Tag: "Talkers TV"
FOX News Radio Utilizing Series of Hosts in 12:00 noon – 3:00 pm ET Slot Beginning with Harry Hurley as Immediate Replacements for Starnes. As reported in TALKERS (10/3), FOX News Radio has kicked off a midday show titled, “Fox Across America,” to replace Todd Starnes (who departed the network last week) in its midday 12:00 noon – 3:00 pm ET slot. Reports indicate that Fox will be filling the vacancy with a series of hosts with no word yet on the company’s timetable or whether it is even looking for a permanent talent to take over the show. The first host being utilized in the position is WPG, Atlantic City morning host Harry Hurley who, in addition to his daily morning show, has been serving as one of the top fill-in personalities on the network for more than a year. Hurley, a member of the TALKERS “Heavy Hundred” and the 2019 New Jersey Broadcasters Association “Broadcaster of the Year,” has been hosting “Fox Across America” since last Thursday (10/3). He has hosted mornings in Atlantic City for more than a quarter century where he enjoys legendary status.
TALKERS News Notes. Sports talk radio pro Chris Carlin announces via Twitter that he’ll be doing some fill-in work on ESPN’s WEPN, New York with afternoon drive host Michael Kay when Peter Rosenberg takes time off for the Jewish holidays. Carlin was let go from Entercom’s crosstown sports talker WFAN last month as the station pared some expense from its early afternoon show that featured Carlin, Maggie Gray, and Bart Scott…..PRX announces that it is ending production of “Studio 360 with Kurt Andersen” after 20 years. PRX chief content officer John Barth comments, “‘Studio 360’ has presented a who’s who of diverse cultural leaders, performers, and creators with verve and style. Anchored by Kurt Andersen’s sharp, inquisitive, free-range mind and personality, a generation of creative producers has explored an impressive scope of arts and culture. We’re proud of all that ‘Studio 360’ has brought into the lives of listeners over a remarkable 20 years.”…..MLive.com reports on the sale of Michigan radio group Jackson Radio Works from owners Susan and Bruce Goldsen to Jamie and Katina McKibbin. Jamie McKibbin has worked for the company – as a radio host, station manager, and since 2015 as general manager – for the past 23 years. The cluster includes news/talk WKHM-AM/W268CA, sports talk WKHM-HD2/W270CJ, CHR WKHM-FM, and country WIBM-AM/W240DG “The Power Cow.” Jamie McKibbin says, “I love Jackson, I love the community, I love being a part of the community. I’ve had a passion for radio since I’ve been a kid.”…..Salem Media Group closes on the swap of KKOL-AM, Seattle to Intelli LLC for that company’s KPAM-AM, Portland. Salem has been airing its conservative news/talk with its Salem Radio Network programming on the station as “AM 860 The Answer” under an LMA. Jorgenson Broadcast Brokerage was the exclusive broker for this deal.
Impeachment Inquiry, Bidens’ Ukraine Business, 2020 Presidential Race, U.S.-Syria Policy, and NBA-China Controversy Among Top News/Talk Stories Yesterday (10/8). The Democrats’ impeachment inquiry against President Trump and his administration’s announced refusal to cooperate with requests for documents and testimony; the Republicans’ interest in the Ukraine dealings of Hunter and Joe Biden; the Democrats vying to challenge President Trump in 2020; the U.S. military policy in Syria as Turkey prepares to invade Northern Syria; and the NBA’s controversial relationship with China after the Houston Rockets’ general manager made a public statement supporting Hong Kong protestors were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Stephens Media Group Closes on Mapleton Acquisition. The $21 million deal that transfers 37 radio stations from Jim Shea-led Mapleton Communications to David Stephens’ Stephens Media Group closes. The deal includes seven stations in the Medford, Oregon market; six stations in Merced, California, five in the Monterey, California market; six stations in the Redding, California market; six signals in Spokane, Washington; three stations in Alexandria, Louisiana; and four stations in Monroe, Louisiana. The acquisition doubles the size of Stephens Media and completes Mapleton’s exit from the radio business. KALIL & CO., INC. was the exclusive broker for this transaction.
WWO Blog: Marketers on Audio. In this week’s blog from Westwood One, data from presentations at the recent 2019 ANA Masters of Marketing conference is presented for the radio industry. WWO says three hot topics were audio, brand building, and the power of emotion. Some of the positive news regarding audio included the observation from Accenture Interactive that, “Forward-looking CMOs recognize the growing potential of audio and interactive voice as a dominant medium, elevating the importance of determining smart marketing strategies that can deliver brand messaging without a screen.” Also noted was Proctor & Gamble’s use of AM/FM radio: “Major brands like P&G are using AM/FM radio to supplement digital and make their TV better. Marketers and agencies were amazed to learn that P&G is now America’s fifth-biggest advertiser on American AM/FM radio after being absent from AM/FM radio for decades.”
Beasley Feted at ‘Free Speech Gala.’ Pictured above is Beasley Media Group chief executive officer Caroline Beasley (right) with Frederick J. Ryan, publisher and CEO of The Washington Post (left) and Media Institute president Richard Kaplar (center) at Monday’s 40th Annual “Free Speech Gala” at the Four Seasons Hotel in Washington, DC. Beasley received the American Horizon Award for her visionary industry leadership in helping grow a family-owned radio business from a single AM station into a 65-station multi-media corporation. Ryan received the Freedom of Speech Award for upholding principles of free speech and free press throughout a journalism career that has spanned print, broadcast, cable, and digital media. FCC Commissioner Geoffrey Starks delivered the keynote remarks. Photo: Gerald Barnes
Music Radio News and Career Moves. In celebration of the release of his autobiography, Me: Elton John (2019, Henry Holt & Co), Elton John and iHeartMedia are teaming up for an exclusive event on Wednesday, October 16 at 10:00 pm ET (7:00 pm PT) at iHeartRadio Theater in Los Angeles in which the company will host “iHeartRadio ICONS with Elton John.” The event will feature an exclusive interview hosted by Jim Kerr and will be broadcast across more than 297 iHeartMedia stations digitally on “Big Classic Hits” and “Soft Rock.” The CW Network will also livestream the event on The CW App and CWTV.com…..iHeartMedia Atlanta announces that Enrique Santos will anchor mornings on its Spanish hits WBZY “La Z 105.3.” The “Tu Mañana con Enrique Santos” morning show will air from 6:00 am to 10:00 am. Station PD Orlando Rosa says, “With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we’re excited to welcome a top-rated, on-air talent like Enrique Santos in morning drive on ‘105.3 La Z’ with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique.”…..WAY-FM chief operating officer Lloyd Parker announces that current Charleston station manager Brian Driver is named general manager for the WAY-FM properties in South Carolina. Driver comments, “Thirty-one years ago as a 15-year-old in Dallas getting started in radio, I could have never imagined I would have the opportunity that I now have today. I have been honored to work for WAY-FM in every facet that I have since day one and could not have gotten as much accomplished in Charleston without the help and leadership of Jim Marshall. To now be the general manager of WAY-FM Charleston, in such an incredible ministry, is an absolute honor and a blessing that I could not have imagined.”
By Mark Wainwright
Talk Show Host
SYRACUSE — Holland Cooke’s recent commentary on TALKERS TV about local endorsement spots reinforced my long-standing belief in local radio, and it gives me an opportunity to share some thoughts about the success we’ve had doing endorsements in Syracuse.
If I had to narrow it down to one key piece of advice, it would be: Don’t make endorsements just another part of your commercial load. Make them part of your show!
Over time, radio listeners have learned to tune out commercials, either mentally or by actually hitting the button. An entertaining live personal endorsement spot, performed at the start of a stopset, can break that pattern and grab the listener’s attention.
That’s why it’s important that the endorsement be funny, or compelling, or unusual, or crazy, or something other than a conventional straight read. I can’t tell you how many times I’ve heard something like: “It’s 7:20, Ron Radio here, with a word about your local Chevy dealers…” followed by the air personality simply reading a piece of copy. The host might have a good voice and great reading skills, and since there’s a live human element involved, there’s some improvement over just pressing the button to start the spot cluster– but only marginally so. The listener still thinks “commercial!” and proceeds to mentally or physically throw the switch. The client’s money and the host’s time have been wasted.
Meanwhile, my approach has always been that endorsements spots are part of my show. They are program content, with each one giving me 60 seconds — okay, maybe 65 or 70 seconds, sometimes I cheat a little — to show off my personality, my sense of humor, my perspective, or just allow a few rebellious brain cells to make themselves audible for a moment. I’ve used music, drop-ins, sound effects, character voices, bad puns, plays on words, you name it. Sometimes I do a lot of advance preparation, sometimes I totally ad-lib them on the fly. The point is, they’re different, and if I can get listeners to stop thinking “commercial!” and get them thinking “What is he DOING?” or “Where is he going with this?” or “Did he actually SAY that?”, then I’ve earned my talent fee. It breaks the established tune-out mechanism, the listeners start paying attention, and that’s when the client’s name and selling points sink in.
This approach requires some groundwork, and a lot of trust all the way around. Whenever I meet with a potential client, I make sure they understand what they’re getting when they ask for a Mark Wainwright personal endorsement. Not all clients or station salespeople are comfortable with my technique, or they might be hesitant to cede so much creative control to an individual air personality; I’ve had to turn opportunities down — graciously and diplomatically, I hope — when the client’s discomfort was clearly apparent.
Obviously, you also need the station’s management to support you and respect your professional judgement. This approach doesn’t work if the air talent is always second-guessing himself about what the brass will think. Fortunately, the management folks here in Syracuse cut me a lot of slack. And the clients? Once they give me a chance and they see the results, they pretty much let me get away with murder.
It’s very gratifying to have a client tell everyone in town that your live commercials were directly responsible for a big increase in their business, and it’s great to have listeners come up to you at an event like the New York State Fair and hear them repeating the same gags and catch phrases you’ve been using in endorsements. They’re engaged and responding, and the advertisers know it. That’s local radio.
(And the extra money in your paycheck doesn’t hurt!)
Mark Wainwright is the morning drive host at WSYR, Syracuse. He can be emailed at markwainwright@iHeartMedia.com.
Cumulus Media’s 2015 Q2 Report: Net Revenue Dips 8.8%. That negative number is not so surprising because Cumulus had issued forward-looking statements that predicted results pretty much in line with what the final numbers turned out to be. Net revenue for the quarter was just shy of $300 million, accounting for the 8.8% decrease compared to the same period a year ago. Broadcast advertising was down 8.4% and the digital advertising category was off 19.5%. Further breaking down the broadcast advertising category, network and national sales took the biggest hits – down 16% and 10.8%, respectively – and local ad sales slipped 3.9%.
Cooke: Local Radio Still an Opportune Career Path. In a brand new installment of Talkers TV, media consultant Holland Cooke calls “this latest round of corporate cutbacks real scary.” And he predicts there are more firings to come saying, “financially, it’s inevitable.” Still, Cooke reckons, “This can be an opportune time for on-air talent,” because, in his view, “so much of what now comes out the speaker has been automated and voicetracked and has become so ‘un-local,’” and because “listeners and advertisers can hear the difference.” In a two-part series in his monthly newsletter, HC outlines where employment opportunity lies and what salaries are typically being paid. And Cooke stresses two skills imperative for today’s job-seekers: digital production savvy, and, as he puts it, “knowing how to actually get hired.” He emphasizes that “simply knowing how to do your job won’t GET you your job.” If you attended Talkers New York 2015, you already have part one, in the June issue of Holland’s newsletter, which was distributed at the conference. Part two is in the August issue, which is available even to non-subscribers. Click here for download instructions. To view Cooke’s presentation on Talkers TV please click on the Talkers TV box in the upper right hand column on every page of Talkers.com.
ESPN Radio Announces August Lineup for Former Cowherd Slot. With the recent benching of soon-to-be-exiting personality Colin Cowherd, ESPN Radio goes to its O&O stations as well as the network for talent to fill the 10:00 am to 1:00 pm ET network time slot. Next week, KEPN, Los Angeles “ESPN LA 710” afternoon drive hosts Max Kellerman and Marcellus Wiley will be heard nationally. The weeks of August 10 and 17 belong to network personality Michelle Beadle and ESPNLA’s Ben Lyons. For the week of August 24, WMVP, Chicago afternoon drive duo Tom Waddle and Marc Silverman – a.k.a. “Waddle & Silvy” – will be featured on the network program. ESPN Radio has not yet announced a permanent show to fill the spot where “The Herd with Colin Cowherd” aired.
KTAR-FM, Phoenix Newsman Ned Foster to Retire. After a career that has spanned 40 years in radio news, “Arizona’s Morning News” anchor Ned Foster will retire from the station at the end of November. The Boston native is enshrined in the Arizona Broadcast Hall of Fame. Foster, who has worked at such heritage signals as WBZ-AM, Boston; KFWB, Los Angeles; and WOWO, Fort Wayne, says, “It’s hard for me to believe how fortunate I’ve been and how much fun I’ve had. I am humbled and gratified beyond words that so many people over so many years found it worth their while to tune in. Thank you!” Bonneville Phoenix VP of content and operations Ryan Hatch adds, “Ned is the consummate newsman and he’s had an absolutely remarkable career. We can’t thank him enough for helping Arizona commuters get to work informed and on-time each morning.”
Odds & Sods. A joint effort between Alpha Media Portland and Seattle’s Feedback Media is bringing the business talk radio show “Business Briefing” with Brian Bushlach to Sinclair Radio’s news/talk KVI, Seattle. The show – a popular Portland market program for the past 10 years – will air on Saturday mornings at 8:00. Bushlach says, “Seattle is the epicenter of American business. Boeing, Microsoft, Amazon, Starbucks, Costco, Nordstrom, Expedia and Alaska Airlines have become household names, but think about companies like Tommy Bahama, Trident Seafoods, REI and others who are also leaders in their sector. We’re looking forward to featuring companies big and small, with execs and owners sharing their stories each weekend.”…..Media commentator and public relations expert Raynard Jackson is sitting in for Roland Martin on his nationally syndicated midday talk radio show (7/30 and 31). Jackson’s guests include actress/entrepreneur Erika Alexander, hip hop artist BriaMarie and former NFL player Mike “Scooter” McGruder…..ABC Radio announces some of the special Labor Day programming it is offering. The three one-hour specials are: “The Election Show: 16 Things to Know Before 2016,” co-hosted by ABC News correspondent Cheri Preston and ABC News political director Rick Klein; “Back to School Survival Guide,” hosted by Michelle Franzen; and “Streamline and Simplify Your Life,” hosted by Scott Goldberg…..Football season is upon us and FOX Sports Radio says its continuing a partnership with Big Ten Network to present an audio simulcast of the latter’s “BTN Live” television show to radio station affiliates. Beginning August 10, the program will be available for air Monday through Friday from 6:00 pm to 7:00 pm ET. The show is hosted by Big Ten Network personalities Dave Revsine, Mike Hall and Rick Pizzo, with Big Ten Network analysts Gerry DiNardo, Howard Griffith and other special guests…..Woof Boom-owned news/talk WHBU-AM, Anderson-Muncie, Indiana (also heard on translator W279CL, Anderson at 103.7 FM) moves local personality Doug Zook to the 7:30 am to 9:00 am slot and begins airing Premiere Networks’ Sean Hannity in the afternoon drive daypart.
TALKERS Weekly Affiliate Roundup. The sports talk show “Jay Mohr Sports” from Premiere Networks and FOX Sports Radio Network is added to the lineup at the following stations: KVET, Austin; KHKA, Honolulu; WOLF-AM, Syracuse; KQWB, Fargo; and WKGN, Knoxville…..The Envision Networks-syndicated Sunday night talk show “The John and Leah Show,” featuring hosts John Ziegler and Leah Brandon, is added to the lineup at WPGP, Pittsburgh “AM 1250 The Answer.”…..The GCN-syndicated “Freedom Feens” show is added to the program schedule at KTKK, Salt Lake City.
WQAM, Miami Covering College Football. Pictured here (from l-r) are: Miami Hurricanes play-by-play voice Joe Zagacki, WQAM afternoon drive host Marc Hochman, and Ohio State Buckeyes head coach Urban Meyer at the Big 10 media days in Chicago. Hochman tells TALKERS that the station partnered with the Capital One Orange Bowl to broadcast from all of the major college conference media days.
2016 Presidential Candidates and Trump Criticisms Tie for Top Spot on Talkers TenTM for Week of July 27-31. The activities of the candidates for president in 2016 and the extreme media attention Donald Trump is receiving tied for the most-talked-about news/talk radio stories of the week. At #2 was the case of the hunting and killing of Cecil the lion by a Minnesota dentist. Coming in at #3 was the Planned Parenthood videos scandal and following at #4 was the debate over immigration policy in the United States. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s chart here.