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Tag: "TSL"

Monday Memo: Podcasters, Tell the World

| June 21, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It is, after all, what we used to call “a Worldwide Web.”

  • Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
  • But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.

Your road map to success…

…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”

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Monday Memo: Boozy Bartenders

| May 24, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Say “talk radio” to someone not in the business, and they conjure a caricature: Soreheads reciting catch-phrases, now seeking to dampen the patriotic zeal they themselves cheerlead in such an unqualified way for four years.

Undaunted by polls demonstrating widespread optimism as the American comeback unfolds – and TSL erosion – their daily doom-N-gloom show still accounts for most of the format’s source material.

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Monday Memo: Was Rush the Format?

| May 10, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — He told us that, first-and-foremost, he was an entertainer. And was he ever. As was the late gritty iconoclast G. Gordon Liddy, second-in back when political talk radio found traction. Either of them probably could’ve read the phone book and held our attention. Local hosts chimed-into what became a conservative chorus. Yet, as they still share the same sheet music, it’s not the same without the lead singer.

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Monday Memo: “Oh the Weather Outside Is Frightful…”

| December 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I wrote this during the first big blizzard of the season – not the last — and much of the East got whacked. Weather has been increasingly extreme most everywhere in recent years, and brutal hurricanes and raging wildfires and heat waves and floods and droughts will continue. What the heck, we’re probably mathematically overdue for an earthquake too.

Even wackier than the weather: The news. And don’t expect things to “settle down.” Though less-erratic, the incoming administration will be no less-newsworthy. Notwithstanding longer-term optimism over vaccines, the pandemic’s worst days lie just ahead; and the injured economy is as-directly impactful on listeners’ day-to-day survival. Repairs on President Joe Biden’s To-Do list are matters that transcend political arm-wrestling. Watch infrastructure (translation: “jobs”).

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Monday Memo: Telephone. It’s for You

| December 23, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Why I LOVE the Christmas tunes radio reverts to this time of year: I can hear The Beach Boys on FM.

The dang BEACH BOYS, who contributed so much volume-up TSL when Baby Boomers were young.  Now, radio seems to think they were one-hit wonders…maybe two, if “The Man With All The Toys” is also airing.  Otherwise, FM affords “Little Saint Nick” the same status as those barking dogs and mischievous Chipmunks, one-and-done until next year.

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