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Monday Memo: Are We Flunking the Rorschach Test?

| September 27, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Is that ink blot a butterfly? Or Satan? Some psychologists use the Rorschach Test to analyze personality characteristics and emotional function, especially when patients are reluctant or unable to describe their thinking process openly.

We see what we want to see

And we hear what we want to hear, as talk radio assures those dug-in that “It’s not YOU, it’s THEM!” And “they” don’t simply view things differently, they’re wrong. And bad people. Grrr…

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Wednesday, September 8, 2021

| September 8, 2021

SuperTalk Mississippi Network Announces ‘MidDays with Gerard Gibert.’ The “SuperTalk Mississippi Network” operated by TeleSouth Communications that airs on 12 news/talk outlets across the state announces the launch of a new show to air in the 10:00 am to 1:00 pm daypart. “MidDays with Gerard Gibert” takes over the slot previously held by J.T. Williamson, who recently died after a battle with lymphoma. SuperTalk Mississippi Media says Gerard is “an entrepreneur, capitalist, and Journey junkie. After founding Venture Technologies in 1986, Gerard worked diligently to provide jobs for Mississippians and ultimately sold the well-established company in 2019. Wanting to have a larger impact in Mississippi, Gibert joined the SuperTalk family in March of 2020, filling in as guest host of ‘The JT Show’ and being overwhelmingly welcomed by the SuperTalk audience.” Gibert comments, “It’s been an honor over the past 19 months to guest host for J.T. as he focused on fighting cancer. While in the chair, I’ve gotten acquainted with The JT Show’s vast audience – truly the best of Mississippi. Without a doubt, they loved and respected J.T. and I greatly appreciate the welcome they extended to me. I am ‘Super’ excited about launching my new show and look forward to achieving the standard of broadcasting excellence delivered daily by J.T. and consistent with the SuperTalk tradition.” SuperTalk Mississippi Media owner Steve Davenport adds, “Gerard is passionate and relatable, with a natural ability to connect with his audience. He understands the immense power that radio has to connect with listeners for three hours every day. I am confident that he will take this opportunity and create a lasting legacy just as his predecessor J.T. did before him. The company will always remember J.T. and the impact he had on his wonderful and loyal fanbase, and the state of Mississippi as a whole.”

‘Free Talk Live’ Co-Founder Ian Freeman’s Legal Situation is Featured in New York Magazine Piece. Regular readers of TALKERS magazine are probably aware of the legal situation the “Free Talk Live” co-founder Ian Freeman finds himself in: He’s out on $200,000 bond (with an ankle monitor) awaiting trial for various charges stemming from his (and five of his associates’) bitcoin activities. Though there are some 20 charges against him after the FBI’s five-year investigation, the thrust of the government’s case is that Freeman was not licensed to handle the bitcoin-for-cash transactions. The piece is written for New York by Simon van Zuylen-Wood and he writes about the case, “The government alleged that Freeman had been running a sophisticated multimillion-dollar racket that enabled ‘hordes of cyber criminals’ to scam victims and launder money. To do this, prosecutors said, Freeman and his crew used both online accounts and crypto vending machines to execute thousands of unlicensed transactions, trading the Shire’s [referring to the Freeman-founded Shire Free Church] bitcoin for cash without asking too many questions about its origins. Freeman was also charged with enlisting friends to stash his operation’s proceeds into newly created bank accounts under false pretenses. (Freeman and his codefendants have pleaded not guilty.)” The piece goes into detail about Freeman’s and co-founder Mark Edge’s settling in Keene, New Hampshire to join the libertarian Free State Project, a bit about the history of the nationally syndicated radio program and a lot about the bitcoin scene in Keene. Edge has not been arrested or indicted because, as he tells New York, “I wasn’t buying and selling cryptocurrency, because I think it’s stupid.” Meanwhile, Freeman recently told a caller to the radio show if he has any regrets about his actions, he says, “Is there something I regret? I mean, of course not. This is my mission. I’ve been given this mission from God to get this alternative form of value into people’s hands.”

WPHT, Philadelphia to Present Nine-Hour 9/11 Anniversary Program Remote Broadcast. Philadelphia news/talk outlet WPHT “Talk Radio 1210” is commemorating the 20th anniversary of the terrorist attacks of September 11 with a live, remote broadcast on Friday (9/10) from the Doylestown Firehouse. The program is titled, “9/11 Through The Eyes Of…” and begins at 6:00 am and runs through 3:00 pm. WPHT personalities Dom Giordano, Dawn Stensland and Rich Zeoli will honor first responders, then and now. Listeners will hear stories highlighting local firefighters and police officers who showed heroism on 9/11, as well as family members who were touched by this life-changing event. Through the station’s partnership with the Travis Manion Foundation, WPHT is raising donations to support local first responders and to show gratitude for their ongoing dedication to the community. This is another example of the Audacy station’s practice of producing documentary specials addressing news events and historic milestones for which it has been getting positive industry attention.

Mancow Returns to Live Broadcasting with New Show. Radio personality Erich “Mancow” Muller is launching what he calls a live podcast and says it will be “everything Mancow’s ‘Militia of Love’ members have come to expect.” “Monday Night Live with Mancow” is a weekly, full-length live episode covering current events. He’s also debuting, “Microaggressions,” a series of short webisodes featuring random thoughts and “throwback” content throughout the week. “Monday Night Live with Mancow” airs Mondays at 8:00 pm ET via YouTube, Facebook, Twitter (via Periscope), Twitch and Rumble. Episodes are available to re-watch immediately following the live stream and are additionally uploaded to Bitchute and syndicated as an audio podcast through Spotifiy’s syndication platform Anchor.fm and is available on Spotify, Apple and other popular podcast platforms. Mancow says, “We wanted to create the least amount of friction possible between our listeners and our content and ensure that if we get censored or deplatformed by the tech monopolies, there are plenty of additional options to access our show. The new Mancow 2.0 is pure Mancow minus the well-paid, annoying sidekick chuckleheads. Everything we hear now is pre-chewed corporate pablum puked into America’s psyche. This is something else.”

Joe Mathieu’s ‘Sound On’ to Air on ‘Bloomberg Radio’ in Boston. The “Sound On” program hosted by longtime Boston news radio personality Joe Mathieu is joining the programming lineup at Beasley Media Group’s WRCA-AM/WBOS-HD2/W291CZ “Bloomberg Radio” from 5:00 pm to 6:00 pm. The station says, “Anchored by Bloomberg Washington correspondent Joe Mathieu, the one-hour news program delivers insight and analysis on the latest headlines from the White House and Capitol Hill, including conversations with influential lawmakers and key figures in politics and policy.” The program currently airs in Washington D.C., New York, San Francisco, and nationally on SiriusXM. During his career, Mathieu has anchored morning drive programs at all-news WBZ-AM and public radio news/talk WGBH-FM in Boston.

Griffin Communications’ KTSB-AM, Tulsa Adds FOX Sports Programming. The new Tulsa sports talk outlet KTSB-AM “The Blitz 1170 AM” (formerly news/talk KFAQ-AM) is adding FOX Sports Radio programming for its evening hours. Griffin Broadcasting says FOX Sports will air from 7:00 pm to 6:00 am daily and 24/7 on weekends. Shows heard on weeknights will include: “Outkick The Coverage,” “The Odd Couple with Chris Broussard & Rob Parker,” “The Jason Smith Show with Mike Harmon” and “The Ben Maller Show.” KTSB-AM program director Jeremie Poplin says, “We’re excited to launch a station with great local personalities combined with the excellent resources of FOX Sports Radio. We could not have asked for a better partnership.”

Triton Digital Releases Streaming Ranker for July. This data from Triton Digital is based on Triton’s listing of the top performing digital audio publishers as measured by its Streaming Metrics and Webcast Metrics measurement services. The following ranks U.S. publishers’ U.S. streaming based on Average Active Sessions for Monday-Sunday, 6:00 am to 12:00 midnight for July of 2021. iHeartMedia leads the top 20 with more than 280,000 AAS. Other U.S. broadcasters include: Audacy at #3 with 57,466 AAS; Cumulus Streaming Network at #4 with 38,856 AAS; Beasley Broadcasting Corporate at #7 with 16,276 AAS; Hubbard Broadcasting at #8 with 13,845 AAS; Salem Communications at #11 with 8,346 AAS; Urban One at #12 with 6,677 AAS; Bonneville International at #13 with 6,432 AAS; and Midwest Communications at #18 with 4,464 AAS. See the complete report here.

TALKERS News Notes. New WABC, New York talk show host James Golden, of “The Bo Snerdley Show,” announces the formation of the Golden-TIPP Poll. Golden is partnering with TechnoMetrica Institute of Policy and Politics to present “issue-specific surveys of public opinion involving emerging political policies.” Golden says, “Objectivity and accuracy are paramount in providing information, so people can make informed decisions about their lives. I can think of no better partner for providing radio listeners with the political, historical and socio-economic information they need than TIPP.”…..SportsMap Radio is adding “Pushing the Odds Sunday” to its weekend program schedule. This edition is an offshoot of the network’s midday sports gambling show “Pushing The Odds with Matt Perrault.” Perrault’s new Sunday show airs from 7:00 pm to 9:00 pm ET and will use sports betting information to further the discussion about what is going on every Sunday in the NFL. Perrault is being joined on the show by former Western Michigan linebacker and current market analyst for Betfred Sports, Jason Sylva. They will update the audience on the games plus preview the SNF matchup from a betting perspective…..The National Football League and iHeartMedia announce the NFL’s Podcast Network programming lineup for this season. Earlier this year, the NFL and iHeartMedia announced an exclusive partnership to launch the NFL’s Podcast Network that includes the distribution of NFL Media’s existing podcasts, certain Member Club podcasts, and the co-production and distribution of two dozen new original shows with the iHeartPodcast Network. Available to listeners will be the six existing podcasts plus six podcasts new for this season…..Shining City Audio, a recently launched history-focused podcast studio joint-venture between C13Originals and Jon Meacham, announce details for “It Was Said: Sports.” This new documentary podcast franchise is being narrated by NBA legend Doc Rivers and features some of the most important and inspirational sports speeches throughout history. Drawing from powerful figures like Muhammad Ali, Billie Jean King, and Hank Aaron, season one takes listeners through six speeches whose impact, legacy, and significance goes far beyond the world of sports.

COVID-19/Coronavirus Research Revelation, Afghanistan, Texas Abortion Law, Biden Social Safety Net Bill, Hurricane Ida Aftermath/California Wildfires, and Newsom Recall Among Top News/Talk Stories Yesterday (9/7). The rate of COVID-19 cases in the U.S., concerns about new variants, and mask & vaccine mandates plus The Intercept’s report that the NIH did fund coronavirus research in Wuhan; the aftermath of the U.S.’s exit from Afghanistan; the battle over the restrictive Texas abortion law; Democrats ramp up efforts to pass trillions in funding for improved social services; slow recovery in the areas of the country impacted by Hurricane Ida and the ongoing California wildfires; and the recall election of California Governor Gavin Newsom were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday Memo: Which of These 7 Mistakes Are You Making On-Air

| August 30, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — And isn’t that question the ultimate consultant caricature? Actually, the coaching process is more often pointing to what-WORKED on-air and why. Catch ‘em in-the-act-of getting it right.

To that end, some shortcuts, the George Constanza Method: “Do the opposite” of…

  1. Failure to engage quickly after on-hour news. Smart news/talk stations train listeners to check-in on-hour, for a quick news update, “THROUGHOUT YOUR BUSY DAY.”  Do this well, and you’ll add diary entries and PPM hits.

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Monday Memo: Empathy? Sympathy?

| August 23, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — No names: Last week a top-5 market morning talker I coach asked listeners, “Can this country get ANYTHING right anymore?” I later asked him, “What was your hoped-for outcome asking that?” Crickets.

No names, and I’m not making this up: Same day, another brother in the talk radio family posted on Facebook: “Thank goodness Americans see the collapse of leadership.”

I’ll skip the obvious question (Has the format degenerated into misery-loves-company?) and ask the obvious consultant question: If today sounds like yesterday, how much would the listener think he/she misses by not-listening tomorrow?

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Thursday, August 19, 2021

| August 19, 2021

California Political Expert Wayne Avrashow is This Week’s Guest on Harrison Podcast. Noted Los Angeles-based, attorney, law professor, author, columnist and political insider Wayne Avrashow is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Avrashow is a regular contributor to RealClearPolics.com and is described by Harrison as “a wonderful ‘go-to’ resource for solid, non-partisan insights about what’s happening in Los Angeles and the entire Golden State.” Harrison and Avrashow take a deep dive into the state’s gubernatorial recall special election, explaining how it works and assessing talk show host Larry Elder’s prospects of becoming California’s next governor. They also discuss the issues of crime, homelessness and exodus of businesses and workers to Arizona, Nevada, Texas and even Florida that are challenging the nation’s most populous state addressing the question, is California losing its mojo? According to Harrison, “Elder’s role in this key recall is of major interest to the talk radio industry because it illustrates the importance and influence of the platform as a staging ground for a political career of consequence – similar to what we witnessed years ago with the rise of Mike Pence.” To listen to this fascinating podcast in its entirety, please click here.

The Radio Agency Points to TALKERS Heavy Hundred as ‘Goldmine’ for Brands Seeking Marketing Leverage. A blog post by The Radio Agency CEO Mark Lipsky highlights an advertising strategy for businesses that he says can be leveraged to dramatic effect with the recent shift in the talk radio landscape. Lipsky points to TALKERS magazine’s 2021 “Heavy Hundred” list as a “potential goldmine for brands looking to get valuable marketing leverage from some of talk radio’s brightest luminaries.” Lipsky goes on to say, “The death of Rush Limbaugh left a vacuum in conservative talk radio with no shortage of would-be successors to entertain Rush’s audience. That creates opportunity for new talk radio advertisers to buy primetime airtime for less than the premium rates that Limbaugh once commanded.” While noting that securing a talk host’s endorsement is not a simple task and requires professional representation, Lipsky explains, “Every market has influential talk show hosts able to present the benefits of your product or service with the earnest credibility of a trusted next-door neighbor. The challenge is securing their endorsements at a fair price that will deliver incremental sales to cover or exceed the incremental cost of their services as spokesperson.” Read Lipsky’s complete blog post here.

WBAL, Baltimore Traffic Reporter Jim Russ Dies Unexpectedly at 57. Longtime Washington, DC and Baltimore radio traffic reporter Jim Russ died suddenly yesterday morning (8/18) at the age of 57. WBAL-AM and WIYY-FM VP and general manager Cary Pahigian writes in a memo to the Hearst Television staff: “Jim is the unquestioned Dean of Baltimore traffic reporting, keeping watch on the roads in the WBAL/98 Rock listening area for the past decade, with many more years of experience at WTOP in Washington and later the service we know today as the Total Traffic & Weather Network.  Along the way he helped mentor a generation of traffic reporters in the DC/Baltimore area… NO ONE loved the job of reporting traffic more than Jim did. He saw it as his duty to keep people in Baltimore moving to their destinations as quickly as possible and attacked that responsibility with passion and dedication. The sterling reputation of WBAL as a news and information leader was strengthened throughout Jim’s tenure, and his departure leaves a void both professionally and personally for his colleagues who enjoyed his company and commitment to excellence.”

Cumulus/Westwood One’s Suzanne Grimes Talks About the Value of Radio to Advertisers with Forbes. In a piece by Brad Adgate for Forbes, Cumulus Media EVP of corporate marketing and president of Westwood One Suzanne Grimes answers six questions about the radio industry – from how the hosts who’ve filled the midday slot formerly occupied by Rush Limbaugh to how shifting a portion of media buys to radio provides a lift in return on investment. Addressing the latter, Grimes says, “The acquisition of Arbitron by Nielsen made the introduction of ROI and sales-effect studies possible for brands and marketers. For the first time, Nielsen’s credit card and grocery shopper card data can be matched to Portable People Meters to prove the impact of radio advertising. Across a large variety of categories, Nielsen found that for every dollar of radio advertising, ten dollars of incremental sales are generated. CPG and QSR return three to one. Retail sixteen to one.”

iHeartMedia Selling Portsmouth, New Hampshire Broadcast Facility. According to a story at InDepthNH.org, iHeartMedia is putting its Portsmouth, New Hampshire studios at 815 Lafayette Road on the market with a current asking price of $3.67 million. A number of the company’s Portsmouth stations are located in the building, including news/talk WQSO-FM “Newstalk 96.7.” The piece cites a “reliable source” indicating that the live and local broadcasts will emanate from the company’s Manchester, New Hampshire studios by the fall. The two cities are about 40 miles apart.

Report: Max Kellerman to Move to ESPN Radio Mornings. According to a story by Andrew Marchand in the New York Post, Max Kellerman will be leaving the ESPN television show “First Take” that he currently co-hosts with Stephen A. Smith and is expected to join the ESPN Radio morning drive show with Keyshawn Johnson. He would replace Zubin Mehenti. The report also indicates that Kellerman could also get a one-hour show on the TV side in the 2:00 pm ET hour.

NAB Show to Require Proof of Vaccination. The National Association of Broadcasters EVP of global connections and events Chris Brown announces the organization’s policy regarding attending the 2021 NAB Show taking place in October in Las Vegas. He says, “While the enthusiasm is building, we are keenly aware of health and safety concerns tied to the spread of the COVID-19 Delta variant and want to assure you that we are putting in place a comprehensive, data-driven plan that prioritizes safety and creates a productive environment at these events. We have worked for the past several weeks to finalize protocols that will maximize the experience and safety of all members of the NAB Show community. This process has involved extensive consultation with health and safety experts, gathering feedback from a range of exhibitors and attendees, and review of the safety measures recommended by national and local health authorities, including Nevada Governor Steve Sisolak’s important announcement this week regarding large events. Taking this all into account, we will require all attendees and participants to provide proof of COVID-19 vaccination. We think this is a positive step in reducing the spread of COVID-19 and will provide further details on implementation as well as other safety measures under consideration.”

TALKERS News Notes. A new podcast from Newsweek launches titled, “The Diplomat,” hosted by former Middle East envoy for the Trump administration, Jason Greenblatt. The show is inspired by Greenblatt’s work in foreign affairs with the intent of fostering candid conversations on a wide set of global and domestic issues. “The Diplomat” will release one or two new episodes every week, featuring one or more guests with first-hand experience in a specific arena sharing their stories and insights. The show’s first guests will be former U.S. Ambassador to the United Nations Nikki Haley, former U.S. Secretary of State Mike Pompeo and former U.S. Senator Joe Lieberman…..SiriusXM announces the launch of the SXM original podcast “Huuuge Fan,” hosted by LaChina Robinson. The program features in-depth conversations with some of today’s biggest stars of stage and screen – famous actors, musicians and other celebs who are big sports fans – about their favorite team. Joining rabid sports fans Tracy Morgan, Ashley Judd, Nelly, Michael Bublé and Tim McGraw as guests on the show are Drew Carey, Monica, Adam Duritz, Michelle Williams, Anthony Ramos and many others…..Seven Bridges Radio’s sports talk WJXL-AM/FM, Jacksonville “Jax Sports Radio” inks a deal with VSiN, The Sports Betting Network to bring more than 50 hours of sports betting news, analysis and insights to Jacksonville and Northeast Florida each week. Station president and GM Steven Griffin says, “It’s important for us to be on the cutting edge of the sports betting media revolution and to serve our audience with this new focus on sports betting content. We’re excited to collaborate with VSiN to bring the best programming in the business to Jacksonville’s sports fans and betting enthusiasts. In addition, we’ll feature VSiN’s industry-leading on-air talent on Monday mornings and Friday afternoons, August through January, to offer insight and opinion on the biggest sporting events.”…..Good Karma Brands announces that it has struck a deal with Milwaukee Panther Sports Properties to broadcast University of Wisconsin-Milwaukee Panthers men’s basketball on WAUK-AM/W266DR “540 ESPN” beginning this fall. Scott Warras will continue to serve as play-by-play voice for the broadcasts.

Taliban Takes Afghanistan, Russia-Taliban Relationship, COVID-19 Stats & Mandates, Southern Border Crisis, Newsom Recall, Tropical Storms & Flooding, Western Drought & Wildfires Among Top News/Talk Stories Yesterday (8/18). The Taliban’s takeover of Afghanistan and criticism of President Joe Biden’s execution of the withdrawal; Russia’s relationship with Taliban leaders; the fast-rising number of COVID-19 cases and full ICU beds in several U.S. states and the battle over mask and vaccine mandates; the migrant crisis at the U.S. Mexico border and Arizona Governor Doug Ducey extends the National Guard border patrol for another year; the recall election of California Governor Gavin Newsom and talk host Larry Elder’s chances of winning; the tropical storms dumping rain on the Eastern U.S. and causing flooding; and the drought and wildfires affecting the Western U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.