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Pending Business: Talk to the Winners

| August 10, 2020

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, FL – Pandemic sales pressure?  Chances are your manager has you focused on generating new business.  If you are in the daily development mode, here is a little motivation as we look at what’s working.

Pump up the volume

Sales is always about understanding the science of numbers and performance. No matter where you are in the pandemic sales curve, new business development today requires more calls, different calls.

Prospecting is challenging to begin with and the impact of the pandemic on business, reasons to advertise must go beyond the same-old-same-old. Listen better, make notes, look for opportunities and learn from every call.

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