Tag: "the check-in"
Pending Business: Checking In
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — This one may be more for the sales managers.
Your station gets a sales lead. Based on the system you have in place a quick conversation with the assigned seller is followed by a hand-off. The seller begins the sales process and at some point will come back with feedback. The sales process continues and barring any difficult negotiation, that new advertiser may never hear from a manager again, unless the seller requests it. Most likely not.
