Round Four of April PPMs Released
The fourth of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia’s news/talk WISN is unchanged at a 9.7 share (weekly, 6+ AQH share) but rises from #2 to #1, while Good Karma Brands’ crosstown news/talk WTMJ jumps 1.8 shares to finish the survey with a 9.2 share lifting it to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips two-tenths to a 6.7 share and remains ranked #4, while iHeartMedia’s crosstown news/talk WLAC-AM rises three-tenths to a 1.3 share that lifts it to the #17 rank. In Memphis, iHeartMedia’s WREC-AM adds a half share to wrap the month with a 2.8 share and stays locked in the #11 spot, while Starnes Media Group’s crosstown news/talk KWAM is steady at .2 share but rises to the #19 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
recently served the company as division vice president of digital. McCrary Mitchell says, “I am honored and thrilled to be market president for Memphis & Tupelo. iHeartMedia is engrained in both communities and my stewardship will embrace our alliances and initiate partnerships to strengthen mutual community interests. It’s a privilege to lead this talented team in sharing the iHeartMedia message.”