Tag: talk radio

Sales

Pending Business: One Thing Every Advertiser Should Know

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Here is a simple question that every talk radio seller who wants to be successful must answer: “What is the one ‘thing’ every advertiser should know about my on-air talent?” In other words, what is the unique selling point that can be connected to your on-air talent and only the talent you represent.

And try your best to move past audience ratings because they come and go. “We’re number #1!” is an important validation, but when the time comes to move into the price=value equation, beauty is in the eye of the beholder.

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Sales

Pending Business: The Great Resignation

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — No doubt you’ve been reading about The Great Resignation.

Seems we’ve hit a 20-year high in workers throwing in the towel and calling it quits. Who can blame them, with stipend checks and readily available job openings. The Pew survey says the top three reasons for The Great Resignation are: low pay, lack of advancement opportunity, and feeling disrespected at work.

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Advice

Monday Memo: What’s in a Name?

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are the tips described here last week and the week before.

Shop “private labels”

Also known as a “store brand,” they’re simply products manufactured by one company and sold under another’s name.

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Sales

Pending Business: Roe v Wade

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — When the Supreme Court first ruled on Roe v Wade in 1973, talk radio was a fledgling niche format struggling to help re-establish fading interest in AM radio. Fast-forward 50 years to last Friday’s Supreme Court ruling that could drive well-programmed talk radio stations to the forefront of every community.

As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? Here are three possible shifts that could change your talk radio marketing strategy.

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Sales

Pending Business: Happy Father’s Day

By Editor | by Editor

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Always taken for granted, forever undersold by radio sellers. So goes this 112-year-old celebration. Could it be because it was created as a complement to its senior partner, Mother’s Day? Or could it be because it was started in Spokane, Washington? It really doesn’t matter. Father’s Day is now a $20 billion dollar business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

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Opinions

The Vastness of Night

By Editor | by Editor

by Walter Sterling
Talk Show Host

 

NEW YORK — The two most effective, engaging forms of advertising are in-theatre and overnight radio. Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne.

Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers. The audience identifies with the references made by their neighbor, the radio host. Bonding is immediate.

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Front Page News Industry News

Friday, April 29, 2022

By Editor | by Editor

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Staying Focused,” looks back at this past week of 4/25 to 4/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Matthew B. Harrison, media attorney/associate publisher, TALKERS; Gregg Stebben, correspondent, beamz.live; Bill Brady, talk show host/owner, KFNX, Phoenix; and Victoria Jones, executive director, DC Radio Company.  The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Bill Cameron to Host Weekly Show for WLS-AM, Chicago. Legendary Chicago political reporter Bill Cameron is returning to Cumulus Media’s news/talk WLS-AM to produce and host the Sunday radio program and podcast “Take 1 with Bill Cameron.” The program will debut from 5:00 pm to 6:00 pm on May 1 featuring Cameron’s unedited interviews with Chicago newsmakers and discussions about local breaking news. His first guest is Senator Dick Durbin. Cameron, who retired from full-time reporting in August 2021 after more than 50 years of covering Chicago politics, says, “It’s impossible to walk away from Chicago. This is the city with politics that wouldn’t be believable in a movie script, architecture that architects worldwide come to study, Nobel Prize-winning intellectuals, nationally renowned restaurants, performing arts, and museums, eight professional sports teams that alternately thrill and confound diehard fans, and more than 200 diverse neighborhoods in 78 community areas. ‘Take 1 with Bill Cameron’ is the kind of program ideally suited to radio. Ask a question, get out of the way, don’t interrupt, and let interesting people tell their stories – no sound bites, no spin, no shouting, no editing.” WLS-AM program director Stephanie Tichenor says, “We are delighted to welcome back Bill Cameron to ‘the Big 89.’ The news doesn’t stop and neither does Bill.”

 

Good Karma Brands Unveils Apps for New York and Los Angeles Stations. The two newest sports talk stations in the Good Karma Brands stable – ESPN Los Angeles and ESPN New York – are getting their own apps. The company announces the new apps “offer fans the opportunity to listen to all shows and content with limited recorded commercials.” ESPN LA SVP and market manager Sam Pines says, “It is a priority to invest in our fans and partners, and by creating a one-tap-to-listen app, we are able to deliver shows and content for free to fans across the country. The easily accessible content will include all of fans’ favorite ESPN LA voices.” ESPN New York market manager Vinny DiMarco adds, “We are continuing to invest in our fans and deliver best-in-class content at their convenience. Whether it’s hearing your favorite 98.7 ESPN host or live games, you’ll be able to listen anytime and anywhere.” Earlier this year, sports media and marketing company Good Karma Brands acquired ESPN LA 710 AM and ESPN 1050 AM in New York, as well as the agreement to perform ESPN’s obligations under the Local Marketing Agreement for 98.7 ESPN in New York.

 

Broadcasters Foundation of America Presents Leadership Awards. On Wednesday morning (4/27), the Broadcasters Foundation of America closed the NAB Show in Las Vegas by honoring several industry leaders at its annual Leadership Awards breakfast. The Leadership Award is presented by the Broadcasters Foundation annually to industry leaders who have made an impact on the broadcast industry and in their local communities. This year’s honorees are: Byron Allen, founder, chairman, and CEO, Allen Media Group; Pierre Bouvard, chief insights officer, Cumulus Media; Ralph Oakley, retired, president and CEO, Quincy Media; Christine Travaglini, president, Katz Radio Group; and Dennis Wharton, retired, EVP, Media Relations, National Association of Broadcasters. Gordon Smith, former U.S. Senator and special advisor to the NAB, was honored with the Lowry Mays Excellence in Broadcasting Award, which is presented annually to a broadcast luminary who has made an impact on the industry through innovation, entrepreneurship, issue advocacy, community service, and philanthropy. Pictured above are (from l-r): Tim McCarthy, co-president of the Broadcasters Foundation and Scott Herman, chairman of Broadcasters Foundation, Byron Allen, Pierre Bouvard, Christine Travaglini, Dennis Wharton, Ralph Oakley, and Gordon Smith.

 

TALKERS News Notes. Cablefax publishes its Top 100 Power Players of the cable industry and Newsmax CEO Chris Ruddy is honored with inclusion on the list. Cablefax says its chart represents “exceptional leaders [who] have grown their organizations through a pandemic, rising inflation, M&A, an influx of streaming services and general uncertainty without ever dropping the ball.”…..Talk radio host Simon Conway is adding another gig to his already busy spring work schedule. Conway – heard in afternoon drive on iHeartMedia’s WHO, Des Moines; WMT, Cedar Rapids; and WOC, Davenport, Iowa – has been filling in on Bud Hedinger’s morning show on WFLF, Orlando since March 24. This weekend, he’ll be hosting the Premiere Networks-syndicated talk show, “The Weekend.”…..iHeartRadio and 23andMe are debuting season three of the podcast “Spit,” that features a different guest podcast creator on each program diving into genetics, DNA, health and how it all ties together. Each host shows how knowledge of our DNA is a powerful tool in living our healthiest lives. Season three explores how specific information about our DNA can change our lives.

 

The Economy Top News/Talk Story for Week of April 25-29. The economy, including the sinking value of tech stocks, the high price of food and gasoline, and predictions of a major recession came together as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was Elon Musk’s acquisition of Twitter and the reactions on Wall Street and by the public, followed by the ongoing Russia-Ukraine War and U.S. foreign policy at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Front Page News Industry News

Monday, April 18, 2022

By Editor | by Editor

Monday Memo: Spring Cleaning. “You’re expecting a metaphor,” Holland Cooke reckons. “When a consultant says, ‘Spring Cleaning,’ you brace for a checklist of tough choices when Spring ratings come in.” But HC says, “Take me literally,” as he wistfully chronicles procrastination you can likely relate to. Read more here.

 

Pending Business: The Anecdote. Radio sales pro Steve Lapa writes today about the value of a relatable anecdote in the talk radio sales process. He compares the focus a golfer has when playing the game to the connection hosts have with listeners. “Think about the engagement level of your listener with their favorite talk show host. The outside world shuts down for a brief moment as that listener is focused on what your host is saying. The host presents the content in a way that helps the listener shut out their daily distractions and engage with the host, guest and callers.” Read more here.

 

Key Networks and Beasley Partner to Offer Features for Sports Talk and Music Stations. This partnership between Key Networks and Beasley Media Group will make the features “Esports Quick Hits” and “Game Pop” available to sports talk stations and music stations, respectively. The 30-second segments are produced by Benztown and “deliver high energy, entertaining video gaming and pop culture content that ties esports to the traditional sports world by keeping listeners up to date on the latest esports and pro-gaming news.” The two companies announce that SportsMap Radio will be airing the feature on more that 100 U.S. stations on the SportsMap network four times a day every Monday through Friday. Beasley Media Group CEO Caroline Beasley says, “Beasley Media Group and our Beasley Esports division couldn’t be more excited about this new partnership! Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports.” Key Networks COO Dennis Green adds, “Key Networks continues to partner with best-in-class brands, and we are delighted to bring the esports features ‘Quick Hits’ and ‘Game Pop’ to stations across the country. Our partners at Beasley Media Group discovered early on that esports appeals to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, as the future for esports is NOW!”

 

Report: Alex Jones’ Infowars Files for Chapter 11 Protection. According to a story by Bloomberg, Alex Jones’ Infowars is seeking Chapter 11 protection in Southern Texas, “with liabilities of as much as $10 million, according to a court filing.” The story notes that Alex Jones and his companies were found liable in a defamation lawsuit in Connecticut that was brought by families of some of the children killed in the 2012 Sandy Hook school massacre. The families testified that they were harassed by fans of Jones’ program after Jones claimed that the families were paid crisis actors and that no children actually died. Jones has since stated publicly that he knows the massacre actually took place. Jones is awaiting the next phase of the case as the trial will determine the damages. Jones was also found liable in a similar case filed in Texas.

 

Devon Doers Named VP of Sales for iHeartMedia Twin Cities. Radio sales pro Devon Doers joins iHeartMedia as vice president of sales for the Minneapolis station group that includes news/talk KTLK-AM and sports talk KFXN “KFAN,” plus five music brands. Doers comes to iHeartMedia from Townsquare Media’s Bozeman, Montana operations where he’s been serving for the past eight years. iHeartMedia Minneapolis SVP of sales Bekki Yang says, “Devon’s extensive career in media, which has evolved over the years to include multi-channel marketing and digital, is what we’re most excited about.” Doers comments, “I am excited to help and be part of such a talented, experienced and great group of professionals with everyone at iHeartMedia Minneapolis.”

 

Dan Sileo and JAKIB Media Partners Extend and Expand ‘The National Football Show.’ A new deal between JAKIB Media Partners and sports talk personality Dan Sileo is announced. The new pact expands Sileo’s “The National Football Show” program by one hour to stream from 3:00 pm to 6:00 pm daily. JAKIB Media Partners president Joe Krause says, “Dan Sileo knows football and knows the stars of the game. In his expanded role, sports fans will find themselves wanting more and more from Dan Sileo.” In addition, Sileo will host, “The College Football Show” every Saturday and team up with Barrett Brooks for a bi-weekly, one-hour show called, “In the Trenches.”

 

Russia-Ukraine War, the Economy/Inflation, Weekend Gun Violence, Biden Approval Ratings, Midterms/Trump & the GOP, COVID-19, and Easter & Passover Holidays Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine, the pressure on NATO, and the economic effects of the war; the state of the U.S. economy and the high price of gas and food; the shootings in Pittsburgh and South Carolina; the low approval ratings for President Joe Biden; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the return to mask mandates at some U.S. colleges, concerns about the BA.2 variant, and the lockdowns in Shanghai and Hong Kong; and the Easter and Passover holidays were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: The Anecdote

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — News and talk radio sellers are boring.

Sorry if I offended you. But that’s what I see in the marketing work I do.

It’s all about numbers on paper. If ratings are not part of the pitch, it comes down to a laundry list of predictable guests, a boilerplate bio, and whatever else is fast and easy.

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Front Page News Industry News

Tuesday, April 12, 2022

By Editor | by Editor

iHeartMedia Adds New Talk Radio Outlet to the Seattle Market. Seattle market AM KPTR is now news/talk as “1090 The Patriot, Seattle’s Conservative News Talk.” iHeartMedia announces the new station and reveals it is airing Premiere Networks syndicated programming including: “Glenn Beck,” “Clay Travis & Buck Sexton,” “Sean Hannity,” and “Jesse Kelly” from 6:00 am to 6:00 pm. iHeartMedia Seattle SVP of programming Rich Moore comments, “We are proud to be launching a new station in Seattle, seeing an opportunity to bring a powerful conservative talk lineup to the airwaves. This station brings highly engaging content and information with leading talent in the conservative talk space that our listeners will gravitate towards.”

 

Joe Pags Show Gets into Seattle Market on KPTR-AM. WOAI-AM, San Antonio-based talk host Joe “Pags” Pagliarulo is part of the new Seattle news/talker KPTR-AM “1090 The Patriot.” Pags’ Compass Media Networks-syndicated “The Joe Pags Show” is airing on the new station from 6:00 pm to 9:00 pm. Joe Pags says, “I am thrilled to bring my show to the great city of Seattle. Being part of this lineup of talk stars is a true privilege. I can’t wait to give the people of the Emerald City a place to come to voice their concerns, have some fun, and take part in important dialogue.” “The Joe Pags Show” is heard in more than 160 markets including Houston, Boston, Minneapolis, Denver, Portland, St. Louis, and Indianapolis.

 

iHeartMedia and the NFL’s Washington Commanders Ink Audio Partnership. The NFL’s Washington Commanders and iHeartMedia Washington DC announce a new, three-year partnership deal to be the team’s exclusive radio broadcast partner. Starting this season, the team’s games will air on classic rock WBIG-FM “BIG 100.3 FM” and be featured on the station’s website and on the iHeartRadio app. In addition to the team’s radio gameday broadcast, iHeartMedia says this partnership will offer a “robust lineup of exclusive programming across iHeartMedia D.C.’s radio stations and on the iHeartRadio App. New this season, fans will also be able to access archived radio broadcasts of the team’s games anytime via the Commanders channel on the iHeartRadio App.” iHeartMedia has no broadcast sports talk station in the market, but has four other music brands plus news/talk WWDC-HD2/W284CQ “104.7 WONK-FM” and news WUST-AM “DMV’s Black Information Network.”

 

NAB’s Michelle Duke Honored with MIW’s Trailblazer Award. The recipient of this year’s MIW Frances Preston Trailblazer Award from Mentoring and Inspiring Women in Radio, Inc. is Michelle Duke, president, NAB Leadership Foundation and chief diversity officer. The MIW Trailblazer Award is presented annually to a woman who, through her leadership and success in the industry, champions and creates opportunities for other women in radio to further their careers. In 2012, it was renamed the “Frances Preston Trailblazer Award” in honor of Frances Preston, longtime president and CEO of BMI. MIW board president Ruth Presslaff says, “What a joy to recognize and celebrate Michelle’s many accomplishments with this Trailblazer Award. I’ve worked with Michelle via Broadcast Leadership Training and know firsthand that her efforts are tireless and her work throughout our industry is meaningful. This award was a long time coming.”

 

TALKERS News Notes. A new study titled, “Exploring The Brand Benefits of Trust and Companionship in Audio,” commissioned by iHeartMedia and PMX (the investment arm of Publicis Media), finds that “consumers perceive radio and podcast personalities as highly relatable, trustworthy and authentic. These findings present rich opportunity for advertisers to build brand affinity and favorability, and drive purchase in audio environments.” The study was conducted by Magid and reveals that “55% of participants said they listen to commercials more often on radio and in podcasts than through any other medium. In addition, 53% found radio and podcast advertisements to be more relevant than on any other medium and 51% said they are more trusting of radio and podcast advertisers than on any other medium. When comparing radio versus streaming music services in nine consumer categories including restaurants, retail, automobiles and more, consumers who purchased a product were more likely to buy from an audio advertisement in every single category.”…..The Milwaukee Journal Sentinel reports that Ted Davis, former voice of the Milwaukee Bucks who retired after the 2021-22 season, posted to Facebook that he’s leaving his current gig at iHeartMedia’s sports talk WRNW-FM, Milwaukee “97.3 The Game.” He’ll continue to work with the station in a fill-in capacity. He co-hosted the “Heller & Davis” show with Mike Heller, who will continue to host the program solo…..iHeartMedia Denver announces that veteran sports broadcaster Jerry Schemmel returns to the KOA Colorado Rockies Radio Network, effective immediately. Schemmel shares play-by-play and color analyst duties with Jack Corrigan for all 162 Colorado Rockies games and returns to KOA for his 11th season following a two-year hiatus. He says, “I am elated to be coming back to the KOA Colorado Rockies Radio Network booth. I couldn’t be happier to be working with Jack Corrigan and producer Jesse Thomas. I can’t wait to roll up my sleeves and get back at it.”

 

Russia-Ukraine War, the Economy/Inflation, January 6 Committee/Prosecutions, Midterms/Trump & the GOP, COVID-19, Macron-Le Pen Race, and Severe Southern U.S. Weather Among Top News/Talk Stories Yesterday (4/11). Russia’s invasion of Ukraine, the allegations of war crimes, and the implications for U.S. relations abroad; the state of the U.S. economy, soaring inflation, and President Joe Biden’s ethanol authorization; the January 6 committee’s ongoing investigation and the prosecution of those who entered the Capitol; the battle for control of Congress in November’s midterms and Donald Trump’s influence over the GOP; America’s retreating from COVID-19 protocols, concerns about the BA.2 variant’s spread, and China’s zero-covid lockdown policy; the race for president of France between liberal Emmanuel Macron and far-right Marine Le Pen; and the severe spring weather hitting the U.S. South were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, April 11, 2022

By Editor | by Editor

Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.

 

Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.

 

Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.

 

‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”

 

iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM “Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”

 

TALKERS News Notes. The nationally syndicated early afternoon program “The Todd Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96” weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”

 

Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Bad News

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — And the hits just keep-on comin.’ “Hits,” literally! For a couple days, that Chris Rock-Will Smith moment upstaged even the horrors in Ukraine. And now the wife of a sitting Supreme Court justice is in hot water. Infamy is nothing new. Remember the congressman who said that “in cases of ‘legitimate rape,’ the female body has ways to try to shut that whole thing down?” Or when John Lennon said, “We’re more popular than Jesus?”

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Sales

Pending Business: The Talk Radio Metaverse

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Imagine the next wave.

The Great Town Hall Debate is a video game designed by experts, where players pick political parties, moderators, topics, questions, debaters, venue and media coverage. Can our video game be so advanced you can program facial expressions, gesture reactions, even voice volume and inflection? Maybe some gaming wizard is working on the concept as you read this, or maybe not. But let’s go with it for a minute and sell it.

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Front Page News Industry News

Monday, March 28, 2022

By Editor | by Editor

Monday Memo: Is Your Show the Dog? Or the Tail? “Spoiler Alert: Both!” consultant Holland Cooke reckons. As radio faces new audio competitors, HC follows up last week’s column “Weekend Warriors: Renegotiate” by outlining tactics that make ask-the-expert hosts sound popular and preeminent and leverage on-air shows to the digital on-demand platform listeners and advertisers increasingly favor. Read more here.

 

Pending Business: Marketing Madness. Radio sales pro Steve Lapa writes in today’s column about the innovation that’s taken place in the static advertising realm – bus shelters and taxi tops, for example. He says that talk radio also has the ability to create innovative marketing opportunities for clients within its own technological parameters. In fact, it’s crucial to competing. “Developing and presenting unique, cutting-edge sales and marketing solutions is a relationship builder that can cement a long-term bond,” he says. Read more here.

 

Beasley Media Group Names Kevin Rich VP of Operations. Radio executive Kevin Rich joins Beasley Media Group as vice president of operations, effective April 18, 2022. Rich was most recently market president and chief revenue and content officer at Townsquare Media’s Albany operations in which he was responsible for overseeing and managing the market with a focus on generating revenue across the company’s media and entertainment platforms. In his new role with Beasley, Rich will work closely with company president Bruce Beasley, chief operating officer Brian Beasley and vice president of operations Brad Beasley in overseeing the day-to-day business of the company’s 62 radio stations and multiple platforms. Company CEO Caroline Beasley says, “It’s an absolute privilege to welcome Kevin into our Beasley Media Group family. His credentials and leadership skills are the perfect fit with our organization. We look forward to Kevin sharing his outstanding strategic skill set, especially on the digital side of the business, with our teams across the organization.” Rich comments, “I am thrilled to join the Beasley Media family at a pivotal moment in the company’s growth. This is an exciting time for our industry, and I am honored to be joining such a talented team as we continue to deliver the very best content, provide comprehensive solutions to advertisers, and strengthen our market presence in the communities we serve.”

 

Detroit News Radio Pro Ken Rogulski Joins WHMI-FM, Howell as News Director. Radio news pro Ken Rogulski is named news director and morning drive news anchor at Krol Communications’ full-service/classic hits WHMI-FM, Howell, Michigan. Rogulski has held down a number of assignments at WJR-AM, Detroit for almost two decades including newscaster, street reporter, fill-in talk show host for the late Frank Beckmann, and performing his live annual broadcast from the policy conference on Mackinac Island. He is recipient of numerous awards from the Michigan Association of Broadcasters, The Associated Press and The Society of Professional Journalists as well as having been a correspondent for ABC News and Westwood One News. Rogulski will lead the news staff that includes Jessica Mathews, Mike Kruzman, and Tom Tolen.

 

WLW, Cincinnati Celebrates 100 Years. The iHeartMedia station that was once a 500,000-watt signal dubbed “The Nation’s Station” celebrated its 100th birthday on March 23. WLW, Cincinnati is one of a number of heritage stations that launched in 1922. iHeartMedia’s WGY, Albany also celebrated its 100th this year. “Radio’s Best Friend” Art Vuolo has two WLW videos that TALKERS readers may find interesting. The first is from a WLW Radio reunion produced in March of 2020 by Vuolo and current Nexstar Media executive Sean Compton. The second is a tour of the station’s transmitter with Randy Michaels produced on December 9, 1985.

 

WWL, New Orleans to Commemorate 100th Year of Broadcasting. As NOLA.com reports, New Orleans news/talk WWL-AM is celebrating the 100th anniversary of its first broadcast on March 31, 1922. WWL was the first station to serve the lower Mississippi River valley. The NOLA piece notes that “WWL was an outgrowth of physics experiments and wireless radio classes offered at Loyola University as early as 1907. On March 31, 1922, WWL’s first broadcast from Loyola’s Marquette Hall consisted of an on-air fundraising appeal from Father Edward Cummings, S.J., Loyola University’s president, followed by someone playing a few songs on an upright piano.” Loyola operated the station until 1989 when it sold the station and its sister WLMG-FM to Keymarket Communications.

 

TALKERS News Notes. A partnership between iHeartMedia and Collab Inc will result in the creation of Curativity, LLC, a new podcast studio publishing creator-centric shows with Collab’s top talent, as well as the debut a new slate of family shows. The Curativity kids slate will kick off with three shows featuring popular kids Collab talent Mr. Jim, including a new weekly series, “Spyology Squad,” set to launch April 4. In addition, the kids’ programs, “Kids Animal Stories,” and “Kids Short Stories,” will join the slate…..Milwaukee Board of School Directors-owned triple A WYMS-FM, Milwaukee “88Nine Radio Milwaukee” expands its flagship “Community Stories” program into a full-length weekly podcast called, “Uniquely Milwaukee.” The podcast launch is part of Radio Milwaukee’s 15th birthday celebration this year, growing a program that has been a part of its mission-driven offerings since 2007. The first episode of “Uniquely Milwaukee” centers on bodegas in the city. Station director of content Nate Imig says, “‘Community Stories’ are a beloved part of Radio Milwaukee. By expanding this content into a weekly thematic podcast, ‘Uniquely Milwaukee’ will greatly increase the amount of stories we’re able to share with listeners.”

 

Ukraine Song Getting Airplay, Garnering Downloads. A song penned by Streamline Publishing chairman and CEO Eric Rhoads is getting airplay on radio stations in the U.S. and has also been one of the most downloaded songs the past couple of weeks. Rhoads, whose company publishes radio trades Radio Ink and RBR-TVBR, says he decided “we needed a ‘we are the world’ kind of anthem. I wrote a title called, ‘Tears for Ukraine,’ and some lyrics. I then went to Billy Craig, he co-wrote with me and produced it.” You can hear the song here.

 

Russia-Ukraine War, Biden at NATO, COVID-19, Gas Prices/Inflation, Brown Confirmation Hearings, Ginni Thomas and January 6, Midterms and Trump & the GOP, and the Oscars Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine; President Joe Biden calls for Vladimir Putin to be removed from power at NATO conference; concerns about the Omicron BA.2 variant that’s rampant in the U.K. and parts of Asia; Americans’ frustration over high gas prices and the high cost of consumer retail goods; the aftermath of the confirmation hearings for Supreme Court nominee Katanji Jackson Brown; the January 6 committee’s investigation and texts between Supreme Court Justice Clarence Thomas’ wife Ginni and Trump chief of staff Mark Meadows in which she appears to urge him to overturn the 2020 election results; the battle for control of congress in November’s midterm elections and speculation about Donald Trump’s potential 2024 run; and Sunday night’s Oscars telecast were some of the most-talked-about stories on news/talk radio over the weekend, according to research from TALKERS magazine.

Advice

Monday Memo: The Lightning Round

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Grab the arm rest! Validating the consultant stereotype, here are 9-ideas-in-8-minutes…

  1. Effective commercial copy point: “It’s time to get together again.”

Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.

Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.

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Front Page News Industry News

Tuesday, February 22, 2022

By Editor | by Editor

Cumulus to Shutter Arkansas Radio Network. Arkansas Business reports that Cumulus Media is letting the 18 affiliates of its Arkansas Radio Network know that the network that has provided news, sports, and farm market reports for the last 50 years will end that service on March 20. The network is based at Cumulus’ news/talk KARN-FM, Little Rock and the notification was signed by KARN program director Toby Howell. The Arkansas Business piece by Kyle Massey reports that the 30-day notice does not offer a reason for the cessation of the news network but says “insiders and regular listeners said paid advertising has been sparse lately, with public service announcements prominent in ad spots.” The piece says the network had as many as 70 affiliate stations during its zenith in the late 1980s and affiliate count was around 50 stations as recently as a couple of years ago.

 

Radio Hall of Fame Accepting Nominations Through March 31. The Museum of Broadcast Communications announces that the Radio Hall of Fame nominating committee is accepting suggestions for 2022 nominees today through Thursday, March 31, 2022. You can submit your nominations here. The HoF is accepting nominations in the following categories: Longstanding Local/Regional (20 years or more); Active Local/Regional (10 years or more); Networks/Syndication (10 years or more); Longstanding Network/Syndication (20 years or more); Music Format On-Air Personality; and Spoken Word On-Air Personality. Radio Hall of Fame chairman Kraig T. Kitchin says, “We desire the input and suggestions of both industry members and longtime radio listeners, both who have front row seats to radio programs hosted by very deserving air personalities the 2022 nominating committee members should give consideration to.” Nominating committee chair Dennis Green adds, “It is important to hear from those within the industry as well as the listening public to arrive at a deserving list of nominees for the 2022 Radio Hall of Fame Class. We welcome suggestions from around the country as we begin the process that will culminate with the induction of this year’s honorees later this year.” The annual Radio Hall of Fame induction ceremony is set to take place in Chicago on Thursday, October 27, 2022.

 

 

‘Radio Night Live’ Presents ‘Broadcast for Broadway.’ The WNYM-AM, New York program “Radio Night LIVE with Kevin McCullough” recently presented “Broadcast For Broadway,” a follow-up to the September broadcast aimed at raising awareness of the 15 new shows opening in March and April. In September, the broadcast heralded 12 shows and the reopening of Broadway since the start of the pandemic. The two-hour, special broadcast emanated from longtime Broadway establishment Sardis in the heart of Times Square. The broadcast featured sneak previews of upcoming shows, conversations with Broadway critics and cast and producers from current hits like Come From Away and brand-new shows already receiving nomination rumors, such as Paradise Square. Pictured above are (from l-r): McCullough, original Come From Away cast member Tony LePage, former Mayor Rudy Giuliani assistant Cristyne Nicholas,  and Come From Away producer Randy Adams.

 

‘New Jersey 101.5 Town Hall’ Presents ‘College Alternatives.’ This Thursday (2/24) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents the latest in its series of Town Hall broadcasts to help New Jersey residents navigate life in the Garden State. Hosted by senior political director Eric Scott, this edition examines alternatives to the traditional four-year degree. Scott says, “New Jersey is facing a real crisis in terms of a skilled labor shortage. These are solid careers, with excellent pay, and don’t come with the debt of a four-year degree. Not everyone needs a four-year degree to have a successful and rewarding career. New Jersey desperately needs workers in skilled trades.” The program’s expert panel will feature: John Tillman, founder of Ecliptic Financial Advisors; Aaron Fichtner, president of the New Jersey Council of County Colleges; Chrissy Buteas, chief government affairs officer with the New Jersey Business & Industry Association; and Amy Lombardo, with the New Jersey School Counselor Association. The program will also feature representatives from New Jersey trade unions that run their own certification schools for members.

 

WMVP-AM, Chicago Adds CDGA Golf Show to Lineup. Chicago sports talk outlet WMVP-AM “ESPN 1000” adds the “CDGA Golf Show” to its Sunday lineup in the 7:00 am to 9:00 am slot. The program, hosted by “ESPN 1000” personality Tyler Aki and Chicago District Golfer magazine editor Barry Cronin, allows fans to hear from their favorite golfers throughout the region, as well as news about the professional tours, other major golf events, and more. WMVP director of content Danny Zederman states, “We are excited to partner with The Chicago District Golf Association to create an entertaining and informational show every Sunday morning.”

 

Ukraine Tensions, COVID-19, Midterms/Trump & the GOP, Urban Crime, Trump Social Media App, Arbery Hate Crime Trial, and China’s Winter Olympics Among Top News/Talk Stories Yesterday (2/21). Western condemnation of Vladimir Putin’s Ukraine incursion after his recognition of separatist provinces; the slowing rate of COVID-19 cases in the U.S. and Canada’s prosecution of trucker protesters; November’s midterm elections and Donald Trump’s influence over the GOP; the politics surrounding the spike in urban crime and homelessness in America’s large cities; the Trump social media app launches amid technical glitches; the jury deliberates in the federal hate crime trial of the three men found guilty of killing Ahmaud Arbery; and the post-mortem on China’s Winter Olympic Games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, January 31, 2022

By Editor | by Editor

Monday Memo: Talk Radio 101 – LISTEN. “Streaming has music radio on its heels, because,” in consultant Holland Cooke’s view, “The Sentence Never Spoken is ‘Alexa, please play six commercials.’” Yet Cooke warns that “talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us.” In this week’s column, HC details techniques to engage callers. Read it here.

 

Pending Business: It’s a Matter of Trust. Radio sales pro Steve Lapa says that it’s not unusual for news/talk radio sellers to unwittingly overlook the importance of the trust and credibility that their station’s hosts have engendered with their listeners. Too often, this important quality that’s not easy to match is left out of proposals for one reason or another. Read his column here.

Adriana Rizzo Named SVP of Consumer Marketing for Audacy. Marketing pro Adriana Rizzo joins Audacy as SVP of consumer marketing, effective January 31. In this role, Rizzo will lead the company’s audience growth initiatives across brand strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s over 200 million listeners. Audacy chief marketing officer Paul Suchman says, “We’re thrilled to have Adriana join our growing team. Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers. The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.” Rizzo was most recently with Discovery and launched streaming service Discovery+. She’s also served with ESPN. She comments, “I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry. I look forward to working closely with this talented team and helping Audacy achieve new heights.”

After YouTube Snub, Heidi Harris Launches Vimeo Show. Twenty-four-year veteran Las Vegas-based radio talk show host Heidi Harris, currently heard at “97.1 FM Talk St. Louis” (KFTK-FM), is another conservative commentator recently banned from YouTube because of political content that the mega-platform says doesn’t meet its standards. In response, she has launched a new channel on Vimeo which will feature her daily “Headlines with Heidi” program. TALKERS founder Michael Harrison served as her first guest. Harris and Harrison discussed the current Big Tech censorship controversy as well as a number of “behind-the-scenes” talk media issues. To see the program, please click here.

2022 iHeartRadio Podcast Awards Take Place Virtually on Thursday. A number of celebrities will make guest appearances on this Thursday’s 2022 iHeartRadio Podcast Awards. The program was originally to take place live at the iHeartRadio Theater in Los Angeles but will now happen virtually at 9:00 pm ET on February 3 streaming on iHeartRadio’s YouTube channel and Facebook page as well as broadcast across select iHeartMedia radio stations nationwide. iHeartMedia says stars appearing include: Jason Bateman, Sean Hayes and Will Arnett, Martha Stewart, Matt Rogers and Bowen Yang, Paris Hilton, Shonda Rhimes, Will Ferrell, Wilmer Valderrama, and many more. While winners from most categories will be decided by a panel of industry leaders and creatives, the Podcast of the Year award is decided by social voting on Twitter. The nominees for Podcast of the Year are: “Code Switch,” “Conan O’Brien Needs a Friend,” “Crime Junkie,” “Louder Than a Riot,” “Office Ladies,” “SmartLess,” “Stuff You Should Know,” “The Daily,” “The Midnight Miracle” and “You’re Wrong About.”

Round Four of Holiday PPM Ratings Released. The fourth and final round of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Due to holiday listening habits influenced by Christmas music, spoken-word stations often lose share during this period, but not all stations saw losses this time around. In Indianapolis, Emmis Communications’ news/talk WIBC-FM adds seven-tenths for an 8.8 share (weekly, 6+ AQH share) but remains ranked #3 in the market. Cumulus Media’s WWTN-FM, Nashville “SuperTalk 99.7” is up eight-tenths for a 6.1 share finish and climbs from the #8 rank to #3. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM rises nine-tenths to a 6.7 share but is still ranked #5 in the market. iHeartMedia’s WJNO, West Palm Beach adds a half share for a 2.3 share finish good for the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Ukraine Tensions/Sanctions, COVID-19, U.S.-China Relations/Olympics, Midterm Elections/Trump & the GOP, Spotify’s COVID Issue, Supreme Court Opening, North Korea Missile Test, and NFL Playoffs Among Top News/Talk Stories over the Weekend. Russia’s military build-up at the Ukraine border and the West’s threatened sanctions if Russia invades; the rate of COVID-19 cases in the U.S. and abroad, and mask & vaccine mandates; the Biden Administration’s relations with China and the Beijing Winter Olympics; the battle for control of Congress in the November midterm elections and Donald Trump’s influence on the GOP; Spotify deals with artists pulling their music in response to what they term medical misinformation being spread on the “Joe Rogan Experience”; the controversy over President Joe Biden’s promise to nominate a Black woman to fill retiring Justice Stephen Breyer’s Supreme Court seat; North Korea tests a new missile causing concern over its military ambitions; and the Cincinnati Bengals will face the Los Angeles Rams in the Super Bowl after Sunday’s games were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Talk Radio 101 – LISTEN

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”

Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.

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