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Pending Business: The Anecdote

| April 18, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — News and talk radio sellers are boring.

Sorry if I offended you. But that’s what I see in the marketing work I do.

It’s all about numbers on paper. If ratings are not part of the pitch, it comes down to a laundry list of predictable guests, a boilerplate bio, and whatever else is fast and easy.

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Tuesday, April 12, 2022

| April 12, 2022

iHeartMedia Adds New Talk Radio Outlet to the Seattle Market. Seattle market AM KPTR is now news/talk as “1090 The Patriot, Seattle’s Conservative News Talk.” iHeartMedia announces the new station and reveals it is airing Premiere Networks syndicated programming including: “Glenn Beck,” “Clay Travis & Buck Sexton,” “Sean Hannity,” and “Jesse Kelly” from 6:00 am to 6:00 pm. iHeartMedia Seattle SVP of programming Rich Moore comments, “We are proud to be launching a new station in Seattle, seeing an opportunity to bring a powerful conservative talk lineup to the airwaves. This station brings highly engaging content and information with leading talent in the conservative talk space that our listeners will gravitate towards.”

 

Joe Pags Show Gets into Seattle Market on KPTR-AM. WOAI-AM, San Antonio-based talk host Joe “Pags” Pagliarulo is part of the new Seattle news/talker KPTR-AM “1090 The Patriot.” Pags’ Compass Media Networks-syndicated “The Joe Pags Show” is airing on the new station from 6:00 pm to 9:00 pm. Joe Pags says, “I am thrilled to bring my show to the great city of Seattle. Being part of this lineup of talk stars is a true privilege. I can’t wait to give the people of the Emerald City a place to come to voice their concerns, have some fun, and take part in important dialogue.” “The Joe Pags Show” is heard in more than 160 markets including Houston, Boston, Minneapolis, Denver, Portland, St. Louis, and Indianapolis.

 

iHeartMedia and the NFL’s Washington Commanders Ink Audio Partnership. The NFL’s Washington Commanders and iHeartMedia Washington DC announce a new, three-year partnership deal to be the team’s exclusive radio broadcast partner. Starting this season, the team’s games will air on classic rock WBIG-FM “BIG 100.3 FM” and be featured on the station’s website and on the iHeartRadio app. In addition to the team’s radio gameday broadcast, iHeartMedia says this partnership will offer a “robust lineup of exclusive programming across iHeartMedia D.C.’s radio stations and on the iHeartRadio App. New this season, fans will also be able to access archived radio broadcasts of the team’s games anytime via the Commanders channel on the iHeartRadio App.” iHeartMedia has no broadcast sports talk station in the market, but has four other music brands plus news/talk WWDC-HD2/W284CQ “104.7 WONK-FM” and news WUST-AM “DMV’s Black Information Network.”

 

NAB’s Michelle Duke Honored with MIW’s Trailblazer Award. The recipient of this year’s MIW Frances Preston Trailblazer Award from Mentoring and Inspiring Women in Radio, Inc. is Michelle Duke, president, NAB Leadership Foundation and chief diversity officer. The MIW Trailblazer Award is presented annually to a woman who, through her leadership and success in the industry, champions and creates opportunities for other women in radio to further their careers. In 2012, it was renamed the “Frances Preston Trailblazer Award” in honor of Frances Preston, longtime president and CEO of BMI. MIW board president Ruth Presslaff says, “What a joy to recognize and celebrate Michelle’s many accomplishments with this Trailblazer Award. I’ve worked with Michelle via Broadcast Leadership Training and know firsthand that her efforts are tireless and her work throughout our industry is meaningful. This award was a long time coming.”

 

TALKERS News Notes. A new study titled, “Exploring The Brand Benefits of Trust and Companionship in Audio,” commissioned by iHeartMedia and PMX (the investment arm of Publicis Media), finds that “consumers perceive radio and podcast personalities as highly relatable, trustworthy and authentic. These findings present rich opportunity for advertisers to build brand affinity and favorability, and drive purchase in audio environments.” The study was conducted by Magid and reveals that “55% of participants said they listen to commercials more often on radio and in podcasts than through any other medium. In addition, 53% found radio and podcast advertisements to be more relevant than on any other medium and 51% said they are more trusting of radio and podcast advertisers than on any other medium. When comparing radio versus streaming music services in nine consumer categories including restaurants, retail, automobiles and more, consumers who purchased a product were more likely to buy from an audio advertisement in every single category.”…..The Milwaukee Journal Sentinel reports that Ted Davis, former voice of the Milwaukee Bucks who retired after the 2021-22 season, posted to Facebook that he’s leaving his current gig at iHeartMedia’s sports talk WRNW-FM, Milwaukee “97.3 The Game.” He’ll continue to work with the station in a fill-in capacity. He co-hosted the “Heller & Davis” show with Mike Heller, who will continue to host the program solo…..iHeartMedia Denver announces that veteran sports broadcaster Jerry Schemmel returns to the KOA Colorado Rockies Radio Network, effective immediately. Schemmel shares play-by-play and color analyst duties with Jack Corrigan for all 162 Colorado Rockies games and returns to KOA for his 11th season following a two-year hiatus. He says, “I am elated to be coming back to the KOA Colorado Rockies Radio Network booth. I couldn’t be happier to be working with Jack Corrigan and producer Jesse Thomas. I can’t wait to roll up my sleeves and get back at it.”

 

Russia-Ukraine War, the Economy/Inflation, January 6 Committee/Prosecutions, Midterms/Trump & the GOP, COVID-19, Macron-Le Pen Race, and Severe Southern U.S. Weather Among Top News/Talk Stories Yesterday (4/11). Russia’s invasion of Ukraine, the allegations of war crimes, and the implications for U.S. relations abroad; the state of the U.S. economy, soaring inflation, and President Joe Biden’s ethanol authorization; the January 6 committee’s ongoing investigation and the prosecution of those who entered the Capitol; the battle for control of Congress in November’s midterms and Donald Trump’s influence over the GOP; America’s retreating from COVID-19 protocols, concerns about the BA.2 variant’s spread, and China’s zero-covid lockdown policy; the race for president of France between liberal Emmanuel Macron and far-right Marine Le Pen; and the severe spring weather hitting the U.S. South were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday, April 11, 2022

| April 11, 2022

Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.

 

Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.

 

Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.

 

‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”

 

iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM “Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”

 

TALKERS News Notes. The nationally syndicated early afternoon program “The Todd Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96” weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”

 

Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Bad News

| April 11, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — And the hits just keep-on comin.’ “Hits,” literally! For a couple days, that Chris Rock-Will Smith moment upstaged even the horrors in Ukraine. And now the wife of a sitting Supreme Court justice is in hot water. Infamy is nothing new. Remember the congressman who said that “in cases of ‘legitimate rape,’ the female body has ways to try to shut that whole thing down?” Or when John Lennon said, “We’re more popular than Jesus?”

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Pending Business: The Talk Radio Metaverse

| April 4, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Imagine the next wave.

The Great Town Hall Debate is a video game designed by experts, where players pick political parties, moderators, topics, questions, debaters, venue and media coverage. Can our video game be so advanced you can program facial expressions, gesture reactions, even voice volume and inflection? Maybe some gaming wizard is working on the concept as you read this, or maybe not. But let’s go with it for a minute and sell it.

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