Tag: "target audience"
Program a Talk Station Like a Music Station – Sort of
By Jon Quick
Jon Q Consulting
President/Founder
CARMEL, Ind. — Just as a music programmer has a music playlist, smart programmers, producers and hosts will have a topics playlist.
The topics playlist will appeal to your target audience. The list will continue to change and evolve every day. Too often we play topics that the host alone is interested in. Consider audience first. Does it matter to them? If so, go for it.
The Tyranny of the Target Audience
By Bill McMahon
The Authentic Personality
CEO
EAGLE, Idaho — I cringe every time I hear a well-meaning PD or GM instruct a personality to focus everything they create and present on “our target audience.” It often goes something like this:
“Our target audience is a woman 25-44. I want everything you create or put on the radio to appeal to her. Figure out what she cares about. Find out what she’s talking about. Imagine what she’s thinking about. Find out what she likes to do. Everything on your show should be about her. Just to remind you, I’ve put a big picture of her on the control room wall so you’ll see her every time you open the mic.”