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Tag: "weekend ratings"

Two Weekend Problems, Two Solutions

| October 20, 2014

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — Ask-the-expert shows CAN be a gold mine AND create appointment listening by talking about the buff stuff that’s more pertinent to listeners’ weekend lifestyle than re-runs of the syndicated weekday political blah-blah-blah stations naïvely call “Best of…”

Too bad too few stations accomplish both, or either.  Listen to what passes for Saturday/Sunday programming — on some otherwise-respectable stations, some in big markets – and you’ll hear why weekend ratings sag, and why subsidized hosts come and go, and stations lose credibility, familiarity, and (forgive me) “stationality.”  

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