Tag: "Time Spent Listening"
By Holland Cooke
BLOCK ISLAND, RI — What’s for sale? Clicks, on Facebook and Twitter. Messages on your phone and computer find you based on what you’ve told the world via your posts. Advertisers are also buying Google keywords. They’re telling (or, if they’re smart, asking) you JUST enough to tempt you to click for more of the pitch.
By Holland Cooke
- Philadelphia radio maven Jerry Lee invested good research money learning that two-voice commercials produce better results that single-voice spots.
- And music stations’ remaining local morning shows tend to be multi-voice.
- If you’re a local host at a Rush Limbaugh station, and you reckon that his lengthy monologues entitle you to drone on, run the numbers and compare his Time Spent Listening to yours. Keep it moving.
- Whether you’re an ask-the-expert show or a political talker, one-caller-after-another make you sound popular and authoritative, and certainly habit-forming.
- Podcasters: Because simply acquiring your work asks so much of the listener, this matters most to you.
By Holland Cooke
BLOCK ISLAND, RI — I’m hearing from lots of podcasters reacting to “Mainstream Media, Redefined,” the TV segment I did with TALKERS publisher Michael Harrison. ICYMI: https://youtu.be/HpE_iwSvIYE
They’re enthused, but frustrated. A common concern is “How do I get more downloads?”
I tell them they’re asking the wrong question, for reasons broadcasters understand.
By Holland Cooke
BLOCK ISLAND, RI — I’d say “QUICK! What day is it?” But I just told you. Although by Wednesday many among us might need to double-check. Early March seems forever-ago, yet like yesterday. Life under quarantine has blurred the listener routines we need to be part of.
Waypoints were wiped-out.
Perennial occasions are life markers, except this year, when rites of spring were wronged.
The Nitty Gritty of Online Listening. WWTN-FM, Nashville “Super Talk 99.7” afternoon drive talk show host Phil Valentine writes in a piece for TALKERS magazine about news/talk listening habits in the current coronavirus crisis and how online listening is affecting ratings. Valentine says some of his fellow hosts were concerned about losing listeners since fewer people are commuting and therefore are not in their cars to listen. But, he says, that’s not what happened. His show’s ratings, as well as the station’s overall, went up. “What’s really interesting is our ‘universe’ in PM drive only shrank 4% overall with listeners 6+. Even more interesting is our weekly cume with adults and men 25-54 actually went up. So did our time spent listening, which is understandable. If people are listening, they’re primarily listening from home without the constraints of a commute. This same scenario is being replicated on talk stations in many places all across the country. If they’re listening at home, it probably means more people are moving their listening to the Internet rather than listening to the on-air signal. The big question is, if more people are listening online are we getting credit for it?” Valentine contacted Nielsen Audio to find out. Read the column here to find out what he learned.
Las Vegas-Based Talk Host Wayne Allyn Root Organizing ‘Patriot Caravan’ on Las Vegas Boulevard. Talk radio host Wayne Allyn Root – heard in Las Vegas on KBET-AM and syndicated nationally via USA Radio – is organizing what he calls the “Open Nevada, Unleash Prosperity, Save America Patriot Caravan” up Las Vegas Blvd. tomorrow afternoon (4/24) at 3:00 pm. Root says, “We will have biggest caravan in Vegas Strip history on Friday to demand our governor re-open the economy.” He calls it a “massive show of force by WAR Army – made up of small business owners, patriots, conservatives, capitalists, and every employee left penniless by closure of the entire Strip.” Root says he has designed it to adhere to government guidelines about social distancing as all participants will be in cars. He will broadcast his entire show from his car at the head of the “parade.” He adds, “This event is a political version of drive-in church service.”
KID-AM, Idaho Falls Owner Explains Morning Duo’s Departure. On Monday (4/20), TALKERS magazine published a summary of the East Idaho News’ report on the resignation of KID-AM, Idaho Falls morning team of Neal Larson and Julie Mason. Rich Broadcasting owner Richard Mecham tells TALKERS their decision to resign “had nothing to do with a disagreement with the owner [which is how TALKERS phrased it in our coverage]. What it had to do with was the fact that their comments were irresponsible, they were challenging the governor’s order, and could have potentially put our license in jeopardy. I invited them to discuss the issue over lunch and they quit with no notice.” Mecham shares his email to Larson and Mason and further explains what happened in a piece you can read here.
SmartTalk Radio Network’s ‘CoronaLert’Airing on 300-plus Stations. The month-old “CoronaLert” program hosted by Cary Harrison and syndicated by SmartTalk Radio Network and Sun Broadcast Group is airing on more than 300 stations across the country. SmartTalk says Harrison “presents slickly produced, 60-second rapid-response features that draw from the top scientific and medical minds available today. ‘CoronaLert’ is the first of its kind with both volume of daily segments and a custom fleet of professionally produced companion videos for stations’ websites.” SmartTalk CEO Chuck Duncan comments, “‘Facts Not Fear’ is the basis for ‘CoronaLert’ and provides listeners on all platforms and devices with a daily topic or development that is covered in a solution-oriented, easy-takeaway format. SmartTalk Radio Network presents a forum for discussion, info, and entertainment covering myriad life topics, including COVID-19 and its lasting effects on our world.”
Entercom Expands Relationship with Sonos for RADIO.COM. Content from Entercom’s RADIO.COM will soon be available via the new Sonos Radio streaming service from Sonos. Numerous Entercom stations are currently available as an integration on the Sonos platform. Entercom corporate business development VP David Rosenbloom states, “Sonos provides a premier listening experience and we’re pleased to expand our relationship with them and bring RADIO.COM’s stations to millions of listeners across the country. Through this partnership, Sonos customers can access RADIO.COM’s music, sports, and news content on their Sonos system, providing them with an enhanced listening experience of their station of choice from the comfort of their homes.”
TALKERS News Notes. The new American Uncensored News Network (AUN-TV) has launched with the goal of creating “uncensored” news, talk, and documentary programming from independent media and grassroots producers. Currently, AUN-TV shows air on seven stations in Northern California, including in San Francisco, Sacramento, Fort Bragg, Santa Rose, and more. The network has appointed Rick Trader CEO, general manager and president of program development. He says, “I am thrilled and excited at the prospects of AUN-TV! Now, many great shows, views and voices will have a television platform to call their own. The AUN-TV Network is badly needed to report on the stories the alphabet networks do not want the American people to know of. Our goal is to bring original, thought-provoking programs to the viewing public that has a thirst for the truth, and to return our country to the principals of Liberty, Rule of Law and Judeo-Christian ethics our founding father created it for.”…..JVC Media is bringing infectious disease expert Dr. Rajeev Fernandez aboard as a contributor to its radio programs in three of its markets. Dr. Fernandez joins “Steve and Leeana Mornings” on CHR WPTY, Long Island “Party 105.3,” “The Shannon Burke Show” on “Florida Man Radio” (talk WDYZ, Orlando and WYGC, Gainesville), and news/talk WRCN, Long Island “103.9 LI News Radio.” JVC Media president and CEO John Caracciolo states, “When we founded JVC, the goal was to be hyper-local and community focused. Having Dr. Rajeev Fernandez available to our loyal listeners does so much good for the communities we serve. The doctor is so relatable, likable, and easy to listen to. It’s like a friend giving us the answers to this crazy puzzle called coronavirus. I’m grateful to Dr. Fernandez and our hard-working JVC family for working together to super-serve our hard-hit communities. It can’t be said enough, we WILL get through this together.”…..The nationally syndicated “Our American Stories” program with host Lee Habeeb adds new affiliate stations including: Entercom’s KRLD-AM, Dallas; Second Amendment Foundation’s KITZ-AM, Seattle; KBNP, Portland, and KSBN, Spokane; Futures and Options Inc’s KFNX-AM, Phoenix; Alpha Media’s KFOR-AM, Fargo; and STARadio’s WTAD-AM, Quincy, Illinois. Habeeb, who is also CEO of producer American Private Radio, says, “There is no question people are starving for positive, original radio programming that celebrates this great country. Partnering with one of the great stations in America, the legendary KRLD, means so much to our team at American Private Radio. Now, we can bring our great stories to more people of not one, but two of America’s greatest cities under the banner of the 50,000 watt blow-torch of KRLD-AM.”…..Sports betting information network VSiN is partnering with Skyview Networks for the latter to handle affiliate sales. Skyview CEO Ken Thiele states, “Skyview is in a strong position to partner with content creators as a full-service audio shop and is actively engaging in deals that bring exciting, high-demand content, like VSiN’s programming and analysis to the industry.”…..Radio’s “Best Friend” Art Vuolo handled editing duties for a film called iPot made by retired radio personality Joey Reynolds back in 2014 about the marijuana-growing industry in Humboldt County, California. Reynolds’ daughter is in the growing business and that piqued his curiosity to investigate the newly legal industry. Longtime Los Angeles radio personality Shotgun Tom Kelly is among a number of special guests who appear in the film that you can see here.
U.S. Coronavirus Statistics and Projections, Southern States Re-Opening Plans, COVID-19 Disinformation Campaign, Transferred HHS Doc Controversy, Financial Markets Activity/Oil Glut, U.S.-Iran Tensions, and Presidential Race Among Top News/Talk Stories Yesterday (4/22). The number of confirmed cases of COVID-19 in the U.S. and the death toll, plus the projections for future cases; several Southern states announce plans to begin re-opening their economies, clashing with President Trump’s advice; allegations that China, Russia, and Iran are mounting a social media disinformation campaign blaming the U.S. for the coronavirus pandemic; the controversy over Dr. Rick Bright’s transfer from the Biomedical Advanced Research and Development Authority for opposing widespread use of chloroquine and hydroxychloroquine to combat the coronavirus; the world’s financial markets’ response to the pandemic and the oil crash; and the November presidential election were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
American Urban Radio Networks DC Bureau Chief April Ryan Is This Week’s Guest on Harrison Podcast. The Washington, DC bureau chief and White House correspondent for the American Urban Radio Networks, veteran journalist April Ryan, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Ryan, who is also a political analyst for CNN, is an African American single mother of two who has been covering the White House since Bill Clinton’s second term. She was thrust into the national spotlight with the advent of the Trump Administration when she attracted controversy for standing up to the president and his press secretary at White House briefings and press conferences by asking tough questions and holding her ground for follow-ups. Among her many awards and honors, the National Association of Black Journalists named Ryan its “Journalist of the Year” in 2017. To listen to the entire podcast, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of every page on Talkers.com.
Music Radio News and Career Moves. The Westwood One-syndicated urban AC morning show “Rick and Sasha” is the new morning show on WNBM, New York. The program airs in more than 30 markets. Cumulus Media vice president of urban programming Kenny Smoov states, “The ‘Rick and Sasha’ show is growing fast and going BIG! New York is going to love this show! There is nothing like getting a historic first-year report card. Rick and Sasha, with George Willborn, not only sounds better than it ever has but is also showing remarkable ratings growth – extraordinary for a second-year show. It is refreshing when the actual numbers match my ear test. This show is poised for long-term greatness.”
By Phil Valentine
Talk Show Host
NASHVILLE — The talk radio world has been holding its collective breath as March numbers come in. I had to talk several colleagues off the ledge who thought ratings were going to take a nose dive. After all, they said, nobody’s in their cars. They’re all at home. Drive time, especially, is going to take a beating, I was told.
I had to explain that ratings come from the universe of people who are listening to the radio, not the population at large. Even if that universe is smaller, talk radio’s numbers should be higher, not lower. If you’re listening to the radio these days, odds are you’re listening for information and perspective. That’s where talk radio shines.