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Tuesday, April 26, 2022

| April 26, 2022

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Friday, March 11, 2022

| March 11, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Dumb Russian,” looks back at this past week of 3/7 to 3/11. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSGraham MackPodcast Radio UK, London; Victoria Jones, executive director, DC Radio CompanyMichael Olson, talk show host, “China Watch Radio,” KSCO, Santa Cruz; John DePetro, talk show host, WNRI, Woonsocket, RI; and Ronn Owens, talk show host (retired), KGO, San Francisco.  The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; theVirginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Schartel: NAB’s First Amendment Defense a Farce. The owner of KCXL-AM, Liberty, Kansas says in an opinion piece published in TALKERS today (3/11) that the National Association of Broadcasters‘ claim of being a “fierce defender” of the First Amendment, is a “farce.” Pete Schartel’s station carries three hours of the brokered “Radio Sputnik” programming and after the NAB president and CEO Curtis LeGeyt issued a press statement calling on “broadcasters to cease carrying any state-sponsored programming with ties to the Russian government or its agents,” Schartel and his wife began receiving harassing threats. Read his piece here.

 

WWO Audio Active Group Blog: Advertisers Speak Out at ANA Conference. At the annual Association of National Advertisers Media Conference held last week, some 300 media executives from America’s largest and most respected advertisers talked about what their research shows makes for effective marketing. Some of the noteworthy points include the following statement from Association of National Advertisers CEO Bob Liodice, who said, “Humanity needs to be at the center of everything we do [in media and marketing].” WWO adds, “Studies show ads that make you feel something generate stronger sales and profit than rational ads. People-centered media such as AM/FM radio generate double the attentiveness of music platforms without humans (Pandora/Spotify).” Also, Lou Paskalis, longtime client-side marketer and former SVP of Bank of America Merrill Lynch, explains that the news audience is exceptionally valuable, attentive, and deserving of greater investments from brands. Read more here.

 

A Rich Man’s True Jewels: Profile of WRVA, Richmond Talk Host Jeff Katz. TALKERS magazine managing editor Mike Kinosian presents today’s feature profile of WRVA, Richmond talk radio personality Jeff Katz. A former police officer who grew up in Philadelphia, Katz’s first break in radio was on the sales side and about that Katz says, “I’m pretty sure I was the worst radio salesperson in history. I had absolutely no idea what I was selling, or why I was selling it.” But Katz eventually got a weekend talk show on WFPG-AM, Atlantic City before moving on to such signals as WPOP, Hartford; KPIX-FM and KSFO in San Francisco; and WRKO, Boston. Read the whole story here.

 

TALKERS News Notes. The National Association of Broadcasters announces that the presentation of the 2022 NAB Marconi Radio Awards will take place during a special dinner program at NAB Show New York on October 19, 2022 at the Javits Center. NAB EVP of industry affairs April Carty-Sipp says, “NAB Show New York is the perfect venue for the Marconi Radio Awards with its prime location and ideal timing in the fall when the Marconis have traditionally been presented. We look forward to celebrating the best in radio in October.”…..FOX Sports Radio’s LaVar Arrington – co-host of the network’s weekday morning program “Two Pros and a Cup of Joe with Brady Quinn and Jonas Knox,” and co-host of the nationally syndicated weekend program/podcast “Up On Game with TJ Houshmandzadeh and Plaxico Burress” – announces the addition of life coach, chef, NFL wife and entrepreneur Tommi Vincent to the Up On Game Presents podcast lineup. Arrington says, “I’m excited to welcome a dynamic personality like Tommi Vincent to Up on Game Presents. She has been a tremendous contributor to not only the sports community, but also the women’s community. I’m truly looking forward to hearing her show on our feed. Powerful, impactful, female voices are needed and essential to our industry, and I’m proud and honored to welcome Tommi Vincent to the Up On Game Presents family.”…..AdLarge announces today the addition of the “Collapse: Disaster in Surfside” podcast to the company’s ad sales network portfolio. Co-produced by Treefort Media and the Miami Herald, the 12-part investigative and narrative reporting series podcast delves into the devastating nightmare that took place just outside of Surfside, Florida a little after midnight on June 24, 2021, where a condominium complex suddenly collapsed to the ground killing 98 people in a matter of minutes.

 

Russia-Ukraine War Top News/Talk Story for Week of March 7-11. Russia’s invasion of Ukraine and the rest of the world’s reactions was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the diplomatic relations between the U.S., Russia, and China, followed by the state of the U.S. economy and the soaring price of gasoline at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.