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By Holland Cooke
- Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
- But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.
Your road map to success…
…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”
By Holland Cooke
Based on 1,500 early-2021 online interviews with Persons 18+ who had listened to radio in the past week, weighted, it’s available for free download here. Included there: video interviews with some who were surveyed, which will make you long for the days when radio funded focus groups.
Meruelo Media Launches HD Talk Station in Los Angeles. This new talk station broadcasting on KLOS-FM, Los Angeles’ HD2 signal is being programmed by “Heidi and Frank” show co-host Frank Kramer and for now airs a 24-hour loop of the morning drive program. Kramer says, “I’m excited to bring all-talk radio back to Southern California. The listeners have been hungry for it since KLSX ended in 2009, and now that over half of the cars on the road have HD radios, it’s perfect timing.” Kramer adds, “The 24-hour loop is just phase one. In the coming months, my team and I will be adding original programming, special features and even more surprises. KLOS2 will ultimately become a full-fledged talk radio station, courting new advertisers and personalities. I appreciate Meruelo Media for trusting my vision to double down on personality-driven radio, and I can’t wait to get started.” Meruelo Media president Otto Padron comments, “We’re excited to offer Frank a second audio platform to expand his creative brand and explore bold new ideas. While 95.5 KLOS-FM will continue to be the flagship station for the daily, live version of ‘The Heidi & Frank Show,’ we are certain that fans will love more listening options, which includes the KLOS2 mobile app.”
Edison Research: 30% of Audio Listening Done on Mobile. According to data from Edison Research’s Share of Ear report, “listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014.” Edison goes on to say that the gap between listening on a traditional radio receiver and a mobile device among those age 13+ has narrowed remarkably quickly since 2014: 31 percentage points separated the two in 2014 and only five percentage points separate the two today. The traditional AM/FM radio receiver does account for the largest share of audio consumed but has decreased the most since the survey began, now accounting for 35% of all audio consumption compared to 49% in 2014. “Mobile devices have already surpassed traditional radio receivers in the younger age groups. Among those age 13-34, 46% of total daily audio consumption is done on a mobile device and 20% is done on a traditional AM/FM radio receiver. It is important to note that these statistics speak to device only, not the audio product that is delivered by the device.” Edison Research president Larry Rosin adds, “Mobile devices, particularly of course the phone, have been gaining on the traditional radio receiver as the primary listening device for as long as we have been measuring Share of Ear, but with the disruptions of the last year the gap has narrowed dramatically. As fewer people have a standard radio receiver in their homes these days, naturally more listening comes through digital devices.” See more here
Westwood One Sues Local Radio Networks for Patent Infringement. The suit, filed in U.S. District Court in Local Radio Network’s home base of Fort Wayne, Indiana, accuses LRN of willfully infringing upon two patents Westwood One holds for its syndicated automation program. The patents – titled “Methods and Computer Programs for Localizing Broadcast Content” and “Systems, Methods and Apparatus for Operating a Broadcast Network” – according to Westwood One “represent a leap forward in broadcast network technology, solving several problems exhibited by traditional methods and systems that rely on the broadcast affiliate to manually enter ‘breaks’ in programming during which time audio content can be switched over to local broadcast sources.” WWO alleges that LRN’s Radio Velocity Control program illegally uses those technologies. In the complaint, WWO says that former WWO staffers Chris Reeves, Jonathon Steele, Chris Hatton, Matt Caldaronello, and Patrick Crocker “have knowledge of the workings of Westwood’s patented program. Furthermore, these employees are presently attempting to use this knowledge to lure customers away from Westwood by informing customers in the market that the LRN program is comparable. Such acts constitute willful and deliberate infringement, entitling Westwood to enhanced damages and attorney’s fees.” LRN issued the following statement in response to the suit: “LRN believes the claims are legally and factually baseless and intends to vigorously defend against those claims. LRN was launched in 2015 by Steve Swick, a radio station owner/operator. LRN developed and uses its own technology and built its business station by station and format by format. LRN’s relentless focus on quality programming, affiliate service, and fair inventory pricing has propelled its growth to a leadership position in the radio industry with 14 formats and supports hundreds of affiliates nationally. Six years after LRN’s successful launch in 2015, Westwood One is apparently giving up on trying to fairly compete and instead is trying to now use the courts to do what its programmers, engineers and affiliate salespeople could not do. On behalf of the independent radio owners and operators in our industry, please understand that LRN will not be bullied by a corporate radio Wall Street giant attempting to disrupt its much smaller competitor LRN and its superior team, technology and products.”
Kristy Beebe to Lead iHeartMedia Indianapolis. Promoted from her regional SVP of sales post for iHeartMedia’s Kentucky-Indiana Metro, Kristy Beebe is named market president for the company’s Indianapolis cluster that includes sports talk WNDE-AM “FOX Sports 1260,” “Business News 97.5” (WOLT-HD2/W248AW), and three music brands. Beebe has held various sales leadership positions throughout her career, including local sales manager and general sales manager for iHeartMedia Toledo and iHeartMedia Louisville. iHeartMedia president for the Kentucky-Indiana Metro Earl Jones comments, “I am so excited for Kristy’s well-deserved promotion to market president. She has earned the opportunity to lead our Indianapolis market. Kristy has been an incredible sales leader, coach, and major contributor to the success of iHeartMedia Kentucky-Indiana Metro.”
TALKERS News Notes. This evening (3/4) from 7:00 pm to 9:00 pm, Adelphi University is hosting The New York Times business editor Ellen Pollock, for a live-streamed discussion about today’s pressing issues, titled, “Keeping Up With the Times,” and moderated by Adelphi alumnus and Skyview Networks president and COO Steve Jones. He comments, “Press freedom is an essential thread in the fabric of our democracy – now more than ever. Join us for a discussion about the role media and business play in society and the responsibility we citizens have to understand how these forces are shaping our lives and our children’s future.”…..When the NHL expansion club the Seattle Kraken take to the ice for the 2021-2022 season, games will be heard on iHeartMedia’s sports talk KJR-AM. The club and Climate Pledge Arena have inked a multi-year partnership that includes broadcasting of all home and away games on KJR-AM, which will serve as the flagship station for radio broadcasts…..The GCN-syndicated “Dr. Daliah Wachs Show” adds Relevant Radio‘s KAHI, Auburn, California to its roster of affiliate stations.
COVID-19 Stats & Vaccines, Texas and Mississippi Mandates, COVID Relief Bill Debate, Capitol Insurrection Investigation/March 4 Threats, SCOTUS Voting Rights Case/House Voting Rights Bill, Andrew Cuomo Sexual Harassment Allegations, Ronny Jackson Report, and Deadly Myanmar Protests Among Top News/Talk Stories Yesterday (3/3). The falling number of COVID-19 cases in the U.S., concerns about variants and the rollout of vaccines; the governors of Texas and Mississippi cancel mask and occupancy limit mandates; the debate in the Senate over the Biden COVID relief bill; the investigation into the January 6 Capitol insurrection and concerns about far-right March 4 warnings; the Supreme Court hears arguments in the Arizona voter rights case and the passage of a voting rights bill in the U.S. House; the allegations of sexual harassment against New York Governor Andrew Cuomo; the Department of Defense inspector general’s report detailing allegations of drinking and sexual harassment by former White House doctor and current Texas Congressman Ronny Jackson; and the deadly pro-democracy protests in Myanmar were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
BLOCK ISLAND, RI — Until the pandemic travel kibosh, I spent lots of time in conference rooms and on sales calls with station reps. And attending the presentation for “Super Listeners 2020: Podcasting’s Best Customers,” I felt the same mojo, if virtual. The podcast pitch writes itself.
Super Listeners 2020: Podcasting’s Best Customers
This is the second annual survey by Edison Research, partnered with PodcastOne and sponsored by Ad Results Media.
By Holland Cooke
Talk, on the phone. Digest what follows, and you will understand why to take those four words literally.
Worth your time.
This 2nd annual study from NPR and Edison Research mashes-up a 4000+ Edison Share of Ear survey sample, and another thousand interviews with 18+ monthly spoken-word audio consumers, and video from Zoom-focus-group type interviews.