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Monday, May 10, 2021

| May 10, 2021

Monday Memo: Was Rush the Format? As the American comeback unfolds, polls demonstrate widespread optimism. “Yet,” consultant Holland Cooke reckons, there’s “a day-after-day negativity, a wearying sameness, among the half-dozen hosts vying for the Rush Limbaugh hours” on his affiliate stations. And in this week’s column, Cooke warns against typecasting the format as political talk: “If we learned one thing during the pandemic shutdown, it’s people’s appetite for ‘survival information.’” Read his column here.

Pending Business: Why Buy? Sales and marketing pro Steve Lapa says that if you ask yourself the question: Why buy advertising on your station, you know the answers to this in your sleep. “Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a little too much.” He offers eight questions to ask yourself that will help you formulate the answers to that question: Why buy? Read it here.

Townsquare Media Q1 Net Revenue Down 5.1%; Digital Revenue Up 13%. Reporting its financial data for the first quarter of 2021, Townsquare Media reveals total net revenue was $88.8 million, a decline of 5.1% from the same period in 2020. The company’s net loss shrinks dramatically from $59.5 million in the first quarter of 2020 to $6.1 million in Q1 of 2021. Operating income also did an about-face, shrinking from a loss of $72.1 million in Q1 of 2020 to income of $8.8 million this year. Townsquare Media CEO Bill Wilson says, “We are extremely proud to report that Townsquare’s first quarter 2021 results approached, and in some cases exceeded, levels achieved in the pre-COVID first quarter of 2019, which surpassed our expectations and previously stated guidance. In the first quarter of 2021, net revenue declined -5% year over year, and -1.6% excluding political and Live Events net revenue. When excluding Live Events net revenue, first quarter net revenue increased +0.3% as compared to the first quarter of 2019. Total digital revenue growth accelerated to +13% year over year (+32% vs. Q1 2019), contributing nearly 49% of Townsquare’s total first quarter net revenue. Our digital revenue growth was fueled by Townsquare Interactive, our digital marketing solutions subscription business, Townsquare Ignite, our digital programming advertising platform, and Townsquare Amped, digital advertising on our owned and operated brands, which increased revenue year over year by +15%, +12%, and +11%, respectively. Impressively, TSI, Ignite, and Amped’s first quarter net revenue exceeded Q1 2019 revenue levels by +34%, +45%, and +15%, respectively. Over the next three years, we expect to grow our digital net revenue from $167 million (on a trailing twelve-month basis as of March 31, 2021) to $250 million. The strong growth of our digital revenue, together with our strong expense management, led to Adjusted EBITDA increasing nearly +30% over the prior year. I am especially proud to share that first quarter Adjusted EBITDA of $20.1 million is +$1.3 million, or +7%, higher than Q1 2019’s pro forma Adjusted EBITDA, and +$2.1 million, or +12%, higher when excluding profit from Live Events.”

The Mayor and the Mobster. Nationally syndicated Compass Media Networks talk star Joe “Pags” Pagliarulo scored an amazing one-hour double interview with former NYC Mayor Rudy Giuliani and former high-profile mobster Michael Franzese last week which he ran on Tuesday through Friday (5/4-7) as a four-part special series on his radio show titled, “The Mayor and the Mobster.” Giuliani prosecuted Franzese 40 years ago at a time when the two men were arch enemies. Much has changed since then in terms of their relationship. In a fascinating conversation about the nature of crime fighting, prosecution, and redemption, the two men have more than reconciled their differences as indicated in a wonderful interview conducted brilliantly by Pags. You can watch the entire 56-minute conversation captured on video by clicking here.

Missouri House Passes Bill to Make January 12 ‘Rush Limbaugh Day.’ The Missouri House of Representatives passed a bill last Thursday (5/6) that would make January 12 “Rush Limbaugh Day” in honor of the Cape Girardeau, Missouri native who died in February at age 70. The bill met with opposition from Democratic House members, including Rep. Ashley Bland Manlove who criticized Limbaugh for “constant attacks on Black people and other people of color,” according to a report by the AP. Republican Rep. Sara Walsh, a supporter of the bill, said, “Rush demonstrated courage to speak boldly and encouraged his listeners and viewers to reach for their dreams and to push onward beyond the naysayers and discouragers that we all encounter in life.” The bill must pass the Missouri Senate before it moves on to the governor’s office.

AdLarge and Sounds Profitable Partner for ‘Up Next – A Podcast UpFront.’ Audio ad sales network AdLarge Media partners with podcast ad tech publication Sounds Profitable to launch Up Next – A Podcast UpFront. The companies say that “embracing a ‘never-been-done-before’ concept, Up Next utilizes the podcast format to promote podcasting with two acclaimed industry leaders hosting the series, FRQNCY founder/CEO Michelle Khouri and Edison Research SVP, Tom Webster. The idea originated from a brainstorming session between the leadership team at AdLarge and Sounds Profitable and is NOT an event but rather a podcast series specifically designed to showcase the multiple facets of the podcast industry including publishers, networks, content producers, and more. No special invitation required to listen to the podcasts, they are available to everyone.” In the first season of the Up Next series, AdLarge’s premiere episode focuses on the power of podcast advertising in addition to exploring the intriguing and valuable aspects of the podcasting world. The AdLarge season consists of six episodes, which also includes sample episodes from some of the most favored podcasts in the space today such as: “Crime Junkie,” “Swindled,” “The Hey Girl Podcast,” “The Trip,” and “Kill Me Now with Judy Gold.” AdLarge SVP, head of revenue operations & digital sales Ilwira Marciszek says, “It’s crazy that no one thought of this earlier. We know podcasts get results. This is the perfect way to get in front of people on their own time. I’m beyond thrilled to use the medium we’re selling to showcase the power of podcasting.” You can learn more here.

Broadcasters Foundation of America Seeks Donations to Counter Lost Fundraising Events. The Broadcasters Foundation of America is in need of donations to counter the loss of funds from major fundraising events that were cancelled due to the coronavirus pandemic. A 501(c)3 charity, the BFoA is the only organization dedicated exclusively to providing financial aid to broadcasters and their families whose lives have been upended by debilitating illness, accident, or catastrophe. BFoA chairman Scott Herman says, “In its more than 70 years of existence, the Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record. These men and women are our colleagues, and unthinkable tragedy has left them unable to work. We cannot turn our backs on them.” Cancelled fundraisers for the Broadcasters Foundation include the Celebrity Golf Tournament, the Golden Mike Award, and the Philip J. Lombardo Charity Golf Tournament. Personal and corporate donations can be made here.

COVID-19, GOP vs Cheney, Rising Consumer Goods Prices, Weekend Gun Deaths in U.S., Gas Pipeline Hack, Biden’s Infrastructure Plan, Afghanistan Girls School Bombing, and Arabian Sea Arms Seizure Among Top News/Talk Stories Over the Weekend. The rate of COVID-19 cases in the U.S., vaccine hesitancy, and the outbreak in India; U.S. Rep. Liz Cheney faces losing her GOP leadership role for not carrying the stolen election banner; concerns about the fast-rising prices of gas and consumer goods; the slaying of six at a Colorado Springs birthday party and numerous other gun deaths over the weekend; the hacking of a gas pipeline by Russia-based operatives; President Joe Biden to push his infrastructure plan this week; the bombing at a girls school in Afghanistan that killed 85 people; and the U.S. Navy seizes a large weapons cache in the Arabian Sea were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Michael Harrison Animal Welfare Music Video Going Viral on YouTube. The animal welfare anthem “I Know You’re Real” that appears on the new Gunhill Road album What Year Is This! has been picking up an accelerating number of views this past week – approximately 1,400 per day – solely based thus far on radio interviews. The song’s lyrics, penned by Michael Harrison and recited by him on the recording and video, discuss the metaphysical nature of the relationship between humans and animals as well as the connectedness of all sentient life forms to the universe at large. The video, described by talk media host Thom Hartmann as “a masterpiece,” displays a fascinating array of photos and video clips depicting animals – domestic and wild – and cosmic images. Harrison recently became a regular working member of the legendary NYC-based band that has been around since the late 1960s. To book Harrison to appear as a guest talking about animal welfare, cosmic consciousness, and the golden days of FM rock radio, please contact him directly at michael@talkers.com or call Barbara Kurland at TALKERS at 413-565-5413.  To view the video, please click here.

Wednesday, April 28, 2021

| April 28, 2021

Meadowlark Media and DraftKings Ink Big Deal for Content Distribution. The Miami Herald has the story about the new $40 million deal that Meadowlark Media – the company formed by former ESPN chief John Skipper and former ESPN personality Dan Le Batard – and DraftKings have entered into. According to the Herald, DraftKings is getting into the content distribution business and by June or early July will be responsible for getting Meadowlark’s flagship program “The Dan Le Batard Show with Stugotz” onto radio, television, podcast platforms, and social media. It will also serve as title sponsor. The paper reports that Meadowlark negotiated with several other companies including SiriusXM, NBC’s Peacock and iHeartMedia.  Le Batard told the Herald that didn’t want fans to have to climb a paywall for his show. “We didn’t want to do that to our listeners. The thing that I chose was freedom. Every time I’ve negotiated anywhere was for freedom, not money. This allows Meadowlark to be profitable from the start and have total freedom to do what we want. We can go forward and appear everywhere. We can make partnerships anywhere we want. We don’t have any corporate overlord. Our partner is our sponsor and what they are sponsoring is our freedom. The media landscape is changing very rapidly, and this shows how much power and value individuals can exert in breaking free from the corporate machine.” By summertime, Le Batard’s show – currently only available in podcast form – will be found in video formant on YouTube, Twitch, and DraftKings’ own nascent channel. The Herald adds that “the partnership will include DraftKings commissioning content projects and original programming that Meadowlark will develop and produce, including sports documentaries, as DraftKings broadens its sports entertainment footprint.”

Alpha Media Files Opposition to Larry Wilson’s Petition to Deny with FCC. As Alpha Media works to emerge from bankruptcy – approval for which it has received from the United States Bankruptcy Court for the Eastern Division of Virginia – it also needs approval from the Federal Communications Commission. But minority interest holders Larry Wilson and Paul Stone filed Petitions to Deny with the FCC, claiming that Alpha has failed to comply with FCC regulations regarding licensing of some of its stations and that the matter requires further review of foreign ownership interests, respectively. Alpha recently filed its opposition to the Petitions to Deny. In that filing’s summary, it says, “In short, when one peels away the bombast of Wilson’s Petition, it is clear that Wilson is inappropriately using the agency as a platform for rehashing his differences with certain members of the Company’s Board of Directors and management, and vainly attempting to shoehorn assessment of his personal grievances into the Commission’s processes under the guise of spurious claims that Alpha is unfit to hold its broadcast licenses. Moreover, his assertions are false. For Stone’s part, he simply criticizes the FCC’s well-established policy of promoting companies’ ability to promptly emerge from bankruptcy where further regulatory review of foreign ownership interests is required, a policy that is grounded in public interest considerations and comity with the bankruptcy laws. Neither Wilson nor Stone has standing as a party-in-interest. Any claims they had as holders of minority interests in Alpha pertaining to the Plan or to Alpha’s governance could and should have been presented to the Bankruptcy Court or the Delaware courts. While they inexplicably chose not to avail themselves of these alternative forums, they cannot now seek redress before the Commission. It has been black-letter law that the FCC does not adjudicate private contractual matters for far longer than the ‘more than 40 years’ that Wilson’s counsel has been ‘practic[ing] before the Commission,’ and the FCC has no reason to do so here.”

Westwood One Announces Executive Promotions. Three Westwood One staffers are promoted to new positions within the syndicator and sales firm’s programming and operations divisions. Twenty-eight-year Westwood One employee Susan Stephens is promoted to SVP and general manager, Westwood One programming. In this expanded role, Stephens will work to optimize programming and content opportunities and collaborations between news, talk, music, and entertainment. Tim Seymour rises to SVP, head of operations in which the 20-year WWO staffer assumes responsibility for the operations, partner relations, affiliate & sales operations, traffic & continuity, and research operations teams. Becky Bennett is elevated to VP, partner relations. Stephens and Seymour both report to Cumulus Media executive vice president of marketing and president of Westwood One Suzanne Grimes. Bennett will report to Seymour. Grimes says, “We have an enviable depth of talent within Westwood One with the unique experience to lead us forward. It is a privilege and a pleasure to announce these well-deserved promotions that will position us to succeed in 2021 and beyond.”

Edison’s Annual ‘Moms and Media’ Study Unveiled May 6. The results of the annual “Moms and Media” study from Edison Research will be revealed at a webinar being presented next Thursday (5/6) at 2:00 pm ET. Edison says, “This year’s ‘Moms and Media’ study provides insight on media usage, social media habits, and current outlook on tech by U.S. moms. Findings incorporate data from The Infinite Dial study from Edison Research and Triton Digital, as well as data from Edison Research’s new ongoing syndicated measurement of social media, The Social Habit. The 2021 report features data trends on devices, media engagement, and technology usage of U.S. moms. Highlights from this year’s study include: smart speaker ownership, podcast adoption, online audio listening, and social media engagement. In addition, the report will showcase brand new research centered on social media usage by U.S. moms and their children. You can register for the webinar here.

Former KMOX, St. Louis Personality Harry Hamm Sentenced in Child Porn Case. The St. Louis Post-Dispatch reports that former longtime KMOX, St. Louis air personality Harry Hamm was sentenced to five years and eight months in prison after pleading guilty to child pornography charges. The 79-year-old former entertainment editor for the radio station admitted that FBI investigators found child porn on two of his cell phones and his laptop. Hamm is also facing charges of second-degree statutory sodomy, incest and possession of child pornography in St. Louis County. He has pleaded not guilty to those charges. The Post-Dispatch story says the St. Louis County charges stem from allegations of sexual contact with a 16-year-old. Hamm began his career with the station in 1975.

TALKERS News Notes. WHO, Des Moines afternoon drive personality Simon Conway is bringing two of the Navy SEALS who were on the mission that killed al Qaeda chief Osama Bin Laden to Des Moines for a fundraiser for the Puppy Jake Foundation that provides service dogs for combat-wounded veterans. Rob O’Neill – the SEAL who fired the shots that killed Bin Laden – and SEAL dog handler Will Chesney will take part in the June 18 event…..ABC News Radio is providing coverage of President Joe Biden’s address this evening and will begin with a one-hour special, “The Biden Presidency: The First 100 Days,” looking back at the start of the Biden administration. The program will air live on the radio network from 8:00 pm to 9:00 pm ET anchored by correspondent Aaron Katersky. ABC News Radio will also provide live anchored coverage of President Biden’s speech, with reporting and analysis from ABC News’ team of correspondents and experts…..Public radio outlet WPLN, Nashville announces it has hired Caroline Eggers as the newsroom’s first environmental reporter. She starts her new position in June and will cover environmental issues with a focus on equity for WPLN News as a corps member of Report for America, a national service program that places talented emerging journalists in local newsrooms across the U.S. to report on under-covered topics and communities. She comments, “WPLN News delivers essential stories with incredible intellect and empathy. I can’t wait to reflect these values while investigating Nashville’s climate action plan, air quality and infrastructure challenges.”

COVID-19, Biden’s 100 Days Address to Congress/$1.8 Trillion American Families Plan, Andrew Brown, Jr Protests/Police Violence, 2020 Census-House Seats, Critical Race Theory Controversy, John Kerry Iran Allegation, and Southern Border Crisis Among Top News/Talk Stories Yesterday (4/27). The CDC’s new directives on mask wearing, the rollout of vaccines, and the high rate of cases in places like India and Brazil; this evening’s 100-day address to Congress by President Joe Biden and his $1.8 trillion “American Families Plan”; the protests of the police shooting death of Andrew Brown Jr. and other cases of police violence; the results of the 2020 census and its impact on U.S. Rep seats; the controversy over “critical race theory” and its use in public schools curricula; the allegation that then-Secretary of State John Kerry discussed Israeli air strikes with Iran’s foreign minister; and the overwhelming number of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

A Song and Video about Animal Welfare

| April 19, 2021

My Adventure Becoming a Member of a Historic Rock Band

 

By Michael Harrison
TALKERS
Publisher 

 

LONGMEADOW, Mass. — In 2020, I had the honor of being invited to actually become a full-fledged member of the legendary band Gunhill Road as a songwriter and vocalist.

My history with this colorful band goes back to 1971 when I played them just about every day on my WNEW-FM, New York morning show. They released two albums (Mercury Records and Kama Sutra Records) in that era that received critical praise and lots of airplay on FM album rock stations in NYC and beyond.  They also had a hit single on AM top 40 radio – “Back When My Hair Was Short” in the early 1970s.

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Tuesday, April 13, 2021

| April 13, 2021

Report: Sebastian Gorka’s ‘America First’ YouTube Channel Terminated. According to a report in the Washington Examiner, the Sebastian Gorka’s “America First” YouTube channel has been terminated for its “presidential election integrity policy.” Gorka’s “America First” program is syndicated nationally via Salem Radio Network live in the 3:00 pm to 6:00 pm ET daypart. He served as a one-time aide to President Donald Trump. The Examiner reports that YouTube spokesperson Ivey Choi told it, “In accordance with our long-standing strikes system, we terminated the channel ‘America First with Sebastian Gorka’ for repeated violations of our presidential election integrity policy. As we’ve publicly shared, our presidential election integrity policy prohibits content uploaded after last year’s safe harbor deadline that alleges widespread fraud or errors changed the outcome of the 2020 U.S. presidential election. Any channel that violates this policy will receive a strike and channels that receive three strikes in the same 90-day period are permanently removed from YouTube, as in the case of ‘America First with Sebastian Gorka.’”

Grace Curley Show Continues to Add New Affiliate Stations. The Boston-based early afternoon talk radio program “The Grace Curley Show” adds new affiliate stations – including Saga Communications’ WHMP-AM, Northampton, Massachusetts and Sugar River Media’s news/talk duo WNTK-FM and WUVR-FM in New London, New Hampshire.  The Grace Curley Show is produced and syndicated by the Howie Carr Radio Network. Howie Carr says, “Grace Curley continues to expand as she has put together an excellent modern talk show with daily compelling, fresh content.” Curley’s program launched in January of this year on WRKO, Boston and recent affiliates adding the program include: Saga’s WGAN, Portland; WFEA, Manchester, New Hampshire; and WKBK, Keene, New Hampshire; plus Harrison Irrevocable Trust’s trio of news/talkers WTPL, Hillsboro; WTSN, Dover; and WEMJ, Laconia in New Hampshire. Howie Carr Radio Network president Kathy Carr comments, “It is exciting to see such a young talent grow so rapidly.”

Cox Media Group Adds Mark Kaye Show to KRMG-AM/FM, Tulsa. As it did at O&O WOKV-FM, Jacksonville, Cox Media Group fills the early afternoon daypart occupied for so many years by Rush Limbaugh with WOKV-based talk show host Mark Kaye on its Tulsa news/talker KRMG-AM/FM. Kaye was a longtime morning drive personality on CMG’s CHR WAPE-FM, Jacksonville who left that role last year to focus on his talk show on sister WOKV-FM. Kaye says, “As a life-long fan of Rush Limbaugh, I am still adjusting to a world without his voice. Producing a daily show in ‘Rush’s timeslot’ is a daunting task for any broadcaster, but I am grateful to the leadership team at CMG along with 102.3 KRMG for placing their trust in me. With the audience’s help I promise to do my best to keep Rush’s spirit, energy, and unique brand of conservative entertainment alive. This is an incredibly bittersweet opportunity.” CMG Radio EVP Rob Babin adds, “Our stations across the country will greatly miss Rush. We’re pleased to have our own CMG talent to take over that show time in the Tulsa market who has a long successful track record of great ratings and building large audiences, and is very compatible with the brand of entertaining and engaging programming that our listeners expect from 11:00 am to 2:00 pm.”

Woofy Appointed OM for JVC Media’s Emerald Coast Cluster. Radio pro Woofy Ramone is joining JVC Media of Florida’s Fort Walton Beach/Destin station group as operations manager overseeing talk WZLB “Florida Man Radio 103.1,” CHR WECQ, country WHWY, and classic hits WWAV, effective in early June.  JVC executive Shane Reeve states, “JVC’s commitment to the Emerald Coast and all of our markets is to grow our culture of great LOCAL radio for our listeners and clients. The addition of Woofy as our operations manager for JVC Fort Walton Beach is great for everyone in the market. Woofy is synonymous with the Emerald Coast, having been involved in many local charities, broadcasting and helping listeners through our area’s big hurricanes, and having a top-rated show for almost 30 years. I’m thrilled to work with Woofy again and to have someone of Woofy’s experience and stature on board with the JVC family.” JVC Florida director of programming Stevie DeMann adds, “I’m excited Woofy is joining the JVC team! It is going to be fun to watch him lend his knowledge and expertise of the Emerald Coast to our brands and staff. He’s a natural to continue our culture of FUN radio that works for the community, clients, and our loyal listeners!”

Stanberry Named VP of Government Relations at NAB. The National Association of Broadcasters announces Charlyn Stanberry joins the organization as vice president of government relations, effective today. NAB president and CEO Gordon Smith says, “Charlyn has exceled on Capitol Hill, in the private sector and in the legal community, and commands expert knowledge of the legislative process. America’s local broadcasters will greatly benefit from Charlyn’s work on their behalf and we are delighted to welcome her to NAB.” Stanberry was most recently chief of staff for Congresswoman Yvette Clarke (NY-09). She is also an adjunct professor at the University of the District of Columbia where she teaches Foundation Civics and Ethics & Values.

Westwood One Blog Takes Aim at Myths About Radio. In this week’s Westwood One blog by chief insights officer Pierre Bouvard, he addresses “the perception of media audiences” that is “skewed by prevalent myths in the ad community.” In the column, he sets out to disprove “eight of the biggest perceptions brands hold about AM/FM radio.” Perception #1: “Due to the pandemic, no one is listening to AM/FM radio.” Reality: According to the latest Nielsen Fall 2020 Nationwide Report, AM/FM radio has retained 95% of its persons 18+ reach from the Fall 2019 survey. Perception #2: “Due to the pandemic, everyone’s working at home and no one is commuting.” Reality: According to the U.S. Federal Reserve, 60% of Americans are commuting every day, a sharp contrast to the perception. Perception #3: “AM/FM radio has very low reach.” Reality: 88% of all Americans are reached by AM/FM radio on a weekly basis, according to Nielsen’s Q3 2020 Total Audience Report. See the rest of the blog here.

CMG Names Kim Dallow Tulsa Director of Radio Operations. Programming pro Kim Dallow officially rises to director of radio operations for Cox Media Group’s Tulsa cluster. Dallow has served with CMG Tulsa for 14 years, most recently as director of branding & programming of classic rock KJSR “103.3 The Eagle,” a position she will continue to hold. She’s been acting OM for the cluster for the past year. She says, “It’s such a privilege to work with this team of outstanding broadcasters. I’m so proud of the local programming and community support that CMG Tulsa consistently provides, and I’m very grateful for the opportunity to help ensure that its legacy of excellence continues.”

Minneapolis Police Shooting Protests/Derek Chauvin Trial, COVID-19, Border Crisis, China’s Taiwan Exercises, Matt Gaetz Investigation, Iran Nuclear Site Attack, and BLM Founder’s Growing Real Estate Portfolio Among Top News/Talk Stories Yesterday (4/12). Clashes erupt between police and protestors in Minneapolis after police kill a Black man during a traffic stop and the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; the spikes of COVID-19 cases in some states, the recommended pause in Johnson & Johnson vaccines, and the rollout of the other vaccines; the large number of unaccompanied children amassed at the U.S.-Mexico border and the Biden administration’s immigration policy; China’s aggressive military policy regarding Taiwan; the investigation into allegations U.S. Rep. Matt Gaetz paid for sex with a minor; the attack on Iran’s Natanz nuclear facility and the state of the Iran nuclear deal; and criticism of Black Lives Matter founder Patrisse Kahn-Cullors’ growing real estate portfolio were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday Memo: Radio Has a 100-Year Head Start

| March 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Podcasting: Steady growth continues, as other new-tech audio media plateau. You hear promos in network spots on-air, inviting listeners to listen to something else (without the controversy we remember from when stations accepted-or-refused advertising as satellite radio launched). And cover-up spots on Tune-In and Alexa are a parade of podcast promos.

Podcasting is an expression of a trend already-in-motion, accelerated by pandemic #StayHome: Consumption is moving from analog/real-time to digital/on-demand. A Vanity Fair article notes that, “during lockdown, news and comedy podcast listening spiked as people searched for both accurate political updates and distraction;” and predicts that, “after COVID, scripted content like children’s podcasts and Spanish-language programming will continue to rise.”

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