Attention is currency. So short sentences rock. And sentence fragments. See?
On a normal day in Las Vegas (oxymoron), it’s already a wall of enticements:
- “100X odds craps!”
- A rib joint touts “The Best Rack on The Strip!”
- Guy Fieri’s restaurant serves up “In Your Face Food & Booze.”
- “Fire a Machine Gun!”
- “Girls! Girls! Girls!”
Now, fly-in 165,000 of us, for-whose-attention 20,000 new products compete, and you’re in the graduate school of messaging. Yours will drown in the din unless it’s “SQUIRREL!”
Radio has never had more competition for listeners’ attention, and advertisers’ do-re-mi.
So, as I navigate a Las Vegas Convention Center the size of FIFTY football fields, I am struck by how well exhibitors distill their messages, something radio hosts and commercial and promo copy should strive to do.
- BACtrack is “The World’s First Wearable Alcohol Monitor.”
- Mevo, The Live Event Camera, enables you to “Edit on the fly. Stream live or share later.”
- ThinOptics assures that you will “never be without your reading glasses again.” Their “stick anywhere, go everywhere” sleeve adheres to the back of your smartphone.
- Rem-Fit’s Zeeq Smart Pillow “Streams Music, Stops Snoring, Analyzes Sleep.”
- You’re “always connected, never apart” with Petcube’s “interactive cameras bringing pets and people closer than ever.”
- Tablo is “The DVR for Cord Cutters.”
- Assure Lock by Yale lets you “Lose your keys for good;” and “Answer your door. Anywhere. Anytime.”
- MightyPURSE “charges your phone.”
- Without a live demonstration in the booth, we’ll take Willow’s word that their “wearable breast pump” has “no external tubes, cords, or dangling bottles.”
Get the picture? Yes, we see.
“Make America Great Again.”
We just elected a most unlikely president whose gift of brevity plays Twitter like a Stradivarius. “Drain the swamp,” “Crooked Hillary,” “Jeb Bush is weak,” “Little Marco,” “Build a wall, and Mexico will pay for it,” and other bumpersticker-length catch-phrases were utterly digestible. Is your message?
Holland Cooke (www.HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet, and he covers industry conferences for Talkers. Follow him on Twitter @HollandCooke; and look for his new TalkersTV video “Choose Your Words Carefully” next week at Talkers.com
SiriusXM Ends 2016 with More Than 31.3 Million Subscribers. Satellite broadcaster SiriusXM will release its 2016 fourth quarter financials early next month, but it announced yesterday that it beat its guidance on net subscriber additions by adding more than 1.7 million during the year to pass the 31.3 million mark. It also says it expects to meet or exceed its 2016 guidance for revenue, adjusted EBITDA and free cash flow. CEO Jim Meyer comments, “We continue to make substantial investments in new products, content and technologies, including investments in new satellites, our next-generation 360L platform, wideband chipsets, and new marketing capabilities. In 2017, we expect to continue our never-ending focus on bringing our customers the best content bundle available, and our strong record of delivering cost-effective growth and returning substantial capital to stockholders through stock buybacks and our recently introduced dividend.” SiriusXM also issued 2017 guidance for self-pay net subscriber additions (1.3 million), revenue ($5.3 billion), adjusted EBITDA ($2.025 billion) and free cash flow ($1.5 billion).
PodcastOne Debuts Laila Ali Show. Women’s boxing champ Laila Ali is launching a new show called “Laila Ali Lifestyle” on the PodcastOne platform. The daughter of the late boxing legend Muhammad Ali joins the Norm Pattiz-founded entertainment company to offer a show in which fans can join Ali “on her journey to holistic greatness, as she balances mind, body and soul, and shares her passion for helping people achieve their personal best in every aspect of life.” She will invite guests to appear each week, with new episodes every Thursday. Pattiz comments, “We’re happy to have someone of Laila’s esteem, experience and class on our network. She’s a legend in her own right, and it will be great for fans to see a different side of her through the podcast.”
Chris Mack to Host Pirates Pre-and Post-Game Shows. At CBS RADIO’s Pittsburgh sports talker KDKA-FM “Sports Radio 93-7 The Fan,” station personality Chris Mack will begin hosting the pre and post-game shows for Pittsburgh Pirates baseball beginning in the spring. Mack currently hosts the station’s weekly “Bucco Talk” program in addition to a number of shows. Jack Zduriencik, a former Pirates director of scouting and former Seattle Mariners general manager will work alongside Mack during the shows. ‘Fan’ program director Jim Graci comments, “Chris is a seasoned talk show host and well versed in the Pittsburgh sports scene. Elevating him to host our pre- and post-Pirates game broadcasts was a natural progression for him, ‘The Fan’ and our scores of loyal listeners. We’re excited to have Chris take on this expanded role and look forward to his color commentary and analysis this spring.”
Russian Hacking Controversy Tops Talkers TenTM for Week of January 2-6. The debate in Washington over whether Vladimir Putin’s Russia is responsible for hacking the DNC’s email was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was President Obama’s lame duck actions. Coming in at #3 was the GOP’s strategy to dismantle the Affordable Care Act, followed by the Chicago Facebook torture case at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Beasley’s WBRN, Tampa Goes AC; Chadd & Kristi Thomas Named Morning Hosts. The former “Bubba Radio Network”-branded rock station ditched that moniker last year and transitioned to the “No Rules Rock!” brand. Then, late last year, Beasley Media Group dropped the Bubba the Love Sponge show in anticipation of a format change. Yesterday, the company unveiled the new adult contemporary format for WBRN and its new brand “The New B98.7.” After a 10,000 songs-in-a-row launch, the station will feature Chadd and Kristi Thomas as its morning team, beginning Monday, February 6. The duo is well known in the market after years on Cox Media Group’s crosstown AC WWRM “Magic 94.9.” Kristi Thomas says, “Chadd and I are absolutely delighted to be part of creating a new radio station! We are excited about our new home for our special brand of radio in Tampa Bay, which is a place we cherish and where we have chosen to raise our family!” Beasley EVP of programming Justin Chase adds, “For nearly two decades, Chadd & Kristi have developed a deep relationship with the Tampa listening audience and we are thrilled they decided to join us in the process of building a new and great AC brand in the market.”
Johnnie D. Upped to PD of WGCI, Chicago. In Chicago, iHeartMedia promotes WGCI and WVAZ assistant program director Johnnie D. to program director for WGCI. iHeartMedia Chicago director of urban programming Derrick Brown says, “Johnnie has made a significant impact since joining WGCI in 2015. His passion and vision for our brand has enhanced our signature concert events like Big Jam and Summer Jam, plus his work in helping launch the city’s only live-and-local urban morning show has made the ‘Chicago Morning Takeover’ a dominant force in the market. It’s a pleasure to recognize Johnnie’s hard work with this promotion and it certainly comes with great expectations as he manages all facets of the 107.5 WGCI-FM brand.”
Radio One Jumps on CHR Opportunity in Houston. With CBS RADIO’s move away from CHR on KKHH to adult hits, Radio One’s only other CHR competition for KROI “92.1 RADIO NOW” will be Cumulus Media’s KRBE. A format change for KROI was not unexpected after Radio One CEO Alfred Liggins recently commented that classic hip hop and R&B is not a “sustainable format.” The station is being programmed by cluster operations manager Terri Thomas, who says, “The ‘New 92.1 Radio Now’ will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston.” Radio One senior vice president of programming Jay Stevens adds, “We’re excited about this opportunity to bring a fresh innovative approach to top 40 radio in H-Town.”
KBAY, San Jose Names Bruce Scott Morning Host. Former KOST, Los Angeles personality Bruce Scott joins Alpha Media as morning drive host for classic hits KBAY, San Jose, effective January 17. Alpha Media VP of programming and “Bay FM” program director Ronnie Stanton states, “It’s very exciting to add Bruce to the refreshed sound of ‘Bay FM.’ He brings years of experience and a great radio brain to create an upbeat and fun morning show with the greatest hits of all time for the Bay Area.”
Ramsey Hosts Smart Conference in Atlanta. Syndicated talk show host Dave Ramsey hosted a daylong “Smart Conference” in Atlanta this past Saturday (10/8) at North Point Community Church. Promoting the event was Ramsey’s Atlanta affiliate, iHeartMedia talker WGST. “These events certainly increase tune-in and listenership as we lean into them,” comments iHeartMedia Atlanta region president Justin Schaflander. “Far more importantly, they truly impact the lives of our listeners as it helps them find inspiration and answers on everything from finances to parenting and just life in general. The events create a deeper relationship between our listeners and Dave’s team, which in turn, create a far more beneficial connection between our sponsors and clients as they interact with Dave’s audience. It is a win on all fronts.” Along with Ramsey were Chris Brown, Rachel Cruze, Chris Hogan, Inky Johnson, Dr. Meg Meeker, Anthony O’Neal, and Dr. Les Parrott. Attendees were provided information on how to win with money; strengthen their marriages; build parenting skills; and excel in their careers.
PPM Analysis: MLB Flagships. Based on data from Nielsen Audio’s September 2016 PPM survey period, TALKERS managing editor Mike Kinosian presents a look at the performances of Major League Baseball flagships. In this special feature report, you will find charts listing stations by format and (6+) AHQ share; ratings fluctuations from August 2016 to September 2016; ratings comparisons from September 2015 to September 2016; how MLB key stations ranked in their respective markets; and how they did by league/division. See it all here.
Hughes’ Howard University Honor. In a ceremony that will take place one week from this Sunday (10/23), Howard University‘s School of Communications will be renamed the Cathy Hughes School of Communications, as a tribute to Radio One‘s founder and chairperson. The announcement comes after a multi-million dollar gift to the Washington, DC school from Hughes’ son, Radio One president and chief executive officer Alfred C. Liggins III. Howard University president Dr. Wayne A. I. Frederick comments, “The Howard community is thrilled that Mr. Liggins has chosen to honor his mother in this manner for her pioneering work in the field of communications. The gift will have a transformational impact on the school’s commitment to serve the communications industry and as a high-level producer of diverse media specialists.”
Cox Media Group Tampa Boosts Caldwell to Digital Sales Manager. Two-year Cox Media Group Tampa digital media strategist Megan Caldwell is promoted to digital sales manager for the company’s six-station cluster. Vice president and market manager Keith Lawless remarks, “Megan knows the digital space, knows our marketing partners, and knows what it takes to compete and win in this competitive, fast moving space.” Director of sales Jason Meder comments, “We are so excited to have Megan lead our digital sales efforts in Tampa. With a background in digital content, Megan brings unique experience to this role. Her knowledge – combined with her ability to create solutions for advertisers – is an amazing resource for Cox Media Group Tampa.” Caldwell adds, “I am beyond excited to be leading our team in digital. As the digital sales manager, I will be focused on driving initiatives that help us continue to build long-term relationships with our clients.” The 2012 University of Central Florida graduate previously spent two years as Cox Media Group Tampa’s digital producer and was social media manager for New Age Skincare. With their September 2016 Nielsen Audio PPM 6+ AQH share and market rank in parentheses, CMG Tampa consists of adult contemporary WDUV “Lite Favorites” (9.3, #1); WXGL “Classic Hits 107.3 The Eagle” (6.0, #3); adult contemporary WWRM “Magic 94-9” (5.3, #6); CHR WPOI “Hot 101.5” (4.7, #7); talk WHPT “102.5 The Bone” (2.3, #18); and alternative WSUN “97-X” (2.3, #18).
WHO’s “Puppy Jake Foundation” Raises $22,000. Last Friday’s (10/7) third annual “Puppy Jake Foundation” fundraiser brings in more than twice as much as the combined total of year one ($4,000) and year two ($6,000). WHO, Des Moines afternoon drive talent Simon Conway staged a free sandwich giveaway in the parking lot of the iHeartMedia talker and – in two hours – collected more than $22,000 to benefit the charity, which acquires, raises and professionally trains service dogs for physically and mentally wounded veterans. Conway states he was “speechless for about two seconds. People drove long distances; handed over huge sums of money; and donated enough to acquire, train for two years and ultimately hand over for free a service dog for a wounded veteran.” Thus far this year, the charity has given 11 dogs to veterans; nine more canines will graduate the program next March.
NBC-TV Suspends Bush. By now, you know it was a rough weekend for former radio talent Billy Bush, who was believed to be groomed as a possible replacement for Matt Lauer on NBC-TV‘s “Today Show.” The network has suspended the ex-“Access Hollywood” host for his role in a 2005 video with Donald Trump that surfaced on Friday (10/7). Bush is heard laughing and encouraging the now Republican presidential nominee as they engaged in a vulgar conversation about women. The Washington Post published the tape of Trump, who is heard on a hot microphone boasting to Bush about kissing, groping, and having sex with women, saying that, “When you’re a star, they let you do anything – I don’t even wait.” At first, it seemed Bush was going to appear on “The Today Show” this morning (10/10) to apologize, but by last night, NBC decided he would not go on the show; instead, executive Noah Oppenheim issued the suspension. There is no immediate information about how long it will last. “Let me be clear,” Oppenheim writes in a staff memo, “There is simply no excuse for Billy’s language and behavior on that tape. NBC has decided to suspend Billy, pending further review of this matter.” In a statement he released on Friday, Bush notes he is “embarrassed and ashamed” of his role in the 2005 video. “This happened 11 years ago. I was younger, less mature, and acted foolishly in playing along.” His weeknight (7:00 pm – 11:00 pm) “Billy Bush Show” debuted on April 14, 2008; Westwood One ended production of it in late-December 2014. Prior to that radio project, a mix of music and celebrity banter targeted to CHR and hot AC stations, Bush did wakeup duty on WWZZ “Z-104,” Washington, DC (now Radio One‘s WPRS “Praise 104.1”). In advance of starting his senior year at Maine’s Colby College, Bush scored a summer internship at Bill O’Shaughnessy’s WVOX in Westchester, New York.