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Advice to Rush Limbaugh Stations: PANDER

| August 6, 2018

By Holland Cooke
Media Consultant

BLOCK ISLAND, RI – “Pander.” That is your one-word, sure-shot ratings success strategy.

Ten years ago, Limbaugh was a mature act.  Some stations that branded as “Rush Radio” eventually re-branded.  Now, buoyed by Trump, his 30th anniversary.  During El Rushbo’s recent Three-Oh show, the president called to gush congratulations.

Gallup Poll: How many people feel that the media “report the news fully, accurately and fairly?”

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June 2017 PPM Analysis: Urban Contemporary

| July 25, 2017

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of urban contemporary represents the third in our four-part series of June 2017 ratings overviews. Previously posted were June 2017 ratings summaries of public news/talk stations (Friday, 7/21) and commercial news/talk (yesterday, 7/24)

This urban contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

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June 2017 PPM Analysis: News/Talk

| July 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —The second in our four-part series of June 2017 ratings overviews deals with commercial news/talk outlets; our special feature summary of public news/talk stations was posted last Friday (7/21).

This analysis is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.

In remarkably similar (6+) June 2017 profiles, the typical PPM-market commercial news/talk station has a Monday-Sunday average quarter hour share of 3.65 and finishes at #11.29, compared to a 3.37 AQH/#11.51 ranking for representative public news/talk stations in our sample.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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June 2017 PPM Analysis:
Public News/Talk

| July 21, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first of our four-part series of June 2017 PPM ratings overviews commences with a thorough look at public news/talk outlets.

This analysis is comprised of PPM-market public news/talk facilities that rank in the top 20 (6+) for the June 2017 sweep, which covered May 25 – June 21.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk.

Given that programming on public stations is generally multi-faceted, some on our “public news/talk” panel could incorporate music blocks (jazz, classical, folk, bluegrass, etc.); however, noncommercial public stations that are exclusively or principally music-reliant are purposefully excluded from this list.

One more noteworthy disclaimer: Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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March 2017 PPM Analysis: News

| April 27, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in our series of March 2017 ratings recaps begins with the all-news format, where nearly the same number of such outlets were up from February 2017 as were down.

The following (6+) scoreboards are comprised of news stations that appeared in any of the 48 PPM-markets in March 2017, a ratings period that covered March 2 – 29.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Designated by an asterisk (*) are several facilities that are all-news throughout the day, but program extended talk blocks as well.

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