Tag: "talent"

Monday, April 12, 2021

| April 12, 2021

Monday Memo: Sound Bites. After major radio networks have rebranded as “Audio,” and the third-biggest station owner changed its name from one made-up word to another, consultant Holland Cooke reckons that, “you might be wondering what business you’re in.” In this week’s column, he recommends channeling the timeless wisdom of Yogi Berra. Read it here.

Pending Business: New and Improved. Sales and marketing pro Steve Lapa writes in today’s column about promoting the value of your new talent to advertisers and asks if there is any language in your sales sheet that explains why this new and improved talent is good for the advertiser’s business. He asks six questions to help you illustrate the value of your talent to advertisers. Read it here.

Marty Bannister Joins iHeartMedia Chillicothe as News & Sports Director. Ohio sports and news media pro Marty Bannister is joining iHeartMedia’s Chillicothe station group that includes news/talk/sports WBEX-AM and six music brands as news & sports director. Bannister has served with the Ohio News Network and ESPN Radio in addition to being a former Ohio State University announcer and sideline reporter. He currently works with the Ohio University Bobcats. He comments, “I started in the business in 1981. I’ve worked on Ohio State games. I do a lot of work now for Ohio University on ESPN3 on their football and basketball radio networks. I’ve been a part of ONN, the Ohio News Network for many years. I’ve called Wittenburg football and basketball and have been on the Ohio High School Athletic Association radio network for years. I’ve worked pretty much about everywhere in the state, and there’s no place I would rather be than doing this. I’m excited about this. People rely on their radio stations in communities this size for their information.”

New Executives Named to Positions with LiveXLive. Three new executives are joining LiveXLive Media – owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions. Nikki Hart Caldeira joins as SVP of strategic development and Ari Molovinsky is named SVP of corporate development and strategy. The company says both will focus on expanding LiveXLive’s “industry leadership through the expansion of relationships with global consumer brands, monetization of programming and content, business development and unification of new and existing assets that align with LiveXLive’s flywheel — listen, watch, attend, engage and transact — through lifestyle, music, pop culture and exceptional content and tech across all platforms.” Nikki Hart Caldeira most recently served with AXS Group LLC, AEG’s now wholly-owned ticketing company that services worldwide music venues and live sporting events. Molovinsky joins LiveXLive from SiriusXM Radio where he was instrumental in the launching of their streaming service. Additionally, Jonathan Flax joins LiveXLive as vice president, social media and marketing and will “oversee and drive the brand’s continued growth across social channels via the creation and execution of multiplatform content strategies for both earned and owned media.” Prior to joining LiveXLive, Flax was VP, Howard Stern Video where he directed video content strategy and social media programming for Stern at SiriusXM. LiveXLive chairman and CEO Robert Ellin says, “The hiring of Nikki, Ari and Jonathan comes at a time of significant growth in our flywheel of businesses and divisions. LiveXLive’s expansion has come from offering exceptional content, providing a talent platform that allows us to maximize social visibility, sponsorship opportunities and new business development while growing our employees by over 220% in less than three years and expanding audiences across our platforms organically and globally.”

Tomorrow Is Deadline for Radio Cares: Feeding America Radiothon. Tuesday (4/13) is the deadline for radio stations to join more than 200 stations and several major networks already signed on for Wednesday’s “Radio Cares: Feeding America Radiothon.” The grassroots charitable radiothon to relieve hunger in America is presented by the Independent Broadcasters Association and Feeding America, the largest hunger relief organization in the U.S., with a member network of 200 local food banks. Radio stations do not need to be IBA members to participate and all donations go directly to Feeding America. IBA president and Adams Radio Group CEO Ron Stone says, “Last year’s inaugural ‘Radio Cares: Feeding America Radiothon’ helped provide 5 million meals to people experiencing food insecurity in America. As little as $1 can provide 10 meals! People who were making ends meet before the pandemic now find themselves in a perilous situation, unable to feed themselves and their families. Over 3,000 stations participated last year. This is radio’s chance to participate in a nationwide event for a great cause. Radio, working together and executing locally, can drive listener donations to help feed families in America.”

FCC Opens iHeartMedia Request for Increased Foreign Equity for Public Comment. The petition filed with the FCC by iHeartMedia requests that the foreign equity and voting interests in it held by Bahamas-incorporated Global Media & Entertainment Investments Ltd be increased up to a non-controlling amount not to exceed 9.99%. On November 5, 2020, the Commission granted iHeart’s July 25, 2019, petition for declaratory ruling, authorizing up to and including 100% aggregate direct and/or indirect foreign investment (voting and equity) in iHeart and specifically approving two groups of foreign entities not including GMEI or the GMEI reporting persons to hold more than 5% of voting and/or equity interests in iHeart. That ruling included the provision that iHeartMedia must obtain Commission approval for any new or additional foreign entity to obtain more than 5% of equity and/or voting interests, or a controlling interest in the company. GMEI’s recent acquisition of 8.7% of iHeart requires it to seek approval from the Commission. Interested parties must file comments no later than May 10, 2021.

COVID-19, Minneapolis Police Shooting-Protests, Derek Chauvin Trial, Biden’s Infrastructure Plan, Matt Gaetz Investigation, Border Crisis, BLM Founder’s Real Estate Portfolio, Strike on Iranian Nuke Site, and Death of Prince Philip Among Top News/Talk Stories Over the Weekend. The status of COVID cases in the U.S., concerns about variants, and the rollout of vaccines; the deadly weekend Minneapolis police shooting and the protests that followed; the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; Joe Biden’s $2 trillion infrastructure plan; the investigation into allegations U.S. Rep. Matt Gaetz paid for sexual relations with a minor; the large number of unaccompanied children at the U.S.-Mexico border; criticism of Black Lives Matter founder Patrisse Kahn-Cullors’ acquisition of several high-priced real estate investments; the weekend strike on an Iranian nuclear site; and the death of England’s Prince Philip at 99 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: New and Improved

| April 12, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — New and Improved — two of the most powerful words in marketing so effective that the world’s biggest packaged goods marketers use the sell line over and over, generation after generation. So, why is it that when we introduce a new talent to our advertisers we stop at describing “product” (your NEW talent’s) features, skipping over what this NEW talent brings to your advertisers’ investment?

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Pending Business: Checking In

| March 29, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Checking in for advertisers’ performance feedback is a dying part of the sales process. The phrase that pays, ”How are we doing?” part of my sales culture for over 45 years is gone. My marketing work in over 50 markets showed me how fast this part of the sales process is eroding. Houston, our sales teams have a problem and nobody cares. Chances are automated check-ins show up more often than you do. Wake up and smell the coffee.

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Monday, February 22, 2021

| February 22, 2021

Monday Memo: #Rush4ever. Consultant Holland Cooke reckons that “there’s dang little we can do to keep someone sitting in a parked car with the key on Accessories. But Rush did that, often. And these carefully chosen archival clips they’re playing are even more captivating.” In this week’s column, HC suggests longer-term options to succeed a talent “who can never be replaced.” Read his column here.

Pending Business: Rush Changed How We Sell. Sales and marketing pro Steve Lapa says Rush Limbaugh changed not only what people talked about on AM radio, but how we sell the talk radio format. Limbaugh’s so-called controversial content often caused the “no-buy” tag to be applied to his program. “Big ratings were no longer an automatic revenue generator. Rush stood steadfast. His audience grew to become the biggest and arguably the most responsive of any network radio talent. A new chapter had to be written in the ad sales playbook. Sellers knew if Rush got behind an ad campaign, phones would ring, orders would come in, and sponsors could experience the powerful results that only talk radio can deliver.” Read Lapa’s column here.

Belling: Appleton Jock Should Not Be Fired. WISN-AM, Milwaukee afternoon drive personality Mark Belling pens a piece posted to his own website that addresses the suspension of rock WAPL-FM, Appleton, Wisconsin jock Len Nelson by Woodward Communications for comments critical of Rush Limbaugh after his death last week that culminated with the sentiment, “The world is a better place without Rush Limbaugh in it.” Belling, who was a frequent fill-in host for Limbaugh for more than 20 years, says, “Obnoxious as Nelson’s comments are, he should not have been suspended and he should certainly not be fired. If his audience sees him for the doofus he is, fine. But this pandemic of firing people for saying things others don’t like is un-American. And it’s childish. Nelson’s comments are not, to use a word the left loves, hurtful. Rush has been very important to my life and my career and I’m not hurt by Nelson’s comments one bit. I am able to consider the source and move on.” Read Belling’s entire commentary here.

TALKERS News Notes. New York City morning radio personality Jim Kerr signs a new deal with iHeartMedia’s classic rock WAXQ-FM “Q104.3” to continue in his role with the station through 2026. Kerr co-hosts the program with Shelli Sonstein. Station PD Eric Wellman says, “Getting to work every day with one of the true legends like Jim is a joy and a privilege. Knowing he will be with ‘Q104.3’ entertaining our audience every morning along with Shelli lets me sleep better at night. Here’s to another five years with Jim Kerr!” Active for decades in civic and charitable affairs, Kerr is a 35-year board member of HeartShare Human Services of New York and a member of the SAG-AFTRA Foundation board. He’s also a vice president of the Screen Actors Guild-American Federation of Television and Radio Artists…..Former longtime WAAF-FM, Boston air personality Mike Hsu is named morning drive host at Cumulus Media’s classic rock WWFX-FM, Worcester, Massachusetts “The Pike 100 FM.” Hsu lost his ig with WAAF when the station was sold by Entercom to Educational Media Foundation a year ago. He joined “The Pike” last August as a part-timer. Cumulus regional VP and market manager Bob Goodell says, “‘Pike’ program director Chuck Perks and I are both very excited to have Mike hosting The Pike’s morning show. He’s a part of the rock fabric of Central Massachusetts and one of the most well-known personalities from his time served at WAAF.”…..Hubbard Radio‘s WTOP, Washington announces the launch of season two of its “American Nightmare Podcast Series: Murder in a Safe Place.” This season focuses on a cold case that has haunted the D.C. region for over 23 years – the brutal rape and murder of a 50-year-old nurse inside the Maryland hospital where she worked. Throughout the podcast, veteran D.C. crime reporter and podcast host Paul Wagner searches for answers and clues to Sherry Crandell’s death. He says, “When I started working on this podcast a year ago, I thought I already knew everything there was to know about this case. I couldn’t have been more wrong. What I’ve learned as I’ve investigated this case has genuinely shocked me. I’m excited to share this new information with listeners as they come on this podcast journey with me.”…..SiriusXM announces two new talk programs. First, “Jamila’s Jams” is a new, one-hour show hosted by MTV and BET personality Jamila Mustafa, that airs on the Volume channel. On the program, Mustafa breaks down everything going on in pop culture right now – from the biggest moments in music to the biggest influencers of our time – “Jamila’s Jams” features lively conversations about hip hop and its relevance in today’s world. Second, the live, 10:00 am to 12:00 noon ET “Lurie Daniel Favors Show” focusing on the interconnectedness of race, class, gender, politics, and the law debuts on SiriusXM’s Urban View channel. Lurie Daniel Favors, Esq., is an activist, attorney and author with a long-standing commitment to racial and social justice. She is a weekly contributor to “The Karen Hunter Show” and co-hosts “Sunday Civics” on Urban View.

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Philadelphia Radio Pro Cody Anderson Dies at 78. The Philadelphia Inquirer has the obit for William “Cody” Anderson, the Black radio personality and executive who was the first GM of urban talker WURD-AM/W240CH, Philadelphia. He died on Saturday (2/20) from complications from COVID-19. Prior to his death he was host of the Saturday morning “Electric Magazine” program on WURD. Prior to his work with WURD, he served as general manager for urban contemporary WDAS-FM and was a former owner of WHAT-AM, where he created a Black talk format. WURD president and CEO Sara Lomax-Reese tells the Inquirer, “Cody was instrumental in breathing life into WURD and shepherding it over our almost 20 years, first as general manager and most recently as a beloved host, mentor and friend. Like his biological family, the WURD family will miss him deeply. But we are grateful for his tireless and generous support of independent Black media, which he championed every day of his life, especially through his advocacy of WURD Radio.”

COVID-19 Stats & Vaccines, State of GOP-Trump at CPAC, Biden’s Stimulus Plan-PPP Changes, Cuomo Investigation, Newsom Recall, Texas Winter Weather Woes, Denver 777 Incident Among Top News/Talk Stories Over the Weekend. The falling number of positive COVID-19 cases in the U.S. and the rollout of vaccines; the state of the Republican Party in the aftermath of the Trump impeachment acquittal and Donald Trump’s scheduled appearance at CPAC next Sunday; President Joe Biden’s $1.9 trillion stimulus plan and the new PPP protocol designed to help small businesses; the investigation into New York Governor Andrew Cuomo’s handling of COVID in nursing homes; the move to recall California Governor Gavin Newsom; Texas’ energy providers criticized for grid breakdown during cold snap; and a Boeing 777 engine fails on takeoff from Denver were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, February 15, 2021

| February 15, 2021

Monday Memo: UQ. “The most-common mistake I hear?” In this week’s column, consultant Holland Cooke offers talk radio wallflowers “proven dance steps.” Read it here.

Trump Acquitted/Capitol Insurrection Investigation, Trump Georgia and NY Legal Troubles, COVID-19 Stats & Vaccines, WHO Wuhan Investigation, Winter Weather, and Claudia Conway on ‘American Idol’ Among Top News/Talk Stories Over the Weekend. Saturday’s acquittal of Donald Trump in his second impeachment trial and the ongoing investigation into the Capitol insurrection investigation; the legal troubles facing Trump in Georgia relative to his call to the secretary of state seeking vote changes and New York’s probe into his business’ finances; the falling number of COVID-19 cases in the U.S. and the rollout of vaccines; the WHO’s coronavirus investigation in Wuhan, China creates more questions about the initial outbreak; the cold, snow and ice affecting much of the U.S., including the South; and Kellyanne Conway’s daughter Claudia appears on “American Idol” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Reminder. Sales and marketing pro Steve Lapa writes in this week’s column that sometimes we forget what we get paid to do. When sellers face seemingly impossible buying parameters, they pass. But that, Lapa says, can be a knee-jerk reaction to challenging buying criteria. “The time, the details, the resource drain, all fly through your mind as you process the decision to pass. Yet your income is dependent on one (maybe two) critical step(s) in the process. Closing. No close, no deal, no compensation for you or your talent. And don’t forget collections. You get paid when the deal is closed and the check clears.” Read more here.

‘Florida Man Radio’ Expands to Fort Walton Beach. At JVC Media’s newly acquired Fort Walton Beach, Florida cluster, the company is bringing its “Florida Man Radio” format to classic rock WZLB-FM with a target date of March 1. The company says WZLB will be the third affiliate of “Florida Man Radio,” joining flagship WDYZ-AM/W288CJ, Orlando and WYGC-FM, Gainesville-Ocala. The “Florida Man Radio” lineup features Bubba the Love Sponge in morning drive, Justin Clark from 10:00 am to 12:00 noon, Ed Tyll from 12:00 noon to 3:00 pm, and Shannon Burke from 3:00 pm to 7:00 pm. JVC Media CEO John Caracciolo says, “The vision for ‘Florida Man Radio’ was of a talk station that isn’t afraid to confront the big issues of the day while not taking itself too seriously. We’ve invested in great personalities that truly bring the attitude of ‘Unfiltered and Unafraid’ – it’s fun to listen to and we know it will be incredibly popular along the Emerald Coast and throughout Northwest Florida!” JVC Florida director of programming Stevie DeMann adds, “Our shows all approach today’s volatile climate head-on with creativity, humor, and compelling content. We don’t hold back. You’ll hear clearly that our shows on ‘Florida Man Radio’ unapologetically love America and support the men and women of our military. That mindset fits like a glove throughout Northwest Florida, especially with Eglin AFB and Hurlburt Field right in our backyard!”

Valdosta, Georgia Mayor and Talk Host Subject of Ethics Complaints. According to a report by WALB-TV, Albany, four Valdosta, Georgia community organizations have petitioned the city clerk to look into what they say are ethics violations by Valdosta Mayor Scott James Matheson, who is also principal of Small Town Broadcasting, owner of talk outlet WDDQ-FM where he co-hosts the morning show. The organizations – Concerned Clergies of Valdosta, NAACP Lowndes Chapter, The Mary Turner Project, and Valdosta/Lowndes Community Alliance – say Matheson’s comments on his radio program include unsubstantiated claims of illegal voter canvassing and unsubstantiated claims of voter fraud. The organizations claim Matheson has violated six tenets of the City of Valdosta’s Code of Ethics for elected officials. The complaints will be forwarded to the city’s ethics committee.

TALKERS News Notes. Philadelphia sports talk host John Kincade is working to encourage Philadelphia Eagles fans to donate to quarterback Carson Wentz’s charity, The Audience of One Foundation, as well as collecting Wentz jerseys and t-shirts to donate to those in the community in need. It’s widely believed that Carson Wentz will be traded during this offseason and WPEN-FM, Philadelphia “97.5 The Fanatic” personality Kincade says, “Jamie Lynch suggested on ‘The John Kincade Show’ last week that he was envious of the way the Buffalo Bills fans always find a way to do good for others. It got me thinking. Carson Wentz, no matter what has gone down, will be part of the greatest Philadelphia sports story ever told in that Super Bowl championship. Let’s honor him for the 11 wins he contributed to that effort which, ironically, coincide with his uniform number.”…..BBC World Service, iHeartMedia, and American Public Media announce their collaborative efforts to produce the new podcast, “Deeply Human.” Hosted by writer and musician Dessa, the show strives to answer questions about the inner self: why we do the things we do and how the brain guides us and plays tricks on us. About the podcast that will be distributed by the iHeartPodcast Network beginning March 1, Dessa says, “It’s funny how much of your own mind is stowed away in a backroom. So many of our behaviors are driven by forces we can’t feel. On this show, I engage with brilliant people across all sorts of disciplines, traipsing around the dimly-lit subbasement of human nature –the parts not listed on the guided tour. People are endlessly fascinating – our accents, our ticks, the way we style our hair and spend our money – and the perspectives I’ve gained on this show help me understand them just a little bit better.”…..The syndicated Erick Erickson show is added to the program schedule at RadioJones LLC‘s news/talk WJAT-AM/W259AK, Swainsboro, Georgia to air in the 12:00 noon to 3:00 pm daypart.

Pending Business: Host Read Commercial

| February 8, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s great, this newfound interest in the host read commercial.

You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.

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Pending Business: Value

| January 25, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Value is one of the most difficult concepts for any professional seller to advance, but easily one of the most important. Presenting the value proposition is a never-ending challenge, especially for the broadcast seller. I’ve seen too many sellers get hung up on product features that are station-centric, important to management, talent, and the seller. The truth is the advertiser doesn’t see it the same way.

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