By Holland Cooke
- Stations with local talent – characters familiar and visible to and interacting with listeners — are conspicuous, compared to robotic AM/FMs and digital competitors.
- Talk radio is advantaged over music radio. It’s never on-in-the-background. And at its best, it makes the audience the show. People are no longer content to merely consume media. They love selfies.
- Digital media shares SO well. When broadcasters “go viral,” users are evangelizing for us.
- Many stations’ promotional budgets are near-non-existent.
- We need revenue from digital.
By Steve Lapa
Lapcom Communications Corp
Why buy advertising on your station? You know the answer(s) to this in your sleep. Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a little too much. Try this. Don’t think, just grab a pen and write the first answer that comes to mind. Why buy? If you say, “It depends on the advertiser,” read on.
Monday Memo: “Oh the Weather Outside Is Frightful…” in wint’rish New England, where consultant Holland Cooke reminds stations that – even with smartphones outnumbering radios in such regular use – information staples can still drive listening (and are sponsorable). Read his column here.
Pending Business: Pain Management. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, says that in 2021 we should eliminate the “pain point” from the radio sales process. “It makes no sense to me today or from the first day I was exposed to the ‘probe for the pain point’ strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.” Read more here.
Bold Gold Media Group Honored with NY Senate Empire Award. The New York State Senate Empire Award is bestowed annually to “businesses or organizations that encourage other area businesses or have formed partnerships within the community, those that volunteer their time and services and demonstrate exceptional leadership in the community; or have contributed significantly to their community’s quality of life.” Bold Gold Media Group was recently honored with the New York State 2020 Senate Empire Award, presented by Senator Jenn Metzger. She says, “Bold Gold Media is deserving on so many counts, it’s hard to count them. You have been the voice of the Catskills; you have really been there for the community in a way that is really unusual for a media group. There are so many great community organizations that are doing such important work and you share information; you educate them especially with your local news. In a rural area many people are isolated and they need to know day-to-day and emergency information, and you play a vital role for our communities in providing that. On top of that, your volunteer work and sponsorship with the ‘98.3 WSUL Heart-A-Thon’ and the ‘Thunder 102 & 104.5 Country Cares for St. Jude Kids Radiothon’ is yet another way you give back to the community. This is a way for us to recognize you and express our great appreciation for all that you do.” Bold Gold New York general manager Dawn Ciorciari comments, “Helping our community is not just what we do, it’s who we are. This award belongs to our amazing team of hard-working local professionals and a community that gives us amazing content to talk about everyday.”
Salem Radio Network’s Charlie Kirk Named to 1776 Commission. Nationally syndicated Salem Radio Network talk host Charlie Kirk (founder of Turning Point USA), is one of 18 Americans President Trump intends to appoint to his President’s Advisory 1776 Commission. A memo from the Office of the White House Press Secretary offers the purpose of the commission: “As our nation approaches its 250th anniversary of glorious Independence, many of America’s school children are tragically being taught to hate our founding, hate our history, and hate our country. This must stop. The 1776 Commission will help ensure that every American child learns that they live in the greatest and most exceptional nation in the history of the world. That is why it is absolutely vital to teach America’s young people all that is inspiring and unifying in our history. We want our children to become patriots who love their country. The 1776 Commission will share the story of our nation’s miraculous founding, proclaim the self-evident truths contained in the Declaration of Independence, and explain how these founding principles have helped our people overcome great national challenges throughout our history – and how these principles can guide us to a great American future. All Americans should pay close attention to this work.” About his appointment, Kirk states, “I’m incredibly honored to be named to the president’s 1776 Commission alongside so many other patriots. America is the greatest nation to exist in the history of the world. Our nation’s virtues and our accomplishments must be passed on to the next generation if it is going to survive into the future. I have devoted my life to that mission, and I am beyond humbled to be able to continue doing so in this new role.”
Retired WBT-AM/FM, Charlotte Talk Host John Hancock Loses Foot to Infection. A story in the Charlotte Observer by Theoden Janes chronicles the recent health issues that retired WBT-AM/FM, Charlotte talk host John Hancock has been dealing with that resulted in the recent amputation of his right foot. Last fall, 68-year-old Hancock retired from Entercom’s WBT where he was afternoon drive host. He’d been diagnosed with Type-2 diabetes more than three years ago and took steps to lose weight and change his diet. But by his own admission, he fell off the healthy food wagon and put some of the weight back on. Then this summer, he began to notice tenderness in his right foot. As time passed it became worse until it was diagnosed as an infection. It was shortly thereafter that one of his doctors recommended the foot be amputated. He’s been fitted for a prosthetic leg that he’ll be getting early in the New Year.
WWL, New Orleans Talk Host Kristian Garic Returns to Air After Rehab Stint. New Orleans sports talk host Kristian Garic recently returned to the air on Entercom’s WWL-AM/FM after 29 days in a rehab program for alcoholism. Garic co-hosts the 4:00 pm to 8:00 pm “Sports Talk” program with Bobby Hebert. On his return, he penned an editorial piece on the WWL website explaining his situation, what he’s been through and the challenges that lay ahead of him as he works to remain sober. He wrote, in part, “Getting help was perhaps the hardest decision I ever had to make. Here I was, pretty successful, with a good job. My bills were paid, my kids are healthy and I’m a father actively involved in their lives. Nothing the matter, right? Not so fast. Just to give you the insight into the depth of my drinking; I didn’t just drink three or four beers and call it quits. I drank a 12 pack of beer and a fifth of whiskey nearly every night for the past ten years… I want to thank my co-workers and management at WWL (Diane Newman and Kevin Cassidy in particular), and our parent company Entercom. The outpouring of support from the few who knew of my addiction leading up to treatment is sincerely appreciated. That support will help me tremendously in my life-long battle against alcoholism.”
Judy Pielach Joins WLS-AM, Chicago as Contributor. Former WGN-AM news personality Judy Pielach is now part of the WLS-AM morning show hosted by Bruce St. James. The program is being billed on the Cumulus Media station’s website as “The Bruce St. James Show with Judy Pielach.” Pielach accepted a buyout from former WGN owner Tribune Broadcasting in 2018 and left her afternoon drive post at WGN. WLS-AM program director Stephanie Tichenor says, “Judy Pielach is a radio force majeure that has delivered the news to Chicago audiences for decades. Now, her strong voice, wit, and wisdom will be heard every weekday morning on 890 WLS-AM from 5:30 am to 9:00 am on ‘The Bruce St James Show,’ where she and Bruce will entertain and inform our Chicagoland listeners. Judy is a perfect match for Bruce. She’s local, she’s funny and she knows the news that Chicago is talking about.” Pielach adds, “When I left an iconic radio station two years ago seeking a new adventure, I never imagined I’d find it at another iconic radio station. It turns out, I just can’t stop talking. And, I especially like talking to Bruce. Really looking forward to the conversation on 890 WLS! A big thank you to Stephanie Tichenor for giving me this opportunity.“
Entercom Announces $1 Million Community Giveback Initiative. In an effort to help fellow businesses in the communities in which Entercom operates, the company is making a $1 million commitment to local restaurants, arts, and charitable organizations in the cities and towns where Entercom’s employees live and work. The employee-led initiative allows local managers to buy gift certificates and tickets that will then be disbursed to full-time staffers.
Congress Strikes COVID Relief Deal, COVID-19 Stats & Projections/New Strain Concerns, Trump Continues Election Fraud Claim/Martial Law Considered, Russian Hack of U.S. Government Networks, and Georgia Runoff Elections Among Top News/Talk Stories Over the Weekend. Congress agrees to a $900 billion COVID relief package; the fast-rising number of COVID-19 cases in the U.S., projections for post-Christmas cases, and the report of a new and more transmissible strain in Europe; Donald Trump continues to claim election fraud and reports of a White House meeting discussing martial law to stay in office; the breadth of the Russian hack of U.S. government computer networks; and the Georgia runoff elections for the state’s two U.S. Senate seats were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. There’s a holiday special program for Country top 40 affiliates as “Bob Kingley’s Country Top 40 with Fitz” presents “Christmas In America with Fitz and special guest Carrie Underwood,” a six-hour Christmas music celebration. CT40 says, “This six-hour music-intensive radio special offers country music’s most loved Christmas songs – past and present, the stories behind them and wonderful memories and traditions of the holidays. This year we are honored to have Carrie Underwood join Fitz as we also feature music from her new Christmas album My Gift.”…..iHeartMedia Philadelphia’s WRFF-FM “ALT 104.5” is teaming up with Crew Nation – a global relief fund for live music crews – to throw a virtual New Year’s Eve celebration featuring Bastille on Thursday, December 31 at 8:00 pm, with a pre-show starting at 7:00 pm. All ticket sale donations will support Crew Nation/Music Forward Foundation, a 501(c)(3) charitable organization that extends a helping hand to the touring and venue crews that have been impacted by the pandemic and depend on shows to make a living.
By Holland Cooke
- Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
- Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
- Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.