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Monday, November 15, 2021

| November 15, 2021

Monday Memo: Split-Shift Success. “Just reading this may exhaust you,” consultant Holland Cooke warns. In this week’s column, he debriefs a talker who’s on radio at 6:00 am and TV at 6:00 pm, every day. Read “what radio can learn from TV, and what TV can learn from radio,” here.

 

Pending Business: Get Back. Radio sales pro Steve Lapa says the long-anticipated Beatles documentary, Get Back – to be premiered on Disney+ in three parts November 25-27 – reminds us of the important connection between radio and its listeners. He also suggests news/talk talent can latch on to that connection and the memories, providing a possible sale for their stations. Read it here.

Newsmax TV Available to Amazon Fire Users. The Newsmax TV channel is now available to Amazon Fire TV’s 72 million users. Newsmax says that it is now the only major cable news channel available to more than 100 million U.S. homes. Newsmax TV is available on all major cable systems and is streamed free on most major OTT and connected TV platforms, including Samsung+, Roku, Pluto, Xumo, LG, VIZIO, Chromecast, YouTube and more. Newsmax adds, “Remember, Newsmax is now the fourth highest-rated cable news channel in America because tens of millions are tuning in for news they can really trust!”

ABC Audio Offers Thanksgiving Weekend Programming. Holiday weekend programming from ABC Audio includes one for news and news/talk stations titled, “On the Move.” Hosted by ABC News Radio correspondent Alex Stone and featuring reporting by ABC Audio’s anchors and correspondents, “On the Move” reports on the newest transportation technology on Earth and in space. The three-hour special explores jet packs, the latest aviation developments, the goal for auto manufacturers to become all-electric, and how to take a vacation via virtual reality. It also features interviews with scientists and engineers working on a spacecraft designed to gather crucial information while orbiting an asteroid in deep space, and with a woman breaking speed records with a special car on ice in Antarctica.

Inflation/Supply Chain, Biden-Harris Relationship, Infrastructure Bill, U.S.-China Meeting, January 6 Investigation, COVID-19, and Kyle Rittenhouse Case Among Top News/Talk Stories Over the Weekend. Soaring consumer prices and the broken supply chain; reports of a dysfunctional relationship between the White House and Vice President Kamala Harris; President Joe Biden’s trillion dollar Infrastructure Bill to become law on Tuesday and former New Orleans Mayor Mitch Landrieu named to oversee the implementation; Biden’s planned meeting this week with China’s Xi Jinping; the investigation into the January 6 Capitol attack, the move to refer former White House chief of staff Mark Meadows for contempt, and Steve Bannon’s indictment for refusing to testify; the climbing rate of COVID-19 cases in some parts of the country and an appeals court freezes Biden’s OSHA directive mandating vaccinations; and this week’s closing arguments in the Kyle Rittenhouse case were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Empathy? Sympathy?

| August 23, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — No names: Last week a top-5 market morning talker I coach asked listeners, “Can this country get ANYTHING right anymore?” I later asked him, “What was your hoped-for outcome asking that?” Crickets.

No names, and I’m not making this up: Same day, another brother in the talk radio family posted on Facebook: “Thank goodness Americans see the collapse of leadership.”

I’ll skip the obvious question (Has the format degenerated into misery-loves-company?) and ask the obvious consultant question: If today sounds like yesterday, how much would the listener think he/she misses by not-listening tomorrow?

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Monday Memo: Meet Meg

| May 3, 2021

By Holland Cooke
Consultant

 

WAUSAU, WI — Client stations are sharing feedback from listeners increasingly uncomfortable with “guided” Rush Limbaugh Show reruns. “Morbid,” “forced,” “clinging to the past,” and “icky” are among verbatim comments, as, for instance – three months after Rush passed – aircheck clips react to President Biden’s address to Congress.

Non-iHeart stations (allowed to) are bailing, most to one of a half-dozen other syndicated keepers of the flame. Some stations, however, are recovering the network inventory and reallocating Limbaugh cash clearance dollars to fund live-N-local hosts in his former hours. Last week’s column suggested a creative financing model.

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