Ratings Takeaways

April 2022 PPM Ratings Takeaways – Part Four

April 2022 PPM Data – Information for the April 2022 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s April 2022 sweep covered March 31 – April 27.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2022 – April 2022 (6+).

Sports-Related Notes: The MLB season began April 7; NBA playoffs got underway May 1; and NHL playoffs started May 2.

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 4.8 – 4.7, -.1, seventh to eighth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.7 – 1.6, -.1, #17 to #19

Public Radio News/Talk: University of Texas-owned KUT 6.8 – 6.5, -.3, second to third

Number One 6+: Waterloo Media-operated adult hits KBPA, fourth month in a row, 10.0 – 9.0, -1.0

Largest 6+ March 2022 – April 2022 Increase: regional Mexican KLQB (+1.2)

Largest 6+ March 2022 – April 2022 Decrease: classical KMFA (-1.4)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 6.7 – 7.4, +.7, fourth to third

Curtis Media Group-owned WPTF “News Radio 680” 1.9 – 2.0, +.1, #13 to #14

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) flat at 2.5, steady at #12

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.8 – 8.0, +.2, third to second

Number One 6+: Capitol Broadcasting adult contemporary WRAL, second successive month 8.4 – 9.0, +.6

Largest 6+ March 2022 – April 2022 Increase (Tie): news/talk WTKK and CHR WDCG (+.7)

Largest 6+ March 2022 – April 2022 Decrease: country WQDR-FM (-.8)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 9.5 – 9.0, -.5, anchored in the runner-up slot

News: None in the top twenty

Sports Talk: Emmis-owned WIBC-HD2 “The Fan” (Pacers) 3.3 – 2.6, -.7, #10 to #12

iHeartMedia’s WNDE “Fox Sports 1260” .9 – .6, -.3, remains at #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.7 – 5.3, +.6, repeats in seventh-place

Number One 6+: Cumulus Media classic hits-oldies WJJK, fourth successive month, 12.4 – 12.8 +.4

Largest 6+ March 2022 – April 2022 Increase (Tie): country WLHK and public radio news/talk WFYI (+.6)

Largest 6+ March 2022 – April 2022 Decrease: sports talk WIBC-HD2 (-.7)

MILWAUKEE

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers and Bucks) 8.2 – 9.9, +1.7, third to first

iHeartMedia’s WISN “News Talk 1130” 8.3 – 7.5, -.8, second to fourth

News: None in the top twenty

Sports Talk: Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.2 – 1.3, +.1, #16 to #15

Audacy’s WSSP “1250 AM The Fan” 1.0 – .8, -.2, #19 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 5.9 – 5.3, -.6, fifth to seventh

Number One 6+: news/talk WTMJ, first month, 8.2 – 9.9, +1.7

Largest 6+ March 2022 – April 2022 Increase: news/talk WTMJ (+1.7)

Largest 6+ March 2022 – April 2022 Decrease: classic rock WKLH (-.9)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.8 – 6.1, -.7, second to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 3.1 – 3.2, +.1, repeats at #12

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 2.8 – 2.2, -.6, #14 to #15

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.0 – 1.2, +.2, stays at #20

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 5.5 – 6.4, +.9, seventh to fifth

Number One 6+: Midwest Communications adult hits WCJK, fourth month in a row, 7.5 – 9.4, +1.9

Largest 6+ March 2022 – April 2022 Increase: adult hits WCJK (+1.9)*

Largest 6+ March 2022 – April 2022 Decrease: CHR WNFN (-.9)

*Represents the largest March 2022 – April 2022 increase (6+) of any station from these 12 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.7 – 5.0, -1.7, fourth to fifth

iHeartMedia-owned WHJJ “News Radio 920” .8 – .6, -.2, continues at #17

News: None in the top twenty

Sports Talk: Audacy’s WVEI “Sports Radio 103.7” 3.7 – 4.4, +.7, ninth to seventh

Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Celtics, and Bruins) 3.9 – 4.1, +.2, locked in eighth-place

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH flat at 3.1, carries on in tenth-place

Rhode Island Public Radio’s WNPN 2.3 – 2.0, -.3, #11 to #12

Number One 6+: iHeartMedia rock WHJY, third straight month, 11.3 – 11.5, +.2

Largest 6+ March 2022 – April 2022 Increase: classic hits-oldies WNBH (+1.2)

Largest 6+ March 2022 – April 2022 Decrease: country WCTK (-2.2)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.5 – 2.9, +.4, #13 to #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .3 – .4, +.1, #21 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.0 – 1.3, +.3, #19 to #18

Sinclair’s WTAR “Sports Radio 850” flat at .4, repeats at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, fourth month in succession, 10.4 – 10.5, +.1

Largest 6+ March 2022 – April 2022 Increase: country WUSH (+.6)

Largest 6+ March 2022 – April 2022 Decrease: hot AC WPTE (-.9)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 10.5 – 10.6 +.1, #1

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” flat at .7, stays at #18

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.7 – 2.9, -.8, repeats at #11

Number One 6+: news/talk WOKV-FM, fourth consecutive month, 10.5 – 10.6 +.1

Largest 6+ March 2022 – April 2022 Increase:  urban AC WSOL (+1.3)

Largest 6+ March 2022 – April 2022 Decrease (Tie): adult contemporary WEJZ and rock WWJK (-1.4)

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 2.3 – 2.2, -.1, ninth to tenth

Hubbard Broadcasting-owned WFTL “News Talk 850” steady at 1.3, #13 to #12

iHeartMedia’s WZZR “92.1 Real Radio” unchanged at 1.1, #14 to #13

News: None in the top twenty

Sports Talk: Hubbard Broadcasting-owned WMEN “Fox Sports 640 AM South Florida” .4 – .5, +.1, #18 to #17

Public Radio News/Talk: Dade County School Board’s WLRN 3.8 – 2.7, -1.1, sixth to seventh

Number One 6+: Hubbard Broadcasting hot AC WRMF, fourth month in succession, 9.6 – 9.8, +.2

Largest 6+ March 2022 – April 2022 Increase: country WIRK (+1.2)

Largest 6+ March 2022 – April 2022 Decrease: public radio news/talk WLRN (-1.1)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.1 – 5.6, +.5, anchored in fifth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 3.4 – 2.8, -.6, #10 to #12

University of North Carolina at Chapel Hill-owned WUNC 1.5 – 1.1, -.4, stays at #14

Number One 6+: Audacy urban AC WQMG, fourth month in a row, 13.4 – 12.6, -.8

Largest 6+ March 2022 – April 2022 Increase: CHR WMKS (+.7)

Largest 6+ March 2022 – April 2022 Decrease: urban AC WQMG (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.5 – 2.7, +.2, #14 to #12

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” .7 – .5, -.2, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.4 – 3.2, -.2, continues in tenth-place and WMFS’ internet stream 1.0 – .7, -.3, #19 to #18

Public Radio News/Talk: Mid-South Public Communications-owned WKNO flat at 1.8, steady at #16

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, fourth successive month, 13.6 – 12.1, -1.5

Largest 6+ March 2022 – April 2022 Increase: urban AC KJMS (+1.6)

Largest 6+ March 2022 – April 2022 Decrease: urban-rhythmic oldies WRBO (-1.5)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.1 – 4.5, -.6, repeats in ninth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – .8, -.2, #15 to #16

The internet stream of Audacy’s WTIC-AM, .6 – .8, +.2, #18 to #16

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” .2, #20 (unlisted in March 2022)

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” steady at 1.0, #15 to #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 10.1 – 7.8, -2.3, second to third

New England Public Media’s WFCR .4 -.8, +.4, #20 to #16

Number One 6+: Audacy adult contemporary WRCH, 26th month in a row, 10.9 – 12.5, +1.6

Largest 6+ March 2022 – April 2022 Increase: adult contemporary WRCH (+1.6)

Largest 6+ March 2022 – April 2022 Decrease: public radio news/talk WNPR (-2.3)**

**Represents the largest March 2022 – April 2022 decrease (6+) of any station from these 12 PPM-markets

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

 

Front Page News Industry News

Monday, January 31, 2022

Monday Memo: Talk Radio 101 – LISTEN. “Streaming has music radio on its heels, because,” in consultant Holland Cooke’s view, “The Sentence Never Spoken is ‘Alexa, please play six commercials.’” Yet Cooke warns that “talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us.” In this week’s column, HC details techniques to engage callers. Read it here.

 

Pending Business: It’s a Matter of Trust. Radio sales pro Steve Lapa says that it’s not unusual for news/talk radio sellers to unwittingly overlook the importance of the trust and credibility that their station’s hosts have engendered with their listeners. Too often, this important quality that’s not easy to match is left out of proposals for one reason or another. Read his column here.

Adriana Rizzo Named SVP of Consumer Marketing for Audacy. Marketing pro Adriana Rizzo joins Audacy as SVP of consumer marketing, effective January 31. In this role, Rizzo will lead the company’s audience growth initiatives across brand strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s over 200 million listeners. Audacy chief marketing officer Paul Suchman says, “We’re thrilled to have Adriana join our growing team. Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers. The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.” Rizzo was most recently with Discovery and launched streaming service Discovery+. She’s also served with ESPN. She comments, “I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry. I look forward to working closely with this talented team and helping Audacy achieve new heights.”

After YouTube Snub, Heidi Harris Launches Vimeo Show. Twenty-four-year veteran Las Vegas-based radio talk show host Heidi Harris, currently heard at “97.1 FM Talk St. Louis” (KFTK-FM), is another conservative commentator recently banned from YouTube because of political content that the mega-platform says doesn’t meet its standards. In response, she has launched a new channel on Vimeo which will feature her daily “Headlines with Heidi” program. TALKERS founder Michael Harrison served as her first guest. Harris and Harrison discussed the current Big Tech censorship controversy as well as a number of “behind-the-scenes” talk media issues. To see the program, please click here.

2022 iHeartRadio Podcast Awards Take Place Virtually on Thursday. A number of celebrities will make guest appearances on this Thursday’s 2022 iHeartRadio Podcast Awards. The program was originally to take place live at the iHeartRadio Theater in Los Angeles but will now happen virtually at 9:00 pm ET on February 3 streaming on iHeartRadio’s YouTube channel and Facebook page as well as broadcast across select iHeartMedia radio stations nationwide. iHeartMedia says stars appearing include: Jason Bateman, Sean Hayes and Will Arnett, Martha Stewart, Matt Rogers and Bowen Yang, Paris Hilton, Shonda Rhimes, Will Ferrell, Wilmer Valderrama, and many more. While winners from most categories will be decided by a panel of industry leaders and creatives, the Podcast of the Year award is decided by social voting on Twitter. The nominees for Podcast of the Year are: “Code Switch,” “Conan O’Brien Needs a Friend,” “Crime Junkie,” “Louder Than a Riot,” “Office Ladies,” “SmartLess,” “Stuff You Should Know,” “The Daily,” “The Midnight Miracle” and “You’re Wrong About.”

Round Four of Holiday PPM Ratings Released. The fourth and final round of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Due to holiday listening habits influenced by Christmas music, spoken-word stations often lose share during this period, but not all stations saw losses this time around. In Indianapolis, Emmis Communications’ news/talk WIBC-FM adds seven-tenths for an 8.8 share (weekly, 6+ AQH share) but remains ranked #3 in the market. Cumulus Media’s WWTN-FM, Nashville “SuperTalk 99.7” is up eight-tenths for a 6.1 share finish and climbs from the #8 rank to #3. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM rises nine-tenths to a 6.7 share but is still ranked #5 in the market. iHeartMedia’s WJNO, West Palm Beach adds a half share for a 2.3 share finish good for the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Ukraine Tensions/Sanctions, COVID-19, U.S.-China Relations/Olympics, Midterm Elections/Trump & the GOP, Spotify’s COVID Issue, Supreme Court Opening, North Korea Missile Test, and NFL Playoffs Among Top News/Talk Stories over the Weekend. Russia’s military build-up at the Ukraine border and the West’s threatened sanctions if Russia invades; the rate of COVID-19 cases in the U.S. and abroad, and mask & vaccine mandates; the Biden Administration’s relations with China and the Beijing Winter Olympics; the battle for control of Congress in the November midterm elections and Donald Trump’s influence on the GOP; Spotify deals with artists pulling their music in response to what they term medical misinformation being spread on the “Joe Rogan Experience”; the controversy over President Joe Biden’s promise to nominate a Black woman to fill retiring Justice Stephen Breyer’s Supreme Court seat; North Korea tests a new missile causing concern over its military ambitions; and the Cincinnati Bengals will face the Los Angeles Rams in the Super Bowl after Sunday’s games were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.