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The Tyranny of the Target Audience

| March 22, 2017

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho — I cringe every time I hear a well-meaning PD or GM instruct a personality to focus everything they create and present on “our target audience.” It often goes something like this:

“Our target audience is a woman 25-44. I want everything you create or put on the radio to appeal to her. Figure out what she cares about. Find out what she’s talking about. Imagine what she’s thinking about. Find out what she likes to do. Everything on your show should be about her. Just to remind you, I’ve put a big picture of her on the control room wall so you’ll see her every time you open the mic.”

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Mad Social Networking Skills

| September 9, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — There’s more to being a good jock than listening to yourself talk.  There’s more to being a good sales manager than just knowing a lot of clients.  And, there’s more to having mad social networking skills than being passionate about posting a ton of stuff!

Alan Peterson asked me a good question.  This is the Radio World Alan Peterson in Washington, DC, not the news-talk guy in California.  He was getting ready to speak to a college radio conference, and asked me about social media skills.  “So what is it that differentiates ‘mad’ skills from ‘casual’ skills, or just plain competency?”  He suggested it might involve video shooting and editing, coding, HTML, or actual IT knowledge.

Those are all useful skills, but there’s more to it than that.  If you want to be at the top of your social media game, here are the different levels you have to go through.

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