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Monday, March 21, 2022

| March 21, 2022

Monday Memo: Weekend Warriors, Renegotiate. Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples. Common example: The lawyer is in, the meter is off. Done well, these shows can grow all sorts of service businesses. In this week’s column consultant Holland Cooke describes “an EXTERMINATOR who’s a rock star!” But HC observes that, “too often these shows are well-kept secrets because stations don’t promote them properly.” And in this week’s column he shares “two magic words” and other deal points for hosts who broker Saturday/Sunday airtime. Read it here.

 

Pending Business: Reimagining How News/Talk is Sold. Radio sales pro Steve Lapa writes in today’s column in TALKERS that “chances are you are still pitching the news/talk format the same way you did when podcasting was still a rumor. Is anyone still wondering why podcast ad sales are exploding, while news/talk radio is proud to be hitting 2019 levels?” He suggests sales teams reimagine how news/talk radio is sold. Read more here.

 

Exclusive ‘Kim Komando Show’ to Air on WLS-AM, Chicago on Friday Nights. A new deal between Cumulus Media’s Chicago news/talk WLS-AM and WestStar TalkRadio Network is bringing Kim Komando to the station’s listeners for a one-hour, Friday night program produced exclusively for WLS. The 7:00 pm to 8:00 pm show debuts this Friday (3/25) and “will showcase the latest news and insights in digital-lifestyle and technology that helps improve the daily lives of Chicagoland listeners.” Komando’s award-winning, nationally syndicated three-hour weekend show is also heard on WLS-AM 890 every Saturday and Sunday night from 9:00 pm to 12:00 midnight. WLS-AM program director Stephanie Tichenor says, “We are thrilled to have more of Radio Hall of Famer Kim Komando on the ‘Big 89.’ For over 25 years, Kim has been part of the WLS-AM family, providing our listeners with the latest tech news. Now she brings that experience to Friday nights at WLS, where listeners will learn more about why tech matters.” Komando comments, “People have different interests — politics, cars, cooking — you name it. But there is one thing that affects us all and that’s tech. It’s hard to navigate Big Tech taking our privacy along with the hackers, scammers and stalkers. You can Google anything. You can’t Google trusted advice and that’s why I am honored to be our nation’s premier digital expert. I’m thrilled that WLS sees my show worthy for the Friday schedule. Tech isn’t a hobby. It’s our lives.”

 

Christopher Layfield Named OM for Cumulus Indianapolis. Radio programming pro Christopher “Boomer” Layfield is promoted to operations manager for Cumulus Media’s Indianapolis station group that includes sports talk WXNT-AM and five music brands. Layfield joined Cumulus Indianapolis in April 2018 and served as one of two operations managers for the cluster until January, and as program director for country WFMS-FM. He will continue to program WFMS-FM and adult contemporary WNTR-FM. Layfield comments, “It truly is a thrill for me to be able to work with such a gifted group of radio pros at these iconic broadcasting brands here in Indianapolis. Being given the chance to continue to lead these teams at this level is something that I look forward to making the most of, working together for the benefit of our listeners and advertisers… and having fun doing it! I’d like to thank Chuck Fredrick, Doug Hamand and Dave Milner for this amazing opportunity.”

Adam ‘The Bull’ Gerstenhaber to Exit Cleveland’s ‘92.3 The Fan’ on April 1. According to a report in TheFocusAdam “The Bull” Gerstenhaber told his listeners that he will leave Audacy’s sports talk WKRK, Cleveland “92.3 The Fan” on April 1. Gerstenhaber, who co-hosts the afternoon drive “Bull & Fox” with Dustin Fox, has been with the station for almost 11 years. Gerstenhaber is not saying what his plans are for his  post-Fan career but tweeted: “In case you missed it, I am leaving @923TheFan. The last @BullandFox show will be April 1st (No, this is not an April fools joke). I leave with nothing but love for everyone…especially @DustinFox37 and @KeithBritton86!!”

 

NFL Insider and KIRO-AM Personality John Clayton Remembered. After last week’s passing of longtime sports media figure and NFL insider John Clayton, Bonneville International’s Seattle staff are remembering him with tributes. Clayton was a personality on the company’s KIRO-AM “Seattle Sports” for the past 14 years. Bonneville Seattle SVP and market manager Cathy Cangiano says, “John was a treasured member of our team. John was a legend in our industry and a true Hall-of-Famer. He was a consistent advocate for the game of football. His connections, friendships and relationships throughout the sports world were simply unmatched. His love of football was only surpassed by his love, loyalty and dedication to his wife Pat. John will be greatly missed. Our thoughts and prayers are with his wife Pat and his family and friends.” KIRO-AM program director Kyle Brown adds, “John was an amazing journalist, colleague and friend. A Hall-of-Famer both personally and professionally, John was one of the most loyal people you’d ever meet. While his loyalty extended to friends and co-workers, it was never stronger than in his commitment to his beloved wife Pat, who he cherished every moment of his life. Our ‘Seattle Sports’ family will miss John dearly and keep his family in our hearts.”

 

TALKERS News Notes. The air talent at Salem Radio Network – including Larry Elder, Sebastian Gorka and others – have been appealing for donations to the non-profit Food for the Poor, which provides food, water and medical supplies to 17 Caribbean and Latin American countries has no “footprint” in Eastern Europe. SRN announces that Food for the Poor has reached an alliance with Feed My Starving Children, which has had staff on the ground in Ukraine for the past eight years, and so effective today (3/21), SRN hosts will generate donations to rush food, clean water and other relief supplies to over 3 million Ukrainian refugees. SRN host Mike Gallagher says, “It took some diplomatic maneuvering between these two awesome charities to combine forces in order to rush emergency relief to the children and families of war-torn Ukraine. All of us at SRN are proud to play a role in this unique campaign, and we’ll be urging our listeners to open their hearts – and their wallets – in the exciting days ahead.”…..The Newsmax-syndicated “Rob Carson Show” announces the addition of new affiliate stations. Launched last fall, the show adds WJFP-AM, Philadelphia; KMZQ-AM, Las Vegas; KSCO-AM, Santa Cruz, California; and WJFP-FM, Trenton, New Jersey. The “Rob Carson Show” airs in the 12:00 noon to 3:00 pm ET daypart, the same time slot that Rush Limbaugh occupied. Newsmax notes that Carson wrote comedy for Limbaugh for over 20 years.

 

Russia-Ukraine War/Biden Europe Trip, Gas Prices/Inflation, Midterms/Trump & the GOP, COVID-19, Jackson Confirmation Hearings, and Kanye Cut from Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and the weekend attacks on Kyiv, plus President Joe Biden’s planned trip to Europe; soaring gas prices in the U.S. and the still rising price of consumer retail goods; the battle for control of Congress in November’s mid-term elections, the Republican prospects for president in 2024 and Donald Trump’s influence over the GOP; the rising rate of the Omicron variant BA.2 cases in some parts of the world and the U.S.; this week’s start of the confirmation hearings for Supreme Court nominee Ketanji Brown Jackson; and Kanye West is ousted from performance at Grammy Awards for his “concerning online behavior” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Weekend Warriors, Renegotiate

| March 21, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples.

Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients come to know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.

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Monday Memo: Listeners Kidnapped!

| May 17, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Notice how often transmitters invite listeners and viewers to leave?

NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.

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Monday, September 14, 2020

| September 14, 2020

Monday Memo: ‘Better Be Nice to the Boomers.’  Remember 25-54? In this week’s column, consultant Holland Cooke says, “Forget it!” He shares fresh research on “radio’s real money demographic,” and a video full of specific leads for sales. Read it here.

Presidential Race/Trump Rally, COVID-19 Stats & Projections, Western Wildfires, TikTok Deal, Compton Cop Attack, Federal Deficit, U.S.-China Relations, ‘Cuties’ Controversy, NFL Season Opens, and Tropical Storm Sally Among Top News/Talk Stories Over the Weekend. The November presidential election and the indoor Donald Trump rally held in Nevada; the number of confirmed COVID-19 cases in the U.S., projections for future cases, and the race for a vaccine; the wildfires burning out of control in California, Oregon, and Washington; the bid for the U.S. arm of TikTok is won by Oracle; two police officers fight for their lives after being ambushed in Compton; the federal budget deficit hits $3 trillion; U.S. Ambassador to China Terry Branstad to resign post amidst diplomatic tensions; Republican senators ask DOJ to investigate Netflix’ “Cuties” film for sexualizing young girls; the NFL season opens with no fans in most stadiums, and Tropical Storm Sally aims for the Gulf Coast among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: What’s a Beat Book? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes today about the “Beat Book” – a journal of sales data and notes to help you beat your previous best. Read about it here.

Bill O’Reilly to Host Nightly One-Hour Show on WABC, New York. Beginning this evening (9/14), talk media superstar Bill O’Reilly will host a nightly talk program on Red Apple Media’s WABC, New York from 10:00 pm to 11:00 pm. The program is called “Common Sense with Bill O’Reilly.” This show is in addition to O’Reilly’s daily feature – the Key Networks syndicated “The O’Reilly Update” that is heard at 7:25 am and 11:54 am daily on WABC – as well as his weekly, Thursday morning appearance on the “Bernie & Sid in the Morning” program.

KPCC Radio Reporter Arrested After Compton Police Ambush. Radio reporter Josie Huang was arrested on Saturday night by Los Angeles County sheriff’s deputies outside of St. Francis Medical Center where two officers ambushed in Compton were being treated. The Los Angeles Times reports that the KPCC Radio and LAist reporter was tackled to the ground and handcuffed after approaching a police line where protesters had gathered. Authorities say Huang did not identify herself as press and did not have proper credentials as she approached officers attempting to arrest a disorderly protester. Huang, who appeared to be wearing her press credentials on a lanyard around her neck, says she’ll speak about the incident later.

ESPN Radio Unveils Fall Weekend Lineup. The fall weekend lineup for ESPN Radio is official and most of the new programs have launched. Premiering yesterday (9/13) was the new Sunday “Primetime” team of Field Yates and Alyssa Lang (5:00 pm to 9:00 pm ET) while Saturday’s edition hosted by Emmett Golden will debut later this month. Each day culminates with “GameNight on ESPN Radio” (9:00 pm to 12:00 midnight). The new Sunday team of Tyler Fulghum, Monica McNutt and Ashley Brewer will make their debut September 20. Saturday’s edition, featuring the team of Jeff Dickerson and RJ Young, began last month. “GameDay” – the start of ESPN Radio’s afternoon lineup this fall – made its season debut last month as well, led by Matt Jones, Myron Medcalf and Joe Fortenbaugh on Saturdays and ESPN Radio’s first-ever married hosting duo of Jordan Cornette and Shae Peppler Cornette on Sundays.

TALKERS News Notes. Auto manufacturer General Motors and SiriusXM announce an extension of their long-term agreement through 2027.  As part of the new agreement, GM will increase vehicles equipped with SiriusXM to nearly all Chevrolet, Buick, GMC and Cadillac vehicles beginning with model year 2021. SiriusXM EVP, sales and automotive Steve Cook comments, “General Motors was the first automaker to begin factory-installing SiriusXM on select Cadillac models in 2002, and we are very proud to be extending and expanding that longstanding relationship into 2027. GM, forever a leader in delivering innovative technology to their customers, has produced tens of millions of vehicles with SiriusXM installed over the course of nearly 20 years and will deliver SiriusXM to more of their customers than ever as part of this new agreement.”…..The portfolio of podcasts produced by AdLarge’s cabana will be ranked in Triton Digital’s Podcast Metrics Reports when data is released for the August 3-30 reporting period. AdLarge co-CEO Cathy Csukas says, “Triton Digital’s Podcast Metrics Report is highly regarded by the advertising community for independent measurement and comparative data on podcast networks and titles. We are confident that our debut will affirm the strength of the cabana podcast portfolio and its value to advertisers.”…..Sports Garten Network’s flagship program “Wanna Bet?! Weekend Edition” – hosted by Tom Barton – is being syndicated nationally as part of a deal with United Stations Radio Networks and Gow Media’s SportsMap Radio Network. The program airs live from 11:00 am to 1:00 pm ET on Sundays…..Andi McDaniel will not be assuming the president and CEO role at Chicago Public Media after all. McDaniel, who was hired for the position in May and was to start at the end of this month, came under fire for her role in the handling of complaints of sexual misconduct against a reporter who worked under her while she was chief content officer at WAMU in Washington. McDaniel posted a letter announcing her decision to her Facebook page and in it she says that while she accepts responsibility for what happened on her watch, she denies keeping any staffer on who had endangered fellow staffers – a reference to allegations pertaining to former WAMU reporter Martin Di Caro. Chicago Public Media, operator of WBEZ-FM, Chicacgo, will continue its search for a new president and CEO.

Music Radio News and Career Moves. WKSC-FM “Kiss 103.5” morning personality Angi Taylor will leave the CHR outlet and become the solo host of the morning show on iHeartMedia’s new rock station WCHI “Rock 95 Five.” Taylor is currently hosting the “Kiss” morning show with Christopher “Fred” Frederick.  Taylor says, “I’ve been working 22 years for the moment that I could host my very own morning show. I can’t express how much it means to me that my dream is coming true on Chicago’s ‘Rock 95 Five!’ Thank you, iHeartMedia, 103.5 Kiss FM, and all the listeners for letting me into your lives every day.”…..Alpha Media promotes Amanda “ICE” Habrowski content director for CHR KBFF-FM, Portland “Live 95.5” KBFF-FM in Portland, Oregon. She says, “I am beyond thrilled to be named content director of ‘Live 95.5.’ I’ve believed in this station and vision since moving to Portland six years ago and can’t wait to continue to grow our brand and make waves in the Rose City. I am proud and honored to be an example for women in this industry that if you put your mind to it, you can do it all. Thanks to Phil Becker for everything. And all of you who believe in me and helped coach me to be the best I can be, here’s to another 16 years, radio!”…..WTPT, Greenville-Spartanburg, South Carolina morning hosts “The Rise Guys” have launched two new Rise Guys craft beers in partnership with Thomas Creek Brewery. Mattman’s Rootin’ Tootin’ Rooster Red Ale and Fat Boy’s Prowlin’ Growlin’ Golden Ale will join the Rise Guys P1 Pilsner as part of the collection, which was launched in July 2018. The new beers are inspired by the relevant and irreverent rocking personalities on “93.3 Planet Rocks.” Entercom Greenville-Spartanburg SVP and market manager Steve Sinicropi says, “With question marks surrounding college football season, we decided to create our own rivalry in the form of two new, easy-to-drink ales. Matching their namesake’s unique style and taste, these beers will go head-to-head, and we look forward to our audience responsibly enjoying these new varieties on gameday.”

Monday Memo: Play the Hits

| September 30, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Last week here, we detailed a negotiating strategy for attorneys, realtors, veterinarians, financial advisors, and other professional services providers who broker weekend talk radio time to round-up new clients.  In too many cases, the station isn’t doing all it should to help produce results.  If you missed that column, which included a helpful podcast, click here.

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