WFDF, Detroit Begins Simulcast on HD Signal
Detroit news/talk outlet WFDF-AM adds an FM HD signal to its broadcast via Audacy’s WOMC-HD2 at 104.3 FM. The Adell Media-owned station recently flipped from urban talk (with a very brief stint as sports talk in between) to conservative news/talk and now positions itself as “910 AM Superstation –
Detroit’s News/Talk Radio Station.” The station features local host Justin Barclay in morning drive with Premiere Networks syndicated shows including “The Glenn Beck Program,” “The Clay Travis & Buck Sexton Show,” “The Sean Hannity Show,” “The Jesse Kelly Show,” Key Networks’ “The Bill O’Reilly Show” and Red Apple Media’s “The Other Side of Midnight with Frank Morano.” The station is promoting itself with a heavy media schedule on iHeartMedia’s adult contemporary WNIC-FM, Detroit voiced by Sean Hannity. Adell Media CEO Kevin Adell says, “910 AM Superstation is living up to its name. The audience growth we’ve seen since launching our conservative news/talk lineup in September has been exponential, and we’re looking forward to reaching even more listeners on 104.3 HD2.”
were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’”