Tag: "Techsurvey11"
Techsurvey 11: News/Talk Profile
Fred Jacobs
President
Jacobs Media
BINGHAM FARMS, MI — In this year’s Techsurvey, conducted in January/February, 2015, more than 200 stakeholder radio stations across North America contributed 41,600+ respondents, making it the largest study of its kind in broadcasting.
TS11 is web-based, comprised mostly of members of email databases. Pareto’s Principle – known as “The 80:20 Rule” – states that 20% of a population contributes 80% of the results. This basic relationship holds up well in sales, as well as in the ratings. And in this survey, you’re looking at “The 20%.”
