Tag: "WTAD"
Country Music Radio and News/Talk Radio : “Universal Donor” Formats
By Jeff McKay
Talkers
Special Features Correspondent
NEW YORK – Two different radio formats: One plays music by artists such as Johnny Cash, Carrie Underwood and Florida-Georgia Line. The other has voices such as Rush Limbaugh, Sean Hannity and Stephanie Miller. Ironically, both the country music format that does not talk politics and the news/talk format that plays no music each have something in common – they cater largely to the same audience!
When it comes to country music listeners and news/talk radio listeners, especially those who lean conservative, similarities between listeners really depend on their age. Jaye Albright, a consulting partner for Albright & O’Malley & Brenner/RadioIQ, Inc. interestingly calls both “universal donor” formats.
