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Audacy and Radio America Reach Deal to Syndicate ‘The Dana Show’ to 11 Stations in Multi-Platform Deal. As had been rumored a couple of weeks ago, Audacy and Radio America have agreed to a new, multi-platform deal that will put “The Dana Show,” starring Dana Loesch, on 11 Audacy news/talk stations. In addition to the affiliate clearances, Audacy will become the exclusive audio streaming provider for “The Dana Show” and Loesch will collaborate with Audacy on the development and production of her first-ever, original on-demand podcast. “The Dana Show” will fill the 12:00 noon to 3:00 pm ET daypart previously held by the late Rush Limbaugh on: KMBZ-AM, Kansas City; KXNT-AM, Las Vegas; WRVA-AM/WTVR-HD2, Richmond; KNSS-AM/FM, Wichita, WSKY-FM, Gainesville, Florida; and WYRD-FM, Greenville-Spartanburg. The show will also re-air during various times on WPHT-AM, Philadelphia; KJCE-AM, Austin; WBEN-AM, Buffalo; KFTK-FM, St. Louis; and WTIC-AM, Hartford. Audacy EVP of programming Jeff Sottolano says, “We’re thrilled to partner with Radio America and welcome Dana Loesch to our broadcast and digital platform. Dana is a leading conservative voice and influencer and both her daily live show and future original podcast are terrific additions to our best-in-class news and talk offerings.” Radio America COO Mike Paradiso adds, “During this pivotal moment in talk radio, the partnership with Audacy and Dana’s show is exciting because it represents our shared vision on radio’s future for the news/talk format. Audacy’s leading digital platform is also the perfect fit for Dana’s growing digital audience. We look forward to working closely with Audacy’s content team, led by Jeff Sottolano, to make ‘The Dana Show’ a key element on each of their hugely successful Audacy news/talk stations.” Dana Loesch says of the new deal, “I look forward to working with the great team at Audacy. Their digital platform is a great fit for my streaming and podcast audience and their top-rated radio stations are a phenomenal addition to my loyal radio fan base.”
Pending Business: New Talent, New Rules. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about the challenges sellers face when a longtime talk talent leaves your station and you are pitching a new program. “This round will be different as many stations try and replace a proven ratings winner with new talent, never before tested in the time period in your market. An audience that has been built up over years may start dial surfing with a newfound curiosity. What happens if audience levels wobble through the short term as your competitor pushes the emergency stop button?” Read his advice here.
Shelby Cassesse to Host Weekend Show on ‘98.7 The Fan’ in Pittsburgh. A piece by Joshua Axelrod in the Pittsburgh Post-Gazette profiles KDKA-AM, Pittsburgh news anchor Shelby Cassesse who is launching a Sunday morning sports talk show on Audacy’s sister KDKA-FM “98.7 The Fan.” Cassesse will be the first (and only) woman to host a sports talk show on KDKA-FM who was not a contest winner. Her new show will air from 7:00 am to 9:00 am on Sundays on a scattered schedule that is expected to become an every-other-Sunday program. She tells the paper, “When the opportunity was presented to me, it was an instant, ‘Well, yeah, of course I’m going to do this!’ It’s one of the greatest professional opportunities I’ve been given. It’s something I never anticipated doing in my career because I always saw myself as a reporter. It’s truly incredible, and I’m beyond thrilled to be doing it. It’s definitely not lost on me that few women have had this opportunity, especially here in Pittsburgh. I don’t want that to be what people see me as. I’m happy to take on that title, and I’m glad to celebrate it, too, because it needs to be celebrated.”
Saga’s WTAX, Springfield, Illinois Getting New FM Frequency. According to a story in the State Journal-Register, Saga Communications’ news/talk WTAX-AM is getting a full market FM signal as the company will move the station’s programming from FM translator W228DL at 93.5 to the 93.9 frequency occupied by classic hits WQQL-FM. The company has requested a call letter change with the FCC and WQQL will become WTAX-FM. The classic hits format will continue on the 93.5 frequency as “Rewind 93.5” but the station feeding W228DL is not revealed in the story.
Sports Talk ‘ESPN Southwest Florida’ Moves to AM Band. As a result of the growing Hispanic population in Southwest Florida, Beasley Media Group moves the “Playa” adult Hispanic format from WRXK-HD2/W251AL to the 99.3 FM frequency. That bumps the sports format “ESPN Southwest Florida” from 99.3 to WBCN-AM and two FM translators at 101.5 and 104.3.
NPR Brings A Martinez Aboard “Morning Edition.” The NPR program “Morning Edition” is adding A Martínez to its talent on the AM drive news magazine, effective July 6. Martínez has been serving with KPCC-FM, Pasadena and he takes over for David Greene who left the program in 2020. Martínez – who will be based at NPR West in Culver City, California – will join Steve Inskeep, Noel King, and Rachel Martin on the syndicated program that airs on 835 stations. NPR VP of news programming Sarah Gilbert says, “He brings a remarkable record of journalism and empathy that allows him to truly connect with audiences and stories. He brings intelligence, a sense of humor and a deep curiosity that will fit right in with the show’s commitment to telling distinctive stories that make a difference to our understanding of the world.”
WYPR, Baltimore to Acquire WTMD, Towson. Public radio station WYPR, Baltimore “Your Public Radio” is acquiring WTMD, Towson, Maryland from Towson University. According to a report at The Current, WYPR is an “independent community licensee and a top-ranking news/talk station in the market airing local, national and international radio content. WYPR excels in local programming and journalism through outstanding shows like ‘Midday,’ ‘On the Record’ and ‘Out of the Blocks’ as well as its award-winning newsroom.” The station also feeds signals in Frederick, Maryland (WYFP-FM) and Ocean City, Maryland (WYPO-FM). WTMD has been a triple A-formatted station since 2002.
COVID-19/Wuhan Lab Theory, Memorial Day, Miami Concert Shooting, Tulsa Massacre Anniversary, Meat Company Hack, Infrastructure Plan, January 6 Commission, Osaka Withdraws from French Open Among Top News/Talk Stories Over the Weekend. The declining rate of COVID-19 cases in the U.S., concerns about vaccine hesitancy, and growing acceptance of the possibility the coronavirus came from the Wuhan Virology lab; the Memorial Day holiday and honoring those who made the “ultimate sacrifice”; the shooting at a Miami concert venue the killed 2 and wounded dozens of others; the 100th anniversary of Tulsa “Black Wall Street” massacre; the hack of JBS’ U.S. and Australian meat plants; the GOP’s counter-offer to President Joe Biden’s infrastructure plan; Senate Republicans kill the January 6 Commission; and Naomi Osaka pulls out of the French Open after refusing to take part in press conferences were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
MCVAY/COOK & ASSOCIATES
BLOCK ISLAND, RI – FAQ from talk talent: “What’s our target demographic?”
1. NOT 25-54. Recently-published Nielsen data affirms what you may have suspected all-along: The vaunted 25-54 demo is malarkey:
• Although only 5% of ad dollars are aimed at ‘em, 35-64 accounts for half of product purchases.
• Baby Boomers – 80 million Americans born between 1946 and 1964 — account for roughly half of all packaged-good sales, almost $230 billion. In five years, they’ll control 70% of the USA’s disposable income.