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Monday Memo: “And While I Have You…”

| August 2, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Snapshots of the status quo:

  • Stations with local talent – characters familiar and visible to and interacting with listeners — are conspicuous, compared to robotic AM/FMs and digital competitors.
  • Talk radio is advantaged over music radio. It’s never on-in-the-background. And at its best, it makes the audience the show. People are no longer content to merely consume media. They love selfies.
  • Digital media shares SO well. When broadcasters “go viral,” users are evangelizing for us.
  • Many stations’ promotional budgets are near-non-existent.
  • We need revenue from digital.

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