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CES2021: Listeners’ Mindset, Marketing Gold

| January 13, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — First things first: I MISS LAS VEGAS, although I often came home from the Consumer Electronics Show with a cold, after riding packed convention shuttle buses with a 150,000 other sets-of-germs from 100+ countries. So with COVID now surging after so much ill-advised holiday travel, I’m OK with virtual.

Another silver lining to the online version: more access. Rather than settling for which-of concurrent sessions to cover – and darting from one end of the sprawling Las Vegas Convention Center to the other between sessions – I appreciate well-organized live streams and on-demand replays. As media, you can register at CES.tech. ICYMI in yesterday’s column: How nimble manufacturers are tuning-into our listeners’ needs during the pandemic: https://www.talkers.com/2021/01/12/ces2021-finally-you-can-attend/

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CES2021: Finally, You Can Attend!

| January 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — One year ago this week…and two…and 10…and 20 years ago this week, I’ve reported here and on radio and TV from the massive, mind-boggling Consumer Electronics Show in Las Vegas. Pre-pandemic, it was the biggest event of the year there, and after a week of what’s-new-and-what’s-next, I always left info-overloaded and jazzed and wishing the CES mojo on fellow broadcasters.

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