Industry News

WDAE, Tampa Announces New Roles for Ronnie Lane and Tom Krasniqi

“The Ronnie & TKras Show” heard on afternoon drive on iHeartMedia’s Tampa Bay sports talk WDAE will end on March 27 as hosts Ronnie Lane (left) and Tom Krasniqi (right) are set to begin new roles on the station. Beginning March 28, Krasniqi will continue in PM drive working on a new, yet-to-be-namedim program currently in development with executive producer Chris Mathis. Lane will take on a new role as host of the signature Rays pre-game show “The Inside Pitch.” He will also continue his seasonal hosting duties with the Tampa Bay Buccaneers radio network. WDAE program director John Mamola says, “We couldn’t be more excited for Ronnie and Tom as they embark on their new opportunities at WDAE. These programs promise fresh content and compelling, engaging experiences for our listeners. We will continue the legacy of high performance the hosts built as a duo and the voice of Tampa Bay sports fanatics everywhere.”

Ratings Takeaways

October 2022 PPM Ratings Takeaways – Part Two

October 2022 PPM Data – Information for the October 2022 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s October 2022 sweep covered September 15 – October 12.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2022 – October 2022  (6+).

The NHL season began October 7; NHL and NFL flagships are noted where applicable.

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.5 – 4.1, -.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.1 – 9.0, +.9, locked in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.6 – 2.8, +.2, #15 to #13

Public Radio News/Talk: American University-owned WAMU 11.1 – 11.8, +.7, #1

Number One 6+: public radio news/talk WAMU, tenth month in succession, 11.1 – 11.8, +.7

Largest 6+ September 2022 – October 2022 Increase: news WTOP & WTLP (+.9)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WMMJ (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” flat at 3.8, repeats in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” steady at 5.3, continues in fifth-place

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Bruins, New England Patriots) 7.3 – 9.4, +2.1, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.0 – 4.9, +.9, seventh to sixth

Public Radio News/Talk: Boston University’s WBUR 4.0 – 4.3, +.3, seventh to eighth

WGBH Educational Foundation-owned WGBH 2.3 – 3.0, +.7, #19 to #11

Number One 6+: sports talk WBZ-FM, first month, 7.3 – 9.4, +2.1

Largest 6+ September 2022 – October 2022 Increase: sports talk WBZ-FM (+2.1)*

Largest 6+ September 2022 – October 2022 Decrease: country WBWL (-.7)

*Represents the largest September 2022 – October 2022 increase (6+) of any station from these 12 PPM-markets – as well as the previous 12-PPM markets

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.4 – 3.5, +.1, repeats in ninth-place

Number One 6+: Cox Media Group adult contemporary WFEZ, third consecutive month, 8.3 – 8.4, +.1

Largest 6+ September 2022 – October 2022 Increase: Spanish tropical WRTO (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: Spanish tropical WXDJ (-1.7)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 7.1, +.5, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 3.5 – 4.8, +1.3, #14 to #6

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 7.0 – 7.6, +.6, first

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.3 – 2.3, +1.0, #23 to #19

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.3 – 4.5, +.2, seventh to ninth

Number One 6+: sports talk KIRO-AM, second month in succession, 7.0 – 7.6, +.6

Largest 6+ September 2022 – October 2022 Increase: news KNWN-AM & KNWN-FM (+1.3)

Largest 6+ September 2022 – October 2022 Decrease: adult hits KJAQ (-1.0)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.5 – 3.4, -.1, anchored at #13

News: Audacy-owned WWJ News Radio 950” 4.6 – 4.8, +.2, remains in eighth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings, Lions) 5.6 – 7.1, +1.5, fourth to second and WXYT-FM’s internet stream 1.9 – 1.8, -.1, repeats at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.1 – 2.4, +.3, carries on at #17

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.0 – 7.4, +.4

Largest 6+ September 2022 – October 2022 Increase: sports talk WXYT-FM (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies WOMC (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.1, -.4, #10 to #12

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 2.6 – 2.3, -.3, #17 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” 2.3 – 3.9, +1.6, #20 to #8

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.3 – 7.9, +.6, second to first

Number One 6+: public radio news/talk KJZZ, first month, 7.3 – 7.9, +.6

Largest 6+ September 2022 – October 2022 Increase: sports talk KMVP-FM (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: adult contemporary KESZ (-1.0)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” 5.6 – 4.8, -.8, seventh to tenth

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 3.1 – 3.5, +.4, #15 to #13

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 2.9, -.2, #15 to #16

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 6.7 – 8.2, +1.5, third to first

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.2 – 5.7, -.5, fifth to sixth

Number One 6+: iHeartMedia sports talk KFXN, first month, 6.7 – 8.2, +1.5

Largest 6+ September 2022 – October 2022 Increase: sports talk KFXN (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies KQQL (-1.8)**

**Represents the largest September 2022 – October 2022 decrease (6+) of any station from these 12 PPM-markets

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.0 – 4.6, -.4, fourth to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 2.9, +1.0, #17 to #15 and KWFN’s internet stream .8 – 1.6, +.8, #23 to #20

Public Radio News/Talk: San Diego State University’s KPBS 5.6 – 6.1, +.5, repeats in third-place

Number One 6+: Local Media San Diego adult hits KFBG, seventh consecutive month, 8.1 – 6.8, -1.3

Largest 6+ September 2022 – October 2022 Increase: sports talk KWFN (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: rhythmic hot AC XHRM (-1.5)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.2 – 4.7, +.5, eighth to seventh

iHeartMedia-owned WFLA “News Radio 970” 2.7 – 3.1, +.4, #16 to #13

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 2.1 – 1.9, -.2, repeats at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.2 – 2.4, +.2, continues at #18

Number One 6+: Cox Media Group adult contemporary WDUV, fourteenth month in a row, 9.1 – 9.4, +.3

Largest 6+ September 2022 – October 2022 Increase: rhythmic CHR WLLD (+.9)

Largest 6+ September 2022 – October 2022 Decrease: contemporary Christian WCIE (-1.7)

DENVER

News/Talk: In the iHeartMedia cluster, KHOW “Talk Radio 630” 2.1 – 2.5, +.4, #18 to #17; KOA “News Radio 850” (Broncos) 2.4 – 2.3, -.1, #17 to #18; and KDFD “Freedom 93.7” flat at 1.7, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.3 – 4.1, +.8, tenth to eighth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.9 – 4.1, +.2, ninth to eighth

Number One 6+: Audacy hot AC KALC, first month, 6.2 – 6.9, +.7

Largest 6+ September 2022 – October 2022 Increase (Tie): classic hits-oldies KXKL and sports talk KKFN (+.8)

Largest 6+ September 2022 – October 2022 Decrease: triple A KBCO (-1.4)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.8– 3.9, +.1, repeats in ninth-place

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 1.3, -.4, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .7 – .8, +.1, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.2 – 5.9, +1.7, seventh to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.3 – 3.4, +.1, stays at #11

Number One 6+: Audacy adult contemporary WLIF, second consecutive month, 9.5 – 9.0, -.5

Largest 6+ September 2022 – October 2022 Increase: sports talk WJZ-FM (+1.7)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WWIN-FM (-.9)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 6.5 – 6.9, +.4, fifth to fourth and cluster-mate KFTK “Talk 97.1 FM” 1.7 – 1.9, +.2, repeats at #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.6 – 3.7, +.1, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.0 – 3.9, +.9, #14 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.1 – 9.3, +1.2

Largest 6+ September 2022 – October 2022 Increase: adult hits WARH (+1.2)

Largest 6+ September 2022 – October 2022 Decrease: alternative KPNT (-1.0)

Up next: October 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Ratings Takeaways

October 2022 PPM Ratings Takeaways – Part Two

October 2022 PPM Data – Information for the October 2022 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s October 2022 sweep covered September 15 – October 12.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2022 – October 2022  (6+).

The NHL season began October 7; NHL and NFL flagships are noted where applicable.

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.5 – 4.1, -.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.1 – 9.0, +.9, locked in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.6 – 2.8, +.2, #15 to #13

Public Radio News/Talk: American University-owned WAMU 11.1 – 11.8, +.7, #1

Number One 6+: public radio news/talk WAMU, tenth month in succession, 11.1 – 11.8, +.7

Largest 6+ September 2022 – October 2022 Increase: news WTOP & WTLP (+.9)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WMMJ (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” flat at 3.8, repeats in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” steady at 5.3, continues in fifth-place

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Bruins, New England Patriots) 7.3 – 9.4, +2.1, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.0 – 4.9, +.9, seventh to sixth

Public Radio News/Talk: Boston University’s WBUR 4.0 – 4.3, +.3, seventh to eighth

WGBH Educational Foundation-owned WGBH 2.3 – 3.0, +.7, #19 to #11

Number One 6+: sports talk WBZ-FM, first month, 7.3 – 9.4, +2.1

Largest 6+ September 2022 – October 2022 Increase: sports talk WBZ-FM (+2.1)*

Largest 6+ September 2022 – October 2022 Decrease: country WBWL (-.7)

*Represents the largest September 2022 – October 2022 increase (6+) of any station from these 12 PPM-markets – as well as the previous 12-PPM markets

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.4 – 3.5, +.1, repeats in ninth-place

Number One 6+: Cox Media Group adult contemporary WFEZ, third consecutive month, 8.3 – 8.4, +.1

Largest 6+ September 2022 – October 2022 Increase: Spanish tropical WRTO (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: Spanish tropical WXDJ (-1.7)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 7.1, +.5, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 3.5 – 4.8, +1.3, #14 to #6

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 7.0 – 7.6, +.6, first

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.3 – 2.3, +1.0, #23 to #19

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.3 – 4.5, +.2, seventh to ninth

Number One 6+: sports talk KIRO-AM, second month in succession, 7.0 – 7.6, +.6

Largest 6+ September 2022 – October 2022 Increase: news KNWN-AM & KNWN-FM (+1.3)

Largest 6+ September 2022 – October 2022 Decrease: adult hits KJAQ (-1.0)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.5 – 3.4, -.1, anchored at #13

News: Audacy-owned WWJ News Radio 950” 4.6 – 4.8, +.2, remains in eighth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings, Lions) 5.6 – 7.1, +1.5, fourth to second and WXYT-FM’s internet stream 1.9 – 1.8, -.1, repeats at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.1 – 2.4, +.3, carries on at #17

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.0 – 7.4, +.4

Largest 6+ September 2022 – October 2022 Increase: sports talk WXYT-FM (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies WOMC (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.1, -.4, #10 to #12

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 2.6 – 2.3, -.3, #17 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” 2.3 – 3.9, +1.6, #20 to #8

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.3 – 7.9, +.6, second to first

Number One 6+: public radio news/talk KJZZ, first month, 7.3 – 7.9, +.6

Largest 6+ September 2022 – October 2022 Increase: sports talk KMVP-FM (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: adult contemporary KESZ (-1.0)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” 5.6 – 4.8, -.8, seventh to tenth

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 3.1 – 3.5, +.4, #15 to #13

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 2.9, -.2, #15 to #16

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 6.7 – 8.2, +1.5, third to first

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.2 – 5.7, -.5, fifth to sixth

Number One 6+: iHeartMedia sports talk KFXN, first month, 6.7 – 8.2, +1.5

Largest 6+ September 2022 – October 2022 Increase: sports talk KFXN (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies KQQL (-1.8)**

**Represents the largest September 2022 – October 2022 decrease (6+) of any station from these 12 PPM-markets

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.0 – 4.6, -.4, fourth to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 2.9, +1.0, #17 to #15 and KWFN’s internet stream .8 – 1.6, +.8, #23 to #20

Public Radio News/Talk: San Diego State University’s KPBS 5.6 – 6.1, +.5, repeats in third-place

Number One 6+: Local Media San Diego adult hits KFBG, seventh consecutive month, 8.1 – 6.8, -1.3

Largest 6+ September 2022 – October 2022 Increase: sports talk KWFN (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: rhythmic hot AC XHRM (-1.5)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.2 – 4.7, +.5, eighth to seventh

iHeartMedia-owned WFLA “News Radio 970” 2.7 – 3.1, +.4, #16 to #13

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 2.1 – 1.9, -.2, repeats at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.2 – 2.4, +.2, continues at #18

Number One 6+: Cox Media Group adult contemporary WDUV, fourteenth month in a row, 9.1 – 9.4, +.3

Largest 6+ September 2022 – October 2022 Increase: rhythmic CHR WLLD (+.9)

Largest 6+ September 2022 – October 2022 Decrease: contemporary Christian WCIE (-1.7)

DENVER

News/Talk: In the iHeartMedia cluster, KHOW “Talk Radio 630” 2.1 – 2.5, +.4, #18 to #17; KOA “News Radio 850” (Broncos) 2.4 – 2.3, -.1, #17 to #18; and KDFD “Freedom 93.7” flat at 1.7, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.3 – 4.1, +.8, tenth to eighth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.9 – 4.1, +.2, ninth to eighth

Number One 6+: Audacy hot AC KALC, first month, 6.2 – 6.9, +.7

Largest 6+ September 2022 – October 2022 Increase (Tie): classic hits-oldies KXKL and sports talk KKFN (+.8)

Largest 6+ September 2022 – October 2022 Decrease: triple A KBCO (-1.4)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.8– 3.9, +.1, repeats in ninth-place

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 1.3, -.4, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .7 – .8, +.1, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.2 – 5.9, +1.7, seventh to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.3 – 3.4, +.1, stays at #11

Number One 6+: Audacy adult contemporary WLIF, second consecutive month, 9.5 – 9.0, -.5

Largest 6+ September 2022 – October 2022 Increase: sports talk WJZ-FM (+1.7)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WWIN-FM (-.9)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 6.5 – 6.9, +.4, fifth to fourth and cluster-mate KFTK “Talk 97.1 FM” 1.7 – 1.9, +.2, repeats at #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.6 – 3.7, +.1, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.0 – 3.9, +.9, #14 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.1 – 9.3, +1.2

Largest 6+ September 2022 – October 2022 Increase: adult hits WARH (+1.2)

Largest 6+ September 2022 – October 2022 Decrease: alternative KPNT (-1.0)

Up next: October 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Front Page News Industry News

Monday, October 24, 2022

Monday Memo: #NABShowNY. Consultant Holland Cooke reports “many long-time-no-see hugs among 9,500 of us at the Javits Center” as the National Association of Broadcasters rebooted the October event interrupted, “like much of life” by COVID. In this week’s column, HC offers “numbers for radio broadcasters fretting that listeners have wandered-off.” And about podcasting: Winners’ tips, and well-intended mistakes to avoid. Read it here.

 

Pending Business: The ‘Who Cares?’ Test. Radio sales pro Steve Lapa says it’s always a good idea to review your sales proposal strategies to make sure they are as effective as they can be. How you pitch your talent’s host read spots is important because the host read spot is so important to news/talk stations. He says, “Radio advertising is still a real-time, single-digit growth business and competitive change is an important daily dynamic that’s out of your control. In plain English, if you are to grow your income through ad sales it will come to you through one of two obvious sources: new business or your competition.” He offers a four-point checklist for assessing your basic pitch features here.

WDAE, Tampa Announces New Program Schedule. Tampa sports talk outlet WDAE-AM/W237CW is beginning this week with a new program lineup. The iHeartMedia station says the “Pat and Aaron Show” – starring Pat Donovan and Aaron Jacobson – is the new morning drive program. They are followed by Premiere Networks’ “The Dan Patrick Show” in the 9:00 am to 12:00 noon slot. The early afternoon program is the new “Jay And Z Show” featuring Jay Recher and Zac Blobner, followed by the “Ronnie & TKras Show” with Ronnie Lane and Tom Krasniqi now in the afternoon drive daypart. FOX Sports Radio’s “The Herd with Colin Cowherd” airs from 7:00 pm to 10:00 pm with ESPN Radio airing overnight.

Radio America Unveils New Sara Carter Podcast ‘Darkwars: The Border.’ Tomorrow (10/25), Radio America releases its new podcast, “Dark Wars: The Border,” hosted by award-winning investigative journalist Sara Carter as she “shares her perilous journey to expose how the porous U.S.-Mexico border has facilitated a deadly trail from China to your home town, with cartels, slavery, and death in between.” Carter is an investigative reporter, host of “The Sara Carter Show” on Radio America and a FOX News contributor. She says, “I am excited to release this podcast, which is a culmination of my on-the-ground investigative reporting of our border crisis. I embedded with border patrol agents via foot, horseback, car and helicopter – talking to coyotes and migrants alike – to reveal chilling stories about the opioid crisis and human trafficking that you haven’t read about in the news. I traveled to the native countries of these migrants to understand how cartels use social media to recruit migrants under the guise of easy passage and a better life. But in reality, they encounter abuse, rape, and death. ’m telling the stories of those being ignored by the media.” Radio America says, “The premiere episode features a wide range of perspectives, from U.S. Senators such as Rand Paul and Marsha Blackburn to Guatemalan President Alejandro Giammattei to coyotes that work for the cartel among others, all to reveal a border crisis that is more serious and disturbing than what is reported in media. It’s a shocking portrayal of money and power that connects the Chinese government and Mexican cartels to the neighborhoods of everyday Americans.”

WGN, Chicago Schedules ‘Spook-tacular’ on Halloween. On Halloween, Nexstar Media’s WGN Radio in Chicago will air the “WGN Radio Theatre Spook-tacular with Carl Amari” from 7:00 pm to 1:00 am. The six-hour special will feature classic Halloween shows including “My Favorite Husband” starring Lucille Ball, “The Whistler,” “Our Miss Brooks,” starring Eve Arden, “Suspense,” starring Ronald Colman and more. WGN says that host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago.

Midterm Elections, Trump Legal Issues, Russia-Ukraine War, British Politics, U.S. Math Scores, RSV/COVID-19, and World Series Matchup Set Among Top News/Talk Stories Over the Weekend. The November midterm elections, speculation about control of Congress, and voter fraud issues; the several legal battles facing former President Donald Trump; Vladimir Putin’s continuing invasion of Ukraine and the attacks on its infrastructure; Rishi Sunak emerges as the next prime minister of the United Kingdom; the report indicating that math scores for U.S. students plummeted after the beginning of the COVID-19 pandemic; the soaring rate of respiratory syncytial virus cases among young children in the U.S. and concerns about new COVID-19 variants; and the Philadelphia Phillies and Houston Astros win their league championships to face off in the World Series were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.