By Susan Nilon
SARASOTA — Time and time again, the question is asked, “What does the future hold for AM radio?” Articles are written with predictions of AM’s demise due to the lack of interest of the “Millennials,” or how the internet and satellite radio will make it almost impossible for AM to compete in such a fickle industry. While these predictions seem to make sense to the untrained ear, it reminds me of a time several decades earlier when experts attributed the demise of movie theaters due to the advent of the video cassette recorder. Or the slow death of vinyl records, due to the portability and popularity of the compact disc. Well, here we are 30 years later, and the US and Canada box office revenue in 2013 was $10.9 billion with 68% of the population in attendance and “vinyl sales hit their highest level since at least 1991, with six million units sold” according to industry data. While it’s fun and sometimes smart to try to predict the future, if these “predictions” impact the decision makers of this industry by encouraging them to enter into a self-fulfilling prophecy of AM radio, then they are not only short-sighted, but are foolish as well.