By Jon Quick
“Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”
–John Whitmore, Coaching for Performance: Growing Human Potential and Purpose: The Principles and Practice of Coaching and Leadership
CARMEL, Ind. — Many programmers just don’t do it, though it’s the most important part of their role, or at least it used to be. Coaching talent for: Great preparation. Powerful execution. Compelling communication. Audience retention. Better relating to the listener.
Ask today’s program director and too often you hear, “I don’t have the time.”
Programmers are often so caught up in corporate matters or minutiae that they really don’t have the time by the end of the day.
By Holland Cooke
- Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
- Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
- Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.
By Steve Lapa
Lapcom Communications Corp
Forget the “funnel” and work the process of the decision. Most sellers work a sales funnel, i.e., pour as many accounts into the top, and expect the better ones will work their way through to a close at the end. This election showed the value of following a universally appealing theme throughout the process: the simple message “Vote.” Result? A record number of votes cast. Do you focus on activity — the number of accounts in your funnel or closed sales-results? Do you advance a simple, easy-to-understand benefit(s) to your prospects, or is it just the number of accounts you drive into the funnel?
By Holland Cooke
“Radio Listening During Covid-19: What’s Changed,” presented by Nielsen Audio Senior VP/Client Services John Snyder, draws the road map to radio’s New Normal.