hip hop outlet WGCI for two days of virtual entertainment to encourage residents to stay home while still enjoying themselves and experiencing music and culture over the Memorial Day
Holiday weekend. Under the Stay at Home order and CDC guidelines prohibiting gatherings of over 10 people, the virtual entertainment will provide Chicagoans with an online opportunity to engage and celebrate the weekend at home. The 107.5 WGCI Stay at Home Weekend starts Saturday with an Instagram Battle between two of Chicago’s own hip hop artists, GHerbo and Lil Durk. Starting at 8:00 pm, these two rappers will go song-for-song for the title of Stay at Home Weekend Rap King. On Sunday the Stay at Home Weekend continues with a virtual comedy tour hosted by 107.5 WGCI’s Leon Rogers. This virtual show will feature comedians, Just Nesh, Dawn B, Lavar Walker, Correy B, and Damon Williams. iHeartMedia Chicago region president Matt Scarano says, “I am honored to have the privilege of partnering with the City of Chicago in its mission of promoting the health and safety of our community during this critical time. As a broadcaster it is our responsibility to engage in continuous collaboration with Mayor Lori Lightfoot and the Chicagoland community.”
April 2020 PPM Analysis:
Classic Hits-Oldies
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — The first two installments of this comprehensive four-part special feature series of April 2020 ratings overviews dealt with news (Wednesday, 5/20) and sports talk (yesterday, 5/21).
Our attention now turns to a music intensive format, as this summary is comprised of PPM-market classic hits-oldies facilities that rank in the top 20 (April 2020, 6+).
Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.
Thursday, May 21, 2020
PPM Analysis: Sports Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April 2020 PPM survey, today focusing on sports talk radio. Obviously, the format has been adversely affected by the coronavirus pandemic’s cancelling of games. Sports talk radio ratings generally soften after the Super Bowl in early February and tend to pick up once Major League Baseball opens in April. The absence of ballgames combined with the loss of the NBA and NHL playoff stretches allowed only 17% of sports talk stations to see weekly, 6+ AQH share increases and even those were miniscule. Year-over-year comparisons were almost equally as bleak with iHeartMedia’s KXFN, Minneapolis the only sports talk outlet putting up a meaningful gain (+1.6). No sports talk station ranked higher than #5 in its market in April. Top performing stations in April included Entercom’s KDKA-FM, Pittsburgh (5.9 share, #5), WIP-FM, Philadelphia (5.6 share, #5) and iHeartMedia’s KXFN, Minneapolis (5.5 share, #6). See Mike Kinosian’s complete report here.
WPRO-AM/WEAN-FM, Providence Talk Host Dan Yorke to Pen Weekly Column. Longtime Providence talk show host Dan Yorke is named as a new weekly columnist for Rhode Island’s The Valley Breeze newspaper. Paper publisher Tom
Ward is retiring, and Yorke will take over his column in June. He joins former Providence talk radio host Arlene Violet as one of the paper’s two opinion columnists. In addition to Yorke’s radio program on Cumulus Media’s WPRO-AM/WEAN-FM, he also hosts “Dan Yorke State of Mind” on Nexstar Media’s “myRITV” and WPRI-TV “FOX Providence.” The Valley Breeze editor Ethan Shorey says, “If there are two things I’ve learned about Dan Yorke over the years, it’s that he seeks out the truth and he does his homework. I look forward to working with him as we continue to build on what Tom has done and hopefully expand our reach on important topics.” See the paper’s announcement here.
Michelle Malkin Joins Newsmax TV as Correspondent/Host. Author and syndicated columnist Michelle Malkin joins Newsmax TV as a prime-time
contributor and weekend program host. Newsmax Media CEO Christopher Ruddy says, “Michelle is a true conservative, a respected media personality and a powerful voice for millions of Americans that the big media ignore.” The company adds that Malkin “will join Newsmax’s growing list of media heavyweights and commentators where she will deliver her fiercely independent reporting and no-nonsense commentary.” Malkin joins the network as Newsmax TV has signed with all major cable operators and is carried in 70 million cable homes.
Statistics & Projections, States Begin Re-Opening, Vaccine Hope, Financial Markets/The Economy, U.S.-China Relationship, Inspector General Firing/Pompeo Investigation, Michael Flynn Case, Presidential Election, and Sports Leagues Plan for Seasons Among Top News/Talk Stories Yesterday (5/20). The number of confirmed COVID-19 cases in the U.S., the death toll, and projections for future cases; most U.S. states begin re-opening; Moderna reports success in first round of coronavirus vaccine trials; the world’s financial markets activity and the state of the economy; China pushes back against U.S. finger pointing; the firing of inspector general Steve Linick and the investigation into Secretary of State Mike Pompeo’s Saudi arms deal and his use of staffers for domestic chores; the DOJ’s dropping of the case against Michael Flynn and President Trump’s assertion Barack Obama started the Russia inquiry; the November presidential election and the vote-by-mail controversy; and sports leagues’ plans for holding games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
TALKERS News Notes. There are three Memorial Day weekend podcasts being made available to partnered radio affiliates from FOX News Audio. FOX Nation host Johnny Joey Jones, a combat veteran and double amputee, hosts “The Proud
American Series” special that highlights four people who used personal tragedies as an opportunity to serve others. The “America Together” podcast, co-hosted by FOX News Radio reporters Tonya J. Powers, Eben Brown, Jeff Monosso, and Gurnal Scott features uplifting accounts of diverse communities coming together. A special edition of “The Trey Gowdy Podcast” offers listeners advice for combatting the fear and anxiety that many across the country are facing during the uncertainty created by COVID-19…..There have been a lot of “classic” sports contests aired on radio since the coronavirus pandemic took away live sports. Now, Cumulus Media’s Westwood One – the official network radio partner of the NFL – is going all the way back to January 15, 1967 to present the original CBS Radio broadcast of Super Bowl I at 8:00 pm ET on Monday, May 25. The game broadcast between the Green Bay Packers and Kansas City Chiefs will feature Jack Drees and Tom Hedrick calling the play-by-play. WWO’s Ryan Radtke hosts the re-broadcast that includes comments from Hall of Famers Bart Starr, Len Dawson, Vince Lombardi, Hank Stram and more…..Premiere Networks personality Amy Brown welcomes Emmy Award-winning “Good Morning America” co-anchor Robin Roberts to the “4 Things with Amy Brown” podcast. On the show, Roberts and Brown share stories about how cancer has touched their lives and the importance of finding joy every day. They also chat about Roberts’ MasterClass on authentic and genuine communication, and the meaning behind one of her key lessons: “Make Your Mess Your Message.”…..As reported by LARadio.com, radio news pro Reg Laite died on May 12 at age 89 after a battle with cancer. Laite served as news director for KFWB, Los Angeles from 1971-1973. During his career he also served at KYW, Philadelphia; WOR-AM, New York; and NBC TV news.
Rock Legend Ian Anderson Is This Week’s Guest on Harrison Podcast. One of the most respected singers, songwriters, and musicians of the album and classic rock era, Ian Anderson, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Anderson is the front man, founder, organizer, and driving force behind the historic British progressive rock group, Jethro Tull. Harrison caught up with Anderson who is quarantining at his home in the UK. They engage in a deep-dive conversation about a broad range
of subjects including music, politics, COVID-19, and wildlife conservation. Harrison states, “In addition to being a unique and supremely talented musician, Ian is a scholarly man with a golden tongue who can hold his own among the best ‘talkers’ in the English-speaking world. Having long-managed his own case of the breathing disorder, COPD, he is extremely educated and opinionated about everything having to do with the coronavirus – which he amply shares in this interview.” Anderson sings and plays flute on a new recording by Hungarian-born German rock star Leslie Mandoki titled “#We Say, Thank You” (check it out on YouTube) which pays tribute to the frontline heroes of the COVID-19 era and chastises those speculators who are exploiting it for financial gain. To listen to this fascinating podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.
Music Radio News and Career Moves. On-air pro Randy McCarten is named host of the morning show at iHeartMedia’s hot AC WRVE, Albany “99.5 The River.” McCarten was one of a number of iHeartMedia Albany
staffers to be let go back in January as the company was restructuring. iHeartMedia Albany area president Kristen Delaney says, “It’s great having Randy back. He has connected with so many listeners throughout the years and has really been the heart and soul of ‘99.5 The River.’ Capital District listeners are going to love starting their day with him.” McCarten comments, “‘The River’ and its listeners have been a part of my life for over 20 years, and I’m really excited to help them start their day with great music, information, and entertainment – it feels great to be back.”…..In 
Chicago, Cumulus Media’s alternative WKQX is presenting the “Save Our Stages Radiothon” to benefit the city’s independent music venues, including Metro, Lincoln Hall, and Thalia Hall. Some 34 venues have formed CIVL – Chicago Independent Venue League – to support each other. 101 WKQX morning team of Brian, Ali, and Justin are broadcasting live for 34 hours to create awareness and encourage donations to CIVL as well as the individual venues’ GoFundMe.com pages…..Westwood One’s Zach Sang is hosting the St. Jude “Prom from Home – Under the Living Room Lights” show tomorrow (5/22) from 7:00 pm to 9:00 pm ET to bring “Prom 2020” to all who missed out on their school proms and aid an important cause – to raise awareness and support for St. Jude Children’s Research Hospital. Artists planning to stop by for “Prom from Home” include: Restless Road, Kane Brown, FINNEAS, Lewis Capaldi, Lauv, Monsta X, Noah Cyrus, CNCO, Ashe, mxmtoon, AJR, Blanco Brown, Bazzi, MAX, Asher Angel, Stephanie Poetri, Loren Gray, Cheat Codes, Loud Luxury, Serf Mesa, Olivia O’Brien and a special appearance by Darren Barnet of the Netflix show, “Never Have I Ever.”
April 2020 PPM Analysis: Sports Talk
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — This past Tuesday (5/19), TALKERS posted 2020’s “100 Most Important Sports Talk Radio Hosts in America” and, as executive editor Kevin Casey points out, “The publication of this year’s list was delayed by the coronavirus pandemic. Although we were prepared to publish the list in March, we delayed publication in order to focus on the pandemic’s effect on the radio industry.”
Owing to COVID-19, the NBA and NHL seasons were put on hold roughly two months ago.
After starting exhibition contests on schedule, MLB pulled the plug in mid-March and the official season has yet to get underway.
Only time will tell when – or if – we will see any MLB, NBA, NHL, and/or NFL games this calendar year.
Sports talk stations with pro (or college) play-by-play commitments have been scrambling to air longform replacement content.
Never has the creativity for sports talk hosts been so challenged for such a prolonged period; they continue earning well-deserved high-mark industry acknowledgement.
Associated in further recognition of important sports talk hosts, we present the second in our four-part series of April 2020 PPM overviews – an examination of the sports talk format.
The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the April 2020 ratings period, which covered March 26 – April 22.
Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.
Wednesday, May 20, 2020
Hubbard Radio Promotes Phil Mackey to Brand & Digital Content Director. At Hubbard Radio headquarters in the Twin Cities, it’s announced that sports talk KSTP “SKOR North” brand/distribution director Phil Mackey’s role is expanded to brand and digital content development director for Hubbard Radio. He’ll report to
SVP programming Greg Strassell and in this role will be dedicated to assisting Hubbard Radio managers with strategies for creation of new multi-channel content built around the core brands. Mackey will retain his brand/distribution director duties at ‘SKOR North.’ Hubbard says that under Mackey’s leadership over the past 18 months, ‘SKOR North’ grew podcast downloads, monthly app users, YouTube subscribers, and social media followers by double- and triple-digit percentage increases. Hubbard Minnesota VP/region manager Dan Seeman says, “As difficult as the COVID-19 crisis has been, we’ve learned a lot. With radio listening habits disrupted we’ve realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for ‘SKOR North’ can be utilized by all of the brands in our company. Let’s take the model and support all of Hubbard.”
PPM Analysis: All-News. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April 2020 PPM survey, today focusing on the all-news format. There are 11 all-news outlets (however, several reach into adjacent markets) on our panel. Entercom operates eight of those, iHeartMedia, Hubbard Radio, and Sinclair Broadcast Group own the others. The format experienced intense weekly, 6+ AQH share increases from February to March, but lost some of its steam from the March to April surveys with 35% regressing and just 47% improving. Entercom’s WINS-AM, New York led the gainers adding a full share to finish with a 5.7 share. Year-over-year, the format fared well as 82% of stations saw AQH share increases, with Entercom’s KCBS-AM, San Francisco leading that pack by adding 3.6 shares. Three Entercom all-news stations ranked #1 in the April survey: WBBM-AM/WCFS-FM, Chicago (8.4); KCBS-AM, San Francisco (9.9); and WWJ-AM, Detroit (6.4). See Mike Kinosian’s entire report here.
The Re-Opening Begins, Statistics & Projections, Trump vs WHO, Hydroxychloroquine Controversy, Michael Flynn Case, Inspector General Fired/Pompeo Investigation, Pressure on China, and Sports Leagues Plan Seasons Among Top News/Talk Stories Yesterday (5/19). Numerous states begin re-opening their economies; the number of confirmed U.S. COVID-19 cases, the death toll, and projections for future cases; President Trump threatens the U.S. will leave the World Health Organization permanently; the controversy over Trump’s statement he’s taking hydroxychloroquine; the DOJ’s dropping the case against former Trump national security adviser Michael Flynn and Trump’s accusing Barack Obama of sparking the Russia inquiry; the firing of inspector general Steve Linick and the reported investigation into Secretary of State Mike Pompeo’s arms deal with Saudi Arabia and using staff to perform domestic chores for him; the 100 nations pushing China to open the investigation into the origin of the coronavirus; and U.S. sports leagues lay out their plans to play games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
TALKERS News Notes. In case you missed it, there’s a great piece by Larry Stone
in the Seattle Times on market sports talk radio legend Dave Grosby, who’s fighting a battle against Parkinson’s disease. As you may recall, “Groz” had to leave his daily show on Bonneville’s KIRO-AM, Seattle “710 ESPN” alongside Bob Stelton and Tom Wassell last summer, although he’s still contributing to the station’s shows and digital presence…..Minor changes take place at Entercom’s WFAN, New York 
according to Neil Best and Newsday. He reports that Mike Francesa’s show will air on WFAN for a full hour from 6:00 pm to 7:00 pm, instead of ending at 6:00 pm. Also, Jerry Recco and Al Dukes are getting a full hour from 5:00 am to 6:00 am. Entercom New York SVP of programming Mark Chernoff says in a statement, “By extending the programming time of our trusted hosts, we aim to provide fans with more of the compelling sports and entertainment content they want as they navigate the changes and await the return of live events.” Tweaks to the schedule leave the evenings and overnights as follows: John Jastremski from 7:00 pm to 11:00 pm, Steve Somers from 11:00 pm to 3:00 am, and Amy Lawrence from 3:00 am to 5:00 am…..Chicago Public Media announces that it has hired Andi McDaniel to serve as president and CEO, taking over for Goli Sheikholeslami, who left in 2019 for the CEO post at New York Public Radio. McDaniel, who has been serving as chief content officer at American University’s WAMU, Washington, will start her new position in September after a maternity leave.
NEED A GUEST? We’ve Got Some Good Ones for You at ‘Expert Guests.’ Talk media hosts, producers, and bookers are advised to check out the newly expanded “Expert Guests” section of TALKERS. It is updated on a weekly basis with outstanding experts and personalities available by telephone, Skype, or Zoom for booking on radio, TV, and online talk shows. This week you’ll find a wide array of guests that include an investigative reporter with inside information about China and COVID-19; an award-winning political scientist; an internationally renowned media psychiatrist; a modern era marketing expert; an expert on investing in gold; an expert on global trade; and the former Attorney general of Nebraska. To visit “Expert Guests,” please click here.
Music Radio News and Career Moves. Rock programming pro Troy Hanson is promoted to vice president/corporate programming-rock formats for Cumulus Media. This promotion adds oversight of the classic rock format for Cumulus to Hanson’s purview. Hanson was previously vice
president, operations for Cumulus Chicago; program director, 101.1 WKQX-FM; and vice president, programming, rock formats (active/alternative formats). He will continue in his roles as VP, operations, Cumulus Chicago, and PD for WKQX. Hanson says, “Very appreciative of the continued confidence [EVP, content & audience] Brian Philips and [VP & market manager] Marv Nyren are showing with this new appointment. We have an amazing group of creative and talented programmers and personalities in rock to draw inspiration from daily. A tip of the cap to Brian and Marv, along with Mary Berner, Dave Milner, and Bob Walker for their stellar leadership.”
