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Pending Business: Why Buy?

| May 10, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Stand by for our first personal one-on-one meeting. Lots of questions will follow, so get ready for some self-talk.

Why buy advertising on your station? You know the answer(s) to this in your sleep. Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a little too much. Try this. Don’t think, just grab a pen and write the first answer that comes to mind. Why buy? If you say, “It depends on the advertiser,” read on.

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Monday, May 3, 2021

| May 3, 2021

Monday Memo: Meet Meg. While syndicated shows compete to fill former Rush Limbaugh hours, some stations are reverting to local hosts. In this week’s column, consultant Holland Cooke introduces you to “a radio newcomer who quickly clicked.” Read it here.

Pending Business: The Long and Winding Road. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. But sales and marketing pro Steve Lapa offers strategy for selling news/talk radio when your station doesn’t subscribe to a ratings service. Read it here.

Cardle and Woolley Join KJCE, Austin for Mornings. Austin news/talk KJCE “Talk 1370AM” announces the addition of the “Cardle and Woolley” morning news and talk program to its program schedule in the 7:00 am to 9:00 am slot. Jim Cardle (left) is publisher of the online political newsletter TexasInsider.org and has more than 30 years of connections and experience across the political spectrum, from his years on Capitol Hill and the George H.W. Bush administration, to years of working with elected officials from across the state. Lynn Woolley (right) brings more than 30 years of talk radio experience from markets across Texas, including more than 24 years as host of the syndicated “The Lynn Woolley Show,” heard in several Texas markets. He’s also worked as a radio news anchor in Dallas and Austin, a political writer for The Dallas Morning News and The Epoch Times and has worked on the ad agency side of the business in his native Temple and across much of Central Texas. Audacy Austin SVP and market manager Bob Mackay says, “We are excited to provide Austin and central Texas with a new local outlet to join the conversation on issues and concerns people have that affect our area. The combination of Jim’s and Lynn’s opinions and perspectives will be informative and entertaining as we aim to serve the community.”

Cumulus Media Bids Adieu to WTOD-FM, Toledo; Moves ‘The Ticket’ to WQQO-HD2. With Saturday’s closing on Cumulus Media’s sale of Toledo radio station WTOD-FM to Delmarva Educational, Cumulus announces that the sports talk format “The Ticket ESPN” moves to WQQO-HD2. Cumulus Toledo/Monroe VP and market manager Dana DiModica says, “We are sad to see a station like WTOD leave our cluster but are excited to move forward with the change on 100.7 to ESPN sports and to still carry our alternative rock format, now on 94.5’s HD signal. We were fortunate enough to keep all our employees, and that is always our ultimate goal while carrying great programming for our loyal listeners in Northwest Ohio.” “The Ticket ESPN” is home to Cleveland Browns pre-game and post-game shows, Bowling Green State University sports and Central Catholic sports.

iHeartMedia Dayton to Move to New Offices in Dayton Arcade. WDTN-TV, Dayton is reporting that iHeartMedia’s Dayton stations will move into the historic Dayton Arcade in downtown Dayton with the move-in date expected sometime in late September. The iHeartMedia Dayton cluster includes sports talk WONE-AM “980 FOX Sports,” WIZE “Black Information Network, and six music brands. Market president Dave Litteral says, “We are thrilled to be part of the transformation of this historic landmark and bring our broadcast and digital operations to the heart of our city. Connecting our influencers, marquee talent, and operation staff with the innovation Space and Arts Centers in the Arcade will cement our commitment to the Downtown Dayton Business District. It’s really the perfect location for iHeartMedia Dayton.”

TALKERS News Notes. The weekend program, “Cindy Stumpo is Tough as Nails,” launches its fourth season on iHeartMedia’s all-news WBZ-AM, Boston. Cindy Stumpo hosts the program that airs Saturday nights at 8:00 pm with her daughter Samantha. iHeartMedia says that on the program, “Cindy unpacks the world of construction, real estate, renovations, design and more with help of expert guests. Cindy is known for her raw and uncensored perspective on everything about being a woman who has been successful in the male dominated construction and development industry. Almost nothing is off limits: panic attacks, menopause, abuse, domestic violence, we never know what’s next. Cindy’s social media presence is unstoppable with over 75,000 followers on Instagram and videos on her YouTube Channel regularly garnering 100,000-plus views. Cindy has shown that she is a multimedia force.”…..The Independent Broadcasters Association’s IBA webinar series continues this week with “The FCC EEO Rules and How to Survive Them,” taking place Thursday (5/6) at 2:00 pm ET. Veteran telecom lawyer Gregg Skall will put owners and managers on the path to successful license renewal and FCC EEO audit survival, without FCC fines and sanctions. Most importantly, this one webinar will provide full credit for stations by training management on compliance with FCC EEO requirements. The webinar is for member stations only. See information about joining the IBA here…..This month is the fourth annual Maryland Podcast Month. Founded in 2018, Maryland Podcast Month brings together podcasts of all stripes to “cross-collaborate and cross-promote in order to create more opportunities for podcasts to get new listeners.” Maryland Podcast Month is non-partisan and non-ideological and consists of all sorts of locally produced conduct, including podcasts about news, politics, sports, life, culture, food, wrestling, and other shows. Founder Brian Griffiths says, “Maryland Podcast Month is all about shining a light on locally produced content. In this time of social distancing, there is no better way to connect to others and connect to our community and topics of interest than through podcasting. Maryland podcasters are still producing great content, and they deserve a bigger spotlight.” For the first time, Maryland Podcast Month is sponsoring the Maryland Podcast Awards. Winners will be announced on Wednesday (5/5).

Michael Harrison Embarks Upon Talk Media “Animal Tour.” TALKERS founder Michael Harrison has begun a series of talk media interviews on radio, TV, and in print in support of his new music album with the historic rock band Gunhill Road, What Year Is This! and the animal welfare anthem, “I Know You’re Real.” This past week, Harrison has appeared on the Jim Bohannon Show (Westwood One), the Harry Hurley Show (WPG, Atlantic City), “Sterling on Sunday” with Walter Sterling and “The Big Picture” with Holland Cooke on RT America (pictured above). Harrison and Cooke discussed animal welfare as well as the state of media and journalism in the digital era. To view the segment that ran this Friday evening (4/30) please click here. To view the music video version of “I Know You’re Real (spoken version)” featuring Harrison reciting the lyrics he wrote, please click here. Harrison will continue the tour into the spring. To book him on a talk show, please call Barbara Kurland at TALKERS at 413-565-5413.

Mentoring and Inspiring Women in Radio Announces Non-Profit Status. The Mentoring and Inspiring Women in Radio, Inc. organization announces that it has officially achieved designation as a 501(c)(3) charitable entity. The volunteer organization, formerly known as the Mentoring and Inspiring Women in Radio Group, consists of top-level female radio professionals who use their experience, influence, and resources to help other women in radio develop management and leadership skills. The benefits of this IRS structure include additional sponsorship options that will aid in expanding MIW’s reach, enhance mentoring opportunities and magnify MIW’s mission of strengthening radio’s next generation of female leadership. The MIWs have dedicated the past 20 years to this vision. Since its inception, the organization has published an annual Gender Analysis Study that tracks percentages of women placed in senior management roles. Additionally, MIW presents educational panels and networking opportunities at radio broadcasting conferences and collaborates with other industry groups aligned with furthering women’s careers in radio. MIW board president Ruth Presslaff says, “Today’s announcement is the culmination of one of MIW’s most ambitious long-range goals. It could not have been done without the leadership of our board treasurer, Valerie Blackburn, and the pro bono work of Foster Garvey PC, we are indebted to them both. We are equally grateful to so many who volunteered their time and expertise to MIW, from the very beginning of the MIW Group in 2000, to those in subsequent years whose participation ensured the continuation of our organization. Each of these women, and men, along with our generous and loyal corporate sponsors, represents a unique and important brick in the MIW foundation.”

COVID-19, Border Crisis/Deadly San Diego Boat Accident, Biden’s ‘American Families Plan,’ Texas Special Congressional Election, Severe Weather in the South, and the NFL Draft Among Top News/Talk Stories Over the Weekend. The rate of COVID cases in the U.S., the vaccine rollout, and the skyrocketing death toll in India; the migrant crisis at the U.S.-Mexico border and the deadly boat accident near San Diego allegedly involving smuggling; President Joe Biden’s $1.8 trillion “American Families Plan”; two Republicans will face a runoff after beating the Democrat in the special election for Texas’ 6th Congressional District; severe weather in the South hits Tupelo, Mississippi and threatens more of the region today; and the 2021 NFL Draft were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, December 21, 2020

| December 21, 2020

Monday Memo: “Oh the Weather Outside Is Frightful…” in wint’rish New England, where consultant Holland Cooke reminds stations that – even with smartphones outnumbering radios in such regular use – information staples can still drive listening (and are sponsorable). Read his column here.

Pending Business: Pain Management. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, says that in 2021 we should eliminate the “pain point” from the radio sales process. “It makes no sense to me today or from the first day I was exposed to the ‘probe for the pain point’ strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.” Read more here.

Bold Gold Media Group Honored with NY Senate Empire Award. The New York State Senate Empire Award is bestowed annually to “businesses or organizations that encourage other area businesses or have formed partnerships within the community, those that volunteer their time and services and demonstrate exceptional leadership in the community; or have contributed significantly to their community’s quality of life.” Bold Gold Media Group was recently honored with the New York State 2020 Senate Empire Award, presented by Senator Jenn Metzger. She says, “Bold Gold Media is deserving on so many counts, it’s hard to count them. You have been the voice of the Catskills; you have really been there for the community in a way that is really unusual for a media group. There are so many great community organizations that are doing such important work and you share information; you educate them especially with your local news.  In a rural area many people are isolated and they need to know day-to-day and emergency information, and you play a vital role for our communities in providing that. On top of that, your volunteer work and sponsorship with the ‘98.3 WSUL Heart-A-Thon’ and the ‘Thunder 102 & 104.5 Country Cares for St. Jude Kids Radiothon’ is yet another way you give back to the community.  This is a way for us to recognize you and express our great appreciation for all that you do.” Bold Gold New York general manager Dawn Ciorciari comments, “Helping our community is not just what we do, it’s who we are. This award belongs to our amazing team of hard-working local professionals and a community that gives us amazing content to talk about everyday.”

Salem Radio Network’s Charlie Kirk Named to 1776 Commission. Nationally syndicated Salem Radio Network talk host Charlie Kirk (founder of Turning Point USA), is one of 18 Americans President Trump intends to appoint to his President’s Advisory 1776 Commission. A memo from the Office of the White House Press Secretary offers the purpose of the commission: “As our nation approaches its 250th anniversary of glorious Independence, many of America’s school children are tragically being taught to hate our founding, hate our history, and hate our country. This must stop. The 1776 Commission will help ensure that every American child learns that they live in the greatest and most exceptional nation in the history of the world. That is why it is absolutely vital to teach America’s young people all that is inspiring and unifying in our history. We want our children to become patriots who love their country. The 1776 Commission will share the story of our nation’s miraculous founding, proclaim the self-evident truths contained in the Declaration of Independence, and explain how these founding principles have helped our people overcome great national challenges throughout our history – and how these principles can guide us to a great American future. All Americans should pay close attention to this work.” About his appointment, Kirk states, “I’m incredibly honored to be named to the president’s 1776 Commission alongside so many other patriots. America is the greatest nation to exist in the history of the world. Our nation’s virtues and our accomplishments must be passed on to the next generation if it is going to survive into the future. I have devoted my life to that mission, and I am beyond humbled to be able to continue doing so in this new role.”

Retired WBT-AM/FM, Charlotte Talk Host John Hancock Loses Foot to Infection. A story in the Charlotte Observer by Theoden Janes chronicles the recent health issues that retired WBT-AM/FM, Charlotte talk host John Hancock has been dealing with that resulted in the recent amputation of his right foot. Last fall, 68-year-old Hancock retired from Entercom’s WBT where he was afternoon drive host. He’d been diagnosed with Type-2 diabetes more than three years ago and took steps to lose weight and change his diet. But by his own admission, he fell off the healthy food wagon and put some of the weight back on. Then this summer, he began to notice tenderness in his right foot. As time passed it became worse until it was diagnosed as an infection. It was shortly thereafter that one of his doctors recommended the foot be amputated. He’s been fitted for a prosthetic leg that he’ll be getting early in the New Year.

WWL, New Orleans Talk Host Kristian Garic Returns to Air After Rehab Stint. New Orleans sports talk host Kristian Garic recently returned to the air on Entercom’s WWL-AM/FM after 29 days in a rehab program for alcoholism. Garic co-hosts the 4:00 pm to 8:00 pm “Sports Talk” program with Bobby Hebert. On his return, he penned an editorial piece on the WWL website explaining his situation, what he’s been through and the challenges that lay ahead of him as he works to remain sober. He wrote, in part, “Getting help was perhaps the hardest decision I ever had to make. Here I was, pretty successful, with a good job. My bills were paid, my kids are healthy and I’m a father actively involved in their lives. Nothing the matter, right? Not so fast. Just to give you the insight into the depth of my drinking; I didn’t just drink three or four beers and call it quits. I drank a 12 pack of beer and a fifth of whiskey nearly every night for the past ten years… I want to thank my co-workers and management at WWL (Diane Newman and Kevin Cassidy in particular), and our parent company Entercom. The outpouring of support from the few who knew of my addiction leading up to treatment is sincerely appreciated. That support will help me tremendously in my life-long battle against alcoholism.”

Judy Pielach Joins WLS-AM, Chicago as Contributor. Former WGN-AM news personality Judy Pielach is now part of the WLS-AM morning show hosted by Bruce St. James. The program is being billed on the Cumulus Media station’s website as “The Bruce St. James Show with Judy Pielach.” Pielach accepted a buyout from former WGN owner Tribune Broadcasting in 2018 and left her afternoon drive post at WGN. WLS-AM program director Stephanie Tichenor says, “Judy Pielach is a radio force majeure that has delivered the news to Chicago audiences for decades. Now, her strong voice, wit, and wisdom will be heard every weekday morning on 890 WLS-AM from 5:30 am to 9:00 am on ‘The Bruce St James Show,’ where she and Bruce will entertain and inform our Chicagoland listeners. Judy is a perfect match for Bruce. She’s local, she’s funny and she knows the news that Chicago is talking about.” Pielach adds, “When I left an iconic radio station two years ago seeking a new adventure, I never imagined I’d find it at another iconic radio station. It turns out, I just can’t stop talking. And, I especially like talking to Bruce. Really looking forward to the conversation on 890 WLS! A big thank you to Stephanie Tichenor for giving me this opportunity.“

Entercom Announces $1 Million Community Giveback Initiative. In an effort to help fellow businesses in the communities in which Entercom operates, the company is making a $1 million commitment to local restaurants, arts, and charitable organizations in the cities and towns where Entercom’s employees live and work. The employee-led initiative allows local managers to buy gift certificates and tickets that will then be disbursed to full-time staffers.

Congress Strikes COVID Relief Deal, COVID-19 Stats & Projections/New Strain Concerns, Trump Continues Election Fraud Claim/Martial Law Considered, Russian Hack of U.S. Government Networks, and Georgia Runoff Elections Among Top News/Talk Stories Over the Weekend. Congress agrees to a $900 billion COVID relief package; the fast-rising number of COVID-19 cases in the U.S., projections for post-Christmas cases, and the report of a new and more transmissible strain in Europe; Donald Trump continues to claim election fraud and reports of a White House meeting discussing martial law to stay in office; the breadth of the Russian hack of U.S. government computer networks; and the Georgia runoff elections for the state’s two U.S. Senate seats were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Music Radio News and Career Moves. There’s a holiday special program for Country top 40 affiliates as “Bob Kingley’s Country Top 40 with Fitz” presents “Christmas In America with Fitz and special guest Carrie Underwood,” a six-hour Christmas music celebration. CT40 says, “This six-hour music-intensive radio special offers country music’s most loved Christmas songs – past and present, the stories behind them and wonderful memories and traditions of the holidays. This year we are honored to have Carrie Underwood join Fitz as we also feature music from her new Christmas album My Gift.”…..iHeartMedia Philadelphia’s WRFF-FM “ALT 104.5” is teaming up with Crew Nation – a global relief fund for live music crews – to throw a virtual New Year’s Eve celebration featuring Bastille on Thursday, December 31 at 8:00 pm, with a pre-show starting at 7:00 pm. All ticket sale donations will support Crew Nation/Music Forward Foundation, a 501(c)(3) charitable organization that extends a helping hand to the touring and venue crews that have been impacted by the pandemic and depend on shows to make a living.

Monday Memo: Blue Christmas, Bleak January, Big Opportunity

| November 23, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Sad prediction: On Thursday, we will blow it. We, not The Grinch, will steal Christmas.

  • Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
  • Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
  • Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.

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Monday Memo: It’s Not Debatable

| September 28, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — First things first: If your station will air the first Biden-Trump debate tomorrow night, your promo should offer that “If you’ll be in the car tonight…” because anyone who’s near TV will watch, rather than listen, as candidates present themselves for side-by-side comparison.

And here’s the analogy no consultant can resist: Your station is on the debate stage, constantly. Your product stands side-by-side with other listening options that go way-beyond other AM/FM stations. As listeners judge you, how do you compare?

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