Top 40 | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Top 40"

Nine Rules I Learned from Limbaugh

| October 20, 2020

By Scott Ryfun
WGIG-AM
Talk Show Host

 

BRUNSWICK, Ga. — It was the summer of 1991. I’d completed three years of college and was, to be completely honest, totally beaten down. When I first arrived at FSU in Tallahassee, I was a proud, independent conservative young man. But a relentless, 24/7 assault on my values had begun to take its toll. My first day in philosophy class, the professor showed us how to write formulas using logical notation. The formula he wrote? “Proof that there is no God,” he told us. I would go to bookstores and look for conservative reading material, but could find very few conservative books and maybe the occasional copy of National Review. I was dating a girl who was a radical leftist and we agreed that we wouldn’t discuss politics because it never ended well. Of course, the ban on political talk didn’t apply to her friends, who would continually try to insult and degrade me over my beliefs. Honoring our agreement meant I was unable to respond.

Read More

5 Things to Do Today to Improve PPM Performance

| February 26, 2014

By Walter Sabo
Sabo Media
Chairman
NEW YORK — Most talk stations are scheduled rather than programmed.  When I talk to talent they always say, “No one has taught me anything.  No coaching.”
When I meet with most GMs their common complaint is, “The PD doesn’t meet with the talent.”

These five upgrades to your on-air work will improve your PPM performance and it’s what I would hound you about if I was your program director:

Read More

The Only Thing We Have To Fear Is… Ourselves.

| September 13, 2013

Jason Bailey
Sun Broadcast Group, Inc.
CEO

baileyjasonNEW YORK — It was another sad week for network radio as more great people: mothers, fathers, sons and daughters… dreamers of great ideas, writers of great content, communicators of the stories that shape our world, were sent to the unemployment line. Was it greed? Was it failure to evolve? Was it competition? Maybe. But in my humble opinion it was something simpler yet more devastating… Fear. Fear to be bold, fear to take risks and most important, fear to defend.

Read More

Dead Air: A Dynamic Reminder for Talk Show Hosts

| August 7, 2012

By Richard Neer
WFAN, New York
Talk Show Host

NEW YORK — While growing up listening to fast-paced Top 40 stations like WABC in New York, and WLLL in Lynchburg, Virginia, it seemed even a split second of silence was anathema. Something had to have gone wrong on the control board or transmitter – or the deejay must have fallen asleep. Resumes for job seekers typically included “tight board” to indicate there would be no dead air during their trick.

High energy was also a must. For motor-mouthed jocks, the goal was jamming as many words as possible in before hitting the post. A few of the greats managed to add humor or pithy commentary; many more resorted to gimmicks and “schtick.” They lived in fear of “flubs” or mangled verbiage.

Read More