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Monday Memo: Copy Worth Copying

| November 2, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “Emulate success.” It’s what consultants preach; and radio stations have never been reluctant to.

So, as we craft commercial copy for local advertisers, and imaging to describe our programming, here are some examples that set-the-bar:

“Apartments.com, the most popular place to find a place.”

“At Fidelity, a change in plans is always part of the plan.”
GREAT tag lines from TV commercials.

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