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Friday, January 21, 2022

| January 21, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Manchinian Candidate,” looks back at this past week of 1/17 to 1/21. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSDave Elswick, talk show host, KDXE 101.1 The Answer, Little Rock; Joyce Kaufman, talk show host, WFTL, Ft. Lauderdale-Miami- Palm Beaches; Thom Hartmann, talk show host, WYD MediaVictoria Jones, executive director, DC Radio Company; and Dr. Daliah Wachs, talk show host, Genesis Communications Network/Physician.  The show airs each weekend on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Steve Jones Named CEO and President for Skyview Networks. Network executive Steve Jones is promoted to CEO and president of Skyview Networks from his previous COO/president role. In this new role, Jones will lead the sales, content, broadcast distribution and technology company. Founder and CEO Ken Thiele transitions to founder and executive chairman of the board, in which he’ll continue to engage in a high-level advisory role for the company. Thiele says, “Over the last 25 years, Skyview has evolved into a dynamic solutions leader in network audio, and through our enduring growth, we have always maintained a commitment to innovation and quality. I have had the privilege of working alongside Steve both as a client and as a leader within our company — he embodies these characteristics, which are also matched with an unyielding drive for excellence, keen business sense, and distinguished experience. I am privileged to welcome him to the role of CEO.” Jones comments, “I am grateful to Ken for trusting me to steward the company he has built in partnership with longtime EVP, Jeanne-Marie Condo. During the last three-years, despite pandemic challenges, Skyview Networks has become the fastest growing leader in network audio sales, syndication and distribution. Our unwavering commitment to customer service and proven financial performance have convinced content creators and influencers to join Skyview, while simultaneously providing advertisers effective, efficient and creative campaigns that achieve their marketing goals. At the core of this success is our company culture built on integrity and transparency, resulting in employees committed to one another and to our customers.”

 

FOX News Channel Reveals New Weekend Primetime Lineup. Effective the weekend of January 29, FOX News Channel debuts a new Saturday primetime lineup. Lawrence Jones will host a new, one-hour show titled, “Lawrence Jones Cross Country” airing at 10:00 pm ET and Brian Kilmeade will host his eponymous show at 8:00 pm ET. “Unfiltered with Dan Bongino” moves to the 9:00 pm ET slot. The 8:00 pm ET hour was formerly hosted by Jesse Watters who was named solo host of the weeknight “Jesse Watters Primetime” program. FOX News Media CEO Suzanne Scott says the promotion renders Jones, 29, the youngest Black solo host of a program in cable news. In addition to this new role, Jones will continue as the enterprise reporter for the “FOX & Friends” franchise. “Lawrence Jones Cross Country” will focus on newsmakers from across the political and cultural spectrum, spotlighting the leading concerns facing Americans nationwide. Kilmeade remains a co-host of FNC’s morning franchise “FOX & Friends” while also hosting the three-hour daily “Brian Kilmeade Show” on FOX News Audio and “What Made America Great” on FOX News Media’s streaming service FOX Nation. Scott says, “Lawrence has been an impact player since joining the network in 2018 and we are thrilled to add his critical insights to our weekend lineup.” Kilmeade comments, “I am truly honored that Suzanne has given me another incredible opportunity at FOX News Media. My ultimate goal is to create a program that will always seek solutions rather than sow division.”

 

Triton Digital Publishes December 2021 Podcast Report. The U.S. Podcast Report from Triton Digital is released and ranks podcast networks and podcasts from participating podcast networks based on average weekly downloads in the U.S. For the period of November 29 to January 2, Stitcher Media was the #1 podcast network with 43.1 million active downloads. NPR was #2 with 31.7 million, Audacy Podcast Network was #3 with 28.7 million, and Cumulus Podcast Network was #4 with 18 million. The report also ranks individual podcasts by average weekly download and audiochuck’s “Crime Junkie” was #1. At #2 was “NPR News Now,” followed by Cumulus’ “The Ben Shaprio Show” at #3. You can see the complete rankers for the top 20 networks and the top 100 podcasts here.

SiriusXM Talk Host Joe Madison Ends Hunger Strike. In the aftermath of the failure of the Democrats to get the Senate to take up the Voting Rights Act, SiriusXM Urban View channel morning drive host Joe Madison ended his hunger strike. Madison spoke at length on his program about what, in the face of the Democratic leadership’s failure, his 74-day hunger strike accomplished. The SiriusXM PR staff transcribed his monologue and you can read it here.

Talk Radio Host Dr. Asa Pursuing Pro Wrestling Dream. Nationally syndicated talk radio and television personality Dr. Asa Andrew (right) is pursuing his dream of being a pro wrestler at the not-so-tender age of 50 – and he’s doing it with the help of WWE three-time World Heavyweight Champion Diamond Dallas Page (left). But after turning 50 and being asked if he has any regrets considering his vast accomplishments in medicine and media, he said, “I started a professional wrestling career years ago, and due to several life events, I wasn’t able to finish. I finish everything that I start.” In 2000, Dr. Asa was invited to an open tryout at the original WCW Power Plant in Atlanta. There he was one of two out of 35 that made it and was offered a contract. Paul Orndorff and Jody Hamilton ran the facility and told him to go finish his doctorate, and then he would start. Dr. Asa had nine months left to complete his degree, and during that time Vince McMahon bought WCW, and the opportunity was gone. His next chance had to be passed on as Dr. Asa’s father was dying of cancer and Asa knew he had to be there for him. Years later, Dr. Asa and his friend Dallas Page – whose backstory is that he is the oldest to successfully start a career in professional wrestling – decided the time is now to start that journey. Dallas called Cody Rhodes and QT Marshall with AEW’s affiliated developmental school, The Nightmare Factory, in Atlanta, and Dr. Asa started their training camp in October. As Dr. Asa continues to pursue his dream, he and Dallas Page are filming a new documentary on helping others transform their health that will be released sometime in the upcoming year.

WWO: NCAA Men’s Basketball Listening Reaches 33 Million. A study called the NCAA Men’s Basketball Listening Report from the CUMULUS MEDIA | Westwood One Audio Active Group concludes that 33 million people listen to NCAA Men’s Basketball each season on Westwood One. This report includes a just-completed Nielsen PPM analysis of season-long audiences and brand-new data from a MARU/Matchbox study tracking a day in the life of an NCAA basketball fan. The study also found that among persons 18-34, Westwood One reaches 59% of the NCAA Men’s Basketball Audience and is the number two platform, ahead of linear television (behind streaming video). The younger the NCAA audience, the greater the reach and resonance of Westwood One’s audio platform. It also concludes that its audio coverage maximizes the value of an NCAA television media plan, generating incremental reach (+19%) and frequency. Executive vice president of marketing for Cumulus Media and president of Westwood One Suzanne Grimes says, “There is no denying the fervor of the NCAA basketball audience and the excitement March Madness generates. Our Westwood One broadcasts cater to everyone, from the casual fan to the diehard, and they all are just the kind of listeners advertisers want – upscale, employed, and listening on the go.” See the complete study here.

TALKERS News Notes. Radio talk host Dave Elswick signs a new, one-year extension with Salem Media Group’s KDXE-FM, Little Rock “101.1 The Answer” to continue hosting the station’s morning show. He’s been with KDXE for the past eight years after serving for 14 years with crosstown news/talk KARN-FM…..The Radio Mercury Awards, produced by the Radio Advertising Bureau and funded by the Radio Creative Fund, announces that Alejandro Ortiz, executive creative director, Campbell Ewald, is the 2022 chief judge for the 31st annual edition of the Radio Mercury Awards. In his role, Ortiz leads the creative teams in New York, for a number of clients, including Empire State Development, I❤️NY, Port Authority of NY and NJ, a number of spirits and beverage brands at Constellation, and the New York Power Authority, as well as Shamrock Farms. Call for Entry for the 2022 Radio Mercury Awards will open in a few weeks. Learn more information on this year’s Call for Entry guidelines and deadlines here.

Biden Anniversary Press Conference & Agenda Top News/Talk Story for Week of January 17-21. Wednesday’s press conference by President Joe Biden on the first anniversary of his taking office, criticism of his first year, and his agenda going forward were the most-talked-about stories on news/talk radio this week, coming together atop the Talkers TenTM. At #2 this week was the Supreme Court denying Donald Trump’s request to keep White House notes from the January 6 House Select Committee tied with the New York attorney general’s investigation into the Trump Organization. Following at #3 was the rate of COVID-19 Omicron variant cases, vaccine & mask mandates and the effect on the nation’s schools. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

 

 

FOX News Media Has Radio Reporter Opportunity. For this Washington, DC-based position, FOX News Media is seeking an experienced reporter. You will cover a wide range of political, government, and Congressional stories for FOX News Audio (FOX News Headlines 24/7 and FOX News Terrestrial Radio). You possess strong journalism skills and thrive in a fast-paced, deadline-driven environment. Most importantly, you have great editorial judgement and the ability to break important news stories. See more about this position and apply here.

FOX News Audio Seeks Podcast Producer. For this New York-based position, FOX News Audio is looking for a podcast producer to be part of the fast-paced and growing FOX News Podcast Network. This position’s responsibility will be to develop ideas, pitch stories, and work with FOX News Channel talent in crafting daily and weekly podcasts. They will direct bookings, edit shows for broadcast, and work with production teams to create high-quality products every day. In addition to their production duties, they will also lead creative on social media posts and website write-ups to promote the products. See more about this position and apply here.

Full-Time News Anchor Opening at FOX News Audio. This is a New York-based position. FOX News Audio is seeking a full-time news anchor to join the FOX News Audio family as on-air talent for FOX News Headlines 24/7, Sirius XM Channel 115. In addition, you may be asked to anchor on the FOX News Radio affiliate network. As a radio news anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a days’ notice. See more about this position and apply here.

KFRU-AM/FM, Columbia Seeks Talk Show Host. KFRU-AM/FM, Columbia, Missouri is looking for a dynamic full-time, talk show host who will hit the ground running and immediately contribute to the successful community-based heritage radio station. The successful candidate understands the broadcast business and takes pride in their work. This candidate needs to be a strategic and pro-active thinker. We require creative idea generating skills to constantly put the station in a position to succeed. Candidate needs a deep understanding of on-air, digital, and social media branding as well as a passion for impacting listeners in the community. If you enjoy a fast-paced work environment and have the gift to talk, please apply. Send your information to: casey.bartholomew@cumulus.com

Billy Graham Evangelistic Association Has Opening for Programming and Content Manager. In this position, the programming and content manager must meet objectives related to the mission and goals of Billy Graham Evangelistic Association as the key contributor to and executor of the long-term strategic plans for The Billy Graham Channel. Assists executive director and managing producer in determining the target audience for the channel. With target in mind, crafts the formatic structure of the channel and cultivates its particular “personality” in production and writing of content. This includes development and direction of special programming for the channel. Direct and, as needed, writes “Billy Graham Radio Specials” for broadcast radio. Serves as point contact for “Billy Graham Minutes” features. Also contributes in the development and review of Audio Ministry Services-produced podcast content. See more about this position and apply here.

Friday, November 19, 2021

| November 19, 2021

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled “Biden Passed Gas” looks back at this past week of 11/15 – 11/19. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dave Ramsey, talk show host/CEO, Ramsey Solutions; Lars Larson, talk show host, Compass Media Networks; Harry Hurley, talk show host, WPG, Atlantic City; and Sean Spicer, talk show host, NewsmaxTV. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; the iHeart Podcast Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Salem Los Angeles Re-Ups Horn In AM Drive. A new contract agreement between Jennifer Horn and Salem Media Group will keep Horn as co-host of “The Morning Answer” on Los Angeles news/talk KRLA “AM 870 The Answer.” Horn and Grant Stinchfield co-host the 6:00 am – 9:00 am show, which is simulcast in the Inland Empire (Riverside-San Bernardino-Ontario) on Salem’s KTIE “AM 590 The Answer.” Salem vice president of spoken word Phil Boyce remarks, “Waking up Los Angeles is one of the most important jobs in radio – Jen and Grant have figured out the formula. They always have a smile, but can deliver the day’s top news with a dose of reality. Salem is very proud to showcase these hosts.” KRLA & KTIE program director Chuck Tyler notes, “Jen and Grant are the most talented team I have ever had the privilege of working with. They have the rare ability to cover and comment on serious issues, while having some fun at the same time.” Horn adds, “Once in a career you get a golden opportunity and this is it. It has been the ultimate honor working with Salem and our local team to develop a morning show that is making incredible strides in the Los Angeles market. Grant Stinchfield  is the ultimate professional. He brings a background in journalism, a unique perspective, and sense of humor. It’s been so much fun to partner and build chemistry with him.” Newsmax host Stinchfield came aboard to join Horn on KRLA & KTIE six months ago (5/18).

 

Lieberman Lands In The IE as iHM’s Senior VP/Sales. Three-year Townsquare Media Tri-Cities, Washington market president Ryan Lieberman is named senior vice president of sales for iHeartMedia’s five-station cluster in Southern California’s Inland Empire (Riverside-San Bernardino-Ontario). Lieberman – whose appointment is effective immediately – spent almost two decades with CBS Radio (now Audacy) in both Los Angeles and Chicago. iHeartMedia San Diego, Riverside-San Bernardino-Ontario president Melissa Forrest states, “We look forward to having Ryan on board. His knowledge, leadership, and passion will be a tremendous addition to the region and to our team.” Lieberman adds, “I am thrilled to return to Southern California as part of the iHeartMedia family by joining the Riverside team. Having spent the better part of my career competing against iHeartMedia, and being envious of how their teams execute marketing solutions for their clients, I’m excited to lend my expertise to an already high-functioning team.” News/talk KFOO “1440 AM Black Information Network” and sports talk KPWK “AM 1350 Fox Sports” are among iHeartMedia’s Inland Empire outlets, as are rhythmic CHR KGGI; rock KTMQ; and alternative KMYT.

 

iHeart Pledges To Create 180 Jobs in Downtown Nashville. The iHeartMedia commitment would generate 180 jobs in downtown Nashville over the next five years. While the company’s “Music City” radio stations (news/talk WLAC “Talk Radio 98.3 & 1510”; Black Information Network affiliate WNRQ-HD2; classic rock WNRQ-FM; CHR WRVW; urban contemporary WUBT; and country WSIX) are housed in a separate Music Row facility, the new jobs will be based in the company’s 40,000 square-foot downtown facility, which opened last year. As first reported by the Nashville Business Journal, the Tennessee Funding Board, “unanimously approved a $1.25 million grant to iHeartMedia [yesterday, 11/18]. The company was finalizing a lease as the COVID-19 pandemic erupted in early-2020.” At the time, iHM was billing the downtown location as a “second headquarters” for its digital division. The state grant reportedly equals 44% of the $2.85 million that iHeartMedia is spending on its Nashville expansion. Per the NBJ article and state records, “The grant will be used for building retrofit, fixture improvements, lease payments, and tenant improvements. A headcount did not become public until Wednesday’s meeting of the Funding Board.” State records indicate that the 180 jobs will pay an average of $51.82 an hour.

Report: WarnerMedia Planning An Audience-Measurement Data Operation. While this would be for television, Variety reports that WarnerMedia is directly targeting Nielsen Holdings, which – of course – has had a stranglehold on the TV ratings business for decades. According to Variety, WarnerMedia is talking to as many as 15 different measurement vendors with expectations it can test possibilities in next year’s first quarter. WarnerMedia data/research chief Andrea Zapata opines to Variety, “There has got to be a better alternative in measurement solutions.” At the same time though, she comments, “Nielsen is definitely a part of our business as usual and can earn a place in our future.” As the James Aycock-written Variety article mentions, “Nielsen has taken a number of hits from its media partners, particularly complaints of mismeasurement during the COVID-19 pandemic that culminated in losing its MRC accreditation.”

Today’s Homeowner Media Acquires On The House Media. After a 35-year home improvement media career, James and Morris Carey (The Carey Brothers, pictured at the right) are retiring to focus on their family remodeling business, and have sold their On The House Media to Today’s Homeowner Media. The final installment of “On The House with the Carey Brothers,” will air on its 100+ affiliates Christmas Day (12/25). Then one week later (1/1/2022), Today’s Homeowner Media will take ownership of On The House Media’s website, digital content, and social channels. Today’s Homeowner Media president/host Danny Lipford comments, “I’m both happy and sad about James and Morris’ decision to hang up their headphones and step down from their 35-year home improvement media career. They are legends in the business and will be missed. I’m glad they’ve enjoyed such a successful run, and grateful that I’m able to carry on their media tradition and legacy. Today’s Homeowner looks forward to featuring their articles, videos, and, hopefully, airing on the many radio stations they’ve earned during their career.” James Carey notes, “Morris and I have been moved by the tremendous outpouring that we have received since announcing our retirement. The positive comments, and expression of gratitude and support have been overwhelming and heartening.” Morris Carey adds, “Danny [Lipford] is a warm, pleasant and knowledgeable guy. I can’t think of anyone to whom I would rather pass on the torch.” Currently in its 13th year, the weekly, two-hour “Today’s Homeowner” is hosted by Lipford and author Joe Truini; it has 320 affiliates.

TALKERS News Notes. Recent Comscore data details continued growth of Newsmax’s online properties, including Newsmax.com. According to Comscore, Newsmax is now the #2 conservative news brand online, behind Fox News. Newsmax reports that its online increase mirrors “tremendous audience growth.” Meanwhile – per Nielsen – Newsmax TV is the fourth-highest-rated cable news channel … Syndicated host Erick Erickson’s annual three-hour “Erick Erickson Christmas Show” combines Erickson’s theological background; conversations about Christmas; and Christmas music. “Christmas is the perfect time to focus on the big picture and not the daily news headlines,” he comments. “[Our] Christmas show is designed so everyone can come together, exhale after a crazy year, and focus on the holidays.” Cox Media Group news/talk WSB-AM & WSBB-FM “Atlanta’s News & Talk” is the flagship for “The Erick Erickson Christmas Show,” which is available on a first come/first served basis. It can be broadcast anytime from 6:00 am -12:00 midnight on (Friday) December 24 and (Saturday) December 25 … The five-station Cox Media Group Tampa cluster – which includes news/talk WHPT “102.5 The Bone” – is teaming with Metropolitan Ministries today (Friday, 11/19) to host “Feed The Bay.” All five CMG Tampa outlets are encouraging listeners to donate food items to Metropolitan Ministries’ donation location. Cox Media Group Tampa vice president and market manager Keith Lawless notes, “This is the ninth consecutive year that Cox Media Group Tampa has been a partner with Metropolitan Ministries for the holidays. We are starting to get back to normal, but there is still a tremendous need to feed those in our community.”

U.S. Podcast Report. Top network reports are ranked by average weekly downloads and average weekly users in accordance with v2.1 of the IAB Podcast technical guidelines. They are measured by Triton’s Podcast Metrics and cover the reporting period of October 4 – October 31 (2021). Stitcher Media remained first on the top networks report with 39.5 million average weekly downloads/10.7 million average weekly users. It was followed by NPR with 32.3 million average weekly downloads/7.2 million average weekly users. Coming in third was Audacy with 31.8 million average weekly downloads/10.2 million average weekly users. Among the top twenty networks, new podcast network ViacomCBS ranked ninth in average weekly downloads/tenth in average weekly users. New shows debuting this period include “The Daily Show With Trevor Noah: Ears Edition” (ViacomCBS); “Over My Dead Body” (Wondery); “Fantasy Football Today” (Viacom CBS); and “The Way I Heard It with Mike Rowe” (Audioboom). Full results of the U.S. Podcast Report can be seen at https://www.tritondigital.com/resources/podcast-reports.

IBA, Vipology Sign Multiyear Extension. The pact with the Independent Broadcasters Association retains Vipology as IBA’s exclusive digital consultant and partner. In its first year, Vipology created the IBA’s member site; scheduled/moderated over 60 info-webinars; and handled IBA’s national contesting. Independent Broadcasters Association chief executive officer Ron Stone comments, “There would be no IBA without Vipology’s vision, technology, and execution. I’m thrilled to continue to have Vipology on-board to advise and provide the best digital products and services.” Vipology chief executive officer Chris Peaslee notes, “We are thrilled to continue to work with the IBA; dedicated to the digital success of the IBA and its members; and offering the latest digital solutions at the industry’s lowest prices. We’re proud to be standing side-by-side with  Ron [Stone] and IBA members.” The IBA was established last year (July 2020) to serve the needs of independent radio stations and groups across the country; it represents a membership base of 1,500 stations.

California Combo Rebrands From VPR To KVPR. As of this past Wednesday (11/17), Valley Public Radio (NPR affiliate) news/talk-classical KVPR, Fresno and KPRX, Bakersfield rebrands from “VPR” to “KVPR” and has a new logo. A driving force for the switch was a conflict with Vermont Public Radio, which uses the “VPR” name, as well. KVPR president and general manager Joe Moore states that, “Over the years, we’ve gone by so many different names – ‘KVPR,’ ‘FM-89,’ ‘VPR,’ ‘KPRX,’ ‘Valley Public Radio,’ and ‘NPR.’ It has led to clutter, and at times confusion. As more and more users access our content online, ‘FM-89’ has proven to be less than adequate as a name for the station. There are multiple ‘FM-89s’ across the country, and the term isn’t really relevant for non-broadcast content.” The rebranding includes a renaming of its Audiophile Magazine to the KVPR Magazine.