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And Now, the News

| October 21, 2021

By Jon Quick
Jon Q Consulting
President/Founder

 

CARMEL, Ind. — The world of radio news writing and presentation has changed over the decades.

For fun, let’s take a trip to the archives and hear some vintage news from circa 1950.  You’ll hear a local newscast from Billings, Montana, national broadcasts from CBS, the Mutual Broadcasting System, and others.

There certainly was a mix of real news and opinion in some of these excerpts. Listen here.

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Pending Business: Rush Changed How We Sell

| February 22, 2021

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this:

Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.

General Talk – Do you remember Bruce Williams welcoming callers?

“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.

Sports – PM drive shows with local personalities debating callers, before it became a full time format.

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Pending Business: Value

| January 25, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Value is one of the most difficult concepts for any professional seller to advance, but easily one of the most important. Presenting the value proposition is a never-ending challenge, especially for the broadcast seller. I’ve seen too many sellers get hung up on product features that are station-centric, important to management, talent, and the seller. The truth is the advertiser doesn’t see it the same way.

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Monday Memo: “Oh the Weather Outside Is Frightful…”

| December 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I wrote this during the first big blizzard of the season – not the last — and much of the East got whacked. Weather has been increasingly extreme most everywhere in recent years, and brutal hurricanes and raging wildfires and heat waves and floods and droughts will continue. What the heck, we’re probably mathematically overdue for an earthquake too.

Even wackier than the weather: The news. And don’t expect things to “settle down.” Though less-erratic, the incoming administration will be no less-newsworthy. Notwithstanding longer-term optimism over vaccines, the pandemic’s worst days lie just ahead; and the injured economy is as-directly impactful on listeners’ day-to-day survival. Repairs on President Joe Biden’s To-Do list are matters that transcend political arm-wrestling. Watch infrastructure (translation: “jobs”).

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Monday Memo: Telephone. It’s for You

| December 23, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Why I LOVE the Christmas tunes radio reverts to this time of year: I can hear The Beach Boys on FM.

The dang BEACH BOYS, who contributed so much volume-up TSL when Baby Boomers were young.  Now, radio seems to think they were one-hit wonders…maybe two, if “The Man With All The Toys” is also airing.  Otherwise, FM affords “Little Saint Nick” the same status as those barking dogs and mischievous Chipmunks, one-and-done until next year.

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