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November 2021 PPM Ratings Takeaways – Part One

| December 2, 2021

November 2021 PPM Data – Information for the November 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s November 2021 sweep covered October 14 – November 10.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are October 2021 – November 2021 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 2.4 – 2.6, +.2, #17 to #15

iHeartMedia-owned WOR “710 – The Voice of New York” 2.2 – 2.4, +.2, #18 to #17

News: Audacy’s WINS “1010 – All News/All The Time” 2.8 – 3.6, +.8, #14 to #8 and co-owned WCBS-AM “News Radio 880” 2.1 – 2.3, +.2, #19 to #18

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Giants and Nets) 3.3 – 3.2, -.1, flat at #11

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM 3.6 – 2.9, -.7, #8 to #12

Number One 6+: iHeartMedia adult contemporary WLTW, fourth straight month, 7.0 – 6.8, -.2

Largest 6+ October 2021 – November 2021 Increase: news WINS (+.8)

Largest 6+ October 2021 – November 2021 Decrease: classical WQXR (-.8)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 3.2 – 3.5, +.3, tenth to eighth

News: Audacy’s KNX “1070 News Radio” 3.1 – 2.9, -.2, #11 to #10

Sports Talk: iHeartMedia-owned KLAC “AM 570 LA Sports” (Chargers and Clippers) 2.5 – 2.2, -.3, #13 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KOST, fourth successive month, 6.3 – 6.0, -.3

Largest 6+ October 2021 – November 2021 Increase: smooth AC KTWV (+.5)

Largest 6+ October 2021 – November 2021 Decrease: Spanish adult hits KLYY (-.9)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.5 – 3.7, +.2, locked in ninth-place

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 6.7 – 5.7, -1.0, #1

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 2.5 – 2.1, -.4, #14 to #19

Public Radio News/Talk: Chicago Public Media-owned WBEZ 4.9 – 4.7, -.2, third to fifth

Number One 6+ (Tie): news WBBM-AM & WCFS, third straight month, 6.7 – 5.7, -1.0 and iHeartMedia adult contemporary WLIT, first month, 4.6 – 5.7, +1.1

Largest 6+ October 2021 – November 2021 Increase: adult contemporary WLIT (+1.1)

Largest 6+ October 2021 – November 2021 Decrease: news WBBM-AM & WCFS (-1.0)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KGO “810 AM” 1.7 – 1.8, +.1, remains at #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.0 – 7.2, +1.2, third to second

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 6.9 – 4.0, -2.9, second to sixth

Public Radio News/Talk: KQED, Inc.’s KQED 7.2 – 7.8, +.6, #1

Number One 6+: public radio news/talk KQED, eleventh straight month, 7.2 – 7.8, +.6

Largest 6+ October 2021 – November 2021 Increase: news KCBS-AM & KFRC (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: sports talk KNBR (-2.9)*

*Represents the largest October 2021 – November 2021 decrease (6+) of any station from these 12 PPM-markets

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.6 – 3.4, -.2, ninth to tenth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 1.9 – 2.2, +.3, #23 to #19

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 4.0 – 4.1, +.1, fifth to sixth

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 2.3 – 2.2, -.1, flat at #19

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.0 – 2.8, -.2, stays at #15

Number One 6+: iHeartMedia CHR KHKS, fourth month in a row, 5.4 – 5.1, -.3

Largest 6+ October 2021 – November 2021 Increase: urban contemporary KKDA-FM (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: hot AC KDMX (-.6)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 4.8 – 4.9, +.1, seventh to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF 2.6 – 2.4, -.2, #18 to #19

Number One 6+ (Tie): iHeartMedia adult contemporary KODA, seventh consecutive month, 6.5 – 6.6, +.1 and Univision regional Mexican KLTN, first month, 6.2 – 6.6, +.4

Largest 6+ October 2021 – November 2021 Increase (Tie): contemporary Christian KSBJ and CHR KRBE (+.5)

Largest 6+ October 2021 – November 2021 Decrease: regional Mexican KQQK (-.6)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 9.6 – 9.3, -.3, #1

News: None in the top twenty

Sports Talk: Dickey Broadcasting-owned WCNN “The Fan” (2021 World Series champion Braves) 2.2 – 3.0, +.8, #17 to #11

Audacy’s WZGC “92.9 The Game” (Falcons and Hawks) 2.9 – 2.5, -.4, #11 to #14

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.4 – 2.7, +.3, #14 to #13

Number One 6+: news/talk WSB-AM, 30th consecutive month, 9.6 – 9.3, -.3

Largest 6+ October 2021 – November 2021 Increase (Tie): sports talk WCNN and urban AC WALR (+.8)

Largest 6+ October 2021 – November 2021 Decrease: news/talk WGKA (-.6)

PHILADELPHIA

News/Talk: Audacy-owned WPHT “Talk Radio 1210” 1.4 – 1.5, +.1, #20 to #19

News: Audacy’s KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.3 – 5.2, -.1, sixth to fourth

Sports Talk: Audacy-owned WIP “Sports Radio 94” (Eagles) 5.5 – 5.1, -.4, fifth to sixth

Beasley Media Group’s WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.8 – 2.3, +.5, #17 to #14

Public Radio News/Talk: WHYY’s WHYY 5.6 – 5.2, -.4, flat at #4

Number One 6+: iHeartMedia urban AC WDAS-FM, eleventh straight month, steady at 8.7

Largest 6+ October 2021 – November 2021 Increase: classic rock WMGK (+.9)

Largest 6+ October 2021 – November 2021 Decrease: triple A WXPN (-.6)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.7 – 3.0, +.3, #15 to #13

News: Audacy’s WCBS-AM “News Radio 880” 2.9 – 3.5, +.6, #12 to #10 and cluster-mate WINS “1010 – All News/All The Time” 2.8 – 3.0, +.2, steady at #13

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Giants and Nets) 4.9 – 4.5, -.4, continues in fourth-place

Public Radio News/Talk:  None in the top twenty

Number One 6+: Audacy classic hits-oldies WCBS-FM, fourth straight month, 6.3 – 6.9, +.6

Largest 6+ October 2021 – November 2021 Increase: CHR WHTZ (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: CHR WBLI (-1.1)

RIVERSIDE

News/Talk: iHeartMedia-owned KFI “AM 640” 2.7 – 2.6, -.1, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, eighth straight month, 8.6 – 7.5, -1.1

Largest 6+ October 2021 – November 2021 Increase: regional Mexican KRQB (+.7)

Largest 6+ October 2021 – November 2021 Decrease: classic hits-oldies KOLA (-1.1)

SAN JOSE

News/Talk: Cumulus Media-owned KGO “810 AM” 2.1 – 2.3, +.2, #15 to #14

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.7 – 6.2, +.5, carries on in second-place

Sports Talk: Cumulus Media’s KNBR “The Sports Leader” (49ers) 4.0 – 2.0, -2.0, #6 to #17

Public Radio News/Talk: KQED, Inc.’s KQED 7.9 – 8.3, +.4, #1

Number One 6+: public radio news/talk KQED, tenth month in a row, 7.9 – 8.3, +.4

Largest 6+ October 2021 – November 2021 Increase: adult contemporary KOIT-FM (+1.8)**

Largest 6+ October 2021 – November 2021 Decrease: sports talk KNBR (-2.0)

**Represents the largest October 2021 – November 2021 increase (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 3.7 – 4.6, +.9, tenth to eighth

News: None in the top twenty

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Giants and Nets) 3.0 – 2.6, -.4, #12 to #13

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 4.1 – 3.9, -.2, repeats at #9

Number One 6+: Spanish Broadcasting System Spanish tropical WSKQ, third month in a row, 7.4 – 7.8, +.4

Largest 6+ October 2021 – November 2021 Increase: news/talk WKXW (+.9)

Largest 6+ October 2021 – November 2021 Decrease: urban contemporary WXBK (-2.2)***

***Eight (8) days into the November sweep (10/22), country WNSH flipped to urban contemporary WXBK

Up next: November 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.