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Monday Memo: “And While I Have You…” Even music stations can harness the power of talk radio, if enterprising local hosts use social media to “make the audience the show.” When you’re out-and-about – news people covering, for instance, the city council meeting – or hosts and DJs on the midway at the county fair – use that thing-in-your-pocket-we-used-to-call “a phone” to gather vox populi. Ask them…something else. In this week’s column, consultant Holland Cooke says this is a great way to make your hard work count twice and he outlines an on-air and digital sponsorship opportunity. Read it here.
Pending Business: Winners or Champions. Sales pro Steve Lapa, president of Lapcom Communications Corp, says that a lot of radio sellers consider themselves “winners,” but it’s the “champions” who realize the most success year in and year out. What’s the difference? Lapa says, “Winners will focus on outperforming a competitor. In sales it simply means you will strive to be #1. How you get there – your sales skills, planning, organization, product knowledge, and daily motivation are all part of winning that #1 competitive ranking. Champions focus on setting a standard so high their focus is different. It isn’t just about outperforming the competitor. It’s about performing at a level so high only they know they can achieve.” Read six things he’s learned from champions here.
Bloomberg Black Business Beat Launches on 20 Affiliate Stations. The new specialty feature “Bloomberg Black Business Beat” from Bloomberg Radio and Key Networks is launching on 20 radio affiliates. In June, Key Networks and Bloomberg Radio announced that it had entered into an agreement with Superadio Networks, LLC, to make the “Bloomberg Black Business Beat” available to its affiliates across the U.S. Stations airing the program include: WLIB-FM, New York; WJBR-FM, Philadelphia; KDYA-AM, San Francisco; WNZN-FM, Cleveland; WRSV-FM, Raleigh; WABB-AM, Greenville, SC; WGRI-AM, Cincinnati; WCGL-AM and WWZR-FM in Jacksonville; as well as WBXB-FM and WJZU-AM in Norfolk, VA. The “Bloomberg Black Business Beat” is hosted by Renita Young, and is a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Key Networks chief revenue officer Dennis Green says, “Once again, the leader in business and financial news has created top-notch content with the ‘Bloomberg Black Business Beat.’ We are proud to present timely, topical content of interest to the Black community and advertisers looking to reach this important audience.”
Kelly Lynch to Leave WGY-AM/FM, Albany for Opportunity Outside of Radio. After a career of more than a decade with iHeartMedia’s WGY-AM/FM, Albany in which she co-hosted the morning show with Chuck Custer, and more recently Doug Goudie, Kelly Lynch will exit the station after the September 3 program for an opportunity outside of radio. The station says that during her time there, she helped raise millions of dollars for the Bernard and Millie Duker Children’s Hospital at Albany Medical Center and for many Capital District children’s charities through WGY’s Christmas Wish Program. Lynch says, “I would like to thank WGY and iHeartMedia for allowing me to be a part of the tremendously important work we have done over the last 11 years. I have enjoyed having a front row seat to the biggest news stories of the last decade, and it has been an immense privilege to share these stories with our listeners. I have also had the honor of working alongside the most talented people in our industry and treasure the lasting friendships I have formed along the way.”
Larry Elder Holds Rally for Campaign to Recall Gavin Newsom. Pictured above is Salem Radio Network talk host Larry Elder at a rally at Will Rogers State Beach on Saturday (7/31). Elder is one of dozens appearing on the September 14 recall election of California Governor Gavin Newsom. Conservative talk show host and Republican gubernatorial candidate Larry Elder addressed several hundred supporters at the Will Rogers State Beach on Saturday morning in opposition to Gov. Gavin Newsom (D), L.A. County District Attorney George Gascon, and local City Council member Mike Bonin.
TALKERS News Notes. The nationally syndicated “Erick Erickson Show” announces the program has added five new affiliate stations to its roster. The “Erick Erickson Show” airs live from 12:00 noon to 3:00 pm ET from Cox Media Group’s flagship news/talk WSB-AM/WSBB-FM, Atlanta. Now carrying the program are CMG O&Os WDBO-AM, Orlando; WOKV-FM, Jacksonville; KRMG-AM/FM, Tulsa; WHIO-AM/FM, Dayton; and WGAU-AM, Athens, Georgia…..WNRI, Woonsocket, Rhode Island talk host John DePetro is celebrating his accolades from Rhode Island Monthly’s 2021 annual reader’s poll in which he was honored with “Best Local News Site/Blog” and “Best Social Media” for his Twitter feed. In 2020, DePetro was named “Best Talk Radio Host.” DePetro, posing below with his recent honors, says, “Last year I was voted top radio talk show and this year I am pleased we extended to win in other platforms like my website and social media. Being recognized with radio awards is very gratifying but I am very pleased how we have extended my brand into other platforms like Facebook Live and Twitter because you have to be where the news is.”
Starnes Media Group Syndicating ‘Mid-South Gardening’ Program. Memphis-based Starnes Media Group is putting the “Mid-South Gardening” program into national syndication. Starnes Media Group says that the three-hour weekend program that airs live from 7:00 am to 10:00 am ET Saturdays is a caller-driven program hosted by master gardeners Jim Crowder, Vador Vance, and Ken Mabry. The show has been on the air in Memphis for more than 20 years. The program is available via XDS.
COVID-19 Delta Variant/Mask Policies, Trump Election Denial-GOP Influence, Infrastructure Bill, January 6 Investigation, Critical Race Theory, Urban Crime Spike, and the Olympics Among Top News/Talk Stories Over the Weekend. The rising cases of Delta variant COVID-19 in many places and the resurgence of mask guidelines; former President Donald Trump’s continuing insistence in the “stolen” election mantra and his influence over the Republican Party; the $1 trillion bi-partisan infrastructure bill; the House committee investigating the January 6 Capitol attack; the issue of critical race theory and protests against local school administrations; the dramatic rise in gun-related crime in America’s urban centers; and the Tokyo Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Audacy Greenville-Spartanburg news/talk WYRD “106.3 WORD” has an opening for a full-time, aggressive, curious reporter/anchor to add to our award-winning news staff. Candidates must demonstrate creative instincts in finding local stories. He or she must have efficient and effective writing skills and the ability to react to breaking news. The successful candidate should be familiar with news gathering tools and be comfortable with social network postings and usage, including video for digital assets. Experience writing, producing, and reporting news is required. If you are passionate about reporting news and creating compelling, story-telling news features for on-air and digital platforms, show us you have what it takes. Please submit your resume, cover letter, and work sample here.
“The Sons of Liberty” and Bradlee Dean are looking for an affiliate relations person to take over the current line-up. With 153 affiliates nationwide – as well as broadcasting in over 53 countries – “The Sons of Liberty” and Bradlee Dean rank as the #1 and # 2 show on the Genesis Communications Network (out of 65 show hosts); they seek to build even more. If interested please call 1-866-233-0747 or visit here.
By Steve Lapa
Lapcom Communications Corp
A 24-year-old woman who is arguably the greatest gymnast of all time raised her hand and did what any of us would do when something isn’t right: hit the stop button. Please hold your opinion — for now.
What does this have to do with day-to-day selling?
TALKERS | July 19, 2021
By Steve Lapa
Lapcom Communications Corp
Last week my travels took me through the Atlanta area where this time of year baseball tournaments are a common site. Players at all levels participate in amateur tournaments throughout the city. They come from near far to compete for a prized trophy and all-important recognition.
Monday Memo: Selling The Sorehead Show. Because “we live in a divided America” in which many use talk radio to validate grievance, consultant Holland Cooke sees sales opportunity: “Affinity = entre.” In this week’s column, HC suggests an approach to kindred prospects, and recommends four packages and specific copy points for improving results from endorsement spots. Read it here.
Pending Business: Wobbles. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about the challenges of selling when the ratings wobble. He says, “After over a year of COVID craziness, the last thing you want to deal with is game planning for more negativity. Business should be accelerating, yet here we are looking at many large market news/talk radio stations down trending after lineup changes designed to improve audience levels have been slow to show upticks. Maybe a little too soon to judge, maybe sampling wobbles, maybe work-life patterns shifting, maybe we should start dealing with what we can control – our game plan.” Read more here.
Round Four of June PPM Ratings Released. The fourth of four rounds of ratings information from Nielsen Audio’s June 2021 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2021 sweep covered May 27 – June 23. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Austin, Waterloo Media’s news/talk KLBJ-AM loses nine-tenths for a 4.0 share (6+ weekly AQH share) finish and the #9 rank. iHeartMedia’s news/talk WTKK-FM, Raleigh rises six-tenths, finishing with a 5.8 share good for the #6 rank in the market. In Indianapolis, Emmis Communications’ news/talk WIBC-FM tacks on one-tenths for a 7.0 share and rises from #3 to #2 in the market. In the Milwaukee market, Good Karma Brands’ news/talk WTMJ remains in the #1 rank even though it lost three-tenths. It finished with an 8.9 share on the strength of Brewers baseball and Bucks basketball and easily topped iHeartMedia’s crosstown news/talk WISN, which lost one-tenth and finished with a 6.5 share and the #4 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (and the first three groups) here.
FAIR’s Hold Their Feet to the Fire Event Sets Record Attendance. The 14th annual “Hold Their Feet to the Fire” radio row event is taking place this year on September 29 and 30 at the Phoenix Hotel on Capitol Hill in Washington, DC. The annual event in which talk radio hosts from around the nation gather to broadcast from Washington and discuss the issues surrounding American immigration policy with legislators and experts is almost completely booked. FAIR executive director Bob Dane says, “Thanks to Biden’s border crisis – and apparently the itch to just get out after a year of being isolated – this year’s 14th Hold Their Feet to the Fire radio row has set record attendance with 70 hosts now confirmed to broadcast September 29 and 30. After 14 years of doing this, I guess next year, we’ll need a bigger boat!” Inquiries can be made to Matt Tragesser at firstname.lastname@example.org
California Recall Controversy as Larry Elder Left Off Official List of Candidates. The official list of candidates in California’s recall election of Governor Gavin Newsom was released Saturday and Salem Radio Network host Larry Elder – who’s taking a leave from his nationally syndicated talk radio program in order to run – was not on the list. KCRA-TV reports that state officials say Elder’s filing did not include complete tax returns for the past five years, which are required to run. The report does not explain what was missing from Elder’s filing. In response, Elder tweeted the following: “Politicians know I’m the only candidate who will beat Gavin Newsom — and that’s why they don’t want me on the ballot. They’re using shenanigans that they invented to block the doors to the Governor’s Office and make sure they stay in power.”
WPTF, Raleigh’s Tom Kearney Retires. Longtime evening talk radio host Tom Kearney has retired from Curtis Media Group’s news/talk WPTF, Raleigh after almost 40 years with the station. Kearney joined the station in 1982 and in 1988 he began his full-time role as evening talk host. The Raleigh Observer says Kearney didn’t copy political hosts such as Rush Limbaugh, but “chose a folksier path: garden chats, computer repair tips, stamp collecting, Friday night trivia. He picked guests who could pass on something useful: the astronomer who explained Pluto’s non-planetary status, or the assistant attorney general who offered advice on fighting elder fraud.” WPTF VP of content Rick Martinez is quoted saying, “Whether he’s talking to a political leader or an auto mechanic. Tom always seems to know what questions the listeners want answered. Tom has always put the listener first.”
iHeartMedia Miami Promotes Mark McKenzie to Sales Manager. Radio sales pro Mark McKenzie is promoted from account executive to sales manager for iHeartMedia’s Miami station group in which he’ll be responsible for overseeing all sales operations for “103.5 The Beat,” “Throwback 105.5 Miami” and Miami’s BIN 880 WZAB “Black Information Network.” iHeartMedia Miami market president Shari Gonzalez says, “Since joining iHeartMedia, Mark has led our team in multiple capacities. It is wonderful to make it official. As sales manager, I am confident that Mark will take this brand and team to new heights.”
Opinion: Mama, Don’t Let Your Daughters Grow Up to Be Sportscasters. Author Michael Levin writes an opinion piece after reading Julie DeCaro’s new book, Sidelined: Sports, Culture, and Being a Woman in America, which he says, “details what a slime pit the world of sports broadcasting really is.” He says, “DeCaro is an attorney turned sports talk radio host who, in her book, decries the piggish nature of virtually all men in the world of sports, from the male broadcasters to the executives who run teams and broadcast outlets, to many of the players, and certainly to the fans.” But, Levin says, DeCaro is guilty of the legal concept called, “coming to the nuisance.” Read his piece here.
TALKERS News Notes. WSGW, Saginaw operations manager Dave Maurer is being inducted into the Michigan Association of Broadcasters Hall of Fame. Maurer has also served as the host of news/talk WSGW’s morning show for the past 42 years. The station lists Maurer’s accomplishments during his time with the station: Maurer and his news team were named AP Station of the Year for 25 consecutive years; in 2005, he received the Michigan AP Lifetime Achievement Award; and in 2016, he was named a Paul Harris Fellow by Rotary International for his coverage and contributions to humanitarian causes in Northeast Michigan. Under his leadership, WSGW was awarded the 2020 NAB Crystal Award for Community Service and the 2020 NAB Service to America Award for the Sharing Hope Radiothon…..NuVoodoo Media Services, is revealing findings from its recently completed Ratings Prospects Study 18 that indicates more than 40% of those 14-54 year-old radio listeners most likely to participate in ratings say that they have gotten out of the habit of listening to local morning radio shows. NuVoodoo will be presenting results from the study in a series of webinars beginning on Wednesday July 21. Interested attendees can sign up for free at NuVoodoo.com/webinars…..Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the June 2021 reporting period (May 31 – June 27, 2021), as measured by Triton’s Podcast Metrics measurement service. The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. In this reporting period, Stitcher Media remained in the #1 spot with 31M Average Weekly Downloads and 9M Average Weekly Users, followed by NPR with 30M Average Weekly Downloads and 7M Average Weekly Users. The Audacy Podcast Network ranked #3 with 16M Average Weekly Downloads and 6M Average Weekly Users. See the whole report here.
COVID-19, Facebook Anti-Vax Charges, January 6 Investigation/Sentencing, Critical Race Theory, the Economy/Inflation, Trump and the GOP, Voting Bills, European Floods, and Western Wildfires Among Top News/Talk Stories Over the Weekend. The rising rate of COVID-19 cases in the U.S., concerns about the Delta variant, and the debate over restrictions; Facebook is called out by President Joe Biden who says it is “killing people” by allowing anti-vax posts; the investigation into the January 6 Capitol attack and the sentencing of those who’ve pled guilty; the furor over the teaching of “critical race theory” in public schools; the state of the U.S. economy, the shortage of workers, and concerns about inflation; the relationship between former President Donald Trump and the GOP; the various voting laws recently passed and the controversy over Texas Democrats leaving the state to avoid voting on that state’s bill; the devastating floods in Europe; and the wildfires in the U.S. West were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
Think about it. Your biggest nightmares follow, but when was the last time you actually planned out what would happen if:
- You lost your biggest account?
- The on-air talent generating those high-value live reads moved on?
- Those Nielsen ratings spiral down?