News/Talk Off to Strong 2015 Start in Brew Town. While taking heed of the standard disclaimers about putting too much stock into Nielsen Audio’s 6+ Mon.-Sun. numbers when judging news/talk stations, it’s still pretty impressive that Journal Broadcast Group’s WTMJ and iHeartMedia’s WISN combined for a 16.8 share (AQH share, persons 6+, Mon.-Sun. 6:00 am to 12:00 midnight, February 2015 PPM survey). These two news/talk outlets together present some of the nation’s most successful local programming and syndicated talk shows along with a healthy serving of successful sports play-by-play. Certainly, some markets are just good news/talk markets due to demographics, history, political intrigue, heritage signals and successful sports franchises. And, yes, Milwaukee fits that mold. But care has to be taken to give credit to the programmers and air talent (both talk hosts and news personnel) who make these stations sound like Milwaukee. By the estimation of TALKERS editors, the triumvirate of Charlie Sykes, Jeff Wagner (both at WTMJ) and Mark Belling (at WISN) is worthy of being singled out for praise. (Also noteworthy and heard on WISN is WIBA, Madison-based host Vicki McKenna.) These personalities have contributed heavily to their stations’ success. For the last six PPM surveys – October 2014 through February 2015 – WTMJ has scored between 8.8 and 10.9 (persons 6+), while WISN has notched from 4.3 and 6.5. There’s no guaranty of continued success in the radio business but with the local talent on board these signals and Wisconsin appearing to remain in the nation’s political spotlight as long as Scott Walker is in the governor’s office, the smart money will remain on both of these stations. For related data on the entire news/talk format, see the latest news/talk format PPM analysis from TALKERS magazine managing editor and West Coast bureau chief Mike Kinosian here.
It’s Back to Music Radio for Mancow. As has been reported for several weeks now but just officially confirmed by Cumulus Media over the weekend, Erich Mancow Muller will assume morning drive duties on the company’s WLUP-FM, Chicago “Classic Rock 97.9 The Loop” effective March 30. After winning the “listener-generated morning show talent search,” Mancow will return to the Chicago airwaves to produce the entertainment-based “Mancow Morning Show on 97.9 The Loop.” Show cast members will include: Al Roker, Jr., Luv Cheeze and Cathy Vlahogiannis, providing the female prospective with Carrie Ann DeYoung, as well as new talent Abe Kanan, famous for his show on SiriusXM. Cumulus says that “after a month of on-air auditions by multiple candidates vying to host mornings on ‘The Loop,’ Mancow garnered an impressive listener response to The Loop’s Morning Show Web Survey during his five-day run. Mancow brought back the funny and served up the fast-paced entertaining show that put him on the map with Chicago radio listeners from 1994 to 2006. Fans of the original “Mancow Madhouse” came out of the woodwork to show their support, and thousands of positive comments flooded the station website. Comparing the voting traffic to the other candidates, it was no contest: Mancow won the ‘election’ in a landslide.” After leaving Emmis and former alternative WKQX in 2006, Mancow reinvented himself as a conservative talk show host and was syndicated by TRN-FM for a number of years. Speaking about his new gig, Mancow comments, “This is my final act because I don’t believe I’ll ever top this! Chicago is a tough city for commuters and our ONLY goal with this show is to provide an escape and make our listeners laugh. There will be radio theatre. We will be three-dimensional and break out of the speaker. This show will pop like no other. We believe it will cut through the clutter and seize an audience that hasn’t been served in years. Cumulus and John Dickey brought me back into radio. He is a leader I can follow into this great radio battle to victory. This guy is committed to talent and committed to winning. It doesn’t matter how much you love radio (and I do); if you don’t have the right people around you, you are doomed. Finally, I have my dream team cast of characters and a company that actually wants to win. Lately in radio it seems like people are listless and don’t know what to do. That is not the case with ‘The Loop.’ We have a direction and we know where we’re going. This is the most exciting time ever.”
Eric Von Joins Lineup at Urban Talker WNOV, Milwaukee. Spoken-word and urban music outlet WNOV, Milwaukee is owned by Courier Communications Corp. – publisher of the market’s African American newspaper the Milwaukee Courier. The station announces it is adding local radio personality Eric Von to its programming lineup, hosting the 7:00 am to 9:00 am daily show beginning April 6. Von had been an air personality at WMCS, Milwaukee – a former urban-formatted station – before that station’s format flip in February of 2013. WNOV general manager Sandra Robinson comments, “We’re excited to have Eric Von join the lineup. He brings to progressive radio his own unique style that engages audiences in calm and rational tones. Eric’s ability to raise awareness among listeners and keep them tuned in to those issues that are important in their lives is critical in a city where so many feel left out and ignored.”