Tag: "wow factor"
By Steve Lapa
Lapcom Communications Corp
This is the perfect time of year to review proposals that sold through and which ones missed.
When I began my journey through the sales maze of the broadcast business, my first sales manager would always remind me, “We’ve got plenty of paper but not enough of you. What makes your proposals different and better TODAY?” His words were so on point the message guided me for over 40 years. The concept goes to the foundation of sales: maintain strong relationships every day throughout the process.