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Pending Business: King Content

| March 7, 2022

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — If “content is king,” then what is sales?

The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League.

The NFL wrote the book on how constant improvement and innovation, especially in media coverage, could drive a brand to unmatched heights in event marketing, viewership, influence, and income. It is no accident the NFL is now in the spotlight again moving the media innovation needle to 5.0.

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Radio Pioneers Edwin Armstrong and William Lear

| February 11, 2021

By Aaron Bennett
National Inventors Hall of Fame

 

ALEXANDRIA, Va. — Although today’s listening experience tends to be dominated by streaming services, radio remains a critical foundation for disseminating sound. Radio has evolved over the past century to expand its reach and its offerings. The portable transistor radio may exist more as a relic than as an everyday item, but in its place are options like satellite radio and smartphone — enabled apps that will still play your favorite stations.

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