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Tag: "talk radio hosts"

Pending Business: It’s a Matter of Trust

| January 31, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Disclaimer: For the purposes of this column, please understand there is no hidden political agenda.

The headline for the January 16 article in The Wall Street Journal said it all. Paraphrasing here, “Trusted Local Voices Are Deployed….on Radio.”

The article describes the efforts of doctors and health officials located in rural areas to get the word out on getting the public to participate in the local covid vaccines initiative.

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Pending Business: What You See Is What You Get

| December 20, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — By now you’ve heard the forecast for holiday travel.

The estimate is nearly 100 million will be on the road moving from one holiday destination to another and that should be music or chatter to your ears.

If you sell radio ads for a living, time to high five your steering wheel. Congested traffic means more time in the car, listening to and engaging with your programming. Most importantly longer commutes are another indication of our attempt to get back to a more familiar post-covid routine. Isn’t it great to see the legendary commuter routine that made in-car captive listening a mainstay of radio sales?

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Pending Business: The Long and Winding Road

| May 3, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — We don’t subscribe.

Three words that could set the tone for what could be a thankless, time-consuming exchange. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. Perhaps you sell for a locally owned and operated station that doesn’t subscribe or a privately held owner who simply isn’t of the mindset to subscribe to a ratings service.

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Self-Syndication Has Been Berry, Berry Good

| October 13, 2020

By Mike Kinosian
TALKERS
Managing Editor

 

HOUSTON — Seldom are talk radio hosts at a loss to fill two or three hours of airtime.

Situations though have become wildly frenetic in a calendar year that has already seen among countless other things:

  • January impeachment trial of a first-term president that concluded with a February acquittal
  • (Hopefully only) a once-in-a-lifetime global pandemic that has taken a toll of American lives rapidly approaching 215,000, cratered the economy, and erased millions of jobs
  • Presidential campaign unlike any other
  • Significant racial injustice, protests, and rise of the “Black Lives Matter” movement
  • West Coast wildfires and East Coast hurricanes
  • Controversy over the evenhandedness of nominating a Supreme Court justice only weeks before a presidential election
  • Brief/mysterious hospitalization of the sitting POTUS who tested positive for the coronavirus

Still to come in 2020’s more than two-and-one-half remaining months are the presidential election itself, not to mention the already anticipated precedent-setting intensity possibly contesting it.

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Monday Memo: “Today’s Bonus Question…”

| March 4, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Smart talk radio hosts have always kept an evergreen file, undated call-in topics for use, y’know, back when we had slow news days.

Back to the future: With willing media content to take dictation from President Donald Trump there are no slow news days. But there is evidence of Trump Fatigue. So I’m impressed with results of a technique hosts I work with use to stay fresh and pull calls:

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