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Thursday, June 16, 2022

| June 16, 2022

TALKERS 2022 Addresses Concerns of Independent Radio Station and Small Group Operations. At the TALKERS 2022 convention held at Hofstra University on Friday, June 10, the first panel session of the day was titled “Independent Radio Station and Small Group Operations” and probed the issues most pressing to owners of independent stations and those operating small groups of stations. The panel was moderated by KFNX-AM, Phoenix owner Bill Brady (inset), who was introduced by Binnie Media director of brand operations Michael Czarnecki. Appearing on the panel in the photo above were (from l-r): Marc Beaven, general manager, WCBM-AM, Baltimore; Paul Vandenburgh, owner/host, WGDJ-AM, Albany; Michael Zwerling, owner, KSCO-AM, Santa Cruz, California; Paul Gleiser, owner/host, KTBB, Tyler Texas; and Todd Starnes, owner, KWAM-AM, Memphis (and host of the syndicated Todd Starnes Show). Video of this complete session will be made available in the coming weeks.

 

‘Strategizing a Talk Show Hosting Career’ Among Panel Discussions at TALKERS 2022. Last Friday’s TALKERS 2022 convention held at Hofstra University also featured a panel discussion that illuminated some of the challenges that talk hosts face in the modern era, as well as presenting some solutions to those challenges. The panel was moderated by Salem Radio Network personality Mike Gallagher (inset), who was introduced by WPHT, Philadelphia morning drive personality Rich Zeoli. Appearing on the panel in the photo above were (from l-r): Bruce Avery, general manager, WRHU-FM/WRHU.org, Hofstra University; Heather Cohen, EVP, The Weiss Agency; Martha Zoller, WDUN-AM, Gainesville, Georgia; Frank Morano, host, WABC, New York; Walter Sterling, host, “Sterling on Sunday”; and Brett Winterble, host, WBT-AM/FM, Charlotte. Video of this complete session will be made available in the coming weeks.

 

Round Three of May 2022 PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s May 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s May 2022 sweep covered April 28 – May 25. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM repeats in the #4 rank despite dipping three-tenths to a 7.9 share (weekly, 6+ AQH share), while iHeartMedia’s crosstown news/talk KEX-AM loses seven-tenths to finish with a 1.9 share good for the #20 rank. iHeartMedia’s KNRS-AM/FM, Salt Lake City is #1 again this month even though it shed 1.2 shares and wrapped the survey with a 9.6 share. Across town, Bonneville’s KSL-AM/FM falls from #2 to #4 after losing 1.5 shares for a 6.1 share finish. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds) here.

 

Cumulus Media Brings ‘The Score’ Back to Providence. Gone for 15 years, Cumulus Media is reviving the sports talk format on WPRV-AM, Providence as “790 The Score.” The station has been airing a business news format since sports talk was jettisoned in 2008. In a YouTube video promoting the change, the company says the new incarnation of “The Score” will include programming from BetQL, CBS Sports Radio’s “Jim Rome Show,” and local personality Kevin McNamara, as well as New York Yankees baseball, Boston Celtics basketball and Brown University football and basketball.

 

WBZ-AM, Boston Brings ‘Tough as Nails’ Back for a Fifth Season. Local real estate and construction celebrity Cindy Stumpo’s “Tough as Nails” radio show is returning to iHeartMedia’s WBZ-AM, Boston “NewsRadio 1030” Saturday evenings at 8:00. The station says, “Each week, Cindy and [daughter] Samantha welcome guests to unpack the worlds of construction, real estate, renovations, design and more. Cindy and her team are world-renowned for creating opulent floor plans coupled with impeccable attention to detail. Cindy is also known for her raw and uncensored perspective on everything about being a woman in a man’s world. Almost nothing is off limits: panic attacks, menopause, abuse, domestic violence, you’ll never know what’s coming next while being entertained and informed every show. Cindy’s social media presence is unstoppable with over 75,000 followers on Instagram and videos on her YouTube channel regularly garnering 100,000-plus views.  Cindy has shown that she is a multimedia force.”

 

BIA Advisory Services Downgrades U.S. Local Ad Revenue Projections; Significant Growth Still Expected in Radio Digital. This year’s U.S. local advertising forecast is being revised by BIA Advisory Services. The firm says its new estimate is $167.4 billion, down from its original estimate of $173.3 billion issued in December 2021. It cites “headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive” for precipitating the reduction. Positives for the ad market still include an anticipated strong political ad year, the expansion of online gambling local advertising and consumer spending on leisure and recreational activities. BIA SVP and chief economist Mark Fratrik comments, “The year didn’t start as strong as we had anticipated, making for a difficult first two quarters as some expected advertising spend started to retract. On the one hand, personal income continues to rise, but the cost of consumer goods, rising gas prices and inflation are having a major impact and we believe that will influence how advertisers will choose to use their ad dollars in the coming months. All of that must be weighed against what we see as positives for local advertising this year.” The latest forecast estimate still gives traditional media ad revenue a slight advantage over digital at 52.5 % of the ad spend ($87.9 billion), while digital media will get 47.5 % of the ad spend at $79.5 billion. Overall, BIA is decreasing digital estimates slightly from the original 2022 forecast due to mobile facing headwinds amid new privacy measures on iPhones. Additionally, there has been slower than anticipated growth. Even as both digital channels continue to grow, it’s at a reduced pace than originally expected. Significant growth is expected in TV OTA (+30.3 %), TV Digital (+18.3 %) and Radio Digital (+14.5 %).

 

47th Annual Gracie Awards Luncheon Set for June 22. The leadership of the Alliance for Women in Media Foundation announces that ESPN SportsCenter anchor Hannah Storm, will host the 47th Annual Gracie Awards Luncheon set for June 22 at Cipriani 42nd Street in New York City. The Gracie Awards recognize exemplary content created by, for and about women in all facets of media and entertainment. AWMF chair Heather Cohen comments, “Throughout this past year we have seen a number of remarkable projects by and about inspirational women and Hannah Storm will serve as the ideal host to recognize their work.” AWMF president Becky Brooks adds, “We are honored to shine a spotlight on these women, whose stories have driven cultural awareness, offered entertainment that has made us laugh, cry, and everything in between. We are delighted to return to an in-person format so that we can properly celebrate together.”

 

TALKERS News Notes. The relationship between ESPN and Peyton Manning’s Omaha Productions is expanding beyond the Monday Night Football “Manningcast.” Now, the two content organizations will premiere a new lineup of original shows, which will launch with six titles produced by Omaha Productions beginning June 20. Manning says, “One of the best parts of the Monday Night Football show is getting to talk about a sport I love with other folks who share the same passion for the game. With this audio network, we want to deliver those same entertaining and informative conversations from a great crew of folks at Omaha Audio, who are not only informed but genuinely love the sports and topics they cover.”…..Sports USA announces that it will cover live broadcasts of the NHL’s 2022 Stanley Cup Final between the Tampa Bay Lightning and the Colorado Avalanche. John Alhers will handle play-by-play, Joe Micheletti will serve as color analyst, Billy Jaffe will be the on-ice reporter and Ted Sobel will host the pre and post-game shows, along with the intermission reports…..ARC Software, Inc enters into an agreement with Compass Media Networks tp provide the service that allows networks, producers and other radio service providers to quickly find any radio station to connect with, affiliate, maintain agreements, compliance and much more…..iHeartMedia announces a new partnership with Martha Stewart to produce a new iHeartRadio Original Podcast. iHeartMedia says “The Martha Stewart Podcast” is a talk show style series that will feature intimate, in-depth, probing interviews with some of the most fascinating people in the world – all who are at the top of their respective fields. Stewart says, “I am thrilled to partner with iHeartMedia on my first-ever original podcast series. I think listeners will deeply enjoy these engaging conversations on life and business, which include many interesting takeaways from the notable guests I have the pleasure of interviewing.”

 

Former KMJ, Fresno Personality Bill Woodward Passes at 81. Former longtime KMJ, Fresno personality Bill Woodward passed away last month at the age of 81. For 37 years, Woodward served as the radio voice of the Fresno State Bulldogs. KMJ program director Blake Taylor says, “Bill was a wonderful mentor. Such gravitas. A true professional. A legend in the broadcasting industry. There’s a reason he’s forever remembered in the Fresno State Athletics Hall of Fame. I miss him, and his play-by-play of Bulldogs sports will always have a place in my heart.”

 

The Economy/Fed Interest Rate Hike, Primaries/Trump & the GOP, January 6 Hearings, Roe v Wade/Kavanaugh Plot, COVID-19, Russia-Ukraine War, and Western Drought & Extreme Weather Among Top News/Talk Stories Yesterday (6/15). Soaring gas prices, inflation, and the Fed’s decision to hike interest rates; Tuesday’s primary races and Donald Trump’s influence over the GOP; the January 6 Committee hearings; the Supreme Court’s likely reversal of Roe v Wade and the plot to kill Justice Brett Kavanaugh; the rate of COVID-19 cases across the U.S.; Russia’s progress in securing the Luhansk region of Ukraine; and the drought and heatwave in the U.S. West and extreme flooding in Yellowstone were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

The Vastness of Night

| May 10, 2022

by Walter Sterling
Talk Show Host

 

NEW YORK — The two most effective, engaging forms of advertising are in-theatre and overnight radio. Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne.

Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers. The audience identifies with the references made by their neighbor, the radio host. Bonding is immediate.

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Tuesday, May 10, 2022

| May 10, 2022

Townsquare Media Reports Q1 Net Revenue Up 13%; Tops Pre-COVID Net Revenue by 7%. For the first quarter of 2022, Townsquare Media is reporting net revenue of $100.2 million, an increase of 13% over the same period in 2021 and an increase of 7% over the same period in Q1 of 2019. Townsquare is also reporting net income of 2.74 million for Q1 of 2022 compared to the loss of $6.1 million it reported in the first quarter of last year. Townsquare reports in three segments: 1) Subscription Digital Marketing Solutions – including its subscription digital marketing solutions business, Townsquare Interactive. That segment reported revenue of $21.8 million, an increase of 15% over Q1 of 2021; 2) Digital Advertising – marketed externally as Townsquare Ignite that includes digital advertising on its owned and operated digital properties and its digital programmatic advertising platform. That segment reported revenue of $29.2 million, an increase of 16.6% over last year; and 3) Broadcast Advertising – including the company’s local, regional, and national advertising products and solutions delivered via terrestrial radio broadcast (plus other miscellaneous revenue associated with the broadcast advertising platform). That segment’s revenue was $48.1 million, an increase of 7.7% over the same period a year ago. Townsquare CEO Bill Wilson states, “I am proud to announce our strong start to 2022, with net revenue, Adjusted EBITDA and net income increasing year-over-year by +13%, +10%, and $8.9 million, respectively. In addition, net revenue and Adjusted EBITDA exceeded our previously issued guidance due to strong growth and strong margins. As a Digital First Local Media Company, our first quarter performance was driven by our digital platform and solutions, with total digital revenue increasing +16% year-over-year in the first quarter (representing 51% of our total Q1 net revenue) and total digital Adjusted Operating Income increasing +11% year-over year (representing 55% of our total Q1 Adjusted Operating Income). As we move forward, we expect double-digit digital net revenue growth to continue at strong margins, fueling our overall growth and subsequent debt reduction, from 4.66x net leverage today to 4.0x by year end. We are also pleased to re-affirm our 2022 guidance and our 2024 digital revenue target of at least $275 million. These results and confidence in our outlook are due, in part, to the fact that Townsquare is the only local media and digital marketing solutions company of scale focused principally on markets outside of the Top 50 in the United States, a vital differentiator for our company. Our new reporting segments highlight the profit characteristics of our digital platform, which is essentially equal to those of our broadcast platform, each with profit margins of approximately 30%. While we view local radio as an extremely valuable asset with significant and attractive cash flow properties, unparalleled consumer reach, and an important and trusted local connection to our audience and communities, it is not our primary growth driver. With approximately half of our total revenue and profit coming from digital today, we have a strong digital growth engine that will drive significant and consistent growth in the coming years. It is our belief that as a Digital First Local Media Company providing a detailed breakout of our digital revenue and digital profit, Townsquare should be afforded a sum-of-the-parts valuation that gives credit to our digital assets.”

 

MIW Launches State Broadcasters Partnership Program. The non-profit organization Mentoring and Inspiring Women in Radio, Inc., dedicated to the advancement of female leadership in radio broadcasting, announces a new national program designed to create mentorship opportunities in every state in the union. This three-to-five-year strategic plan exponentially expands the organization’s mentoring outreach across the United States. The first pilot program partners MIW with the Minnesota Broadcasters Association to create, “Mentoring and Inspiring Women in Minnesota.” MIW’s long term plan includes establishing close working relationships with leadership from all interested state broadcasters associations and broadcasters across the country to create mentorship curriculums for female professionals in radio broadcasting. With MIW’s guidance, these state-centered programs will be based on the tenets, structure, and best practices of MIWs broad array of successful and established mentoring opportunities. MIW Board president Ruth Presslaff says, “This program is designed to dramatically expand our mentorship outreach. We couldn’t ask for a better first partner than president Wendy Paulson and the Minnesota Broadcasters Association as we work toward a mentee in every state. Cheers to the first. Forty-nine to go!” Find out more here.

 

TALKERS News Notes. When the Radiodays Europe conference takes place in Malmö, Sweden May 15-17, Beasley Media Group CEO Caroline Beasley will take part in two sessions. She will participate in a special one-on-one session titled, “American Regional Radio in the Digital Age,” hosted by Benztown president Dave “Chachi” Denes. In addition, Beasley will take part in the “Audio Summit” panel, featuring Sibyle Veil (CEO Radio France), Linda Pamgren (CEO Bauer Media Sweden) and Cathinka Rondon (head of Radio-NRK). The session will be moderated by Folder Media creative director Matt Deegan…..The nationally syndicated, weekend shooting sports program “Tom Gresham’s Gun Talk” adds WBIN Media’s WTPL-FM, Hillsborough, New Hampshire and Berkshire Broadcasting Corp’s WLAD-AM/W231DJ, Danbury, Connecticut to its roster of affiliate stations. The program is syndicated by Talk Shows USA…..Chicago-based MediaTracks Incorporated sells “Radio Health Journal” and “Viewpoints Radio” to American Urban Radio Networks, LLC. The two weekly public affairs programs are syndicated on a total of nearly 1,500 stations in more than 200 U.S. markets. Bob Heymann of the Chicago office of Media Services Group served as the exclusive broker for the seller in this transaction…..Audio content, marketing, and advertising services firm Gemini XIII, joins forces with Diversion Podcasts through an investment that will grow Diversion’s offerings under a new premium podcast network called Diversion Audio. Diversion Audio will become Gemini XIII’s content division. The division will leverage sister company Diversion Books’ publishing assets and author relationships to offer a focused content model it says is unique to podcasting: expanding IP from books, authors, and personalities into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series. Gemini XIII co-founder and CEO Spencer Brown says, “Through Diversion Audio, we will build upon the successful franchises and proven track record that Scott [Waxman] and his talented team have created at Diversion Podcasts. Together with our recent acquisitions of Phantom Producer and The Infinite Agency, Gemini XIII is well-positioned to optimize these premium assets and capabilities to build and grow a new breed of audio company. The creation of Diversion Audio advances that strategy considerably. We think podcast listeners and readers alike will love what they hear as we launch new podcasts tied to Diversion’s expansive intellectual property library.”

 

The Economy, Russia-Ukraine War, Roe v Wade, Midterms/Trump & the GOP, COVID-19, Vicky White/Casey White Manhunt, and Western Drought/Texas Wildfire Among Top News/Talk Stories Yesterday (5/9). The falling Dow and NASDAQ, the high price of gas & food, and concerns about a full-blown recession; Russia’s invasion of Ukraine and concerns about Vladimir Putin’s health and willingness to use nuclear weapons; the aftermath of the leak of a draft of the Supreme Court’s ruling to overturn Roe v Wade; the November midterm elections and Donald Trump’s influence over the GOP; the rate of cases, hospitalizations & deaths from COVID-19; the manhunt for Alabama corrections officer Vicky White and convict Casey White ends; and the drought in the U.S. West and the Texas wildfires were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Friday, April 8, 2022

| April 8, 2022

 

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Atrocities,” looks back at this past week of 4/4 to 4/8. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSDerek Hunter, talk show host, WCBM, Baltimore; Jim Bohannon, talk show host, Westwood OneWalter Sterling, talk show host, “Sterling on Sunday”; Arthur Aidala, criminal trial lawyer/talk show host, AM 970 The Answer, New York and Matthew B. Harrison, associate publisher, TALKERS/law professor, Western New England University School of Law. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

KVI, Seattle to Add Rita Cosby Show to Program Lineup. Programming changes will take place at Lotus Communications’ talk outlet KVI-AM, Seattle “Talk Radio 570” on Monday (4/11). The station will move the Radio America syndicated “The Dana Show” starring Dana Loesch to the 6:00 pm to 9:00 pm daypart and will add “The Rita Cosby Show” in the 9:00 pm to 11:00 pm slot. Lotus says, “Cosby is one of the most recognized and respected broadcasters in America who has attained an extraordinary level of success in multiple arenas that few in the media landscape have achieved. Cosby was named Radio Ink’s 2018 Most Influential Woman Legend of the Year and has won six Gracie Awards in radio, including for Outstanding Host and Outstanding Talk Show. She is also a renowned Emmy-winning TV host, who anchored highly rated primetime shows on both FOX News Channel and MSNBC.” KVI program director Rick Van Cise adds, “Dana Loesch has proven to be a great addition to KVI’s nighttime lineup – so much so that we are expanding her show and moving it to an earlier timeslot. We are also thrilled to announce the addition of Rita Cosby who will help KVI listeners wrap up their evening with a deep-dive into the latest news along with powerful and compelling interviews.”

 

Former Missouri House Speaker Elijah Haahr to Host Afternoon Show on KWTO-AM, Springfield. Beginning Monday (4/11), former Missouri House Speaker Elijah Haahr will host the 4:00 pm to 6:00 pm show on Zimmer Midwest Communications’ news/talk KWTO-AM/K227AO, Springfield, Missouri. The station says that Haahr graduated with honors from the law school at the University of Missouri and practiced law before serving eight years in the Missouri General Assembly, including as Speaker of the House from 2018-21. The station employs another former House Speaker in morning host Tim Jones. Zimmer-Springfield operations manager Tom Ladd says Haahr was a “no-brainer for a station that’s quickly becoming known as the ‘Speaker’s House.’ Elijah brings so much passion for radio and a connection with listeners. His show will be informative, bit it will also be a lot of fun.”

 

Good Karma Brands Announces New Digital Program ‘Good Karma Wrestling.’ Last night (4/7), Good Karma Brands debuted its new digital content venture, “Good Karma Wrestling (GKW),” across its social and digital platforms. The weekly show, hosted by ESPN Chicago’s Jonathan Hood, ESPN Milwaukee’s Gabe Neitzel, and ESPN West Palm’s Brian Rowitz, now streams every Thursday at 7:00 pm ET. Good Karma Brands VP of content Evan Cohen says, “We are extremely excited to launch our first coast-to-coast show with Good Karma Wrestling. Jonathan, Gabe and Brian will bring a fresh insight and fun energy to the show, and nothing speaks to sports and entertainment quite like wrestling.” GKB adds that every “Good Karma Wrestling” show will be viewable to watch back and linked on GKB’s platforms.

 

‘Island Time in the Desert with TMac & Noah’ Joins Up On Game Presents Podcast Lineup. A new podcast joins the Up on Game Podcast Network led by FOX Sports Radio’s LaVar Arrington.  The new show, “Island Time in the Desert with TMac & Noah,” featuring University of Arizona freshman football players Tetairoa “TMac” McMillan and Noah Fifita to the Up On Game Presents podcast lineup. The podcast gives “listeners a front row seat as two student athletes navigate the rigors of college life in the classroom and on the field. The duo will share their thoughts and opinions on the week’s trials and victories, as well as interviews with guests along their journey.” Arrington says, “I’m excited to welcome these young men, who I watched grow up in front of my eyes, to the Up on Game Presents feed. Noah and TMac changed the whole landscape of high school football in the Trinity League – arguably the toughest league in the country. They played a vital role in making Servite High School football relevant again and I believe they will do the same for Arizona. Powerful, impactful, young voices are needed and essential for our youth in this day and age, and I’m proud and honored to welcome Noah and TMac to the Up On Game Presents family.”

 

The Russia-Ukraine War/U.S. Foreign Policy Top News/Talk Story for Week of April 4-8. The ongoing Russian invasion of Ukraine, allegations of war crimes against Russian soldiers, and the U.S. foreign policy combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the economy, including still-high gas prices, the high cost of food, and the supply chain, followed by the actions of the January 6 Committee at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Monday, October 11, 2021

| October 11, 2021

Monday Memo: “America Is Running Out of Everything.” Dealers want to buy your car. Paper towels and toilet paper are getting scarce again. Need to replace the dishwasher you KO’d during the shutdown? “Lotsa luck,” says consultant Holland Cooke, as conveyor belts that shut-down during the shutdown are slow-to-start. “Like the pandemic that precipitated it, the supply chain interruption is a years-long event that will interrupt and change listeners lives.” In this week’s column, HC outlines the opportunity for radio and its advertisers. Read it here.

 

Pending Business: Who Cares? Sales pro Steve Lapa writes today about avoiding that very response from your prospect. Imagine you’ve prepared a proposal with your best pitch points and “every #1 position you can muster is so baked into your pitch you can recite the numbers in your sleep. If your station is not in the business of ratings, you find another #1 strategy. Your talent bios show a spectrum of photos that range from influential guests to family photos that warm the coldest hearts… but has your proposal passed the ‘Who Cares?’ test when it comes to all these perceived salient points? Have you considered what is truly relevant to this advertiser?” Read more here.

Sterling: Actions That Get You Booked. If your goal is to get booked on a talk radio program, consider the wise counsel in this piece from nationally syndicated talk host Walter Sterling. It will help you avoid mistakes that turn hosts off to you. Sterling says, “A compelling, appealing guest is very valuable to every radio show. It doesn’t matter if you are famous or have lived in the White House. To get booked on major radio shows requires a few fairly simple actions. Once a host ‘likes’ you it won’t take long for you to quickly become a go-to guest.” Read more here.

Audacy Adds Mark Willard to Midday Show. The new “Willard and Dibs” midday show – starring Mark Willard and incumbent midday host Dan Dibley – debuts on Audacy’s KGMZ-FM, San Francisco “95.7 The Game” today (10/11). Willard comes to Audacy from his most recent position with Cumulus Media’s crosstown sports talker KNRB. “95.7 The Game” brand manager Matt Nahigian says, “I am absolutely thrilled that Mark is joining us. He is a great talent that understands this fan base as well as anyone in the market. He solidifies a new lineup that I think the Bay Area is going to love.”​ Willard comments, “I’m beyond excited to join ‘95.7 The Game’ and continue to talk about our home town teams with the fans I love. I look forward to getting started at such an exciting time in Bay Area sports.” Willard also currently serves as a studio host for Pac-12 Network and hosts the “Inside Giant Moments Podcast.”

‘Because of Anita’ Podcast Debuts from Audacy. This new podcast from The Meteor and Audacy’s Pineapple Street Studios is the premiere of an exclusive first conversation between professor Anita Hill and Dr. Christine Blasey Fordon the third episode of the “Because of Anita” series. Hosted by The New York Times’ Dr. Salamishah Tillet and Cindi Leive, co-founder of The Meteor, the four-part series examines the impact of Hill’s testimony, from 1991 to 2021 and “looking at how far we’ve come, or haven’t, in making the world and the workplace safer for all. It digs into the aftermath of the hearings and their enduring impact 30 years later on everything from our political systems to our journalism to our ideas about violence, safety, race, and gender.”

Biden’s Infrastructure & Reconciliation Bills, COVID-19, Border Crisis, January 6 Investigation, Trump Rally, Columbus Day Controversy, Virginia Governor Race and Southwest Woes Among Top News/Talk Stories Over the Weekend. The status of President Joe Biden’s $1 trillion Infrastructure bill and his $3.5 trillion Reconciliation bill; the declining rate of COVID cases in the U.S., mask & vaccine mandates, and Merck’s anti-viral pill; the crisis at the U.S.-Mexico border; the investigation into the January 6 Capitol attack; former President Donald Trump’s weekend rally in Iowa and his intentions in 2024; the controversy over Columbus Day versus Indigenous People’s Day; the high-profile Virginia Gubernatorial race between Democrat Terry McAuliffe and Republican Glenn Youngkin; and Southwest Airlines cancels 2,000 flights were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.