station | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "station"

Pending Business: You Only Know What You Know

| May 16, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — That’s what happens when most of your sales or management life is spent at one station or in one market.

On the one hand, you know your station and market inside out. You are the tour guide who can navigate the advertiser through every fork in the road. You are proud of your station’s heritage and conversant with the demographics, psychographics, and socioeconomic profile of the population that resides in your coverage area. Rates, packages, program lineups, and historical revenue figures are at the tip of your tongue. Any out of the ordinary question is answered with a fast access, “Let me get back to you.” All are important traits that are critical components for top sellers and managers.

Read More

Monday, February 28, 2022

| February 28, 2022

Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.

 

Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.

 

KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program.  Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”

 

Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.

 

Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”

 

Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Copy Worth Copying, Part 3

| October 4, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — In every room where I have a TV – and in both cars — there’s a pen and pad within arm’s reach. I end up fishing scraps of paper out of pant and sport coat pockets, things I’ve scribbled when a line really caught my ear.

In previous columns here (this one and this one), I’ve shared great copy points I’ve collected.

Read More

Monday Memo: Is Your Imaging Boastful or Benefit-Laden?

| June 7, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — A station I often hear pronounces itself “The Station of Record,” a designation no authority has actually bestowed. Besides being bogus, this claim sounds dated. The Internet has made users the authority. When we can read online reviews, authorities like movie critics and Consumer Reports, etc. are old school.

Self-important station-centric claims ask listeners to care – even admire — how WE are doing.  Instead, explain how you help how THEY’RE doing.

Read More

Tuesday, June 1, 2021

| June 1, 2021

Audacy and Radio America Reach Deal to Syndicate ‘The Dana Show’ to 11 Stations in Multi-Platform Deal. As had been rumored a couple of weeks ago, Audacy and Radio America have agreed to a new, multi-platform deal that will put “The Dana Show,” starring Dana Loesch, on 11 Audacy news/talk stations. In addition to the affiliate clearances, Audacy will become the exclusive audio streaming provider for “The Dana Show” and Loesch will collaborate with Audacy on the development and production of her first-ever, original on-demand podcast. “The Dana Show” will fill the 12:00 noon to 3:00 pm ET daypart previously held by the late Rush Limbaugh on: KMBZ-AM, Kansas City; KXNT-AM, Las Vegas; WRVA-AM/WTVR-HD2, Richmond; KNSS-AM/FM, Wichita, WSKY-FM, Gainesville, Florida; and WYRD-FM, Greenville-Spartanburg. The show will also re-air during various times on WPHT-AM, Philadelphia; KJCE-AM, Austin; WBEN-AM, Buffalo; KFTK-FM, St. Louis; and WTIC-AM, Hartford. Audacy EVP of programming Jeff Sottolano says, “We’re thrilled to partner with Radio America and welcome Dana Loesch to our broadcast and digital platform. Dana is a leading conservative voice and influencer and both her daily live show and future original podcast are terrific additions to our best-in-class news and talk offerings.” Radio America COO Mike Paradiso adds, “During this pivotal moment in talk radio, the partnership with Audacy and Dana’s show is exciting because it represents our shared vision on radio’s future for the news/talk format. Audacy’s leading digital platform is also the perfect fit for Dana’s growing digital audience. We look forward to working closely with Audacy’s content team, led by Jeff Sottolano, to make ‘The Dana Show’ a key element on each of their hugely successful Audacy news/talk stations.” Dana Loesch says of the new deal, “I look forward to working with the great team at Audacy. Their digital platform is a great fit for my streaming and podcast audience and their top-rated radio stations are a phenomenal addition to my loyal radio fan base.”

Pending Business: New Talent, New Rules. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about the challenges sellers face when a longtime talk talent leaves your station and you are pitching a new program. “This round will be different as many stations try and replace a proven ratings winner with new talent, never before tested in the time period in your market. An audience that has been built up over years may start dial surfing with a newfound curiosity. What happens if audience levels wobble through the short term as your competitor pushes the emergency stop button?” Read his advice here.

Shelby Cassesse to Host Weekend Show on ‘98.7 The Fan’ in Pittsburgh. A piece by Joshua Axelrod in the Pittsburgh Post-Gazette profiles KDKA-AM, Pittsburgh news anchor Shelby Cassesse who is launching a Sunday morning sports talk show on Audacy’s sister KDKA-FM “98.7 The Fan.” Cassesse will be the first (and only) woman to host a sports talk show on KDKA-FM who was not a contest winner. Her new show will air from 7:00 am to 9:00 am on Sundays on a scattered schedule that is expected to become an every-other-Sunday program. She tells the paper, “When the opportunity was presented to me, it was an instant, ‘Well, yeah, of course I’m going to do this!’ It’s one of the greatest professional opportunities I’ve been given. It’s something I never anticipated doing in my career because I always saw myself as a reporter. It’s truly incredible, and I’m beyond thrilled to be doing it. It’s definitely not lost on me that few women have had this opportunity, especially here in Pittsburgh. I don’t want that to be what people see me as. I’m happy to take on that title, and I’m glad to celebrate it, too, because it needs to be celebrated.”

Saga’s WTAX, Springfield, Illinois Getting New FM Frequency. According to a story in the State Journal-Register, Saga Communications’ news/talk WTAX-AM is getting a full market FM signal as the company will move the station’s programming from FM translator W228DL at 93.5 to the 93.9 frequency occupied by classic hits WQQL-FM. The company has requested a call letter change with the FCC and WQQL will become WTAX-FM. The classic hits format will continue on the 93.5 frequency as “Rewind 93.5” but the station feeding W228DL is not revealed in the story.

Sports Talk ‘ESPN Southwest Florida’ Moves to AM Band. As a result of the growing Hispanic population in Southwest Florida, Beasley Media Group moves the “Playa” adult Hispanic format from WRXK-HD2/W251AL to the 99.3 FM frequency. That bumps the sports format “ESPN Southwest Florida” from 99.3 to WBCN-AM and two FM translators at 101.5 and 104.3.

NPR Brings A Martinez Aboard “Morning Edition.” The NPR program “Morning Edition” is adding A Martínez to its talent on the AM drive news magazine, effective July 6. Martínez has been serving with KPCC-FM, Pasadena and he takes over for David Greene who left the program in 2020. Martínez – who will be based at NPR West in Culver City, California – will join Steve Inskeep, Noel King, and Rachel Martin on the syndicated program that airs on 835 stations. NPR VP of news programming Sarah Gilbert says, “He brings a remarkable record of journalism and empathy that allows him to truly connect with audiences and stories. He brings intelligence, a sense of humor and a deep curiosity that will fit right in with the show’s commitment to telling distinctive stories that make a difference to our understanding of the world.”

WYPR, Baltimore to Acquire WTMD, Towson. Public radio station WYPR, Baltimore “Your Public Radio” is acquiring WTMD, Towson, Maryland from Towson University. According to a report at The Current, WYPR is an “independent community licensee and a top-ranking news/talk station in the market airing local, national and international radio content. WYPR excels in local programming and journalism through outstanding shows like ‘Midday,’ ‘On the Record’ and ‘Out of the Blocks’ as well as its award-winning newsroom.” The station also feeds signals in Frederick, Maryland (WYFP-FM) and Ocean City, Maryland (WYPO-FM). WTMD has been a triple A-formatted station since 2002.

COVID-19/Wuhan Lab Theory, Memorial Day, Miami Concert Shooting, Tulsa Massacre Anniversary, Meat Company Hack, Infrastructure Plan, January 6 Commission, Osaka Withdraws from French Open Among Top News/Talk Stories Over the Weekend. The declining rate of COVID-19 cases in the U.S., concerns about vaccine hesitancy, and growing acceptance of the possibility the coronavirus came from the Wuhan Virology lab; the Memorial Day holiday and honoring those who made the “ultimate sacrifice”; the shooting at a Miami concert venue the killed 2 and wounded dozens of others; the 100th anniversary of Tulsa “Black Wall Street” massacre; the hack of JBS’ U.S. and Australian meat plants; the GOP’s counter-offer to President Joe Biden’s infrastructure plan; Senate Republicans kill the January 6 Commission; and Naomi Osaka pulls out of the French Open after refusing to take part in press conferences were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.