Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”
Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.
KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.
CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.
Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”
TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM. “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.
USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died. USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”
COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Eyes on iHeartMedia as Debt Restructuring Attempts Continue. Industry watchers continue to observe and report on the possible debt restructuring of iHeartMedia that would prevent the company’s bankruptcy. The New York Post is reporting that a group of lenders led by Symphony Asset Management has a proposal offered to iHM that would to just that. But the group won’t give final approval unless Franklin Advisers – which owns $2.3 billion of iHM debt – agrees to the package as well. The Post story indicates that Franklin is reviewing the offer. This proposal from the lender group would have them trade their debt for 49% of iHeartMedia. Read it here.
Final RTDNA Newsroom Research Project: Salary Survey. The ninth of nine reports for 2017 as part of Hofstra professor emeritus Bob Papper’s Newsroom Research Project focuses on the salaries of those working in the television and radio industries. How did radio newsroom salaries compare to last year’s? Tepid increases at best, writes Papper. “Radio salaries rose 2.3% from last year. That’s less than last year’s 3.1% increase… but far better than the two previous years. Factor in low inflation of 2.1%, and radio salaries barely budged in the last year.” Looking at median newsroom salaries, Papper notes, “Five- and 10-year salary comparisons show two entirely different pictures. Again. The last five years have been tough, overall, in radio news. Half the positions saw salary increases above the rate of inflation, but half were below. The 10-year picture shows mostly strong growth based on some very low salaries reported in 2007. We’ll see how these numbers hold up over time.” Read the RTDNA report here.
Translator Deal to Give WTMJ, Milwaukee FM Presence. The FCC filing indicates that translator W277CV at 103.3 FM – owned by Frank Glass McCoy – will soon move to Scripps’ tower that hosts transmitters for WTMJ-TV and WKTI-FM and will become an FM translator for news/talk WTJM-AM. The translator is currently licensed to Waukegan, Illinois with a construction permit to move it to Milwaukee. McCoy originally had talks with WRRD, Waukesha owner Michael Crute about leasing the translator to his station. It sounds as though Scripps offered more money for the signal. Vice president & general manager of WTMJ/WKTI-Milwaukee and VP, news/talk & sports Tom Langmyer tells TALKERS magazine, “WTMJ is ‘Wisconsin’s Radio Station’ and Milwaukee’s leading news, talk and sports brand. We’re also the flagship for the Green Bay Packers, Milwaukee Brewers and the Milwaukee Bucks. It’s important to make the station’s services available to listeners on additional platforms. The exclusive FM radio cume will now be especially well-served by our commitment to live and local talk – and our 24-hour newsroom.”
Media Equality Project to Hold Rally at CNN Headquarters. The Media Equality Project – an organization led by talk radio pros Melanie Morgan and Brian Maloney – is organizing a rally at the Atlanta headquarters of CNN this Saturday (7/22) from 12:00 noon to 1:30 pm. The organization says that Morgan and Maloney “will be joined by their volunteer leaders, local political activists and Atlanta talk show host Bryan Crabtree of ‘Biz1190’ and ‘AM920 The Answer’ to call for unbiased, balanced coverage of national issues that people care about.” Maloney adds, “For too long, CNN has been allowed to warp, misrepresent and outright manufacture news events out of thin air. Real damage has been done to the targets of CNN’s misreporting, not to mention the country as a whole.” Crabtree comments, “If there’s one anti-Trump protester standing in Times Square with a sign, CNN will rush a camera to the scene seizing the opportunity to make our president look defeated. It will be interesting to see if CNN will notice that real news is happening outside their front door as Americans gather to protest the hysteria and fake news being peddled by their network every day. Americans want real, truthful news and that’s why CNN is not even in the top 10 – even trailing Nick at Nite.”
TALKERS News Notes. The price Townsquare Media is paying for Berkshire Broadcasting’s and Gamma Broadcasting’s Western Massachusetts stations is $3.35 million. The deal, announced back on July 7, is for the six stations/translators: hot AC WBEC-FM, news/talk WBEC-AM, classic hits WUPE-AM/FM (and an FM translator at 94.1 FM), adult contemporary WNAW-AM, adult contemporary WSBS-AM (and translator W277CJ at 103.3 FM)…..Digital media pro Mike Orth joins Adams Radio as VP of sales for Adams Digital Media. Orth previously served with the Minneapolis Star Tribune. He comments, “I am very excited to bring to Adams Radio the knowledge base I have gained while working with one of the premier newspapers that has been a pioneer in developing digital assets for traditional media. Adams has wonderful radio assets and I believe we can leverage those into some amazing complementary digital tools that will assist our clients in further growing their businesses. At the end of the day that’s all that matters – when our clients grow, we grow.” Adams CEO Ron Stone adds, “Mike’s consultative sales approach and ability to partner with clients to bring them into the process goes beyond selling…Mike has developed exceptional interpersonal communication skills resulting in trusted relationships with his clients and peers.” Adams operates radio clusters in Fort Wayne; suburban Chicago/Northwest Indiana; Las Cruces, New Mexico; and Salisbury-Ocean City, Maryland…..SB Nation Radio announces the addition of a new weekend program to its schedule. “Realtree Radio” with host O‘Neill Williams will air live from 4:00 pm to 6:00 pm on Saturdays. SB Nation Radio program director Craig Larson comments, “O’Neill Williams is a true pioneer and master of his craft. With a brilliant combination of humor and insight, ‘Realtree Radio’ will not only appeal to outdoor enthusiasts but any fans of great sports talk.”…..iHeartMedia Milwaukee’s six-station cluster – including news/talk WISN – held a water drive to benefit victims of Southeast Wisconsin’s recent flood. The cluster, with the help of generous listeners filled five large semi-trucks with bottled water for those whose wells were tainted by the floodwaters. iHeartMedia operations manager Kerry Wolfe states, “The iHeartMedia Milwaukee team and our listeners are committed to the people in the Milwaukee community. They saw their neighbors in need and jumped to action in a matter of hours.”…..Back on June 13, WBUR, Boston launched “Freak Out and Carry On,” a new politics and history podcast designed to address the “urgent issues of our time through a historical lens.” The program is hosted by Pulitzer Prize-winning journalist and best-selling author Ron Suskind and Boston College historian Heather Cox Richardson and examines the national political landscape and explores the historical context for today’s events…..On Friday (7/21), XEPRS, San Diego “The Mighty 1090” morning personality Dan Sileo will host CBS Corp. chairman Les Moonves. Sileo says that topic of discussion will be the Entercom-CBS merger.
GOP’s Health Care Reform Failure, Undisclosed Trump-Putin Meeting, Huntsman Nominated for Russian Ambassador Post, Woman Slain by Minnesota Cop, Saudi Miniskirt Controversy, ‘Game of Thrones’ New Season, and MLB Action Among Top News/Talk Stories Yesterday (7/18). Analysis of the GOP’s failure to vote on its health care reform package and President Trump’s comments about letting ObamaCare fail; reports of a previously undisclosed 60-minute meeting between Trump and Vladimir Putin at the recent G20 summit; President Trump nominates Jon Huntsman for Ambassador to Russia post; the investigation into the shooting death of a woman in Minnesota by a police officer; the arrest of a woman in Saudi Arabia for posting a video of herself wearing a miniskirt; Sunday’s season premiere of “Game of Thrones” including the cameo appearance of singer Ed Sheeran; and Major League Baseball action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
TALKERS 2017 Convention Videos Continue Posting Today (7/19) with Mike McVay, Julie Talbott and Steve Jones. The entire agenda of the recent Talkers 2017: A New Era national talk media convention has been video recorded and its sessions are being posted to Talkers.com – one event per day. Already posted are:
– The “Welcoming Remarks” by WMAL, Washington, DC afternoon drive host Larry O’ Connor (including an introduction by TalkersRadio GM David Bernstein).
– The special presentation “You HAVE Options” by consultant Holland Cooke (including an introduction by Yappy Days author Bernadette Duncan).
– The “Fireside Chat” between TALKERS publisher Michael Harrison and Premiere Networks/Fox News Channel host Sean Hannity (with introduction by Westwood One host Jim Bohannon).
– The “Fireside Chat” between TALKERS managing editor Mike Kinosian and WFAN, New York sports talk show host Mike Francesa (with introduction by Sabo Media CEO Walter Sabo).
– The special presentation “The Trump Effect: Latest Research of Interest to News/Talk Radio” by Salem Radio Network SVP Phil Boyce (with introduction by Pioneer Valley Radio GM/host Brad Shepard).
– The special presentation “Podcasting and Local Radio” by PodcastOne excutive chairman Norm Pattiz (with introduction by Hubbard Radio SVP/programming Greg Strassell).
– The first, second and third in a series of three consecutive “one-on-one” sessions discussing the topic “Maximizing Talk Radio’s Multi-Platform Potential for Reach and Revenue” featuring conversations between WABC, New York, PD Craig Schwalb and KGO, San Francisco host Ethan Bearman, Bold Gold Media Group president/CEO Vince Benedetto and DGital Media managing partner Ron Hartenbaum, and nationally syndicated host Dr. Asa Andrew and TalkersRadio GM David Bernstein. All three sessions are facilitated by Sirius/XM Satellite Radio host Karen Hunter.
– A “one-on-one” dialogue titled “Radio That Makes a Difference” featuring the SiriusXM Satellite Radio husband/wife team of host Joe Madison and executive producer Sharon Madison (introduced by Sirius/XM Satellite Radio VP/GM talk programming Dave Gorab).
– A “Fireside Chat” featuring former CBS Radio president/CEO and Broadcasters Foundation of America chairman Dan Mason being interviewed by WPGG, Atlantic City morning host Harry Hurley (with introduction by BOB-FM, London morning host Graham Mack).
– A “Fireside Chat” featuring Emmis Communications CEO/chairman Jeff Smulyan being interviewed by TALKERS VP/executive editor Kevin Casey (with an introduction by Bentley University professor/TALKERS legal editor Steve Weisman).
– The first two in a series of four “one-on-one” dialogues titled “The Challenges of Doing Talk Radio in 2017.” They feature a conversation between WYD Media syndicated host Thom Hartmann and Cumulus Media corporate PD/WMAL, Washington PD Bill Hess, introduced by Moceri Media president Greg Moceri and a conversation between morning co-host of WAQY-FM (Rock102), Springfield, MA Mike “Bax” Baxendale and morning host of WOLB, Baltimore Larry Young (facilitated by ABC News Radio VP/GM Steve Jones).
– TODAY (7/19), the third in the above series is posted featuring a conversation between Cumulus Media EVP programming and content Mike McVay and Premiere Networks president Julie Talbott (also facilitated by ABC News Radio VP/GM Steve Jones).
Within the following days and weeks, every session will be posted and will remain on Talkers.com for the rest of the year. The Talkers 2017: A New Era video page is sponsored by Backbone Networks, Broadcasters General Store and Comrex Corp. To view the video page of Talkers 2017: A New Era, please click here.
Todd Feinburg of WTIC, Hartford Guests on Harrison Podcast. The newest full-time member of the air staff of heritage talker WTIC, Hartford – Todd Feinburg – is this week’s guest on the award-winning PodcastOne media series, “Up Close and Far Out with Michael Harrison.” Feinburg, a veteran New England radio talk show host whose decades-long broadcasting career included a five-year stint as morning co-host on WRKO, Boston, joined the legendary Connecticut CBS O&O in April hosting afternoon drive, 3:00 pm to 6:00 pm. Feinberg talks to Harrison about his method balancing local and national stories in a way that is constantly relevant to the station’s geographical community as well as recognizing that the conservative “choir” to whom news/talk has traditionally been preaching can no longer be considered homogeneous since the political ascendancy of Donald Trump. To listen to the podcast in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right-hand column on every page of Talkers.com.
Music Radio News and Career Moves. Personality Marley Sherwood officially joins Premiere Networks and CMT as a part of the “CMT After MidNite with Cody Alan” and “CMT Radio Live with Cody Alan” shows. She will serve as a correspondent – bringing pop culture and lifestyle stories to the country radio programs. She will continue in her role as associate producer of CMT’s signature music show “Hot 20 Countdown” with Cody Alan and Katie Cook. Alan states, “Radio is all about connecting with the audience and I’m looking forward to our listeners getting to know Marley. She’s genuine, magnetic, and fearless, so we’re going to have a lot of fun with our listeners every night!”.…..Cox Media Group appoints Christy Lendry to the general sales manager position for its seven-station Jacksonville cluster. Lendry – who was most recently with Cox as new business sales manager for WFOX-TV and WJAX-TV – will also serve as brand manager for CHR WAPE and adult contemporary WEZI “EASY 106.5.”…..Beasley Media Group’s alternative WBOS, Boston “ALT 92.9” announces the lineup for its “ALT Rocks Boston 2017” free summer concert series that will be headlined by: The Revivalists, American Authors and New Politics. The shows will take place at Copley Square Park on August 17, 31, and on September 9 at the SoWa Art & Design District Market.