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Pending Business: Seven Simple Steps

| April 27, 2020

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — This is not easy, this idea of doing business during this uncertain time.

If you sell in the news/talk world the log line is audience levels are up.  Yet you know ad sales are down.  More listeners are tuning in, yet co-workers are getting laid off.  Fear is dominating the content and fear is the most difficult business condition to sell through.  All markets hate fear and uncertainty.  Adapting to this pandemic environment challenges everything we know.  The new normal is a moving target-normal.

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