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Rita Cosby to Host PM Drive at WOR, New York; PD Rumors Abound. As Clear Channel Media and Entertainment continues crafting its new New York City talk radio station – on Friday, TALKERS told you about Mark Simone’s moving from WABC to WOR to host the 10:00 am to 12:00 noon show – we now know that Rita Cosby is in place to host the 4:00 pm to 6:00 pm program. The journalist, TV news anchor and current correspondent for CBS’ syndicated “Inside Edition” television program has been subbing on Big Apple talk radio recently. As for programmers, the speculation is that former hot AC WPLJ, New York program director Tom Cuddy is in place to program WOR. If that’s the case, it’s interesting that CC has gone outside the realm of talk radio programmers for this signal. One thing’s for sure, Cuddy certainly knows the New York market.
WABC, New York’s Aaron Klein Gains Big December PPM Audience. The host of WABC, New York’s Sunday evening “Aaron Klein Investigative Radio” program was the most-listened-to personality on the AM band during the 7:00 pm to 9:00 pm among Men 35-plus. Klein’s show was #3 in the market in that demo and during that time period behind only classic rock WAXQ and AC WLTW with a 7.0 share. Klein tells TALKERS magazine, “This clearly demonstrates that there is hunger for live weekend talk radio programming if the content is compelling, exclusive, news-oriented and entertaining.” Klein’s program beat out sports WFAN as well as the market’s two all-newsers in the Men 35-plus demographic.
Laura Ingraham Talks About New Show. In case you missed it, Courtside Entertainment-syndicated talk host Laura Ingraham spoke with Bloomberg BusinessWeek’s Diane Brady last week about changes in her life and work as she left Talk Radio Network for a new deal with Courtside. She told Brady, “After 11 years at TRN, it was time to retool how I approached the business. That meant everything from whom I partnered with and how the show is delivered to the topics I cover. Pounding on the same people and themes doesn’t expand an audience. Conservatives limit themselves when they just look at the world through a political lens. Politics is an important part of what I do — my core beliefs haven’t changed — but people are disillusioned with it.” She also pointed to her personal life as a reason for massaging the direction of her program. “I’m a single mother to three young kids; I’ve been treated for breast cancer; I’m caring for my aging father. There’s a lot more that unites us than divides us. I want the show to be livelier, funnier, newsier, more unpredictable. The personal connection with listeners is more satisfying than political conversations.”
CBS Sports Radio Network Debuts Weekend Lineup. Three days after premiering its weekday national sports radio network, CBS Radio brings its weekend lineup to the airwaves. Kicking off on the first weekend of the NFL playoffs, the network’s schedule was as follows (parentheses indicate talent’s home base): Saturday/Sunday 2:00 am to 6:00 am Amy Lawrence (joins CBS Sports Radio from ESPN Radio); Saturday: 6:00 am to 10:00 am Marc Malusis (WFAN-AM/FM New York); 10:00 am to 2:00 pm Brandon Tierney (CBS Sports Radio); 2:00 pm to 6:00 pm Gregg Giannotti (KDKA-FM Pittsburgh); 6:00 pm to 10:00 pm Jody McDonald (WIP-FM Philadelphia and WFAN); and Saturday/Sunday 10:00 pm to 2:00 am Adam The Bull (WKRK-FM Cleveland). Sunday: 6:00 am to 10:00 am John Kincade (WCNN-AM Atlanta); 10:00 am to 2:00 pm Vinny Cerrato/Rob Long (WJZ-FM Baltimore); 2:00 pm to 6:00 pm Jody McDonald/Kris Jenkins (former NFL player, and sports analyst); 6:00 pm to 10:00 pm Josh Innes and Ted Johnson (KILT-AM Houston); and Sunday/Monday 10:00 pm to 2:00 am Amy Lawrence.
Bay Area Media Blogger Rich Lieberman to Host Afternoons at KOMY, Santa Cruz. Rich Lieberman – who’s been writing the Rich Lieberman 415 Media blog for more than 10 years – had recently been doing some holiday fill-in work at Michael Zwerling-owned KOMY, Santa Cruz over the holidays. Now Zwerling announces Lieberman has been hired to be permanent host of the 1:00 pm to 4:00 pm program. Zwerling states, “Rich has been blogging about media, sports, and entertainment for more than a decade and has built an amazing audience, including MANY famous people who crave mentions and acknowledgement by this new media sensation. This reminds me of how people would die to be mentioned in Herb Caen‘s column in the San Francisco Chronicle for nearly half a century.”
Bobby Valentine Joins NBC Sports Radio as Weekly Contributor. Baseball’s Bobby Valentine is becoming part of the NBC Sports Radio network as a contributor to its coverage of Major League Baseball beginning this month. The network says Valentine will call in weekly to affiliated stations and NBC Sports Radio talk hosts with his candid thoughts and observations on baseball. In addition, Valentine will become a part-time co-host of a soon-to-be-announced daily Monday through Friday talk show that will debut in April as the network expands its programming lineup. The NBC Sports Radio network is being distributed and supported with ad sales by Dial Global. Valentine says, “I can’t wait to get started on NBC Sports Radio. I’m looking forward to talking to our affiliates and network shows, and to being a major contributor to the network. I always state my honest opinion and I can’t wait to share it with NBC Sports Radio listeners.”
“I Knew You’d Like This and That No One Else Would Show it to You.” This is the attitude that digital consultant Chris Miller says delivers higher quality content when using social media such as Facebook. In this piece for TALKERS, Miller explains how programmers can optimize their gains from Facebook using its EdgeRank algorithm. Miller says EdgeRank “works to show you what they think will matter most to you. It’s like a programmer picking songs; they want the good stuff to show up most often, and they don’t want to show you the stuff you don’t care about.” Miller explains the three elements that make up the algorithm and offers some tips how to capitalize on it. Read his piece here.
Sheena Metal Celebrates Four Years at LA Talk Radio. Los Angeles radio personality Sheena Metal is celebrating her fourth anniversary at the Sam Hasson-founded LATalkRadio.com. Metal was a long-time evening personality at CBS Radio’s old hot talk KLSX, Los Angeles before the station underwent a format change. Sam Hasson says, “Since she launched her daily radio show ‘The Sheena Metal Experience’ in January 2009, Sheena has grown tremendously in every way and built a respectable audience that is loyal and devoted. We anticipate more great entertainment and intriguing guests in the coming year. LA Talk Radio is proud to call Sheena Metal one of our own.” In addition to “The Sheena Metal Experience,” she co-hosts two weekly talk programs: the paranormal hit “Haunted Playground” alongside psychic/medium Danielle Egnew (Tuesdays from 3:00 pm to 5:00 pm) and the spicy “Two Chicks Talkin’ Politics” alongside actress Susan Olsen (of “The Brady Bunch” fame) airing Mondays 7:00 pm to 8:00 pm. For music lovers, Sheena Metal can even be found hosting her weekly “Music Highway” show on Wednesdays from 3:00 pm to 5:00 pm.