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Monday Memo: Read Me, Please!

| February 28, 2022

 

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You DO regularly communicate with an opt-in email list…right? Few opportunities to engage are more powerful than the ongoing conversation you have with listeners. It’s a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.

Any email you send is worthless if it doesn’t get read  

And you yourself demonstrate why, every time you open your in-box. True or false: You delete some (lots) of messages unread, simply based on the subject line?

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