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Pending Business: Updating Your Unique Value

| July 6, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — “Unique” in the news/talk business is a value point that is melting away like an ice cube in the desert.

You don’t need a stack of stats to realize everyone gets their news, opinions, and information from multiple media touchpoints. Radio is not the pre-eminent free utility it once was. Your smartphone, laptop, desktop, smart watch and smart TV, will flash an alert, update, or bulletin, in the blink of an eye. The 24/7/365 news, information, opinion cycle is on steroids and being consumed at a breakneck pace from almost anywhere. Traffic, weather, sports scores, headlines, breaking news, opinions, updates, are all for sale.

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