stations | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "stations"

Tuesday, January 25, 2022

| January 25, 2022

Dennis Green Promoted to COO for Sun & Fun Media and Key Networks. Chief revenue officer Dennis Green is promoted to chief operating officer for Sun & Fun Media and affiliated radio syndication company Key Networks. He’ll continue to report to founder and CEO Rob Koblasz. Green joined Sun & Fun Media as CRO in May 2018 after serving for 22 years with Westwood One and added CRO responsibilities for Key Networks upon the network’s launch in March 2019. In his new role, Green will oversee operations for Sun & Fun Media’s products and services for barter to radio and for Key Networks’ portfolio of nationally syndicated programming and services. Koblasz says, “Dennis is one of the hardest working people in radio, and we are very pleased to reward his efforts with this much-deserved promotion to the chief operating officer of both Sun & Fun Media and Key Networks. As chief revenue officer since 2018, Dennis has been central to the continued growth of Sun & Fun Media and the successful launch and growth of Key Networks. His leadership and deep experience in network radio are tremendous assets for us.” Green comments, “I’m delighted to assume the role of COO for Sun & Fun Media and Key Networks. I’ve been fortunate in my career to work with amazing talent and provide programming and services for stations. Rob Koblasz gave me an opportunity to build upon the success at Sun & Fun and to start Key Networks, which is fast developing into a ‘key’ player in network radio. Thank you to the best-in-class staff we have assembled to help lead the charge to provide best-in-class products and services to affiliates around the country. The best is yet to come!”

Beasley Media Group Names Pat Eastburn VP of Digital Sales. Digital media sales pro Pat Eastburn joins Beasley Media Group as vice president of digital sales. Eastburn was most recently vice president and general manager at Flypaper Digital Marketing, the internal digital agency of WEHCO Media. In his new role, Eastburn will report to Beasley chief digital officer Todd Handy and focus on leveraging his experience across the entire digital sales team as well as be focused on new products, services and key verticals. Handy says, “Pat was the consensus choice as the top candidate for this role given his extensive background in leading digital agency sales teams and disrupting traditional media channels.” Eastburn comments, “I’m very excited to join Beasley Media Group. It’s so well-respected and I’ve been thoroughly impressed by the entire team. I believe that digital marketing has significant potential as an industry relative to current and future opportunity. Combine that opportunity with top level talent and the sky is the limit.”

Banyan Software Acquires Mr. Master Inc. Today Banyan Software, Inc. Enterprise software firm Banyan Software acquires compliance and content distribution software Mr. Master Inc. Banyan, self-described as a firm that “focuses on a buy and hold for life strategy for growing software companies that serve specialized markets,” says the Mr. Master acquisition joins its growing portfolio of media companies which includes vCreative and Counterpoint Software. Banyan says it employs a decentralized management philosophy, allowing Mr. Master to operate independently and continue the successful practices that led to its acquisition interest. Banyan CEO David Berkal says, “The Mr. Master team has deep, network radio software expertise and has spent over two decades developing market leading products that serve the unique needs of its long-standing customers. We are excited to welcome Mr. Master into the Banyan family of companies and look forward to supporting the company’s future growth in the coming years.” Mr. Master president and founder Stu Jacobs comments, “We have a great team and product that radio has embraced as its go-to traffic and production workflow solution and partnering with Banyan marks an exciting new chapter in our journey. I am thrilled to stay on as CEO and work alongside Banyan as we continue to build on the foundation of client-centered innovation and services that has made Mr. Master so exceptional. Equally important is the opportunity to leverage additional resources, fueling our continued growth.”

Neal Boortz to Do Commentaries for ‘Xtra 106.3,’ Atlanta. Retired talk radio legend Neal Boortz will start doing daily commentaries for Dickey Broadcasting’s WFOM-AM/W292EV, Atlanta “Xtra 106.3/1230,” effective January 31. The Atlanta Journal Constitution’s Rodney Ho reports that Boortz will provide daily, two-minute commentaries. Station owner David Dickey tells the AJC, “I told Neal I figured he didn’t want to do a long-form show and we couldn’t afford that anyway. Our goal is to give him a forum for a station that is growing quickly and to fill a niche. He’ll be a great addition to our brand.” In a statement, Boortz says, “The opportunity to be stridently un-WOKE and to stir things up during a crucial election year just couldn’t be passed up. Let’s have some fun.” One fallout from the new deal is that Cox Media Group’s crosstown news/talk WSB-AM/WSBB-FM is not allowing Boortz’s voice on endorsement spots he’s been cutting for a number of clients that air on the station.

Alan Peterson Sets March Retirement Date. Writer, air personality and veteran radio/podcast production pro “The Other” Alan Peterson announces he’s retiring from his position with Radio America and the business, effective March 11. Peterson has served with Radio America for the past 18 years engineering or producing weekend programs including, “The Pet Show with Warren Eckstein,” “Intelligent Medicine with Dr. Ronald Hoffman,” “Liberty Nation,” “Tech It Out,” and “Eat Drink Smoke,” among many others. Peterson is the co-creator of the comedy jingle collection, “Dork-a-Pellas,” now produced and distributed by Dan O’Day’s L.A. Air Force. From 1989 to 2004 he wrote for Radio World and served as technical editor. He hosted radio shows in Syracuse; Springfield, MA; Danbury, CT; and Washington DC.

TALKERS News Notes. Imaging, voiceover, and jingle firm Benztown is partnering with P1 Media Group to present a free webinar for radio professionals called, “Stop Using Best Practices and Try Something New.” This 18th in the “Global Radio Ideas” webinar series is being hosted by Benztown CEO Andreas Sannemann and P1 Media Group partner Ken Benson and will feature Alpha Media EVP of content Phil Becker who will share his insights into what stations should be doing in 2022 to drive the growth of their brands. The webinar takes place on Thursday (1/27) at 1:00 pm ET. You can register for the webinar here…..PodcastOne teams with MotorTrend Group to produce and distribute “The InEVitable,” the limited-run podcast and vodcast series hosted by Ed Loh, MotorTrend head of editorial, and MotorTrend editor and automotive personality Jonny Lieberman. On the program, Loh and Lieberman will provide lively in-depth discussion on the greatest challenges and changes coming for the future of transportation. In the premiere episode, Reggie Watts, actor, comedian and band leader for “The Late Late Show with James Corden,” sits down with Loh and Lieberman for an engrossing conversation about how Watts thinks about artificial intelligence and consciousness, and what that might mean for the automotive world. As an owner of both gas-powered and electric-powered vehicles, Watts also talks about the dichotomy of owning both plus his love of Porsche cars…..SiriusXM PGA TOUR Radio is broadcasting live from this year’s PGA Show today through Friday (1/25-28). SiriusXM hosts including Robert Gamez, Carl Paulson, Brian Katrek, Jason Sobel and Taylor Zarzour will broadcast on location from PGA Show Demo & Fitting Day at the Orange County National Golf Center, as well as the 2022 PGA Show at the Orange County Convention Center.

Ukraine Tensions, Financial Markets/Inflation, Biden-Doocy Incident, COVID-19, Urban Crime & Violence, and Boris Johnson Troubles Among Top News/Talk Stories Yesterday (1/24). Concerns about Russia’s military build-up at the Ukraine border; the week-long selloff on the world’s financial markets that’s worrying investors and record-high retail and oil prices; President Joe Biden curses at FOX News reporter Peter Doocy after being asked a question about inflation affecting the midterm elections; the high rate of COVID infections in the U.S. and abroad and the legal challenges to vaccine and mask mandates; the spike in urban crime and violence; and U.K. Prime Minister Boris Johnson’s sinking popularity after being photographed violating COVID protocols were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday, January 24, 2022

| January 24, 2022

Monday Memo: Improving Results from Endorsement Spots. “Radio – stations and personalities – can make big money with the personal pitch that cuts through listeners’ mental clutter. BUT…” in this week’s column, consultant Holland Cooke warns against common technique faux pas. Read it here.

 

Pending Business: Comfortably Numb. Radio sales pro Steve Lapa says that radio sales proposals missing the answer to the “Why Buy?” question are missing the chance to tell your station’s unique story. If your station has personalities that connect with listeners and get thousands of them to act when it comes to charity giving and live appearances, sellers should tell those stories. “Move on from empty ‘reach’ numbers. Facebook, YouTube, Twitter, Instagram, Tik-Tok and geo-targeted others will win the numbers game. But when it comes to showing results, radio is still a primary medium.” Read more here.

Starnes Media Group Partners with Hibbard Group for Affiliate Relations. The Starnes Media Group announces that it is engaging The Hibbard Group as its agency of record for affiliate relations and acquisition for “The Todd Starnes Show” and “The Todd Starnes Commentary.” Todd Starnes’ daily talk radio program airs live from 12:00 noon to 3:00 pm ET and Starnes Media produces three separate 90-second daily commentaries by Todd Starnes that are heard on more than 650 stations nationwide. The Hibbard Group president Jack Hibbard says, “I am excited to be working with Todd Starnes. Todd’s high standard of journalistic integrity is rare these days. We believe that, combined with his unique style of communication, he has created a show that any radio station would be proud to air.” Starnes says the partnership is “an important step for us. We believe they have the experience to assist us in growing our affiliate base and serving our stations well.”

Radio One Partners with Charlotte FC for Radio Broadcasts. As part of a partnership between Major League Soccer club Charlotte FC and Radio One, sports talk WFNZ-AM/W273DA, Charlotte will serve as the club’s flagship radio station. Radio One says it will broadcast most matches on WFNZ, while the remaining matches will be carried on sister news/talk station WBT-AM/FM. Radio One regional vice president Marsha Landess says, “Our team at Radio One Charlotte is thrilled to bring the passion of Charlotte FC to “Sports Radio” WFNZ. With the growing excitement of professional soccer that’s evident in Charlotte, we look forward to a long successful partnership and are glad that we are a part of this historic time in Charlotte sports.”

COVID-19, Ukraine Tensions, Biden Approval Ratings/Midterm Elections, Inflation & Supply Chain, Boris Johnson Troubles, Beijing Olympics, and NFL Playoffs Among Top News/Talk Stories Over the Weekend. The COVID mandates protest in Washington, DC and the rate of Omicron cases in the U.S. and abroad; the tensions over Russia’s military build-up at the Ukraine border; President Joe Biden’s low approval ratings and the battle for control of Congress in the midterm elections; high retail and oil prices and the ongoing supply chain woes; UK Prime Minister Boris Johnson’s political troubles; the politics and health policies at the Beijing Winter Olympics; and the NFL Playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Improving Results from Endorsement Spots

| January 24, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.

OOPS.  Do your endorsement spots say “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships. Two cautions:

Read More

Monday, December 6, 2021

| December 6, 2021

Monday Memo: Humans’ Hubris. With “data now undeniable” about two super-human threats, media continue sending mixed messages instead of what consultant Holland Cooke calls “survival information.” And in this week’s column, he blames corporate cost cuts for confusion broadcasters are causing, and suggests how stations can “earn a reputation, get quoted, drive clicks, and sell sponsorships.” Read it here.

 

Pending Business: Inspect What You Expect. Radio sales pro Steve Lapa says that to “inspect what you expect” is “still one of the foundations of sales, sales management, and beyond. How about in your personal sales work? Do you inspect what you expect of yourself?” In today’s column, Lapa shares a quick study guide in how the “better-change-more” system works. Read it here.

Round Three of November PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s November 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s November 2021 sweep covered October 14 – November 10. Today, TALKERS magazine managing editor Mike Kinosian presents his Rating Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM soars to the #2 rank after climbing 1.6 share for a 7.1 share (weekly, 6+ AQH share) finish while iHeartMedia’s crosstown news/talk KEX is flat at a 3.1 share but falls to the #16 rank. Radio One’s news/talk WBT-AM/FM, Charlotte is up six-tenths for a 4.5 share finish and climbs to the #8 rank. iHeartMedia’s news/talk KFBK-AM/FM, Sacramento continues in the #1 rank after tacking on five-tenths for a 9.1 share finish. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM remains in the #1 spot even though it shed 2.4 shares for a 7.5 share finish while iHeartMedia’s crosstown news/talk KNRS-AM/FM added four-tenths for a 7.2 share good for the #2 rank. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first two rounds) here.

Amy Crossman to Lead ESPN Cleveland. Sales and management pro Amy Crossman is promoted to market manager for Good Karma Brands’ ESPN Cleveland, taking over for Sam Pines who rises to SVP within the organization. Crossman most recently served as director of sales & marketing. In this new role, Crossman will oversee all content, marketing, and sales strategy for ESPN Cleveland and The Land on Demand. She says, “I appreciate the trust Sam Pines and the Good Karma Brands’ leadership team has put in me to lead and continue to grow a legacy brand. ESPN Cleveland has a passionate fanbase, loyal advertising partners and a dedicated team that we will continue to build in 2021 and beyond.” Pines says, “Amy embodies Good Karm Brands’ core values and takes a marketing first approach for our fans, advertising partners and teammates. She directly impacted our growth during a difficult and unique two years. I am excited for the future of ESPN Cleveland and our continued growth with Amy as Market Manager.”

Third Annual Podcast Super Listener Study Results to Be Revealed. On December 15, the results of the third annual Super Listeners study will be revealed during a webinar from Edison Research, iHeartMedia and Ad Results Media. The press release states that “Super Listeners” listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. Attendees will get an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape. This year’s in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on how super listeners feel about the number of ads in podcasts and the length of ad breaks; attitudes about host-read ads versus pre-recorded ads versus sponsorships; how podcast advertising affects intent to purchase and other brand fit measures; and ad-skipping behavior. You can register for the webinar here.

NuVoodoo: Omicron Raises Concern About COVID. According to the results of a recent NuVoodoo Media Services Quick Turn Study on Americans’ initial perceptions of the new Omicron variant of COVID-19, among people 18-64, 65% report being at least partially vaccinated for COVID-19, with nearly 1 in 5 who also report having had a booster shot. Of those surveyed who are either undecided, intend to get jabbed but haven’t yet done so, or who have no plans to get the shot, more than one-third of the study sample are still not vaccinated. Geographically, NuVoodoo found that respondents from the U.S. Midwest and South lag the rest of the country in total levels of inoculation but lead with better than 1 in 5 who do not intend to get vaccinated. NuVoodoo president Carolyn Gilbert comments, “The massive Omicron media coverage over the past few days has led to an overall increase in concern about COVID. It’s one-in-four in our sample overall, but increased concern among the vaccinated (29%) nearly doubles the concern among those who have not received their shot (17%). It may not seem intuitive based on the regional breakouts shown earlier, but increased concern since news of Omicron broke is most pronounced in the less-vaccinated South (28%), eclipsing concerns even in the highly vaccinated Northeastern U.S. (25%).” You can see more here.

COVID-19 Omicron Variant, CNN Fires Chris Cuomo, SCOTUS Abortion Arguments, Michigan School Shooting Case, January 6 Investigation, Chinese Military Aggression, Russia-Ukraine Concerns, and Bob Dole Dies Among Top News/Talk Stories Over the Weekend. The rising number of COVID-19 cases in the U.S. and the new Omicron variant; CNN fires Chris Cuomo as it investigates his role in protecting his brother, former New York Governor Andrew Cuomo; the Supreme Court’s hearing of arguments in the challenge to Mississippi’s 2018 restrictive abortion law; the twists and turns in the deadly Michigan school shooting; the House investigation into the January 6 Capitol attack and witnesses pleading “the Fifth”; China’s ongoing military build-up and aggression toward Taiwan; the concern over reports of Russian troops amassing at the Ukraine border; and former U.S. Senator and presidential candidate Bob Dole dies at 98 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: “And While I Have You…”

| August 2, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Snapshots of the status quo:

  • Stations with local talent – characters familiar and visible to and interacting with listeners — are conspicuous, compared to robotic AM/FMs and digital competitors.
  • Talk radio is advantaged over music radio. It’s never on-in-the-background. And at its best, it makes the audience the show. People are no longer content to merely consume media. They love selfies.
  • Digital media shares SO well. When broadcasters “go viral,” users are evangelizing for us.
  • Many stations’ promotional budgets are near-non-existent.
  • We need revenue from digital.

Read More