By Mike Kinosian
Situations though have become wildly frenetic in a calendar year that has already seen among countless other things:
- January impeachment trial of a first-term president that concluded with a February acquittal
- (Hopefully only) a once-in-a-lifetime global pandemic that has taken a toll of American lives rapidly approaching 215,000, cratered the economy, and erased millions of jobs
- Presidential campaign unlike any other
- Significant racial injustice, protests, and rise of the “Black Lives Matter” movement
- West Coast wildfires and East Coast hurricanes
- Controversy over the evenhandedness of nominating a Supreme Court justice only weeks before a presidential election
- Brief/mysterious hospitalization of the sitting POTUS who tested positive for the coronavirus
Still to come in 2020’s more than two-and-one-half remaining months are the presidential election itself, not to mention the already anticipated precedent-setting intensity possibly contesting it.
WPRO-AM, Providence and Talk Host John DePetro Go Separate Ways. During the month of December, the late morning talk show hosted by longtime WPRO-AM personality John DePetro was handled by a rotating cast of fill-in hosts. DePetro had referenced a “health situation” on his website. Then, just before Christmas, DePetro notified listeners via his website of his departure from the station. He wrote, in part, “At this time, I have decided to conclude my entertaining weekday 9:00 am -12:00 noon radio show on WPRO. Thank you to all my listeners for making 2016 my best year ever in radio, with my coverage of the Trump campaign, my many exclusives, plus my national work on ‘The Savage Nation’ and CNN. I am very grateful for the many loyal listeners who have been entertained by my program on WPRO over the past 10 years.” So far, WPRO has not named a replacement host, nor has the Cumulus Media news/talk station officially addressed DePetro’s departure.
Programming Moves at iHeartMedia Denver. This affects both news/talk KOA and sports talk KDSP. First, at KOA “NewsRadio 850 AM & 94.1 FM,” the new afternoon show is Lewis & Logan from 4:00 pm to 7:00 pm featuring Rick Lewis and Dave Logan. The duo will be joined by Kathy Lee as co-host and Robbyn Hart as news anchor. In June of 2014, iHM tweaked afternoons by bringing Denver TV and radio pro Susie Wargin aboard to co-host with Logan for the 3:00 pm to 5:00 pm hours and the show moved away from being sports-centric. Wargin then co-hosted a newsy program with Mike Rice from 5:00 pm to 7:00 pm. Wargin moves to the company’s classic rock KRFX. Also at KOA, Cory Lopez is the new host of “PrimeTime Sports,” airing weeknights from 7:00 pm to 8:00 pm. At sports talk KDSP, “Denver Sports 760,” Mike Rice hosts the 1:00 pm to 3:00 pm show. The new duo of Ed McCaffrey and Andy Lindahl will co-host the 10:00 am to 1:00 pm program.
KCMO-AM, Kansas City Announces New Program Lineup. There are two talk personalities returning to Cumulus Media’s news/talk simulcast KCMO-AM/K279BI as the station announces its new, 2017 program lineup. Longtime Kansas City talk personality Greg Knapp is back on the station after a nine-month absence to host the morning drive program. Knapp hosted the afternoon show at KCMO until late April of 2016. Westwood One’s rollout of the national Chris Plante program brings him back to KCMO in the 11:00 am to 1:00 pm slot. Tom Becka remains in the 9:00 am to 11:00 am slot, while Mike Ferguson moves from middays to afternoon drive (4:00 pm to 6:00 pm) with co-host and producer Jared Carter. Nationally syndicated superstar Dave Ramsey also remains in his current 1:00 pm to 4:00 pm timeslot. Knapp takes over mornings for Rob Carson, who exited late last year.
‘PowerTalk’ in Fresno Launches New Early Evening Program. Fresno news/talk simulcast KALZ-FM/KRZR-AM “PowerTalk 96.7 and AM 1400” announces the debut of the Guillermo Moreno program, this evening from 6:00 pm to 8:00 pm. The iHeartMedia station says Moreno “will take a conservative approach to local and national issues – including politics, business headlines and pop culture – from the perspective of a Latino millennial and for listeners of all ages.” Moreno comments, “I’m excited to continue breaking the political and radio establishment mold and thrilled to be among the first young Latino millennial hosts in the Central Valley. Fresno is the greatest city in America and I’m honored to continue my passion for politics with my generation here at home.”
December PPMs: Some Notable Occurrences. TALKERS magazine managing editor Mike Kinosian presents a look at some significant happenings, from a ratings perspective, relative to Nielsen Audio’s December PPM survey. Among them are the return to earth for CBS RADIO’s sports talk WSCR, Chicago and iHeartMedia’s WTAM, Cleveland – both of which benefitted mightily from the performances of the Chicago Cubs and the Cleveland Indians leading up to and including the World Series. See more interesting highlights here.
165 THOUSAND of us – from 150 countries – are heading to the massive, mind-boggling Consumer Electronics Show.
This year is the 50th annual CES. Back in 1967, there were ooohs and ahhhs for console color TVs. Are you old-enough to remember the handsome woodwork? Some had built-in stereo systems…but only for the vinyl you played on the turntable. Stereo TV sound? Someday.
50 years ago, only 14 companies were showing-off their stuff, in 100,000 square feet of exhibit space. Back-to-the-future: Today, when they cut the virtual ribbon, four THOUSAND companies will display in 2.4 MILLION square feet of Las Vegas Convention Center. Picture FIFTY football fields.
And that’s just inside. Outdoors, there’ll be drones up above, and down-below we’ll be test-driving cars with no gas tank, and cars with no driver.
Technology accounts for 15 million American jobs. Not everyone becomes a billionaire, by inventing, for instance, the smartphone. But someone became a millionaire by accessorizing it with the Selfie Stick.
Much of what we’ll see here this week is here-today-gone-tomorrow. Many of these companies didn’t exist a couple years ago, and many won’t be around a couple years from now. Innovation is the-name-of-the-game, and that makes CES a welcome pump-up for radio broadcasters attending.
Look for my reports here in TALKERS all this week, and listen for updates on “America in the Morning” and “The Jim Bohannon Show,” or at www.HollandCooke.com.
Terry Foster Returns to WXYT-FM, Detroit’s Afternoon Drive Show. After missing a lot of time on the air during the latter part of 2016 due to a stroke caused by high blood pressure, Terry Foster is returning to the “Valenti and Foster” program with co-host Mike Valenti on sports talk “97.1 The Ticket.” Program director Jimmy Powers states, “We are excited that Terry is returning to the ‘Valenti and Foster’ show. His humor and insight have been missed not only by his co-workers, but by the listeners. I sincerely appreciate and would like to thank Jeff Riger for sitting in for Terry while he was out; the show didn’t miss a beat.” Foster comments, “I have been on the sidelines for too long. I missed a lot of good stories and a lot of good times. I’m glad to be back on the train again. I want to thank all of the listeners and my co-workers for their encouraging words, they got me through a tough time.”
Dan Lovallo Joins AM Show on Connoisseur’s ‘Talk of CT.’ The news/talk multi-cast heard on Connoisseur Media’s “The Talk of CT” (WDRC-AM, Hartford; WMMW, Meriden; WWCO, Waterbury; and WSNG, Torrington) is adding well-known Connecticut radio personality Dan Lovallo to the Brad Davis morning show. Lovallo has been with the stations in various capacities over the years. In addition to news duties on the company’s sister classic rock WFOX, Southport (Bridgeport-Stamford market), Lovallo will also host his own Connecticut politics-focused show, “CT On The Hill,” on “The Talk of CT” every day at 9:00 am. This is one of a number of changes at the Connecticut operations of Connoisseur and OM Keith Dakin comments, “These changes, across our portfolio, indicate a strong commitment to localism. Radio will continue to be vibrant if it remains a true fabric of the community with more local morning shows, local news and people from Connecticut behind the microphones.”
Free Talk Live Hosts Prevail at NH Supreme Court. This case goes back three years to a suit filed against “Free Talk Live” hosts Ian Freeman and James Cleaveland by the City of Keene, New Hampshire. The long-running courtroom saga of the “Robin Hood of Keene” all started when Freeman and Cleaveland began plugging the parking meters of citizens whose time was running out and were about to get parking tickets issued by the city’s parking enforcers. The city sued, alleging among other things that Freeman and Cleaveland were “threatening, intimidating, and harassing” the parking enforcers – something the court ruled the city was unable to prove. The pair won their case at the superior court level but the city took the case all the way to the state supreme court. Freeman informs TALKERS that “the supreme court agreed with the superior court that the city’s proposed injunction, which would keep us away from their enforcers, was unconstitutional. It’s a victory for freedom of speech in the public streets.”
‘Kilmeade & Friends’ Adds 24 New Affiliates. The nationally syndicated “Kilmeade & Friends” late morning show hosted by Fox News personality Brian Kilmeade and produced and distributed by Fox News Radio, adds 24 new radio affiliates. Some of the stations adding the 9:00 am to 12:00 noon ET program include: WHIO-AM/FM, Dayton; WOKV, Jacksonville; WRHI, Charlotte; WMMI, Flint, Michigan; KZRG, Joplin, Missouri; WFIN, Toledo; and WNIX-AM, Greenville, Mississippi.
Odds & Sods. Nationally syndicated, San Antonio-based talk show host Joe “Pags” Pagliarulo is now heard on an number of new affiliate stations across the country, including: KZRG, Joplin, Missouri; KHVH, Honolulu; KMBZ, Kansas City; KSTE, Sacramento; WATX, Cookeville, Tennessee and more…..Syndicated morning show “Walton & Johnson” changes affiliates in both New Orleans and Baton Rouge. The program is moving from Entercom classic rocker WKBU to iHeartMedia’s news/talk WRNO in New Orleans and from Guaranty’s classic rock WDGL to iHM’s news/talk WJBO in Baton Rouge…..Westwood One is celebrating the 25th anniversary of “The Dave Ross Show” and announces it is extending its relationship with Ross (who also serves as morning news host at KIRO-FM, Seattle). The daily feature is heard on more than 200 stations nationwide including: WCBS-AM, New York; KNX, Los Angeles; WBBM-AM, Chicago; and WTOP-FM, Washington. Ross also guest hosts for Charles Osgood on “The Osgood File.”…..Robert K. Tanenbaum, trial attorney, author of 31 books, and former mayor of Beverly Hills, will be featured in a new segment titled, “Book Buzz,” on Patzi Gil’s “Joy on Paper” radio show, which airs twice weekly on Radio Works’ WTAN, Clearwater, Florida…..Executive vice president Paul Cramer exits Triton Digital after 16 years with the company and its predecessors. He’s excited about his next challenge in the digital solutions space and can be reached at PaulCramer@Outlook.com or 716-508-4104.
Music Radio Trade Publication RadioInfo to Be Absorbed into TALKERS Magazine. Beginning today, January 3, 2017, the music radio industry trade publication RadioInfo is folded into an expanded incarnation of TALKERS magazine (www.Talkers.com and the daily TALKERS email newsletter) and ceases to be distributed as a stand-alone entity. According to TALKERS/RadioInfo VP/executive editor Kevin Casey, “This has been a transition in the works for a number of months now. Because, RadioInfo has shared main headquarters and staff with TALKERS for the past five years, there has been a significant degree of duplication between the publications, especially regarding general industry stories that cover all formats. It makes sense from a standpoint of economy, proficiency and expediency to combine these into one ‘super’ trade journal. We will continue to provide RadioInfo readers and newsletter subscribers with the latest news events and personnel changes in music radio within the pages of TALKERS. We also are expanding our coverage of the talented talk-oriented hosts heard across America on music station morning programs that we categorize as ‘pop culture talk.’” Subscribers to the daily RadioInfo email newsletter, not already signed up for TALKERS, will be added to the TALKERS list so they will continue to receive the service. RadioInfo was founded as a set of radio discussion boards and an accompanying general online industry news platform in 1999 by young radio enthusiast and entrepreneur Doug Fleming who tragically passed away in 2005 at the age of 25. The entity, known as Radio-Info.com, continued to be published by Doug’s parents Diana and Rick Fleming until 2012. At that time, the discussion boards were acquired by trade publication Radio Ink’s parent corporation Streamline Publishing and eventually discontinued. The trade publication side was acquired by TALKERS magazine’s parent company Talk Media, Inc. and transitioned into the music radio incarnation of RadioInfo.
Talent Moves at KRFX, Denver. At iHeartMedia’s Denver classic rock KRFX “103.5 The Fox,” 25-year morning personalities Rick Lewis and Kathy Lee renew and extend their contracts with the station. At the same time, the station announces Denver radio and TV pro Susie Wargin is the new midday personality and market radio pro Uncle Nasty assumes the afternoon drive daypart.
Talent Moves at Connoisseur Connecticut. At the Connecticut operations of Connoisseur Media, operations manager Keith Dakin announces changes to a number of the company’s stations designed to increase their commitment to focus on “being more local and involved in the community.” First, Ken Tuccio is named the new morning drive host at classic rock WFOX, Southport (Bridgeport-Stamford market). He’ll be joined by news broadcaster Dan Lovallo with Fairfield County-centric news updates every 30 minutes. The station will air local news throughout the day during the shifts of new midday host Pam Ciaburri and afternoon host Allan Lamberti. Additionally, Cari Edwards is the new evening personality. At rock WPLR, New Haven, Kevin Begley adds programming duties for the station to his current responsibilities serving as PD for hot AC WEZN “Star 99.9” and WFOX. Finally, at classic rock WDRC-FM, Hartford “102.9 The WHALE,” Allan Lamberti takes over the programming duties (in addition to hosting evenings). The jock lineup consists of: Michael Picozzi in morning, Suzi Klonk in middays, and Keith Dakin in afternoons.
iHeartMedia Adds ‘Mojo in the Morning’ to CHR WSNX, Grand Rapids. The AM drive show “Mojo in the Morning” – featuring Mojo, Shannon, and Spike – based at iHeartMedia’s CHR WKQI, Detroit “Channel 95.5,” is the new morning show at the company’s West Michigan CHR WSNX, Grand Rapids, effective January 16. Mojo says, “We love Michigan and are so excited to have the show heard in West Michigan. As a big fan of SNX, we are honored to be on the two best CHR radio station brands in Michigan!”
KKHH Hits ‘The Spot.’ Among stations making format modifications over the holidays was CBS RADIO Houston CHR KKHH “Hot 95-7,” which transitions to adult hits “95.7 The Spot.” Supplementing “The Spot” identity is the slogan “Your Place – Your Music – Your Way – A Radio Station Unlike Any Other in Town.” The format change means Cumulus Media’s KRBE will now have the market’s CHR lane to itself. CBS RADIO senior vice president and Houston market manager Sarah Frazier comments, “We worked exhaustively to understand what Houston listeners were missing from their local radio stations. They told us they wanted their own ‘spot’ to hear their favorite music hits, a ‘spot’ to relax and energize at work, and a ‘spot’ to feel comfy and complete.” Representative “Spot” artists include Aerosmith, Bon Jovi, Michael Jackson, Madonna, Prince, and U2. Among persons 6+ in Nielsen Audio’s December 2016 PPM report, KKHH is flat at 2.7 (#18), while KRBE gains two-tenths to 3.5 (#14); iHeartMedia adult contemporary KODA “Sunny 99.1” is #1 (7.3, 6+).
JVC Goes True Oldies in the Palm Beaches. This change is the result of a partnership with Scott Shannon’s True Oldies format. JVC Broadcasting announces that WBGF, Belle Glade, Florida flips from rock as “93.5 The Bar” to oldies as “True Oldies 93.5.” JVC Broadcasting of South Florida vice president and general manager Matt Goldapper says, “True Oldies is the perfect fit for the West Palm Beach market – lots of jingles, lots of voices and all the hits all the time. This music is just missing from the radio here in South Florida and with our sister stations ‘95.9 The Palm’ and ‘900 AM The Talk of the Palm Beaches,’ we are just super-serving this market. The best part of this radio mix is the partnership with radio legend Scott Shannon who is the genius behind this entertaining and upbeat radio format.”
More Career Moves and Music Radio News. At the Kansas City cluster of Cumulus Media, the company announces that the Premiere Networks-syndicated Steve Harvey show is now airing in mornings at urban contemporary KMJK “Magic 107.3.” Meanwhile, at sister classic hits KCMO-FM, Kansas City radio pro Steve-O assumes the afternoon drive host duties, following Lance Tidwell, who takes over the middays program…..The syndicated “Ace & TJ Show” announces the official return of former cast member Guenn (Peterson) Schneider. She was previously part of the Ace & TJ team from 2007-2011. Following her departure from the show, Guenn worked with various media outlets in Charlotte…..Alpha Media launched a new contemporary rock outlet on translator W259CL, Orangeburg, South Carolina at 99.7 FM in the Columbia market on December 27. The station will feature such core artists as Green Day, Kings of Leon, Red Hot Chili Peppers, Blink 182, and the Foo Fighters. Alpha Media EVP of programming Scott Mahalick comments, “Alpha continues to grow and invest in Columbia with our latest addition of a contemporary rock station. ‘Rock 99.7’ will be a great companion to our classic rock station ‘Fox 102.3’ WMFX.”…..Refuge Media closes on its purchase of classic rock KMFG, Nashwauk, Minnesota. Refuge bought the station from Midwest Communications, Inc.
Bernadette Duncan’s Highly Anticipated Book About Talk Radio, Yappy Days, Released Today. The long-awaited book is provocatively titled, YAPPY DAYS: Behind the Scenes with Newsers, Schmoozers, Boozers and Losers (AuthorHouse/Talkers Books, 2016) and it is receiving rave reviews from readers inside and outside the industry. For example, Westwood One syndicated personality Jim Bohannon writes, “How good is a quarterback without the left tackle who has his back? For 26 years, producer Bernadette Duncan was left tackle for some of the biggest quarterbacks in talk radio. From the Super Bowl egos to bone-jarring clashes, Bernadette takes you inside the talk radio huddle. Yappy Days is an MVP – most valuable publication.” Written by the veteran talk show producer and wife of TALKERS publisher Michael Harrison, it chronicles her 26-year career in the trenches of big-time talk radio during its most dramatic decades (1983-2009) – set against the backdrop of America’s pre- and post-9/11 realities when in one fateful day, talk radio went from its post O.J. Simpson default of covering celebrity murder mysteries (Gary Condit, Jon-Benet Ramsey, etc.) to an obsession with the reality and ongoing threat of civilian mass murder at the hands of terrorists. She worked for some of the biggest names in the business during their glory days – Sally Jessy Raphael, Larry King, Tom Snyder, Lou Dobbs, Gil Gross, Charles Osgood and many more. She captures through anecdotes and gentle analysis her experiences being a news/talk producer at ABC, CBS, NBC, Fox and United Stations Radio Networks as well as local New York City radio landmarks, WMCA and WOR. In addition to dishing insights into “the character of characters,” including literally hundreds of industry and newsmaker names in this extremely candid account, Bernadette makes a compelling case on behalf of the importance of the position of radio producer – which she describes as being “the most under-rated, under-paid and under-appreciated job in commercial media.” Fox Radio and TV star Alan Colmes comments, “Yappy Days is a must read for anyone who ever produced or wants to produce media – and for anyone who ever consumes it. More than a producer’s manual, as you travel with Bernadette on her exciting journey, you realize it’s a life manual as well.” WPGG, Atlantic City morning host Harry Hurley adds, “I couldn’t put the book down. Rarely, if ever do you learn about the radio and television industry from the inside out versus the outside in. With integrity and a flair to properly tell a great story, Bernadette’s Yappy Days delivers the goods.” Although she never worked directly with or for Rush Limbaugh, she interviewed him early in his career for the New York Daily News and crossed paths with him at several key junctures in his career, presenting a compelling study of his evolution in the chapter, “Brushes with Rushes,” that media consultant Holland Cooke describes as “nothing short of poignant.” Bernadette kicks off a national radio/media tour this evening with a guest shot on the Jim Bohannon Show. Producers and hosts interested in booking Bernadette Duncan on their shows can do so by calling Barbara Kurland at 413-565-5413. To read a special review and feature story about the book by TALKERS/RadioInfo VP/executive editor Kevin Casey posted today (8/22), please click here. The book is available at Amazon.com.
Stigall Re-Ups with CBS RADIO’s WPHT, Philly. Signing a new, multi-year contract to continue hosting the morning drive show on CBS RADIO’s WPHT is Chris Stigall. Under the terms of the deal, Stigall will continue in his current role, as well as being the face of “Talk Radio 1210 WPHT” with charitable endeavors, events, and digital content creation. Stigall says, “In a blink, five-and-a-half years have come and gone since we launched our show at WPHT. In an ever-evolving industry, I can’t express how grateful I am to CBS RADIO Philadelphia’s leadership for their unflinching support and unwavering commitment.”
Armstrong & Getty Show Added to Four New Cumulus Stations. The KSTE, Sacramento-based “Armstrong & Getty” show adds four new Cumulus Media-owned stations to its growing roster of affiliates. iHeartMedia produces Jack Armstrong and Joe Getty’s program which landed its first Cumulus affiliate earlier this year when venerable KGO, San Francisco added the morning drive program. Now, KKAT, Salt Lake City; KTBL, Albuquerque; KMJ-AM/FM, Fresno; and KVEN, Ventura, California are picking up the program.
Cross Platform Media Files for Chapter 7 Bankruptcy. Former USA Radio Networks owner Cross Platform Media has filed for Chapter 7 bankruptcy protection. The Sam Hassell-owned Cross Platform sold USA Radio Networks to Liftable Media back in October of 2015. USA Radio Networks syndicates the growing “Trending Today with Rusty Humphries” program. Triangle Business Journal lists Cross Platform’s assets at $1,200 with near $1.5 million in liabilities.
Former WJBO, Baton Rouge Morning Host Kevin Meeks Dies in Motorcycle Accident. The accident that took the life of 60-year-old Kevin Meeks took place on Friday evening (8/19) in Baton Rouge. The Advocate reports that Meeks turned in front of an oncoming vehicle while riding his Harley Davidson. Meeks worked at WJBO from 1996 through 2015. He co-hosted the morning show on the station with partner Matt Kennedy for 14 of those years. Meeks was let go from the station in 2015.
The Presidential Race, Turkish Wedding Terror Attack, U.S. Race Relations/Milwaukee Cop Shooting Aftermath, Lochte Scandal/Rio Olympics, and MLB Action Among Top News/Talk Stories Over the Weekend. The activities of presidential candidates Donald Trump and Hillary Clinton; the deadly attack on a wedding party in Turkey that claimed 51 lives; the state of race relations in the U.S. and the aftermath of the shooting death of an armed black man in Milwaukee by police; the unfolding truth about U.S. swimmer Ryan Lochte’s “holdup” in Rio de Janeiro and the wrap-up of the Olympic Games; and the Major League Baseball action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Odds & Sods. Nationally syndicated talk radio star Glenn Beck is taking part in the American Gospel Celebration taking place in Louisville September 1-3. The event is organized by Pastor John Hagee, founder of the San Antonio mega-church Cornerstone Church. The Premiere Networks talk host will speak on September 3. Hagee says, “Glenn Beck stands on the front lines of key issues facing America today and speaks boldly about the value of faith and freedom. I can think of no one more fitting to join us as we celebrate these two foundational pillars of our nation at the American Gospel Celebration and as we honor those who have sacrificed for us.”…..At CBS RADIO’s KXNT, Las Vegas, the Compass Media Networks-syndicated Todd Schnitt show is added to the program lineup for the 12:00 noon to 3:00 pm daypart…..KEIR, Idaho Falls host Mark Richardson is giving up the daily version of his “Probing America” show that airs from 3:00 pm to 4:00 pm for a teaching gig at a local high school. He’ll continue to host “Probing America” on the station Saturdays from 7:00 am to 9:00 am…..Southern Illinois Radio Group flips simulcast WINI, Murphysboro/W228DC, Carbondale, Illinois from news/talk to oldies as “COOL 93.5 and 1420.”…..KBET, Las Vegas talk show host Wayne Allyn Root is joining the Las Vegas Review-Journal as a columnist, appearing in the Nevada local section every Wednesday and Sunday, beginning September 7.
Profile: Multi-Media Industry Player Jennifer Horn. TALKERS magazine managing editor profiles industry pro Jennifer Horn, whose curricula vitae includes: vice president of affiliate sales & marketing for CRN Digital Talk Radio; cast member of “Good Day” with Doug Stephan; co-host of “The Jen & Don Show” (with Don Dix); and cast member on KRLA, Los Angeles’ “The Morning Answer” with Brian Whitman, Ben Shapiro, and Elisha Krauss. Horn, daughter of CRN founder Mike Horn, juggles all of these on-air gigs with her CRN position because she’s a radio lover going all the way back to her childhood, and because she enjoys being a woman on the radio able to express her opinions. She says, “With experience on the air, you own your opinions and explain them in an eloquent way. I feel as though I am just getting to that point in my career.” Read it all here.
Westwood One’s Pierre Bouvard on Perception of Radio’s Audience. In the final analysis, Westwood One chief marketing officer Pierre Bouvard says, “It’s on us.” He means the task of telling radio’s story is incumbent upon those working in the radio business. His latest blog piece asks four questions relative to the reach of radio and measures the perception against the data-supported reality. Bouvard writes that an Advertiser Perceptions study shows agencies and advertisers believe that AM/FM radio reaches 64% of Americans while Nielsen research shows that figure is actually 93%. He notes that when it comes to television versus radio in its ability to reach Millennials, radio outperforms 93% to 76%. He goes on to compare the perception of the reach of streaming media and finds that, again, agencies and advertisers have an over-inflated view of the reach of pure-plays such as Pandora and Spotify, especially relative to radio. Bouvard passes along a statement from Mark Kaline, former head of media at Ford Motor Company and Kimberly-Clark, who says, “As a marketer, I’ve always found radio to be a medium that effectively and efficiently delivers reach over an extended period of time, while driving ROI within the total communications plan. But radio has been too low profile with brands, especially in light of other advancements in technology. Radio needs to be more aggressively marketing their story as the leading mass reach media.” Read Bouvard’s piece here.
WJBO, Baton Rouge Morning Team Replaced by NOLA Personality. This is the second Louisiana news/talk morning show to be ousted in favor of WRNO, New Orleans-based talk host Gerry Vaillancourt. Yesterday (8/18), TALKERS reported that WBUV, Biloxi, Mississippi morning duo Steve Taylor and Mike Mankiewicz had been replaced by Vaillancourt. Now, we learn that Kevin Meeks and Karen Henderson are out as hosts of “Baton Rouge’s Morning News.” These are clearly budget-related moves as iHeartMedia New Orleans and Baton Rouge SVP of programming Bob Murphy tells the Greater Baton Rouge Business Report that the change at WJBO was not performance related, although he tells the paper that Vaillancourt’s call-in show is more in line with what they are seeking as opposed to the interview-oriented program Meeks and Henderson hosted.
Odds & Sods. Radio news pro Mark Remillard is joining ABC News Radio in a reporter role. He most recently was serving as a reporter for Bonneville’s KTAR-FM, Phoenix. Prior to that, Remillard worked at iHeartMedia’s KFI, Los Angeles…..Yahoo Sports Radio announces the 20th season its “Around the NFL” program that reignites on Sunday, September 13, hosted by former NFL quarterback Sean Salisbury and longtime sports talk host John Granato. The weekly show airs from 1:00 pm to 5:00 pm ET and covers the day’s games in pro football, including analysis, commentary, special guests and game-in-play updates…..ESPN Radio resumes presentation of NFL play-by-play for Sunday regular-season games, kicking off its third season on September 13 with the Colts-Jets game, followed by the Broncos-Ravens contest. This season, Marc Kestecher, Bill Rosinski and Ryan Ruocco will provide play-by-play. Herm Edwards, Shaun O’Hara and Bill Polian will serve as analysts…..WSCR, Chicago Mitch Rosen announces that Chicago Bears greats Olin Kreutz, and James “Big Cat” Williams are the new co-hosts of the station’s Bears post-game show. Kreutz and Williams will partner with The Score’s football expert, Hub Arkush.
Stars Turn Out for WEEI/NESN Jimmy Fund Radio-Telethon. Boston Red Sox second baseman Dustin Pedroia is pictured here appearing on Entercom’s WEEI-FM, Boston and regional sports cable channel NESN on Monday to encourage fans to donate to the annual radio-telethon that benefits the Dana Farber Cancer Institute. As of midnight on Tuesday, $1,065,873 had been raised to benefit the Jimmy Fund. The fundraiser continues through today.
Donald Trump’s Immigration Policy Plan, 2016 Presidential Candidates, Hillary Clinton Emails Case, Iran Nukes Deal, NATO Military Drills/Russia’s Ukraine Aggression, Black Lives Matter Movement/Race Relations, Latest ISIS Atrocity, the Western Wildfires, and Ex-Subway Spokesman Jared’s Child Porn Case Among Top News/Talk Stories Yesterday (8/18). The immigration plan being proposed by GOP presidential candidate Donald Trump; the activities of the candidates for president in 2016; the ongoing investigation into Democratic presidential candidate Hillary Clinton’s private email server and its alleged use for classified information while she served at Secretary of State; the status of the Iran nuclear program deal; military drills being conducted by the U.S. and other NATO nations in Europe combined with talk about Russian military aggression in Ukraine; race relations in the U.S. and the growing influence of the Black Lives Matter movement; the violence being perpetrated by ISIS in Syria and Iraq; the widespread wildfires affecting several Western states; and the report of former Subway spokesman Jared Fogle’s intent to plead guilty to child porn charges were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Michael Berry
The Michael Berry Show
HOUSTON — All I ever hear radio industry execs talk about is ratings and revenues, as if the two go hand in hand. With music stations, that may be true. But talk radio’s future will be determined by our ability to get results for our advertisers. That includes, but is not limited to, ratings, and it probably has more to do with ratings in categories currently seen as less, or altogether un-, important; namely, 55 and up, or 35-64.
Ratings are not an end in themselves, but rather a pricing mechanism by which advertisers determine the rates they will pay. In an industry which measures itself primarily, indeed almost exclusively, on the 25-54 demo, it’s good to remember how many people are active consumers who don’t fit into those niches. Twenty-five-year-olds don’t buy houses, or improve them. Their bodies aren’t breaking down, so they don’t need all the medical advancements of companies willing to advertise those services. They are not investing, banking, exercising, losing weight, restoring vision, or maintaining a house that needs everything from new pipes to electrical to roofing to driveway pavers to a pool. In short, radio can still be very profitable as our society ages by appealing to direct-buy advertisers. But only if radio can yield results for the client. Think about it: listeners tune to music radio to zone out to music, and when someone talks it’s a distraction. Listeners tune to talk radio to be engaged, and the talk by the host is what they sought. If the host’s endorsement of a product could be as compelling as his discussion of Obama’s hypocrisy, imagine the boon to advertisers. Winning the ratings war for most listeners under 54 does not necessarily yield financial returns to the people who pay for advertising. It is not the size of the audience, but rather the size of the response for the advertiser, that will build loyalty in clients. So how do we get results for clients, especially live, direct clients? Read More