Pending Business: The Early Renewal Seagull. In today’s column, radio sales pro Steve Lapa begs talk radio sellers not to fall into the “seagull” sales strategy where the seller “flies” in, drops a package, but never properly follows through. He admits that it can happen to the best sellers as they try and test the waters on an early renewal. “Despite all the work in that sales meeting, you stepped into the pothole of sales meeting facts that have no real benefit to your advertiser. Important facts to you could be nothing but white noise to the advertiser.” He offers a four-point plan for better communication with your client. Read it here.
WTKS-FM, Orlando’s ‘Monsters in the Morning’ Interviews Bob Saget Days Before His Death. In what was one of his last interviews before his unexpected death yesterday (1/9) at age 65, Bob Saget chatted with Russ Rollins and his “Monsters in the Morning” cast on January 6. Rollins says, “Bob would be a guest on our show and stay for several days. He told me we made him feel so comfortable he wanted to be a cast member. One of the sweetest people I’ve ever had the pleasure of meeting.” During the interview, Saget spoke – and joked – about the importance of comedy and laughter in all our lives. “You can make people laugh and it might not be their cup of tea, but you’re doing something great for people. That’s why I’m doing it. We all have the same joke, which is that laughter is the best medicine – no – it’s actually Percocet. Everybody has a version of that. Well, the other one is when they say, you know, if you could just make one person laugh, you’re a really crappy comic.” Hear the interview here.
Flag Family Media Names Bridgette Readel Farm Director. Agronomist Bridgette Readel joins Flag Family Media as farm director for its broadcast team. Readel has been an agronomist for the past two decades, serving clients and providers with crop performance solutions. In her role with Flag Family Media, she’ll deliver on-air updates and reports on Fargo news/talk outlets WZFG, WDAY and KTGO. In addition, her reports will be heard on Scott Hennen’s statewide “What’s On Your Mind” late morning program. Readel says, “Although I graduated from college as a high school ag teacher, I now find myself teaching adults the nature of production agriculture and truly enjoy sharing the bright and positive message of ag in North Dakota. I am thrilled to join the team at WDAY and ‘The Flag’ and share the exciting moments and news from today’s ag landscape. There are so many positive opportunities in agriculture, and I look forward to bringing those experiences home to our listeners.” Flag Family Media president and managing partner Steve Hallstrom says, “We couldn’t imagine a better way to usher in the new year than to add a seasoned professional and gifted communicator like Bridgette. A great farm director will enable us to serve our region in this important and diverse industry. The ag sector has become a fascinating world of autonomous machinery and precision technology, and Bridgette will be a huge piece of our leading-edge ag coverage.”
Marty Bender Named Growth Consultant for ‘BOB & TOM Show.’ Radio programming pro Marty Bender is taking on a new role with the “BOB & TOM Show” in which he’ll serve as a consulting member of its affiliate services team and growth partner to the nationally syndicated program and its affiliates. Bender will serve as a content/strategy partner to every affiliate of the program, helping them optimize and monetize the show in their local markets through creative, high-impact strategies that drive listenership and advertising dollars. Bender previously served as executive producer of the BOB & TOM Show and will also assist in creating new content for the program, with an emphasis on growing the video content side. Program chief operating officer John Kesler says, “Listeners consume more hours of content in countless ways, and now more than ever, they want to control when they consume it. 2022 is just the beginning of a huge change in how radio will evolve to meet listener demands. In addition to already being well-staffed and well-positioned for this evolution, we are thrilled to offer Marty Bender as a content and strategy partner to each and every one of our 100+ affiliates. As far as I know, no other syndicated radio show has ever made this service available to their affiliate stations.”
TALKERS News Notes. The Dallas cluster of Cumulus Media stations – including news/talk WBAP and KLIF, as well as sports talk KTCK-AM/FM “The Ticket” – raised a grand total of $1,767,990 for DFW Metroplex charities during 2021. Cumulus Dallas supported signature community events with other groups to help raise additional millions in charitable donations. WBAP’s “Christmas is Caring Radiothon” drove over $212,000 in donations benefiting the Denton State Supported Living Center serving people with special needs, and The Ticket’s “Drop Your Pants 8” event raised $108,000 in Bob Sturm’s annual effort to raises resources for the Cornerstone Clothes Closet, which helps clothe and provide showers to the homeless…..Netflix, Audacy’s Pineapple Street Studios and Hyperobject Industries unveils “The Last Movie Ever Made: The Don’t Look Up Podcast,” a six-part oral history of the making of Don’t Look Up, Adam McKay’s Netflix disaster comedy. On the podcast, listeners will hear how the cast and crew – including Jennifer Lawrence, Leonardo DiCaprio, Meryl Streep, Rob Morgan, Cate Blanchett, Tyler Perry, Timothee Chalamet, Himesh Patel, Ariana Grande, and many more – stayed sane and safe while making a movie as the country was in chaos. The first two episodes dropped on January 7 and new episodes will drop on Fridays through February 4…..WNYC announces that Janae Pierre is the new host of the daily news podcast “Consider This.” Jointly produced by WNYC and NPR, “Consider This” is a first-of-its-kind podcast that brings listeners a mix of the biggest local and national stories based on the listener’s location. WNYC editor-in-chief Audrey Cooper comments, “We’re thrilled to have Janae at the helm of ‘Consider This,’ the first podcast to blend local and national news stories. Throughout her career, she’s shown a unique talent for the kind of locally rooted but universally applicable reporting that makes up so much of what we do at WNYC. We’re excited to see how she and the team shape ‘Consider This’ for the future.” Pierre joins from WBHM, Birmingham, where she hosts “All Things Considered” and does general assignment reporting.
Audie Cornish Joins CNN. After 16 years with NPR, Audie Cornish is joining CNN and its new subscription streaming service CNN+. Cornish was most recently co-host of NPR’s “All Things Considered.” In her new role with CNN, she will serve as an anchor and correspondent for CNN+. She’ll host a weekly CNN+ show and contribute to CNN+’s slate of live programming. She will also host a new podcast for CNN Audio and will appear on CNN covering national, political and breaking news. She says, “I am very excited to join CNN and the CNN+ team. There are fresh stories to be told and new ways to tell them. CNN has a dynamic system of reporters and storytelling channels. I am thrilled to be a part of it.” Cornish will be based at CNN’s Washington, DC bureau and begins her new position in February.
COVID-19, January 6, U.S.-Russia Relations, Economy/Supply Chain, Midterm Elections, NYC Apartment Fire, and Bob Saget Dies Among Top News/Talk Stories Over the Weekend. The soaring rate of COVID-19 cases in the U.S. and abroad, the Omicron variant, vaccine mandates, and school policies; the investigation into the January 6 Capitol attack; the U.S. and Russia to meet over the tense Ukraine situation; the state of the U.S. economy and the ongoing supply chain woes; the challenges Democrats face in maintaining control of Congress in this year’s midterm elections; the deadly apartment fire in the Bronx that killed at least 19; and TV star and comic Bob Saget dies unexpectedly at 65 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Jon Quick
That means radio is alive and well.
Radio has been doomed for over 70 years, ever since the emergence of television. In fact, it was falsely documented in this 1949 issue of Look magazine.
Monday Memo: Dissuading the Dug-In. “Argument seems to have displaced baseball as our national pastime. Polls tell us that many Republicans think Donald Trump was re-elected. Almost 60 years later, conspiracy theorists still mutter about who was lurking on the grassy knoll. And as we marked 20 years since 9/11, deniers still tell us the twin towers crashes were as fake as the moon landing,” consultant Holland Cooke writes in today’s column. As the unvaccinated remain undaunted and COVID numbers surge, he debriefs a sociologist who explains why facts fizzle, but stories can be more convincing. Read it here.
Pending Business: Asking Questions. Radio sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column, “One of the most important skills to master in your selling life is the art and science of asking questions. The thing about asking questions during your sales calls is the process is more complicated than advertised. Yet, when mastered, the right questions will dictate the next steps to closing your deals.” Read his column here.
WABC Unveils ‘Studio 77’ Video Platform. Pictured above at 77 WABC’s new “Studio 77” during the station’s two-day tribute to the 9/11 victims, first responders, and families are (from l-r): former NYC police commissioner Bernie Kerik, former New York City Mayor Rudy Giuliani, Red Apple Media chairman and CEO John Catsimatidis, and former New York Governor George Pataki. “Studio 77” is WABC’s new state-of-the-art audio and video facility that offers high-quality video news and entertainment to 77 WABC listeners. “Studio 77” content is streamed at wabcradio.com and via the mobile app and is designed to accommodate live in-studio audience experiences. Catsimaditis says, “When we decided to get into radio, we decided to go big! We bought a 50,000 watt clear channel signal with WABC, and that is just the beginning. We have the big-name talent and the right management to lead our team forward. We’re giving our listeners what they want across all audio, video, and digital channels.”
Round Three of August 2021 PPM Ratings Released. The third of four rounds of ratings data from Nielsen Audio’s August 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s August 2021 sweep covered July 22 – August 18. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. Alpha Media news/talk KXL-FM, Portland remains ranked #4 in the market after dropping three-tenths for a 5.2 share ( weekly, 6+ AQH share). Radio One’s Charlotte news/talk WBT-AM/FM sheds two-tenths to finish with a 3.8 share good for the #10 rank. iHeartMedia’s WOAI-AM, San Antonio gains seven-tenths for a 5.2 share finish and jumps from the #10 rank to #5. In Sacramento, iHeartMedia’s news/talk KFBK remains ranked #1 after posting another 8.7 share. Audacy’s KDKA-AM, Pittsburgh adds a half share to finish the survey with a 5.4 share and rises from #6 to #5. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the two previous rounds) here.
Lynne Hayes-Freeland Leaving Daily Talk Show at KDKA-AM, Pittsburgh. The Pittsburgh Post-Gazette reports that KDKA-AM, Pittsburgh talk host and radio journalist Lynne Hayes-Freeland is leaving her daily 12:00 noon to 3:00 pm talk show after her November 12, program. She’s been hosting the early afternoon daypart since January of 2019. Hayes-Freeland will remain with KDKA-AM in various other capacities, including a weekly, one-hour appearance with late morning host Marty Griffin, a weekly column on kdkaradio.com, becoming a bigger part of KDKA’s social media presence, and continuing her monthly hosting duties on “Minority Health Matters,” a program KDKA does in cooperation with Gateway Medical Society, a Pittsburgh-based organization dedicated to combatting racial disparities in health care. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “Lynne’s career in the Pittsburgh media needs no comment from me. Simply said, she is an icon in the city and a pillar of the community. We have been fortunate to have her be such a large part of KDKA the past three years and are more than thrilled she will continue on the radio station as she transitions to this next phase of her life.”
WDAY, Fargo Unveils New ‘Bonnie and Friends’ Morning Show. Fargo news/talk outlet WDAY Radio announces its new morning drive show that debuts on Thursday (9/16) will be hosted by longtime market media personality Bonnie Amistadi and will be co-hosted by Flag Family Media president Steve Hallstrom. The “Bonnie & Friends” show will air from 5:00 am to 8:30 am. Amistadi says, “I love that feeling of being there early in the morning for my radio listeners. Many of them have become friends and whether they are starting their day, heading to bed, or somewhere in between, I enjoy being the one who delivers their news, weather, and sports. And plenty of laughs too!” Hallstrom comments, “We are thrilled to announce this new program. ‘Bonnie & Friends’ completes a re-engineering of the broadcast day on WDAY Radio, and we’re proud to now have a full lineup of live, local shows between 5:00 am and 6:30 pm each weekday. We’re thankful to the Marcil family and Forum Communications for their partnership in helping us shape a robust lineup that pours massive resources into local news and weather content.”
TALKERS News Notes. Tomorrow’s California recall election of Governor Gavin Newsom will be covered by Salem Radio Network News starting at 6:00 pm ET. SRN News is distributing non-stop coverage from Los Angeles, anchored by KRLA “The Answer” host Jennifer Horn and KRLA news anchor Larry Marino until 12:00 midnight ET. SRN News is also providing one-minute Special Reports each hour at :40-past the hour…..Media Staffing Network founder and CEO Laurie Kahn is delivering another IBA ‘members only’ webinar titled ‘Talent Acquisition Tips to Attract a Higher Quality of Job Seeker’ tomorrow (9/14) at 4:00 pm ET. In this webinar, Kahn will detail what it takes to compete to hire top talent. In addition, she’ll demonstrate how to create a job profile that attracts top talent, including updating of company websites and using social media to get the word out…..Newsweek announces the official launch of a new podcast called, “The Daily Break,” hosted by editor-at-large Naveed Jamali, former FBI double agent, Navy intelligence officer and author of How to Catch a Russian Spy. The show is inspired by Jamali’s work in national security and will bring his unique experience in intelligence-focused analysis to trending news stories across the political spectrum…..The GCN nationally syndicated “Dr. Daliah Wachs” program is being added to the program schedule at KGUM-AM, Guam.
9/11 Anniversary, Afghanistan, COVID-19, Newsom Recall Election, Biden Tax Hikes, January 6 Investigation/September Rally, and Western Wildfires Among Top News/Talk Stories Over the Weekend. The remembrance of the terror attacks of September 11, 2001; the criticism of the U.S. withdrawal from Afghanistan and the Taliban’s swift takeover of the country; the rate of COVID-19 cases in the U.S. and the controversy over mask & vaccine mandates; the recall election of California Governor Gavin Newsom and talk host Larry Elder’s chances of taking over; the battle over Joe Biden’s $3.5 trillion spending plan that includes new taxes; the investigation into the January 6 Capitol attack & the looming Justice for J6 rally; and the ongoing western wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.
By Mike Kinosian
LOS ANGELES — When Ed Schultz “touched down” on Jones Radio Networks in January 2004, it was an honor for me (then as special features editor of Inside Radio) to profile the former All-American quarterback, who died yesterday (7/5) of natural causes at his Washington, D.C. residence; Schultz was just 64.
Even in 2004, the list of conservative talk show hosts was seemingly endless. Producing a laundry list of nationally heard personalities with an opposing viewpoint was a considerably more difficult task. “As they say in just about every reality-based show these days,” I somewhat eerily wrote (given the outcome of the 2016 presidential election), “things as you know them are about to change.” The specific reference was to Schultz’s three-hour (3:00 pm – 6:00 pm, ET) JRN show, which debuted on January 5, 2004.