Tag: "The Great Equalizer"
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, FL – Pandemic sales pressure? Chances are your manager has you focused on generating new business. If you are in the daily development mode, here is a little motivation as we look at what’s working.
Pump up the volume
Sales is always about understanding the science of numbers and performance. No matter where you are in the pandemic sales curve, new business development today requires more calls, different calls.
Prospecting is challenging to begin with and the impact of the pandemic on business, reasons to advertise must go beyond the same-old-same-old. Listen better, make notes, look for opportunities and learn from every call.