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Be the Best Talent Coach: Maximize Potential

| September 17, 2021

By Jon Quick
JonQConsulting
President/Founder

 

“Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”

John Whitmore, Coaching for Performance: Growing Human Potential and Purpose: The Principles and Practice of Coaching and Leadership

 

CARMEL, Ind. — Many programmers just don’t do it, though it’s the most important part of their role, or at least it used to be. Coaching talent for: Great preparation. Powerful execution. Compelling communication. Audience retention. Better relating to the listener.

Ask today’s program director and too often you hear, “I don’t have the time.”

Programmers are often so caught up in corporate matters or minutiae that they really don’t have the time by the end of the day.

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Radio: Live On Air and Everywhere

| April 16, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Both programmers and sales reps – and retail advertisers you pitch – will find this NPR/Edison Research useful.

Based on 1,500 early-2021 online interviews with Persons 18+ who had listened to radio in the past week, weighted, it’s available for free download here. Included there: video interviews with some who were surveyed, which will make you long for the days when radio funded focus groups.

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Monday Memo: Blue Christmas, Bleak January, Big Opportunity

| November 23, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Sad prediction: On Thursday, we will blow it. We, not The Grinch, will steal Christmas.

  • Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
  • Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
  • Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.

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Pending Business: Sales Lessons from the Election Cycle

| November 9, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Lots of sales lessons from this past election cycle… You may think this is a stretch, but here are just some you can apply today:

Forget the “funnel” and work the process of the decision. Most sellers work a sales funnel, i.e., pour as many accounts into the top, and expect the better ones will work their way through to a close at the end. This election showed the value of following a universally appealing theme throughout the process: the simple message “Vote.” Result? A record number of votes cast. Do you focus on activity — the number of accounts in your funnel or closed sales-results? Do you advance a simple, easy-to-understand benefit(s) to your prospects, or is it just the number of accounts you drive into the funnel?

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Radio Show 2020: Noon Is ‘the new Morning Drive’

| October 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — In olden times, when the boss asked what the station got for its money by sending you to the convention, THIS is what you’d show-off.

“Radio Listening During Covid-19: What’s Changed,” presented by Nielsen Audio Senior VP/Client Services John Snyder, draws the road map to radio’s New Normal.

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