Tag: "variety talk format"

Pending Business: Rush Changed How We Sell

| February 22, 2021

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this:

Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.

General Talk – Do you remember Bruce Williams welcoming callers?

“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.

Sports – PM drive shows with local personalities debating callers, before it became a full time format.

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