Tag: "talent"
Monday, April 12, 2021
Monday Memo: Sound Bites. After major radio networks have rebranded as “Audio,” and the third-biggest station owner changed its name from one made-up word to another, consultant Holland Cooke reckons that, “you might be wondering what business you’re in.” In this week’s column, he recommends channeling the timeless wisdom of Yogi Berra. Read it here.
Pending Business: New and Improved. Sales and marketing pro Steve Lapa writes in today’s column about promoting the value of your new talent to advertisers and asks if there is any language in your sales sheet that explains why this new and improved talent is good for the advertiser’s business. He asks six questions to help you illustrate the value of your talent to advertisers. Read it here.
Marty Bannister Joins iHeartMedia Chillicothe as News & Sports Director. Ohio sports and news media pro Marty Bannister is joining iHeartMedia’s Chillicothe station group that includes news/talk/sports WBEX-AM and six music brands as news & sports director. Bannister has served with the Ohio News Network and ESPN Radio in addition to being a former Ohio State University announcer and sideline reporter. He currently works with the Ohio University Bobcats. He comments, “I started in the business in 1981. I’ve worked on Ohio State games. I do a lot of work now for Ohio University on ESPN3 on their football and basketball radio networks. I’ve been a part of ONN, the Ohio News Network for many years. I’ve called Wittenburg football and basketball and have been on the Ohio High School Athletic Association radio network for years. I’ve worked pretty much about everywhere in the state, and there’s no place I would rather be than doing this. I’m excited about this. People rely on their radio stations in communities this size for their information.”
New Executives Named to Positions with LiveXLive. Three new executives are joining LiveXLive Media – owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions. Nikki Hart Caldeira joins as SVP of strategic development and Ari Molovinsky is named SVP of corporate development and strategy. The company says both will focus on expanding LiveXLive’s “industry leadership through the expansion of relationships with global consumer brands, monetization of programming and content, business development and unification of new and existing assets that align with LiveXLive’s flywheel — listen, watch, attend, engage and transact — through lifestyle, music, pop culture and exceptional content and tech across all platforms.” Nikki Hart Caldeira most recently served with AXS Group LLC, AEG’s now
wholly-owned ticketing company that services worldwide music venues and live sporting events. Molovinsky joins LiveXLive from SiriusXM Radio where he was instrumental in the launching of their streaming service. Additionally, Jonathan Flax joins LiveXLive as vice president, social media and marketing and will “oversee and drive the brand’s continued growth across social channels via the creation and execution of multiplatform content strategies for both earned and owned media.” Prior to joining LiveXLive, Flax was VP, Howard Stern Video where he directed video content strategy and social media programming for Stern at SiriusXM. LiveXLive chairman and CEO Robert Ellin says, “The hiring of Nikki, Ari and Jonathan comes at a time of significant growth in our flywheel of businesses and divisions. LiveXLive’s expansion has come from offering exceptional content, providing a talent platform that allows us to maximize social visibility, sponsorship opportunities and new business development while growing our employees by over 220% in less than three years and expanding audiences across our platforms organically and globally.”
Tomorrow Is Deadline for Radio Cares: Feeding America Radiothon. Tuesday (4/13) is the deadline for radio stations to join more than 200 stations and several major networks already signed on for Wednesday’s “Radio Cares: Feeding America Radiothon.” The grassroots charitable radiothon to relieve hunger in America is presented by the Independent Broadcasters Association and Feeding America, the largest hunger relief organization in the U.S., with a member network of 200 local food banks. Radio stations do not need to be IBA members to participate and all donations go directly to Feeding America. IBA president and Adams Radio Group CEO Ron Stone says, “Last year’s inaugural ‘Radio Cares: Feeding America Radiothon’ helped provide 5 million meals to people experiencing food insecurity in America. As little as $1 can provide 10 meals! People who were making ends meet before the pandemic now find themselves in a perilous situation, unable to feed themselves and their families. Over 3,000 stations participated last year. This is radio’s chance to participate in a nationwide event for a great cause. Radio, working together and executing locally, can drive listener donations to help feed families in America.”
FCC Opens iHeartMedia Request for Increased Foreign Equity for Public Comment. The petition filed with the FCC by iHeartMedia requests that the foreign equity and voting interests in it held by Bahamas-incorporated Global Media & Entertainment Investments Ltd be increased up to a non-controlling amount not to exceed 9.99%. On November 5, 2020, the Commission granted iHeart’s July 25, 2019, petition for declaratory ruling, authorizing up to and including 100% aggregate direct and/or indirect foreign investment (voting and equity) in iHeart and specifically approving two groups of foreign entities not including GMEI or the GMEI reporting persons to hold more than 5% of voting and/or equity interests in iHeart. That ruling included the provision that iHeartMedia must obtain Commission approval for any new or additional foreign entity to obtain more than 5% of equity and/or voting interests, or a controlling interest in the company. GMEI’s recent acquisition of 8.7% of iHeart requires it to seek approval from the Commission. Interested parties must file comments no later than May 10, 2021.
COVID-19, Minneapolis Police Shooting-Protests, Derek Chauvin Trial, Biden’s Infrastructure Plan, Matt Gaetz Investigation, Border Crisis, BLM Founder’s Real Estate Portfolio, Strike on Iranian Nuke Site, and Death of Prince Philip Among Top News/Talk Stories Over the Weekend. The status of COVID cases in the U.S., concerns about variants, and the rollout of vaccines; the deadly weekend Minneapolis police shooting and the protests that followed; the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; Joe Biden’s $2 trillion infrastructure plan; the investigation into allegations U.S. Rep. Matt Gaetz paid for sexual relations with a minor; the large number of unaccompanied children at the U.S.-Mexico border; criticism of Black Lives Matter founder Patrisse Kahn-Cullors’ acquisition of several high-priced real estate investments; the weekend strike on an Iranian nuclear site; and the death of England’s Prince Philip at 99 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: New and Improved
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — New and Improved — two of the most powerful words in marketing so effective that the world’s biggest packaged goods marketers use the sell line over and over, generation after generation. So, why is it that when we introduce a new talent to our advertisers we stop at describing “product” (your NEW talent’s) features, skipping over what this NEW talent brings to your advertisers’ investment?
Pending Business: Checking In
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Checking in for advertisers’ performance feedback is a dying part of the sales process. The phrase that pays, ”How are we doing?” part of my sales culture for over 45 years is gone. My marketing work in over 50 markets showed me how fast this part of the sales process is eroding. Houston, our sales teams have a problem and nobody cares. Chances are automated check-ins show up more often than you do. Wake up and smell the coffee.
Monday, February 15, 2021
Monday Memo: UQ. “The most-common mistake I hear?” In this week’s column, consultant Holland Cooke offers talk radio wallflowers “proven dance steps.” Read it here.
Trump Acquitted/Capitol Insurrection Investigation, Trump Georgia and NY Legal Troubles, COVID-19 Stats & Vaccines, WHO Wuhan Investigation, Winter Weather, and Claudia Conway on ‘American Idol’ Among Top News/Talk Stories Over the Weekend. Saturday’s acquittal of Donald Trump in his second impeachment trial and the ongoing investigation into the Capitol insurrection investigation; the legal troubles facing Trump in Georgia relative to his call to the secretary of state seeking vote changes and New York’s probe into his business’ finances; the falling number of COVID-19 cases in the U.S. and the rollout of vaccines; the WHO’s coronavirus investigation in Wuhan, China creates more questions about the initial outbreak; the cold, snow and ice affecting much of the U.S., including the South; and Kellyanne Conway’s daughter Claudia appears on “American Idol” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: Reminder. Sales and marketing pro Steve Lapa writes in this week’s column that sometimes we forget what we get paid to do. When sellers face seemingly impossible buying parameters, they pass. But that, Lapa says, can be a knee-jerk reaction to challenging buying criteria. “The time, the details, the resource drain, all fly through your mind as you process the decision to pass. Yet your income is dependent on one (maybe two) critical step(s) in the process. Closing. No close, no deal, no compensation for you or your talent. And don’t forget collections. You get paid when the deal is closed and the check clears.” Read more here.
‘Florida Man Radio’ Expands to Fort Walton Beach. At JVC Media’s newly acquired Fort Walton Beach, Florida cluster, the company is bringing its “Florida Man Radio” format to classic rock WZLB-FM with a target date of March 1. The company says WZLB will be the third affiliate of “Florida Man Radio,” joining flagship WDYZ-AM/W288CJ, Orlando and WYGC-FM, Gainesville-Ocala. The “Florida Man Radio” lineup features Bubba the Love Sponge in morning drive, Justin Clark from 10:00 am to 12:00 noon, Ed Tyll from 12:00 noon to 3:00 pm, and Shannon Burke from 3:00 pm to 7:00 pm. JVC Media CEO John Caracciolo says, “The vision for ‘Florida Man Radio’ was of a talk station that isn’t afraid to confront the big issues of the day while not taking itself too seriously. We’ve invested in great personalities that truly bring the attitude of ‘Unfiltered and Unafraid’ – it’s fun to listen to and we know it will be incredibly popular along the Emerald Coast and throughout Northwest Florida!” JVC Florida director of programming Stevie DeMann adds, “Our shows all approach today’s volatile climate head-on with creativity, humor, and compelling content. We don’t hold back. You’ll hear clearly that our shows on ‘Florida Man Radio’ unapologetically love America and support the men and women of our military. That mindset fits like a glove throughout Northwest Florida, especially with Eglin AFB and Hurlburt Field right in our backyard!”
Valdosta, Georgia Mayor and Talk Host Subject of Ethics Complaints. According to a report by WALB-TV, Albany, four Valdosta, Georgia community organizations have petitioned the city clerk to look into what they say are ethics violations by Valdosta Mayor Scott James Matheson, who is also principal of Small Town Broadcasting, owner of talk outlet WDDQ-FM where he co-hosts the morning show. The organizations – Concerned Clergies of Valdosta, NAACP Lowndes Chapter, The Mary Turner Project, and Valdosta/Lowndes Community Alliance – say Matheson’s comments on his radio program include unsubstantiated claims of illegal voter canvassing and unsubstantiated claims of voter fraud. The organizations claim Matheson has violated six tenets of the City of Valdosta’s Code of Ethics for elected officials. The complaints will be forwarded to the city’s ethics committee.
TALKERS News Notes. Philadelphia sports talk host John Kincade is working to encourage Philadelphia Eagles fans to donate to quarterback Carson Wentz’s charity, The Audience of One Foundation, as well as collecting Wentz jerseys and t-shirts to donate to those in the community in need. It’s widely believed that Carson Wentz will be traded during this offseason and WPEN-FM, Philadelphia “97.5 The Fanatic” personality Kincade says, “Jamie Lynch suggested on ‘The John Kincade Show’ last week that he was envious of the way the Buffalo Bills fans always find a way to do good for others. It got me thinking. Carson Wentz, no matter what has gone down, will be part of the greatest Philadelphia sports story ever told in that Super Bowl championship. Let’s honor him for the 11 wins he contributed to that effort which, ironically, coincide with his uniform
number.”…..BBC World Service, iHeartMedia, and American Public Media announce their collaborative efforts to produce the new podcast, “Deeply Human.” Hosted by writer and musician Dessa, the show strives to answer questions about the inner self: why we do the things we do and how the brain guides us and plays tricks on us. About the podcast that will be distributed by the iHeartPodcast Network beginning March 1, Dessa says, “It’s funny how much of your own mind is stowed away in a backroom. So many of our behaviors are driven by forces we can’t feel. On this show, I engage with brilliant people across all sorts of disciplines, traipsing around the dimly-lit subbasement of human nature –the parts not listed on the guided tour. People are endlessly fascinating – our accents, our ticks, the way we style our hair and spend our money – and the perspectives I’ve gained on this show help me understand them just a little bit better.”…..The syndicated Erick Erickson show is added to the program schedule at RadioJones LLC‘s news/talk WJAT-AM/W259AK, Swainsboro, Georgia to air in the 12:00 noon to 3:00 pm daypart.
Pending Business: Host Read Commercial
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — It’s great, this newfound interest in the host read commercial.
You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.